HOME

TheInfoList



Click Here for Items Related To - Project Narwhal
OR:
Project Narwhal on:   [Wikipedia]   [Google]   [Amazon]

Project Narwhal is the name of a computer program used by the 2012 campaign by Barack Obama. It was contrasted in the Mitt Romney presidential campaign by Project Orca, so named because the
orca The orca (''Orcinus orca''), or killer whale, is a toothed whale and the largest member of the oceanic dolphin family. The only extant species in the genus '' Orcinus'', it is recognizable by its black-and-white-patterned body. A cosmopol ...
is one of the few predators of the
narwhal The narwhal (''Monodon monoceros'') is a species of toothed whale native to the Arctic. It is the only member of the genus ''Monodon'' and one of two living representatives of the family Monodontidae. The narwhal is a stocky cetacean with a ...
.


Development

Project Narwhal was developed for six-to-seven days a week and 14 hours a day by a staff of very-experienced workers of companies such as
Twitter Twitter, officially known as X since 2023, is an American microblogging and social networking service. It is one of the world's largest social media platforms and one of the most-visited websites. Users can share short text messages, image ...
,
Google Google LLC (, ) is an American multinational corporation and technology company focusing on online advertising, search engine technology, cloud computing, computer software, quantum computing, e-commerce, consumer electronics, and artificial ...
,
Facebook Facebook is a social media and social networking service owned by the American technology conglomerate Meta Platforms, Meta. Created in 2004 by Mark Zuckerberg with four other Harvard College students and roommates, Eduardo Saverin, Andre ...
,
Craigslist Craigslist (stylized as craigslist) is a privately held American company operating a classified advertisements website with sections devoted to jobs, housing, for sale, items wanted, services, community service, gigs, résumés, and discussi ...
,
Quora Quora is an American social question-and-answer website and online knowledge market headquartered in Mountain View, California. It was founded on June 25, 2009, and made available to the public on June 21, 2010. Users can post questions, answ ...
,
Orbitz Orbitz.com is a travel fare aggregator website and travel metasearch engine. The website is owned by Orbitz Worldwide, Inc., a subsidiary of Expedia Group. It is headquartered in the Citigroup Center, Chicago, Illinois. Background Origi ...
, and
Threadless Threadless (stylized as threadless) is an online community of artists and an e-commerce website based in Chicago, Illinois, founded in 2000 by Jake Nickell and Jacob DeHart. Threadless designs are created by and chosen by an online community. E ...
. The intent of the program was to link previously separate repositories of information, enabling all the data gathered about each individual voter was available to all arms of the campaign. In testing Narwhal, the team, in campaign CTO Harper Reed's words, role-played "every possible disaster situation," including three role-plays where all the systems would go down very quickly on election day. These "game day" practices would prepare them for actual disasters when Amazon Web Services went down on October 21, 2012, and
Hurricane Sandy Hurricane Sandy (unofficially referred to as Superstorm Sandy) was an extremely large and devastating tropical cyclone which ravaged the Caribbean and the coastal Mid-Atlantic (United States), Mid-Atlantic region of the United States in late ...
threatened the technology infrastructure in the Eastern United States.


See also

*
Cambridge Analytica Cambridge Analytica Ltd. (CA), previously known as SCL USA, was a British political consulting firm that came to prominence through the Facebook–Cambridge Analytica data scandal. It was started in 2013, as a subsidiary of the private intell ...
*
Catalist Catalist is a for-profit corporation based in Washington, D.C., that operates a voter database and works for progressive causes. History Catalist was founded as Data Warehouse, LLC. The founding team of Catalist included Harold M. Ickes, Laura ...
*
Contingency table In statistics, a contingency table (also known as a cross tabulation or crosstab) is a type of table in a matrix format that displays the multivariate frequency distribution of the variables. They are heavily used in survey research, business int ...
*
Data dredging Data dredging, also known as data snooping or ''p''-hacking is the misuse of data analysis to find patterns in data that can be presented as statistically significant, thus dramatically increasing and understating the risk of false positives. Th ...
* Dan Wagner (data scientist) * The Groundwork * Harper Reed *
Herd behavior Herd behavior is the behavior of individuals in a group acting collectively without centralized direction. Herd behavior occurs in animals in herds, packs, bird flocks, fish schools, and so on, as well as in humans. Voting, demonstrations, ...
*
Left-wing politics Left-wing politics describes the range of Ideology#Political ideologies, political ideologies that support and seek to achieve social equality and egalitarianism, often in opposition to social hierarchy either as a whole or of certain social ...
* Michael Slaby * ORCA (computer system) *
Psychographic Psychographics is defined as "market research or statistics classifying population groups according to psychological variables" The term psychographics is derived from the words "psychological" and "demographics" Two common approaches to psychogr ...
*
Predictive Analytics Predictive analytics encompasses a variety of Statistics, statistical techniques from data mining, Predictive modelling, predictive modeling, and machine learning that analyze current and historical facts to make predictions about future or other ...
* Project Houdini


References

Barack Obama 2012 United States presidential campaigns Political campaign techniques Political campaign technology Mobile software Software projects 2012 software Analytics {{web-software-stub