Right Media, Inc. is an

online advertising Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising which uses the Internet to promote products and services to audiences and platform users. ...

company that operates the Right Media Exchange (RMX), a marketplace that enables

advertisers Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a ...

publishers Publishing is the activity of making information, literature, music, software and other content available to the public for sale or for free. Traditionally, the term refers to the creation and distribution of printed works, such as books, newsp ...

, and

ad networks An online advertising network or ad network is a company that connects advertisers to websites that want to host advertisements. The key function of an ad network is an aggregation of ad supply from publishers and matching it with advertiser's d ...

to trade digital media. Technology providers develop services for the Exchange via

API An application programming interface (API) is a way for two or more computer programs to communicate with each other. It is a type of software interface, offering a service to other pieces of software. A document or standard that describes how ...

s. Right Media was founded, in 2003, by Michael Walrath and brothers Noah and Jonah Goodhart. Former CTO Brian O'Kelley and former director of analytics Mike Nolet subsequently co-founded

AppNexus Xandr, formerly known as AppNexus, is an American multinational technology company operating a cloud-based software platform that enables and optimizes programmatic online advertising. Headquartered in the Flatiron District of New York City, the ...

, in 2007. On October 17, 2006,

Yahoo! Yahoo! (, styled yahoo''!'' in its logo) is an American web services provider. It is headquartered in Sunnyvale, California and operated by the namesake company Yahoo Inc., which is 90% owned by investment funds managed by Apollo Global Manage ...

made a strategic investment in Right Media. Since the Yahoo! acquisition on April 29, 2007, Right Media has been integrated with Yahoo!'s offerings to small businesses. Right Media's customers included Yahoo! (also an investor) and

Fox Interactive Media Fox Sports Digital Media, formerly known as News Corp. Digital Media and Fox Interactive Media, is a subsidiary of Fox Sports Media Group which operates Fox Sports' online properties in the United States. History Fox Interactive Media was form ...

. On April 30, 2007, Yahoo! announced the acquisition of Right Media in a total transaction valued at approximately $680 million.

References

External links

Official website of Right Media, Inc.

BusinessWeek ''Bloomberg Businessweek'', previously known as ''BusinessWeek'', is an American weekly business magazine published fifty times a year. Since 2009, the magazine is owned by New York City-based Bloomberg L.P. The magazine debuted in New York City ...

2007-03-06
"The quest for the perfect online ad"
Business 2.0 Magazine 2007-02-26
"Yahoo! Leads Investment in Ad Auction Company Right Media"

TechCrunch TechCrunch is an American online newspaper focusing on high tech and startup companies. It was founded in June 2005 by Archimedes Ventures, led by partners Michael Arrington and Keith Teare. In 2010, AOL acquired the company for approximately $ ...

2006-10-17
"RMX Direct: alternative ad networks battle for your blog"

2006-08-12
"Buying and Selling Ads Based on Performance"
ClickZ, 2005-11-22

Fortune Magazine 2005-04-04
"How I Did It: Mike Walrath, Founder, Right Media"
Inc. Magazine 2005-04-04 {{Yahoo! Inc. Digital marketing companies of the United States Online marketplaces of the United States Companies based in New York City Marketing companies established in 2003 Yahoo! Advertising Yahoo! acquisitions