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Proximity Worldwide
Proximity is a digital, direct and CRM network with 25 offices around the world. Founded in 2000, Proximity began in the digital age and has a varied portfolio of digital creative work including digital advertising, search, strategy and planning, email, data and analytics and design. They specialize in: Interactive marketing; mobile and social media analytics; branding; email marketing and eCRM direct marketing; Interactive advertising and design; customer segmentation; Search marketing; strategy and planning; technology architecture and integration; and strategic planning. In May 2020, Omnicom merged Proximity Worldwide with RAPP Worldwide, consolidating offices of both agencies under the RAPP name. History Founded in 2000, Proximity worldwide has over 2,000 employees in 25 offices around the globe. Proximity Worldwide is a member of the Omnicom group of companies. Proximity Worldwide counts brands like HP, Mercedes, Bayer, Emirates (airline), The Economist, ExxonMobil ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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Proximity may refer to: * Distance, a numerical description of how far apart objects are * Proxemics, the study of human spatial requirements and the effects of population density * ''Proximity'' (2000 film), an action/thriller film * ''Proximity'' (2020 film), a science fiction drama film * Proximity fuze, a fuze that detonates an explosive device automatically when the distance to the target becomes smaller than a predetermined value * Proximity sensor, a sensor able to detect the presence of nearby objects without any physical contact * Proximity space, or nearness space, in topology * Proximity (horse) Proximity (1942-1966) was a Standardbred U.S. Harness Racing Hall of Fame inductee and Champion trotting racemare. She was trained and driven by future Canadian and U.S. Hall of Fame inductee Clint Hodgins. Owned by Ralph & Gordon Verhurst, in ... See also * * {{disambiguation ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Direct Marketing
Direct marketing is a form of communicating an offer, where organizations communicate directly to a pre-selected customer and supply a method for a direct response. Among practitioners, it is also known as ''direct response marketing''. By contrast, advertising is of a mass-message nature. Response channels include toll-free telephone numbers, reply cards, reply forms to be sent in an envelope, websites and email addresses. The prevalence of direct marketing and the unwelcome nature of some communications has led to regulations and laws such as the CAN-SPAM Act, requiring that consumers in the United States be allowed to opt-out. Overview Intended targets are selected from larger populations based on vendor-defined criteria, including average income for a particular ZIP code, purchasing history and presence on other lists. The goal is "to sell directly to consumers" without letting others "join (the) parade." Popularity A 2010 study by the Direct Marketing Associatio ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
ExxonMobil
ExxonMobil Corporation (commonly shortened to Exxon) is an American multinational oil and gas corporation headquartered in Irving, Texas. It is the largest direct descendant of John D. Rockefeller's Standard Oil, and was formed on November 30, 1999, by the merger of Exxon and Mobil, both of which are used as retail brands, alongside Esso, for fueling stations and downstream products today. The company is vertically integrated across the entire oil and gas industry, and within it is also a chemicals division which produces plastic, synthetic rubber, and other chemical products. ExxonMobil is incorporated in New Jersey. ExxonMobil's earliest corporate ancestor was Vacuum Oil Company, though Standard Oil is its largest ancestor prior to its breakup. The entity today known as ExxonMobil grew out of the Standard Oil Company of New Jersey (or Jersey Standard for short), the corporate entity which effectively controlled all of Standard Oil prior to its breakup. Jersey Standard grew a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
The Economist
''The Economist'' is a British weekly newspaper printed in demitab format and published digitally. It focuses on current affairs, international business, politics, technology, and culture. Based in London, the newspaper is owned by The Economist Group, with its core editorial offices in the United States, as well as across major cities in continental Europe, Asia, and the Middle East. In 2019, its average global print circulation was over 909,476; this, combined with its digital presence, runs to over 1.6 million. Across its social media platforms, it reaches an audience of 35 million, as of 2016. The newspaper has a prominent focus on data journalism and interpretive analysis over original reporting, to both criticism and acclaim. Founded in 1843, ''The Economist'' was first circulated by Scottish economist James Wilson to muster support for abolishing the British Corn Laws (1815–1846), a system of import tariffs. Over time, the newspaper's coverage expanded further into ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Emirates (airline)
Emirates ( ar, طَيَران الإمارات DMG: ''Ṭayarān Al-Imārāt'') is one of two flag carriers of the United Arab Emirates (the other being Etihad). Based in Garhoud, Dubai, the airline is a subsidiary of The Emirates Group, which is owned by the government of Dubai's Investment Corporation of Dubai. , it was also the largest airline in the Middle East, operating over 3,600 flights per week from its hub at Terminal 3 of Dubai International Airport. It operates to more than 150 cities in 80 countries across 6 continents through its fleet of nearly 300 aircraft. Cargo activities are undertaken by Emirates SkyCargo. Emirates is the world's fourth-largest airline by scheduled revenue passenger-kilometers flown, and the second-largest in terms of freight tonne-kilometers flown. During the mid-1980s, Gulf Air began to cut back its services to Dubai. As a result, Emirates was conceived on 15 March 1985, with backing from Dubai's royal family, with Pakistan Internatio ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Bayer
Bayer AG (, commonly pronounced ; ) is a German multinational corporation, multinational pharmaceutical and biotechnology company and one of the largest pharmaceutical companies in the world. Headquartered in Leverkusen, Bayer's areas of business include pharmaceuticals; consumer healthcare products, agricultural chemicals, seeds and biotechnology products. The company is a component of the Euro Stoxx 50 stock market index. Bayer was founded in 1863 in Barmen as a partnership between dye salesman Friedrich Bayer and dyer Friedrich Weskott. As was common in this era, the company was established as a dyestuffs producer. The versatility of aniline chemistry led Bayer to expand their business into other areas, and in 1899 Bayer launched the compound acetylsalicylic acid under the trademarked name Aspirin. In 1904 Bayer received a trademark for the "Bayer Cross" logo, which was subsequently stamped onto each aspirin tablet, creating an iconic product that is still sold by Bayer. Ot ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mercedes (car)
Mercedes () is a brand originally created by the Daimler-Motoren-Gesellschaft (DMG) and used for first time in the 35 hp model released by the company in 1901. DMG began to develop in 1900, after the death of its co-founder, Gottlieb Daimler. Although the name was not lodged as a trade name until 23 June 1902 and not registered legally until 26 September, the brand name eventually would be applied to an automobile model built by Wilhelm Maybach to specifications by Emil Jellinek. This vehicle was delivered to him on 22 December 1900. By Jellinek's contract, the new model contained a newly designed engine designated "Daimler-Mercedes". This engine name is the first instance of the use of the name Mercedes by DMG. The automobile design would later be called the ''Mercedes 35 hp''. When DMG merged with Benz & Cie to form " Daimer-Benz" in 1926, the new company became owner of the ''Mercedes'' brand name. Overview Emil Jellinek was an Austrian diplomat based in Nice who ran a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Hewlett-Packard
The Hewlett-Packard Company, commonly shortened to Hewlett-Packard ( ) or HP, was an American multinational information technology company headquartered in Palo Alto, California. HP developed and provided a wide variety of hardware components, as well as software and related services to consumers, small and medium-sized businesses ( SMBs), and large enterprises, including customers in the government, health, and education sectors. The company was founded in a one-car garage in Palo Alto by Bill Hewlett and David Packard in 1939, and initially produced a line of electronic test and measurement equipment. The HP Garage at 367 Addison Avenue is now designated an official California Historical Landmark, and is marked with a plaque calling it the "Birthplace of 'Silicon Valley'". The company won its first big contract in 1938 to provide test and measurement instruments for Walt Disney's production of the animated film ''Fantasia'', which allowed Hewlett and Packard to formally esta ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
ECRM
The eCRM or electronic customer relationship management coined by Oscar Gomes encompasses all standard CRM functions with the use of the net environment i.e., intranet, extranet and internet. Electronic CRM concerns all forms of managing relationships with customers through the use of information technology ( IT). eCRM processes include data collection, data aggregation, and customer interaction. Compared to traditional CRM, the integrated information for eCRM intraorganizational collaboration can be more efficient to communicate with customers.Reponen, Tapio(2003) ''Information Technology-Enabled Global Customer Service'', p288 From RM to CRM The concept of relationship marketing (RM) was established by marketing professor Leonard Berry in 1983. He considered it to consist of attracting, maintaining and enhancing customer relationships within organizations. In the years that followed, companies were engaging more and more in a meaningful dialogue with individual customers. I ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Omnicom
Omnicom Group Inc. is an American global media, marketing and corporate communications holding company, headquartered in New York City. Omnicom's branded networks and specialty firms provide services in four disciplines: advertising, customer relationship management (CRM), public relations and specialty services. The services included in these disciplines are media planning and buying, digital and interactive marketing, sports and events marketing, field marketing and brand consultancy. Omnicom Group was ranked as one of the four largest advertising agencies in the world by ''The New York Times'' in 2002. In 2014, Omnicom was considered the second largest advertising holding company by ''The Wall Street Journal''. The company employs more than 77,000 employees in over 100 countries worldwide. History In 1986, Allen Rosenshine, Keith Reinhard and John Bernbach (son of William Bernbach) co-created Omnicom in a three-way merger of BBDO Worldwide, Doyle Dane Bernbach and Needham H ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Email Marketing
Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations. Email marketing strategies commonly seek to achieve one or more of three primary objectives, to build loyalty, trust, or brand awareness. The term usually refers to sending email messages with the purpose of enhancing a merchant's relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and sharing third-party ads. History Email marketing has evolved rapidly alongside the technological growth of the 21st century. Before this growth, when emails were novelties to most customers, email marketing was not as effective. In 1978, Gary Thuerk of ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Brand Management
In marketing, brand management begins with an analysis on how a brand is currently perceived in the market, proceeds to planning how the brand should be perceived if it is to achieve its objectives and continues with ensuring that the brand is perceived as planned and secures its objectives. Developing a good relationship with target markets is essential for brand management. Tangible elements of brand management include the product itself; its look, price, and packaging, etc. The intangible elements are the experiences that the target markets share with the brand, and also the relationships they have with the brand. A brand manager would oversee all aspects of the consumer's brand association as well as relationships with members of the supply chain. Definitions In 2001, Hislop defined branding as "the process of creating a relationship or a connection between a company's product and emotional perception of the customer for the purpose of generating segregation among competiti ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
