Project Houdini is a computer program used by the
2008 U.S. presidential campaign of Barack Obama. Although it originally had missteps, it has been credited with helping increase
Democratic Party turnout over the 2004 election. It has been compared to
ORCA
The orca (''Orcinus orca''), or killer whale, is a toothed whale and the largest member of the oceanic dolphin family. The only extant species in the genus '' Orcinus'', it is recognizable by its black-and-white-patterned body. A cosmopol ...
, which failed under similar circumstances for the
Mitt Romney's 2012 presidential campaign.
See also
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Cambridge Analytica
Cambridge Analytica Ltd. (CA), previously known as SCL USA, was a British political consulting firm that came to prominence through the Facebook–Cambridge Analytica data scandal. It was started in 2013, as a subsidiary of the private intell ...
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Catalist
Catalist is a for-profit corporation based in Washington, D.C., that operates a voter database and works for progressive causes.
History
Catalist was founded as Data Warehouse, LLC.
The founding team of Catalist included Harold M. Ickes, Laura ...
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Contingency table
In statistics, a contingency table (also known as a cross tabulation or crosstab) is a type of table in a matrix format that displays the multivariate frequency distribution of the variables. They are heavily used in survey research, business int ...
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Data dredging
Data dredging, also known as data snooping or ''p''-hacking is the misuse of data analysis to find patterns in data that can be presented as statistically significant, thus dramatically increasing and understating the risk of false positives. Th ...
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The Groundwork
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Project Narwhal
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Psychographic
Psychographics is defined as "market research or statistics classifying population groups according to psychological variables" The term psychographics is derived from the words "psychological" and "demographics" Two common approaches to psychogr ...
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Predictive Analytics
Predictive analytics encompasses a variety of Statistics, statistical techniques from data mining, Predictive modelling, predictive modeling, and machine learning that analyze current and historical facts to make predictions about future or other ...
References
Barack Obama
2008 United States presidential campaigns
Political campaign techniques
Mobile software
Software projects
2008 software
Analytics
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