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Outdoor Media Association
The Outdoor Media Association (OMA) is the national industry body that represents most of Australia's Out-of-home advertising, Out-of-Home (OOH) media display companies and production facilities, as well as some Advertising#Media, media display asset owners. It was first incorporated in 1939. History The Outdoor Media Association operates nationally and prior to July 2005, traded as the Outdoor Advertising Association of Australia (OAAA). The association was created to; track audience measurement through MOVE; promote and endorse the Out-of-Home advertising medium through marketing initiatives; conduct research; maintain government and media relations; lobby policy and regulation; provide member services and revenue reporting. MOVE (Measurement of Outdoor Visibility and Exposure) is Australia's first national Out-of-Home (OOH) audience measurement system. MOVE is managed and administered by MOVE Pty Ltd. In 2010, Charmaine Moldrich was appointed as the CEO of the OMA and MOVE ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Australia's
Australia, officially the Commonwealth of Australia, is a sovereign country comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands. With an area of , Australia is the largest country by area in Oceania and the world's sixth-largest country. Australia is the oldest, flattest, and driest inhabited continent, with the least fertile soils. It is a megadiverse country, and its size gives it a wide variety of landscapes and climates, with deserts in the centre, tropical rainforests in the north-east, and mountain ranges in the south-east. The ancestors of Aboriginal Australians began arriving from south east Asia approximately 65,000 years ago, during the last ice age.religious_traditions_in_the_world._Australia's_history_of_Australia.html" "title="The_Dreaming.html" ;"title="Aboriginal_Art.html" "title="he Story of Australia's People, Volume 1: The Rise and Fall of Ancient Australia, Penguin Books Australia Ltd., Vic., 20 ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
The Monkeys (company)
The Monkeys (formerly Three Drunk Monkeys) is a creative agency based in Sydney, Australia. Founded in 2006 by Justin Drape, Scott Nowell and Mark Green, they now employ over 130 full-time staff. The Monkeys create ideas that live within advertising, entertainment and technology. Clients include The University of Sydney, Telstra, IKEA, UBank and Parmalat. Notable projects Make Lamb, Not Walls In 2021, The Monkeys and Meat & Livestock Australia launched a provocative advertising campaign making reference to the COVID-19 effect on Australian border restrictions, titled ‘Make Lamb, Not Walls’. The campaign took on a satirical approach, referencing politicians such as Scott Morrison, Daniel Andrews and Gladys Berejiklian. The campaign was reported on by major national and international news sources such as The New York Times and The Sydney Morning Herald, and increased sales of Lamb by 16.8%. It has received multiple national and international advertising awards since lau ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Organizations Established In 1939
An organization or organisation (Commonwealth English; see spelling differences), is an entity—such as a company, an institution, or an association—comprising one or more people and having a particular purpose. The word is derived from the Greek word ''organon'', which means tool or instrument, musical instrument, and organ. Types There are a variety of legal types of organizations, including corporations, governments, non-governmental organizations, political organizations, international organizations, armed forces, charities, not-for-profit corporations, partnerships, cooperatives, and educational institutions, etc. A hybrid organization is a body that operates in both the public sector and the private sector simultaneously, fulfilling public duties and developing commercial market activities. A voluntary association is an organization consisting of volunteers. Such organizations may be able to operate without legal formalities, depending on jurisdiction, includin ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Trade Associations Based In Australia
Trade involves the transfer of goods and services from one person or entity to another, often in exchange for money. Economists refer to a system or network that allows trade as a market. An early form of trade, barter, saw the direct exchange of goods and services for other goods and services, i.e. trading things without the use of money. Modern traders generally negotiate through a medium of exchange, such as money. As a result, buying can be separated from selling, or earning. The invention of money (and letter of credit, paper money, and non-physical money) greatly simplified and promoted trade. Trade between two traders is called bilateral trade, while trade involving more than two traders is called multilateral trade. In one modern view, trade exists due to specialization and the division of labour, a predominant form of economic activity in which individuals and groups concentrate on a small aspect of production, but use their output in trades for other products ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Trade Associations
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Coca-Cola
Coca-Cola, or Coke, is a carbonated soft drink manufactured by the Coca-Cola Company. Originally marketed as a temperance drink and intended as a patent medicine, it was invented in the late 19th century by John Stith Pemberton in Atlanta, Georgia. In 1888, Pemberton sold Coca-Cola's ownership rights to Asa Griggs Candler, a businessman, whose marketing tactics led Coca-Cola to its dominance of the global soft-drink market throughout the 20th and 21st century. The drink's name refers to two of its original ingredients: coca leaves and kola nuts (a source of caffeine). The current formula of Coca-Cola remains a closely guarded trade secret; however, a variety of reported recipes and experimental recreations have been published. The secrecy around the formula has been used by Coca-Cola in its marketing as only a handful of anonymous employees know the formula. The drink has inspired imitators and created a whole classification of soft drink: colas. The Coca-Cola Company p ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
M&C Saatchi
M&C Saatchi Group () is an international communications network headquartered in London, formed in May 1995. With more than 2,400 staff, the network spans 23 countries with major hubs in the UK, Europe, US, Middle East & Africa, Asia and Australia. M&C Saatchi Group claims to be the world's largest independent communications network. The Group is listed on the AIM Board of the London Stock Exchange. In May 2022, Next Fifteen Communications Group agreed to buy M&C Saatchi Group for $387.2 million. History M&C Saatchi Group started as an advertising agency in 1995, founded by Maurice & Charles Saatchi, Jeremy Sinclair, Bill Muirhead and David Kershaw, in a split from Saatchi & Saatchi. A number of Saatchi and Saatchi's London management and creative staff also joined and then some clients soon followed including Gallaher Group, Mirror Newspapers, the retailer Dixons and after a competitive pitch, British Airways and its part subsidiary Qantas as well as the Conservative ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Jane Caro
Catherine Jane Caro (born 24 June 1957) is a feminist social commentator, writer and lecturer based in Australia. Early life and education Caro was born in London in 1957 and emigrated to Australia with her parents as a five-year-old in 1963. She attended Macquarie University, where she graduated with a Bachelor of Arts with a major in English literature in 1977. Working life Caro started her career in marketing, however soon moved into advertising. Caro has appeared on Channel Seven's ''Sunrise'', ABC television's ''Q&A'' and as a regular panellist on ''The Gruen Transfer''. Caro has worked in the advertising industry and lectures in advertising at the School of Humanities and Communication Arts at University of Western Sydney. Caro was a speaker at the 2014 Festival of Dangerous Ideas. She is on the boards of the NSW Public Education Foundation and Bell Shakespeare, and is an ambassador for the National Secular Lobby. In Australia, Caro is represented by Wall Media m ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Ipsos
Ipsos Group S.A. () (an acronym of ) is a multinational market research and consulting firm with headquarters in Paris, France. The company was founded in 1975 by Didier Truchot, Chairman of the company, and has been publicly traded on the Paris Stock Exchange since July 1, 1999. Since 1990, the Group has created or acquired numerous companies. In October 2011, Ipsos acquired Synovate, resulting in a Ipsos organization that ranks as the world’s third largest research agency. As of 2014, Ipsos has offices in 88 countries, employing 16,530 people.Honomichl Global Top 25 History First years in France Ipsos was founded in 1975 by Didier Truchot, who had experience working in the IFOP institute. Truchot centered in offering services to the advertising and media companies and developed methods to measure the success of their campaigns, something new in France. The first of these methods was the Baromètre d'Affichage (BAF) in 1977, an instrument to analyse the effectiveness o ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Todd Sampson
Todd Sampson is a Canadian-born Australian award-winning documentary-maker and television presenter. He appears as a co-host on the marketing discussion program '' Gruen'' and as a guest host on '' The Project''. He wrote, produced and presented the science documentary series, '' Redesign My Brain'' which won Documentary of the Year. He is the host and producer of the ABC documentary series, ''Life on the Line''. Sampson also writes, produces and hosts '' Body Hack'', an adventure documentary series for Discovery International and Channel TEN which was nominated for Best Factual Series and Most Outstanding Documentary of the Year. In 2016, Sampson also acted a small part as Provost in the Oscar-nominated feature film '' Lion''. In 2018, he won ''Television Personality of the Year'' at the GQ Men of the Year Awards. Sampson is an adventurer and has climbed to the summit of Mount Everest. Early life and education Sampson was born in Sydney, Nova Scotia, Canada. He left Cape Bre ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Droga5
Droga5 is a global advertising agency headquartered in New York City with offices in London and Tokyo. History David Droga founded Droga5 in New York City in 2006. Droga said that he named the agency after the tag his mother used to sew into his clothes (He is the fifth of six children and his mother stitched labels in her children's clothing based on birth order). In 2008, Droga5 opened a second office in Sydney in David Droga's homeland of Australia; this office was closed in September 2015 as Droga5 turned its focus to the European market and its London office, which opened in 2013. In July 2013, William Morris Endeavor announced a significant minority investment in Droga5. According to ''The New York Times'', "executives from both companies said the partnership would allow them to create more brand-supported content by combining their significant advertising and entertainment resources." Droga5's New York office relocated to Wall Street in 2014. The sale of Droga5 to Acce ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Out-of-home Advertising
Out-of-home (OOH) advertising, also called outdoor advertising, outdoor media, and out-of-home media, is advertising experienced outside of the home. This includes billboards, wallscapes, and posters seen while "on the go". It also includes place-based media seen in places such as convenience stores, medical centers, salons, and other brick-and-mortar venues. OOH advertising formats fall into four main categories: billboards, street furniture, transit, and alternative. The OOH advertising industry in the United States includes more than 2,100 operators in 50 states representing the major out of home format categories. These OOH media companies range from public, multinational media corporations to small, independent, family-owned businesses. Currently, the United Kingdom and France are Western Europe's first and second largest markets for OOH, respectively. Data from Outsmart (formerly the Outdoor Media Centre), the UK's out-of-home advertising trade association, shows that digi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
