Project Houdini
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Project Houdini
Project Houdini is a computer program used by the 2008 U.S. presidential campaign of Barack Obama. Although it originally had missteps, it has been credited with helping increase Democratic Party turnout over the 2004 election. It has been compared to ORCA, which failed under similar circumstances for the Mitt Romney's 2012 presidential campaign. See also * Cambridge Analytica * Catalist * Contingency table * Data dredging * The Groundwork * Project Narwhal * Psychographic * Predictive Analytics Predictive analytics encompasses a variety of statistical techniques from data mining, predictive modeling, and machine learning that analyze current and historical facts to make predictions about future or otherwise unknown events. In business ... References Barack Obama 2008 United States presidential campaigns Political campaign techniques Mobile software Software projects 2008 software Analytics {{web-software-stub ...
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Barack Obama 2008 Presidential Campaign
The 2008 presidential campaign of Barack Obama began on February 10, 2007, when Barack Obama, then junior United States senator from Illinois, announced his candidacy for President of the United States in Springfield, Illinois. After winning a majority of delegates in the 2008 Democratic Party presidential primaries, Democratic primaries of 2008, on August 23, leading up to the convention, the campaign announced that Senator Joe Biden of Delaware would be the Vice President of the United States, vice presidential nominee. At the 2008 Democratic National Convention on August 27, Barack Obama was formally selected as the United States Democratic Party, Democratic Party nominee for President of the United States in 2008 United States presidential election, 2008. He was the first African American in history to be nominated on a major party ticket.Jeff Zeleny,Obama Clinches Nomination; First Black Candidate to Lead a Major Party Ticket" ''The New York Times'', June 4, 2008. Retrieved Ju ...
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The Groundwork
The Groundwork was a privately held company, privately held technology firm, run by Michael Slaby, that was formed in June 2014. Campaign finance disclosures revealed that Hillary Clinton, Hillary Clinton's presidential campaign was a client of the Groundwork. Most of the Groundwork's employees are back-end software developers with experience at tech firms like Netflix, DreamHost, Zalando, and Google. The Groundwork is responsible for the "critical functions of modern campaigning" by using technological resources to consume digital data about voters, and then developing the technological means to assist the Hillary Clinton presidential campaign, 2016, Hillary Clinton presidential campaign target these voters for fundraising, advertising, outreach. It is a customer relationship management system for future voters." References

{{DEFAULTSORT:Groundwork, The Consulting firms of the United States Hillary Clinton 2016 presidential campaign Big data Data management Forecasting Trans ...
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Software Projects
Software Projects was a computer game development company which was started by ''Manic Miner'' developer Matthew Smith, Alan Maton and Colin Roach. After leaving Bug-Byte as a freelance developer, Smith was able to take the rights to his recently developed ''Manic Miner'' game with him, due to an oversight in his freelance contract. Software Projects was then able to market and publish the ZX Spectrum hit game separately from Bug-Byte. Their logo was a Penrose triangle. Released games * ''Anaconda'' * ''Astronut'' * '' BC's Quest for Tires'' * ''Binky'' * ''Crazy Balloon'' * ''Crypt Capers'' * ''Dinky Doo'' * ''Dodo Lair'' * ''Dragon's Lair'' * '' Dragon's Lair Part II - Escape from Singe's Castle'' * ''Ewgeebez'' * ''Fatty Henry'' * ''Galactic Gardener'' * ''Harvey Smith Showjumper'' * ''Hunchback at the Olympics'' * ''Hysteria'' * ''Jet Set Willy'' * ''Jet Set Willy II'' * ''Karls Kavern'' * ''Learning with Leeper'' * ''Ledgeman'' * ''Legion'' * ''Loderunner'' * ''McKensie'' * ...
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Mobile Software
A mobile application or app is a computer program or software application designed to run on a mobile device such as a phone, tablet, or watch. Mobile applications often stand in contrast to desktop applications which are designed to run on desktop computers, and web applications which run in mobile web browsers rather than directly on the mobile device. Apps were originally intended for productivity assistance such as email, calendar, and contact databases, but the public demand for apps caused rapid expansion into other areas such as mobile games, factory automation, GPS and location-based services, order-tracking, and ticket purchases, so that there are now millions of apps available. Many apps require Internet access. Apps are generally downloaded from app stores, which are a type of digital distribution platforms. The term "app", short for " application", has since become very popular; in 2010, it was listed as "Word of the Year" by the American Dialect Society. Apps are ...
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Political Campaign Techniques
Politics (from , ) is the set of activities that are associated with making decisions in groups, or other forms of power relations among individuals, such as the distribution of resources or status. The branch of social science that studies politics and government is referred to as political science. It may be used positively in the context of a "political solution" which is compromising and nonviolent, or descriptively as "the art or science of government", but also often carries a negative connotation.. The concept has been defined in various ways, and different approaches have fundamentally differing views on whether it should be used extensively or limitedly, empirically or normatively, and on whether conflict or co-operation is more essential to it. A variety of methods are deployed in politics, which include promoting one's own political views among people, negotiation with other political subjects, making laws, and exercising internal and external force, including w ...
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2008 United States Presidential Campaigns
8 (eight) is the natural number following 7 and preceding 9. In mathematics 8 is: * a composite number, its proper divisors being , , and . It is twice 4 or four times 2. * a power of two, being 2 (two cubed), and is the first number of the form , being an integer greater than 1. * the first number which is neither prime nor semiprime. * the base of the octal number system, which is mostly used with computers. In octal, one digit represents three bits. In modern computers, a byte is a grouping of eight bits, also called an octet. * a Fibonacci number, being plus . The next Fibonacci number is . 8 is the only positive Fibonacci number, aside from 1, that is a perfect cube. * the only nonzero perfect power that is one less than another perfect power, by Mihăilescu's Theorem. * the order of the smallest non-abelian group all of whose subgroups are normal. * the dimension of the octonions and is the highest possible dimension of a normed division algebra. * the first number ...
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Barack Obama
Barack Hussein Obama II ( ; born August 4, 1961) is an American politician who served as the 44th president of the United States from 2009 to 2017. A member of the Democratic Party, Obama was the first African-American president of the United States. He previously served as a U.S. senator from Illinois from 2005 to 2008 and as an Illinois state senator from 1997 to 2004, and previously worked as a civil rights lawyer before entering politics. Obama was born in Honolulu, Hawaii. After graduating from Columbia University in 1983, he worked as a community organizer in Chicago. In 1988, he enrolled in Harvard Law School, where he was the first black president of the '' Harvard Law Review''. After graduating, he became a civil rights attorney and an academic, teaching constitutional law at the University of Chicago Law School from 1992 to 2004. Turning to elective politics, he represented the 13th district in the Illinois Senate from 1997 until 2004, when he ran for the U ...
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Predictive Analytics
Predictive analytics encompasses a variety of statistical techniques from data mining, predictive modeling, and machine learning that analyze current and historical facts to make predictions about future or otherwise unknown events. In business, predictive models exploit patterns found in historical and transactional data to identify risks and opportunities. Models capture relationships among many factors to allow assessment of risk or potential associated with a particular set of conditions, guiding decision-making for candidate transactions. The defining functional effect of these technical approaches is that predictive analytics provides a predictive score (probability) for each individual (customer, employee, healthcare patient, product SKU, vehicle, component, machine, or other organizational unit) in order to determine, inform, or influence organizational processes that pertain across large numbers of individuals, such as in marketing, credit risk assessment, fraud detecti ...
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Psychographic
Psychographics is a qualitative methodology used to describe traits of humans on psychological attributes. Psychographics have been applied to the study of personality, values, opinions, attitudes, interests, and lifestyles. Two approaches to psychographics include analysis of consumers' activities, interests, and opinions (AIO variables), and values and lifestyles (VALS). Psychographics are applied to the study of cognitive attributes such as attitudes, interests, opinions, and belief, as well as the study of overt behavior (e.g., activities). Psychographic studies of individuals or communities can be valuable in the fields of marketing, demographics, opinion research, prediction, and social research in general. Psychographic attributes can be contrasted with demographic variables (such as age and gender), behavioral variables (such as purchase data or usage rate), and organizational descriptors (sometimes called firmographic variables), such as industry, number of employ ...
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Project Narwhal
Project Narwhal is the name of a computer program used by the 2012 campaign by Barack Obama. It was contrasted in the Mitt Romney presidential campaign by Project Orca, so named because the orca is one of the few predators of the narwhal. Development Project Narwhal was developed for six-to-seven days a week and 14 hours a day by a staff of very-experienced workers of companies such as Twitter, Google, Facebook, Craigslist, Quora, Orbitz, and Threadless. The intent of the program was to link previously separate repositories of information, enabling all the data gathered about each individual voter was available to all arms of the campaign. In testing Narwhal, the team, in campaign CTO Harper Reed's words, role-played "every possible disaster situation," including three role-plays where all the systems would go down very quickly on election day. These "game day" practices would prepare them for actual disasters when Amazon Web Services went down on October 21, 2012, and Hurricane ...
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Data Dredging
Data dredging (also known as data snooping or ''p''-hacking) is the misuse of data analysis to find patterns in data that can be presented as statistically significant, thus dramatically increasing and understating the risk of false positives. This is done by performing many statistical tests on the data and only reporting those that come back with significant results. The process of data dredging involves testing multiple hypotheses using a single data set by exhaustively searching—perhaps for combinations of variables that might show a correlation, and perhaps for groups of cases or observations that show differences in their mean or in their breakdown by some other variable. Conventional tests of statistical significance are based on the probability that a particular result would arise if chance alone were at work, and necessarily accept some risk of mistaken conclusions of a certain type (mistaken rejections of the null hypothesis). This level of risk is called the ''s ...
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Democratic Party (United States)
The Democratic Party is one of the two major contemporary political parties in the United States. Founded in 1828, it was predominantly built by Martin Van Buren, who assembled a wide cadre of politicians in every state behind war hero Andrew Jackson, making it the world's oldest active political party.M. Philip Lucas, "Martin Van Buren as Party Leader and at Andrew Jackson's Right Hand." in ''A Companion to the Antebellum Presidents 1837–1861'' (2014): 107–129."The Democratic Party, founded in 1828, is the world's oldest political party" states Its main political rival has been the Republican Party since the 1850s. The party is a big tent, and though it is often described as liberal, it is less ideologically uniform than the Republican Party (with major individuals within it frequently holding widely different political views) due to the broader list of unique voting blocs that compose it. The historical predecessor of the Democratic Party is considered to be th ...
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