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Proximic
Proximic by Comscore is a division of Comscore that provides on programmatic targeting solutions for advertisers, agencies and publishers in the advertising industry. History Proximic launched in alpha testing mode in late 2007. In 2010, the company integrated with the real-time ad platform AppNexus and started to offer its contextual data services to the display advertisers and agencies. The company was based in Palo Alto, with research and development facilities in Munich. The company's CEO Philipp Pieper co-founded the company with mathematician Thomas Nitsche. Thomas Nitsche and Elmar Henne, Proximic's chief architect, developed the Mephisto Chess Computer. Chief Scientist was Louis Monier, cofounder of the AltaVista AltaVista was a Web search engine established in 1995. It became one of the most-used early search engines, but lost ground to Google and was purchased by Yahoo! in 2003, which retained the brand, but based all AltaVista searches on its own sear ... se ...
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Louis Monier
Louis Monier (born March 21, 1956) was a cofounder of the Internet search engine AltaVista together with Paul Flaherty and Michael Burrows. After he left AltaVista, he worked at eBay and then at Google. He left Google in August 2007 to join Cuil, a search engine startup. He was Vice President of Products at Cuil. One month after the launch, he left Cuil, citing differences with the CEO. He also was the co-founder and CTO of Qwiki with Doug Imbruce. Qwiki won the TechCrunch Disrupt Award in 2010 and was sold to Yahoo in 2013. In 2014, Yahoo shuttered Qwiki. Monier received a Ph.D. in Mathematics and Computer Science from the University of Paris XI, France in 1980 and worked at Carnegie Mellon University, Xerox PARC, and DEC's Western Research Laboratory. Louis was the Chief Scientist of Proximic Proximic by Comscore is a division of Comscore that provides on programmatic targeting solutions for advertisers, agencies and publishers in the advertising industry. History ...
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Software Testing
Software testing is the act of examining the artifacts and the behavior of the software under test by validation and verification. Software testing can also provide an objective, independent view of the software to allow the business to appreciate and understand the risks of software implementation. Test techniques include, but not necessarily limited to: * analyzing the product requirements for completeness and correctness in various contexts like industry perspective, business perspective, feasibility and viability of implementation, usability, performance, security, infrastructure considerations, etc. * reviewing the product architecture and the overall design of the product * working with product developers on improvement in coding techniques, design patterns, tests that can be written as part of code based on various techniques like boundary conditions, etc. * executing a program or application with the intent of examining behavior * reviewing the deployment infrastructure a ...
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AppNexus
Xandr, formerly known as AppNexus, is an American multinational technology company operating a cloud-based software platform that enables and optimizes programmatic online advertising. Headquartered in the Flatiron District of New York City, the company has 23 offices in North America, Latin America, Europe, Asia and Australia. AppNexus offers online auction infrastructure and technology for data management, optimization, financial clearing and support for directly negotiated advertising campaigns. It has both demand-side platform (DSP), supply-side platform (SSP), and ad serving functionalities. It integrates with advertising sources including Google's "Authorized Buyers" ad exchange, Magnite, Pubmatic and other aggregators. It operates out of multiple data centers, including one in Amsterdam serving Europe and the Middle East, in a facility shared with Equinix. In 2016, AppNexus was ranked #21 on ''Forbes'' Magazine's "The Cloud 100" list. In June 2018, AT&T announced it was ...
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Palo Alto
Palo Alto (; Spanish for "tall stick") is a charter city in the northwestern corner of Santa Clara County, California, United States, in the San Francisco Bay Area, named after a coastal redwood tree known as El Palo Alto. The city was established in 1894 by the American industrialist Leland Stanford when he founded Stanford University in memory of his son, Leland Stanford Jr. Palo Alto includes portions of Stanford University and borders East Palo Alto, Mountain View, Los Altos, Los Altos Hills, Stanford, Portola Valley, and Menlo Park. At the 2020 census, the population was 68,572. Palo Alto is one of the most expensive cities in the United States in which to live, and its residents are among the most educated in the country. However, it also has a youth suicide rate four times higher than the national average, often attributed to academic pressure. As one of the principal cities of Silicon Valley, Palo Alto is headquarters to a number of high-tech companies, includi ...
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Munich
Munich ( ; german: München ; bar, Minga ) is the capital and most populous city of the States of Germany, German state of Bavaria. With a population of 1,558,395 inhabitants as of 31 July 2020, it is the List of cities in Germany by population, third-largest city in Germany, after Berlin and Hamburg, and thus the largest which does not constitute its own state, as well as the List of cities in the European Union by population within city limits, 11th-largest city in the European Union. The Munich Metropolitan Region, city's metropolitan region is home to 6 million people. Straddling the banks of the River Isar (a tributary of the Danube) north of the Northern Limestone Alps, Bavarian Alps, Munich is the seat of the Bavarian Regierungsbezirk, administrative region of Upper Bavaria, while being the population density, most densely populated municipality in Germany (4,500 people per km2). Munich is the second-largest city in the Bavarian dialects, Bavarian dialect area, ...
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Mephisto (chess Computer)
Mephisto was a line of chess computers sold by Hegener & Glaser (H+G). In addition to integrated travel and sensory computers, they also sold a line of modular electronic autosensory boards (Modular, Exclusive, München, and Bavaria) which could accept different program, processor, and display modules. Its strongest software was written by Richard Lang, who later ported it to personal computers as ''Psion'' and ChessGenius. Lang's Mephisto programs won six World Computer Chess Championships (WCCC) from 1984 to 1990. H&G also sold engines licensed from Johan de Koning, Ed Schröder, and Frans Morsch. Different models used different 8-bit, 16-bit and 32-bit processors, including MOS Technology 6502, Motorola 68HC05, Motorola 68000 and others. Hegener & Glaser and its Mephisto brand were bought in 1994 by Saitek. Their computers currently sold under the Mephisto brand use programs written by Frans Morsch. Hegener & Glaser (Mephisto) * 1969 established in Munich by M ...
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AltaVista
AltaVista was a Web search engine established in 1995. It became one of the most-used early search engines, but lost ground to Google and was purchased by Yahoo! in 2003, which retained the brand, but based all AltaVista searches on its own search engine. On July 8, 2013, the service was shut down by Yahoo!, and since then the domain has redirected to Yahoo!'s own search site. Etymology The word "AltaVista" is formed from the words for "high view" or "upper view" in Spanish (alta + vista); thus, it colloquially translates to "overview". Origins AltaVista was created by researchers at Digital Equipment Corporation's Network Systems Laboratory and Western Research Laboratory who were trying to provide services to make finding files on the public network easier. Paul Flaherty came up with the original idea, along with Louis Monier and Michael Burrows, who wrote the Web crawler and indexer, respectively. The name "AltaVista" was chosen in relation to the surroundings of their ...
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Digital Marketing Companies Of The United States
Digital usually refers to something using discrete digits, often binary digits. Technology and computing Hardware *Digital electronics Digital electronics is a field of electronics involving the study of digital signals and the engineering of devices that use or produce them. This is in contrast to analog electronics and analog signals. Digital electronic circuits are usual ..., electronic circuits which operate using digital signals **Digital camera, which captures and stores digital images ***Digital versus film photography **Digital computer, a computer that handles information represented by discrete values **Digital recording, information recorded using a digital signal Socioeconomic phenomena *Digital culture, the anthropological dimension of the digital social changes *Digital divide, a form of economic and social inequality in access to or use of information and communication technologies *Digital economy, an economy based on computing and telecommunications reso ...
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Internet Properties Established In 2007
The Internet (or internet) is the global system of interconnected computer networks that uses the Internet protocol suite (TCP/IP) to communicate between networks and devices. It is a '' network of networks'' that consists of private, public, academic, business, and government networks of local to global scope, linked by a broad array of electronic, wireless, and optical networking technologies. The Internet carries a vast range of information resources and services, such as the inter-linked hypertext documents and applications of the World Wide Web (WWW), electronic mail, telephony, and file sharing. The origins of the Internet date back to the development of packet switching and research commissioned by the United States Department of Defense in the 1960s to enable time-sharing of computers. The primary precursor network, the ARPANET, initially served as a backbone for interconnection of regional academic and military networks in the 1970s to enable resource sharing. Th ...
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Internet Search Engines
A search engine is a software system designed to carry out Web search query, web searches. They search the World Wide Web in a systematic way for particular information specified in a textual web search query. The Search engine results page, search results are generally presented in a line of results, often referred to as search engine results pages (SERPs). When a user enters a query into a search engine, the engine scans its Search engine indexing, index of web pages to find those that are relevant to the user's query. The results are then ranked by relevancy and displayed to the user. The information may be a mix of links to web pages, images, videos, infographics, articles, research papers, and other types of files. Some search engines also data mining, mine data available in databases or open directories. Unlike web directories and social bookmarking, social bookmarking sites, which are maintained by human editors, search engines also maintain real-time computing, real-tim ...
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Online Advertising
Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising which uses the Internet to promote products and services to audiences and platform users. Online advertising includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. Advertisements are increasingly being delivered via automated software systems operating across multiple websites, media services and platforms, known as programmatic advertising. Like other advertising media, online advertising frequently involves a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher's content. Other potential participants include advertising agencies who help generate and place the ad copy, an ad server which technologically deliver ...
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