Project Houdini is a computer program used by the
2008 U.S. presidential campaign of Barack Obama. Although it originally had missteps, it has been credited with helping increase
Democratic Party Democratic Party most often refers to:
*Democratic Party (United States)
Democratic Party and similar terms may also refer to:
Active parties Africa
*Botswana Democratic Party
*Democratic Party of Equatorial Guinea
*Gabonese Democratic Party
*Demo ...
turnout over the 2004 election. It has been compared to
ORCA
The orca or killer whale (''Orcinus orca'') is a toothed whale belonging to the oceanic dolphin family, of which it is the largest member. It is the only Extant taxon, extant species in the genus ''Orcinus'' and is recognizable by its black ...
, which failed under similar circumstances for the
Mitt Romney's 2012 presidential campaign.
See also
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Cambridge Analytica
Cambridge Analytica Ltd (CA), previously known as SCL USA, was a British political consulting firm that came to prominence through the Facebook–Cambridge Analytica data scandal. It was started in 2013, as a subsidiary of the private intelli ...
*
Catalist
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Contingency table
In statistics, a contingency table (also known as a cross tabulation or crosstab) is a type of table in a matrix format that displays the (multivariate) frequency distribution of the variables. They are heavily used in survey research, business i ...
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Data dredging
Data dredging (also known as data snooping or ''p''-hacking) is the misuse of data analysis to find patterns in data that can be presented as statistically significant, thus dramatically increasing and understating the risk of false positives. ...
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The Groundwork
The Groundwork was a privately held company, privately held technology firm, run by Michael Slaby, that was formed in June 2014. Campaign finance disclosures revealed that Hillary Clinton, Hillary Clinton's presidential campaign was a client of the ...
*
Project Narwhal Project Narwhal is the name of a computer program used by the 2012 campaign by Barack Obama. It was contrasted in the Mitt Romney presidential campaign by Project Orca, so named because the orca is one of the few predators of the narwhal. Develo ...
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Psychographic
Psychographics is a qualitative methodology used to describe traits of humans on psychological attributes. Psychographics have been applied to the study of personality, values, opinions, attitudes, interests, and lifestyles. Two approaches to ...
*
Predictive Analytics
Predictive analytics encompasses a variety of statistical techniques from data mining, predictive modeling, and machine learning that analyze current and historical facts to make predictions about future or otherwise unknown events.
In business ...
References
Barack Obama
2008 United States presidential campaigns
Political campaign techniques
Mobile software
Software projects
2008 software
Analytics
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