The Groundwork was a

privately held A privately held company (or simply a private company) is a company whose shares and related rights or obligations are not offered for public subscription or publicly negotiated in the respective listed markets, but rather the company's stock is ...

technology firm, run by Michael Slaby, that was formed in June 2014. Campaign finance disclosures revealed that Hillary Clinton's presidential campaign was a client of the Groundwork. Most of the Groundwork's employees are back-end software developers with experience at tech firms like

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DreamHost DreamHost is a Los Angeles-based web hosting provider and domain name registrar. It is owned by New Dream Network, LLC, founded in 1996 by Dallas Bethune, Josh Jones, Michael Rodriguez and Sage Weil, undergraduate students at Harvey Mudd College ...

Zalando Zalando SE is a publicly traded German online retailer of shoes, fashion and beauty. The company was founded in 2008 by David Schneider and Robert Gentz and has more than 50 million active users in 25 European markets. Zalando is active in a vari ...

, and

Google Google LLC () is an American multinational technology company focusing on search engine technology, online advertising, cloud computing, computer software, quantum computing, e-commerce, artificial intelligence, and consumer electronics. ...

. The Groundwork is responsible for the "critical functions of modern campaigning" by using technological resources to consume digital data about voters, and then developing the technological means to assist the Hillary Clinton presidential campaign target these voters for fundraising, advertising, outreach. It is a

customer relationship management Customer relationship management (CRM) is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information. CRM systems compile data from a ra ...

system for future voters."

References

{{DEFAULTSORT:Groundwork, The Consulting firms of the United States Hillary Clinton 2016 presidential campaign Big data Data management Forecasting Transaction processing Government by algorithm