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Papert Koenig Lois
Papert Koenig Lois, also known as PKL, was an advertising agency founded by Fred Papert, Julian Koenig and George Lois in January 1960. Its first office was in the Seagram Building in Park Avenue in Manhattan. Early clients included Peugeot and Xerox. Its campaigns were successful and it was the first such agency to go public. History The company was founded in 1959 as Papert & Free by two husband-and-wife teams: Frederic Papert and his wife Diane; William Free and his wife Marcella. A year later it was reorganized as Papert, Koenig, Lois after Free left to become the executive art director of McCann Erickson. The new partnership included Julian Koenig, a former Volkswagen copywriter, and George Lois, an art director. It became the first advertising agency in the United States to go public since 1929. PKL became known for specializing in the so-called "creative outrage", which contributed in changing the dynamics of advertising development in America. In an article, Lois des ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Agency
An advertising agency, often referred to as a creative agency or an ad agency, is a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients. An ad agency is generally independent of the client; it may be an internal department or agency that provides an outside point of view to the effort of selling the client's products or services, or an outside firm. An agency can also handle overall marketing and branding strategies promotions for its clients, which may include sales as well. Typical ad agency clients include businesses and corporations, non-profit organizations and private agencies. Agencies may be hired to produce television advertisements, radio advertisements, online advertising, out-of-home advertising, mobile marketing, and AR advertising, as part of an advertising campaign. History The first acknowledged advertising agency was William Taylor in 1786. Another early agency, started by J ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Julian Koenig
Julian Norman Koenig (; April 22, 1921 – June 12, 2014) was an American copywriter. He was inducted into The One Club Creative Hall of Fame in 1966. Early life and education Koenig was born to a Jewish familyJewish Virtual Library: "Modern Jewish History: Advertising" retrieved May 4, 2017 in Manhattan, , the son of Minna (Harlib) and . He was from a family of lawyers and judges. He studied at |
George Lois
George Lois (June 26, 1931 – November 18, 2022) was an American art director, designer, and author. Lois was perhaps best known for over 92 covers he designed for ''Esquire'' magazine from 1962 to 1973. Background Lois was born in New York City on June 26, 1931, the son of Greek immigrants. Lois attended The High School of Music & Art, and received a basketball scholarship to Syracuse University, although he chose to attend Pratt Institute. Lois attended only one year at Pratt, then left to work for Reba Sochis until he was drafted six months later by the Army to fight in the Korean War. Career CBS After the Korean war, Lois went to work for the advertising and promotions department at CBS where he designed print and media projects. In 1959 he was hired by the advertising agency Doyle Dane Bernbach. After one year there, Lois was recruited by Fred Papert and Julian Koenig to form Papert Koenig Lois in 1960. PKL, as it was known, was also the first advertising agency to ev ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Manhattan
Manhattan (), known regionally as the City, is the most densely populated and geographically smallest of the five boroughs of New York City. The borough is also coextensive with New York County, one of the original counties of the U.S. state of New York. Located near the southern tip of New York State, Manhattan is based in the Eastern Time Zone and constitutes both the geographical and demographic center of the Northeast megalopolis and the urban core of the New York metropolitan area, the largest metropolitan area in the world by urban landmass. Over 58 million people live within 250 miles of Manhattan, which serves as New York City’s economic and administrative center, cultural identifier, and the city’s historical birthplace. Manhattan has been described as the cultural, financial, media, and entertainment capital of the world, is considered a safe haven for global real estate investors, and hosts the United Nations headquarters. New York City is the headquarters of ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Seagram Building
The Seagram Building is a skyscraper at 375 Park Avenue, between 52nd and 53rd Streets, in the Midtown Manhattan neighborhood of New York City. Designed by Ludwig Mies van der Rohe with minor assistance from Philip Johnson, Ely Jacques Kahn, and Robert Allan Jacobs, the tower is tall with 38 stories. The International Style building with a public plaza, completed in 1958, initially served as the headquarters of the Seagram Company, a Canadian distiller. Phyllis Lambert, daughter of Seagram CEO Samuel Bronfman, heavily influenced the Seagram Building's design, an example of the functionalist aesthetic and a prominent instance of corporate modern architecture. A glass curtain wall with vertical mullions of bronze and horizontal spandrels made of Muntz metal form the building's exterior. The pink granite plaza facing Park Avenue contains two fountains. Behind the plaza is a tall elevator lobby with a similar design to the plaza. The lowest stories originally contained the Fo ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Park Avenue (Manhattan)
Park Avenue is a wide New York City boulevard which carries north and southbound traffic in the boroughs of Manhattan and the Bronx. For most of the road's length in Manhattan, it runs parallel to Madison Avenue to the west and Lexington Avenue to the east. Park Avenue's entire length was formerly called Fourth Avenue; the title still applies to the section between Cooper Square and 14th Street. The avenue is called Union Square East between 14th and 17th Streets, and Park Avenue South between 17th and 32nd Streets. History Early years and railroad construction The entirety of Park Avenue was originally known as Fourth Avenue and carried the tracks of the New York and Harlem Railroad starting in the 1830s. The railroad originally ran through an open cut through Murray Hill, which was covered with grates and grass between 34th and 40th Street in the early 1850s. A section of this "park" was later renamed Park Avenue in 1860. Park Avenue's original southern terminus was a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Peugeot
Peugeot (, , ) is a French brand of automobiles owned by Stellantis. The family business that preceded the current Peugeot companies was founded in 1810, with a steel foundry that soon started making hand tools and kitchen equipment, and then bicycles. On 20 November 1858, Émile Peugeot applied for the lion trademark. Armand Peugeot (1849–1915) built the company's first car steam tricycle, in collaboration with Léon Serpollet in 1889; this was followed in 1890 by an internal combustion car with a Panhard- Daimler engine. The Peugeot company and family are originally from Sochaux. Peugeot retains a large manufacturing plant and Peugeot museum there. In February 2014, the shareholders agreed to a recapitalisation plan for the PSA Group, in which Dongfeng Motors and the French government each bought a 14% stake in the company. Peugeot has received many international awards for its vehicles, including six European Car of the Year awards. Peugeot has been involved suc ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Xerox
Xerox Holdings Corporation (; also known simply as Xerox) is an American corporation that sells print and electronic document, digital document products and services in more than 160 countries. Xerox is headquartered in Norwalk, Connecticut (having moved from Stamford, Connecticut, in October 2007), though it is incorporated in New York (state), New York with its largest population of employees based around Rochester, New York, the area in which the company was founded. The company purchased Affiliated Computer Services for $6.4 billion in early 2010. As a large developed company, it is consistently placed in the list of Fortune 500 companies. On December 31, 2016, Xerox separated its business process service operations, essentially those operations acquired with the purchase of Affiliated Computer Services, into a new publicly traded company, Conduent. Xerox focuses on its document technology and document outsourcing business, and traded on the NYSE from 1961 to 2021, and the N ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
McCann Erickson
McCann, formerly McCann Erickson, is an American global advertising agency network, with offices in 120 countries. McCann is part of McCann Worldgroup, along with several other agencies, including direct digital marketing agency MRM//McCann, experiential marketing agency Momentum Worldwide, healthcare marketing group McCann Health, and public-relations and strategic-communications agency Weber Shandwick. McCann Worldgroup, along with agency networks MullenLowe and FCB, make up The Interpublic Group of Companies (IPG), one of the four large holding companies in the advertising industry. Ad campaigns In 1964, the "Put a Tiger in Your Tank" campaign was developed by McCann Erickson for Esso. Sales soared and the advertising became the talk of the land; ''Time'' magazine declared 1964 to be "The Year of the Tiger" along Madison Avenue. McCann Erickson created Coca-Cola's "It's The Real Thing" slogan and ad campaign, including the 1971 "Hilltop" ad, which featured the " I'd Lik ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Maypo
Maypo is an American brand of hot cereals. The original product was maple flavored oatmeal but there are now a variety of flavors sold under the Maypo brand name. It was originally manufactured by Maltex Co. and is now owned by Homestat Farm, Ltd. It was best known for its television commercials with the catchphrase, " I Want My Maypo" by Marky Maypo. History Maypo was developed by the Maltex Corporation in Burlington, Vermont, a company that had been manufacturing wheat and barley cereal since 1899 under the name Malted Cereals Company. Maypo was first marketed in 1951. Shortly after the development of Maypo, Maltex was sold in 1956 and became a division of Heublein. By the mid-1960s its market share had declined and Maltex was sold to American Home Products. In 2001 Homestat Farm, Ltd. purchased Maypo. Advertising The original "I Want My Maypo" ad was developed in 1956 by the Fletcher, Richards, Calkins & Holden Advertising Agency. The animation was created by John Hubl ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mickey Mantle
Mickey Charles Mantle (October 20, 1931 – August 13, 1995), nicknamed "the Commerce Comet" and "the Mick", was an American professional baseball player. Mantle played his entire Major League Baseball (MLB) career (1951–1968) with the New York Yankees as a center fielder, right fielder, and first baseman. Mantle was one of the best players and sluggers and is regarded by many as the greatest switch hitter in baseball history. Mantle was inducted into the Baseball Hall of Fame in 1974 and was elected to the Major League Baseball All-Century Team in 1999. Mantle was one of the greatest offensive threats of any center fielder in baseball history. He has the second highest career OPS+ among center fielders (behind Mike Trout), and he had the highest stolen-base percentage in history at the time of his retirement. In addition, compared to the other four center fielders on the All-Century team, he had the lowest career rate of grounding into double plays, and he had the highest ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Federal Trade Commission
The Federal Trade Commission (FTC) is an independent agency of the United States government whose principal mission is the enforcement of civil (non-criminal) antitrust law and the promotion of consumer protection. The FTC shares jurisdiction over federal civil antitrust enforcement with the Department of Justice Antitrust Division. The agency is headquartered in the Federal Trade Commission Building in Washington, DC. The FTC was established in 1914 with the passage of the Federal Trade Commission Act, signed in response to the 19th-century monopolistic trust crisis. Since its inception, the FTC has enforced the provisions of the Clayton Act, a key antitrust statute, as well as the provisions of the FTC Act, et seq. Over time, the FTC has been delegated with the enforcement of additional business regulation statutes and has promulgated a number of regulations (codified in Title 16 of the Code of Federal Regulations). The broad statutory authority granted to the FTC provide ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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