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Publicis
Publicis Groupe is a French multinational advertising and public relations company. One of the oldest and largest marketing and communications companies in the world by revenue, it is headquartered in Paris. After 1945, the little-known Paris-based advertising agency grew rapidly, becoming the world's fourth-largest agency. It was a leader in promoting France's post-war economic boom, especially the expansion of the advertising industry; it was successful because of its close ties with top officials of the French government, its clever use of symbols to promote itself, and its ability to attract clients from widely diverse growing industries. It is one of the "Big Four" agency companies, alongside WPP, Interpublic and Omnicom. Publicis Groupe S.A. is headed by Arthur Sadoun, and its agencies provide digital and traditional advertising, media services and marketing services (SAMS) to national and multinational clients. History The company was founded by 20 year old Marcel Bl ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
MSLGROUP
MSLGROUP is a public relations (PR) network of companies. Specialists in strategic communications and engagement, the company is part of the French multinational Publicis Groupe. It evolved as a merger of Publicis Consultants and Manning Selvage & Lee (thus, the "MSL" in the name). MSL offers the following services: public relations, financial communications, experiential marketing, live event management, healthcare communications, public affairs, reputation management and social media marketing. In 2021, public relations analyst firm The Holmes Report ranked MSLGROUP as the seventh largest PR agency in the world, by revenue. MSLGROUP has over 100 offices in 40 countries, and employs 2,000 people (as of February 2022). History In 1980, MS&L was acquired by the Benton & Bowles, Inc. ad agency, who ended up merging with the Leo Burnett ad agency before the entire group was bought by France's Publicis Groupe, to form the world's fourth largest communications company. In October ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Arthur Sadoun
Arthur Sadoun (born 23 May 1971) is a French Businessperson, businessman. He is the chairman and CEO of Publicis Groupe, the world's third largest Advertising agency, advertising and Public relations, PR group. Early life and education Sadoun was born in Dourdan, France in 1971 to a well-off family of industrials. He received his secondary education from École alsacienne, L'école alsacienne, a private school in Paris and graduated from European Business School Paris in 1992. He later obtained an MBA from INSEAD in 1997. Career In 1992, after graduating in France, Sadoun went to Chile where he founded his own advertising agency ''Z Group'', which he sold to BBDO in 1997. Soon after returning to France in 1997 he joined TBWA in 1999 as Head of International Strategic Planning and Head of Development before he became managing director in 2000 and CEO in 2003. In December 2006, Sadoun became CEO of Publicis Conseil, the flagship agency of Publicis Groupe founded by Marcel Bleuste ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Razorfish (company)
Razorfish, a part of Publicis Groupe, is an interactive agency. Razorfish provides services including web development, media planning and buying, technology and innovation, emerging media, analytics, mobile, advertising, creative, social influence marketing and search. Razorfish had more than 2,000 employees worldwide, with U.S. offices in New York, Chicago, Boston, Seattle, San Francisco, Philadelphia, Portland, Los Angeles, Atlanta, and Austin. In 2005–2007, it expanded overseas through acquisitions in London, Paris, Sydney, Hong Kong, Shanghai, Beijing, Berlin, Frankfurt, Singapore and a joint venture in Tokyo. In 2013, Razorfish launched its operations in India through the acquisition of Neev Technologies. Razorfish Neev was based in Bangalore and provides outsourced product and application development solutions. In October 2016, Razorfish merged with Sapient Corporation's division SapientNitro (a Publicis Groupe sister company) to form SapientRazorfish. In July 2018, Pu ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Sapient Corporation
Publicis Sapient is an American digital consulting company, founded as Sapient in Cambridge, Massachusetts in 1990 by Jerry Greenberg and J. Stuart Moore. On February 6, 2015, Sapient became a fully owned division of French advertising giant Publicis, in a deal valued at $3.7bn (£2.3bn). On November 17, 2016, Publicis Sapient announced SapientNitro was merging with sister agency Razorfish to form SapientRazorfish, which would be led by former SapientNitro CEO Alan Wexler. At the time, Sapient consisted of both SapientRazorfish and Sapient Consulting, and was co-led by Alan Wexler and Sapient Consulting CEO Chip Register. On February 13, 2019, SapientRazorfish and Sapient Consulting were merged into one brand, Publicis Sapient, led by CEO Nigel Vaz. History Early years Sapient was founded on November 6, 1990 by Jerry Greenberg and Stuart Moore, who met while working at Cambridge Technology Partners. They chose to use a fixed-term, fixed-price model for IT consulting pricing pr ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marcel Bleustein-Blanchet
Marcel Bleustein-Blanchet (21 August 1906 – 11 April 1996) was a French entrepreneur and advertising magnate best known as the founder of Publicis Groupe. He is also credited with inventing radio advertising in France, helped create the first French opinion polls, introduced Édith Piaf to the French public, and fought with the Free French forces during World War II.Marcel Bleustein-Blanchet Dies; Paris Advertising Giant Was 89 ''The New York Times'' (13 April 1996). Retrieved 17 August 2011. Early life Born the youngest of nine, he was the son of Abraham Bleustein, a poor Russian-Jewish used furniture salesman in northern Paris, Marcel Bleustein left school at the age of 12 to help out in the family furnit ...[...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Saatchi & Saatchi
Saatchi & Saatchi is a British multinational communications and advertising agency network with 114 offices in 76 countries and over 6,500 staff. It was founded in 1970 and is currently headquartered in London. The parent company of the agency group was known as ''Saatchi & Saatchi PLC'' from 1976 to 1994, was listed on the New York Stock Exchange until 2000 and, for a time, was a constituent of the FTSE 100 Index. In 2000, the group was acquired by the Publicis Groupe. In 2005 it went private. History Early years (1970–1975) Saatchi & Saatchi was founded in London by brothers Maurice (now Lord Saatchi) and Charles in 1970. Following stints starting as a copywriter at the New York City offices of Benton & Bowles in 1965, then at Collett Dickenson Pearce and John Collins & Partners, Charles Saatchi teamed up with art director Ross Cramer, and the genesis of what would become Saatchi & Saatchi was born in London in 1967 as the creative consultancy CramerSaatchi. The consultanc ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Maurice Lévy (Publicis)
Maurice Lévy is Chairman of the Supervisory Board of Publicis Groupe, the world's third largest advertising and communications group. Founded in 1926, Publicis Groupe counts today over 80,000 employees and is present in over 100 countries around the world. Career Maurice Lévy joined Publicis in 1971, as the Director of IT. He very quickly moved into the heart of the agency's business: advertising and marketing. Recognizing that top clients require a full range of communications services, he began to build up a comprehensive group of specialized and general service agencies and subsidiaries in France and throughout Europe. Mr Lévy took personal responsibility for the international development of the Groupe and successfully managed a program of sustained international expansion that today offers Publicis Groupe's clients in 108 countries a complete range of integrated communication, advertising marketing and media services. He became Chairman of Publicis Conseil, the fou ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Bartle Bogle Hegarty
Bartle Bogle Hegarty (BBH) is a British global advertising agency. Founded in 1982 by British ad men John Bartle, Nigel Bogle, and John Hegarty, BBH has offices in London, New York City, Singapore, Shanghai, Mumbai, Stockholm and Los Angeles and employs more than 1,000 staff worldwide. The company is part of international agency group Publicis. In 2018 BBH was named the IPA Effectiveness Company of the Year. History The agency's first ad was for Levi's and it showed a black sheep going against the herd. It became the agency icon and spawned the phrase, "when the world zigs, zag". The Levi's black sheep poster was not an easy ad to buy because at the time all jeans ads had people in them, but it proved successful. Over the next 28 years, BBH went on to produce many award-winning films for Levi's. "Launderette" featured Nick Kamen and was set to Marvin Gaye's recording of 'I Heard It Through the Grapevine'. Levi's sold over 2 million boxer shorts in one year. In 1991, BB ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Starcom Mediavest Group
Starcom is an international media network, the third-largest communications group globally, part of France’s Publicis, headquarters in Chicago. History The global holding company Starcom Mediavest Group was formed in 2000. Jack Klues, who had been the Chief Executive Officer of Starcom Worldwide, was named SMG’s first CEO upon its formation. Former CEO Laura Desmond became one of the business world’s youngest CEOs ever when she was named to the position in 2008. In recent years, SMG has had partnerships with companies such as Facebook, Twitter, YouTube, Acxiom, Tencent and more involving data, analytics and "technology-fueled creativity". SMG also reorganized into 3 divisions—Connections (media brands), Content (creative assets), and Tech solutions (RUN, extech)—to reflect the fact that it now derives more than 50% of its business from digital, content, and data/analytics. Resources SMG Performance Marketing: Full-service media agency. LiquidThread: branded ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Leo Burnett Worldwide
Leo Burnett Worldwide, Inc., also known as Leo Burnett Company, Inc., is an American advertising company, founded on August 5, 1935, in Chicago by Leo Burnett. In September 2002, the company was acquired by Publicis Groupe, the world's third largest advertising agency holding group and one of the largest agency networks. History Leo Burnett Company, Inc. was founded on August 5, 1935, in Chicago by Leo Burnett, who had three accounts to start. In 1944, the agency opened a branch office in New York City. In February 1967, the founder transferred all of his voting stock to a charitable organization. Billings were then "nearing $250 million". On March 20, 1967, the agency completed its acquisition of D.P. Brother & Co. On June 8, 1971, the founder died at the age of 79. On November 3, 1999, Burnett and D'Arcy Masius Benton & Bowles announced the creation of BDM. BDM was quickly renamed Bcom3. Roy Bostock was named chairman and Roger Haupt was named CEO. In September 2002, Bc ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Viva Technology
Viva Technology, or VivaTech, is an annual technology conference, dedicated to innovation and startups, held in Paris, France. VivaTech was founded in 2016 by Publicis Groupe and Groupe Les Echos. The first two days of VivaTech are for startups, investors, executives, students and academics, and it is open to the general public on the third day. 2016 The first year of VivaTech was held from 30 June to 2 July 2016 in Paris, and gathered 45,000 visitors including 5,000 startup companies."Emmanuel Macron's Call to Action: Viva Technology!" , ''Forbes'', 18 June 2017 2017 In 2017, VivaTech was held at |
Omnicom
Omnicom Group Inc. is an American global media, marketing and corporate communications holding company, headquartered in New York City. Omnicom's branded networks and specialty firms provide services in four disciplines: advertising, customer relationship management (CRM), public relations and specialty services. The services included in these disciplines are media planning and buying, digital and interactive marketing, sports and events marketing, field marketing and brand consultancy. Omnicom Group was ranked as one of the four largest advertising agencies in the world by ''The New York Times'' in 2002. In 2014, Omnicom was considered the second largest advertising holding company by ''The Wall Street Journal''. The company employs more than 77,000 employees in over 100 countries worldwide. History In 1986, Allen Rosenshine, Keith Reinhard and John Bernbach (son of William Bernbach) co-created Omnicom in a three-way merger of BBDO Worldwide, Doyle Dane Bernbach and Needham H ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
