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Plain Folks
"Plain folks" is a form of propaganda and a logical fallacy. A plain folks argument is one in which the speaker presents themselves as an average Joe — a common person who can understand and empathize with a listener's concerns. The most important part of this appeal is the speaker's portrayal of themselves as someone who has had a similar experience to the listener and knows why they may be skeptical or cautious about accepting the speaker's point of view. In this way, the speaker gives the audience a sense of trust and comfort, believing that the speaker and the audience share common goals and that they thus should agree with the speaker. Also using an "ordinary background," such as a park or a building, depending on the item you are advertising Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Propaganda
Propaganda is communication that is primarily used to influence or persuade an audience to further an agenda, which may not be objective and may be selectively presenting facts to encourage a particular synthesis or perception, or using loaded language to produce an emotional rather than a rational response to the information that is being presented. Propaganda can be found in news and journalism, government, advertising, entertainment, education, and activism and is often associated with material which is prepared by governments as part of war efforts, political campaigns, health campaigns, revolutionaries, big businesses, ultra-religious organizations, the media, and certain individuals such as soapboxers. In the 20th century, the English term ''propaganda'' was often associated with a manipulative approach, but historically, propaganda has been a neutral descriptive term of any material that promotes certain opinions or ideologies. Equivalent non-English terms have also la ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Logical Fallacy
In philosophy, a formal fallacy, deductive fallacy, logical fallacy or non sequitur (; Latin for " tdoes not follow") is a pattern of reasoning rendered invalid by a flaw in its logical structure that can neatly be expressed in a standard logic system, for example propositional logic.Harry J. Gensler, ''The A to Z of Logic'' (2010) p. 74. Rowman & Littlefield, It is defined as a deductive argument that is invalid. The argument itself could have true premises, but still have a false conclusion. Thus, a formal fallacy is a fallacy where deduction goes wrong, and is no longer a logical process. This may not affect the truth of the conclusion, since validity and truth are separate in formal logic. While a logical argument is a non sequitur if, and only if, it is invalid, the term "non sequitur" typically refers to those types of invalid arguments which do not constitute formal fallacies covered by particular terms (e.g., affirming the consequent). In other words, in practice, "''non s ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
University Of Maryland
The University of Maryland, College Park (University of Maryland, UMD, or simply Maryland) is a public land-grant research university in College Park, Maryland. Founded in 1856, UMD is the flagship institution of the University System of Maryland. It is also the largest university in both the state and the Washington metropolitan area, with more than 41,000 students representing all fifty states and 123 countries, and a global alumni network of over 388,000. Together, its 12 schools and colleges offer over 200 degree-granting programs, including 92 undergraduate majors, 107 master's programs, and 83 doctoral programs. UMD is a member of the Association of American Universities and competes in intercollegiate athletics as a member of the Big Ten Conference. The University of Maryland's proximity to the nation's capital has resulted in many research partnerships with the federal government; faculty receive research funding and institutional support from many agencies, such ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Average Joe
The terms average Joe, ordinary Joe, Joe Sixpack, Joe Lunchbucket, Joe Snuffy, Joe Blow, Joe Schmo (for males) and ordinary Jane, average Jane, and plain Jane (for females), are used primarily in North America to refer to a completely average person, typically an average American. It can be used both to give the image of a hypothetical "completely average person" or to describe an existing person. Parallel terms in other languages for local equivalents exist worldwide. Today, statistics by the United States Department of Commerce provide information regarding the societal attributes of those who may be referred to as being "average". While some individual attributes are easily identified as being average, such as the median income, other characteristics, such as family arrangements may not be identified as being average. In 2001, for example, no single household arrangement constituted more than 30% of total households. Married couples with no children were the most common con ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Commoner
A commoner, also known as the ''common man'', ''commoners'', the ''common people'' or the ''masses'', was in earlier use an ordinary person in a community or nation who did not have any significant social status, especially a member of neither royalty, nobility, nor any part of the aristocracy. Depending on culture and period, other elevated persons (such members of clergy) may have had higher social status in their own right, or were regarded as commoners if lacking an aristocratic background. This class overlaps with the legal class of people who have a property interest in common land, a longstanding feature of land law in England and Wales. Commoners who have rights for a particular common are typically neighbors, not the public in general. History Various states throughout history have governed, or claimed to govern, in the name of ''the common people''. In Europe, a distinct concept analogous to ''common people'' arose in the Classical civilization of ancient Rome aro ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Trust (social Sciences)
Trust is the willingness of one party (the trustor) to become vulnerable to another party (the trustee) on the presumption that the trustee will act in ways that benefit the trustor. In addition, the trustor does not have control over the actions of the trustee. Scholars distinguish between generalized trust (also known as social trust), which is the extension of trust to a relatively large circle of unfamiliar others, and particularized trust, which is contingent on a specific situation or a specific relationship. As the trustor is uncertain about the outcome of the trustee's actions, the trustor can only develop and evaluate expectations. Such expectations are formed with a view to the motivations of the trustee, dependent on their characteristics, the situation, and their interaction. The uncertainty stems from the risk of failure or harm to the trustor if the trustee does not behave as desired. In the social sciences, the subtleties of trust are a subject of ongoing resea ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Propaganda Techniques
A number of propaganda techniques based on social psychological research are used to generate propaganda. Many of these same techniques can be classified as logical fallacies, since propagandists use arguments that, while sometimes convincing, are not necessarily valid. Propaganda techniques emerge from abusive power and control tactics. General character Definition In their book ''Propaganda and Persuasion'', authors Garth S. Jowett and Victoria O'Donnell define Propaganda as the "deliberate, systematic attempt to shape perceptions, manipulate cognitions, and direct behavior to achieve a response that furthers the desired intent of the propagandist". Harold D. Laswell's definition targets even more precisely the technical aspect: "Propaganda in the broadest sense is the technique of influencing human action by the manipulation of representations. These representations may take spoken, written, pictorial or musical form." Manipulation can be organized or unorganized, consci ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
