"Plain folks" is a form of
propaganda
Propaganda is communication that is primarily used to influence or persuade an audience to further an agenda, which may not be objective and may be selectively presenting facts to encourage a particular synthesis or perception, or using loaded ...
and a
logical fallacy In philosophy, a formal fallacy, deductive fallacy, logical fallacy or non sequitur (; Latin for " tdoes not follow") is a pattern of reasoning rendered invalid by a flaw in its logical structure that can neatly be expressed in a standard logic syst ...
. A plain folks argument is one in which the speaker presents themselves as an
average Joe
The terms average Joe, ordinary Joe, Joe Sixpack, Joe Lunchbucket, Joe Snuffy, Joe Blow, Joe Schmo (for males) and ordinary Jane, average Jane, and plain Jane (for females), are used primarily in North America to refer to a completely average p ...
— a
common person who can understand and empathize with a listener's concerns.
The most important part of this appeal is the speaker's portrayal of themselves as someone who has had a similar experience to the listener and knows why they may be skeptical or cautious about accepting the speaker's point of view. In this way, the speaker gives the audience a sense of
trust
Trust often refers to:
* Trust (social science), confidence in or dependence on a person or quality
It may also refer to:
Business and law
* Trust law, a body of law under which one person holds property for the benefit of another
* Trust (bus ...
and comfort, believing that the speaker and the audience share common goals and that they thus should agree with the speaker. Also using an "ordinary background," such as a park or a building, depending on the item you are
advertising
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a ...
, will usually give it a higher possibility of more customers.
References
Propaganda techniques
Deception
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