Droga5 is a global advertising agency headquartered in New York City with offices in London and Tokyo.

History

David Droga David Droga (born 1968) is an Australian advertising executive and the founder and chairman of Droga5, an advertising agency headquartered in New York City with offices in London and Tokyo. Droga5 was acquired by Accenture in 2019 and David was ...

founded Droga5 in

New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...

in 2006. Droga said that he named the agency after the tag his mother used to sew into his clothes (He is the fifth of six children and his mother stitched labels in her children's clothing based on birth order). In 2008, Droga5 opened a second office in

Sydney Sydney ( ) is the capital city of the state of New South Wales, and the most populous city in both Australia and Oceania. Located on Australia's east coast, the metropolis surrounds Sydney Harbour and extends about towards the Blue Mountain ...

in David Droga's homeland of

Australia Australia, officially the Commonwealth of Australia, is a Sovereign state, sovereign country comprising the mainland of the Australia (continent), Australian continent, the island of Tasmania, and numerous List of islands of Australia, sma ...

; this office was closed in September 2015 as Droga5 turned its focus to the European market and its London office, which opened in 2013. In July 2013,

William Morris Endeavor Endeavor Group Holdings, Inc. (formerly known as William Morris Endeavor Entertainment, WME or WME-IMG) is an American holding company for talent and media agencies with its primary offices in Beverly Hills, California, United States. The compa ...

announced a significant minority investment in Droga5. According to ''

The New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid ...

'', "executives from both companies said the partnership would allow them to create more brand-supported content by combining their significant advertising and entertainment resources." Droga5's New York office relocated to Wall Street in 2014. The sale of Droga5 to Accenture Interactive was announced in April 2019. WME Dragon Holdings LLC agreed on March 29, 2019, to sell its 49 percent interest to Accenture Interactive for $233 million. This assumed a value of $242.5 million for the 51 percent share owned by David5, LLC, identified in the Endeavor Group Holdings

IPO An initial public offering (IPO) or stock launch is a public offering in which shares of a company are sold to institutional investors and usually also to retail (individual) investors. An IPO is typically underwritten by one or more investment ...

filing as the majority owner. In 2021, Droga5 announced the opening of a new Tokyo office, with plans to expand to Brazil and China.

Awards

Adweek ''Adweek'' is a weekly American advertising trade publication that was first published in 1979. ''Adweek'' covers creativity, client–agency relationships, global advertising, accounts in review, and new campaigns. During this time, it has cover ...

Agency of the Decade, International Agency of the Year 2020, U.S. Agency of the Year: 2012, 2014, 2016

Advertising Age ''Ad Age'' (known as ''Advertising Age'' until 2017) is a global media brand that publishes news, analysis, and data on marketing and media. Its namesake magazine was started as a broadsheet newspaper in Chicago in 1930. ''Ad Age'' appears in mul ...

Agency of the Decade, Agency Innovator of the Year: 2019, Agency of the Year: 2016, 2021, Agency A-List: 2010, 2011, 2012, 2013, 2014, 2015, 2016, 2017, 2018 2021

Campaign Campaign or The Campaign may refer to: Types of campaigns * Campaign, in agriculture, the period during which sugar beets are harvested and processed *Advertising campaign, a series of advertisement messages that share a single idea and theme * Bl ...

UK Independent Agency of the Year: 2018

Cannes Lions The Cannes Lions International Festival of Creativity (formerly the International Advertising Festival) is a global event for those working in creative communications, advertising, and related fields. It is considered the largest gathering of the ...

Independent Agency of the Year: 2015, 2016, 2017

Creativity Creativity is a phenomenon whereby something new and valuable is formed. The created item may be intangible (such as an idea, a scientific theory, a musical composition, or a joke) or a physical object (such as an invention, a printed literary w ...

Agency of the Year: 2007, 2011, 2015, 2016

Design and Art Direction Design and Art Direction (D&AD), formerly known as British Design and Art Direction, is a British educational organisation that was created in 1962 to promote excellence in design and advertising. Its main offices are in Spitalfields in London. I ...

(D&AD) Advertising Agency of the Year 2019 and Black Pencil Award 2019
Effies Independent Agency of the Year: 2015, 2017, 2018, 2019,

Fast Company ''Fast Company'' is a monthly American business magazine published in print and online that focuses on technology, business, and design. It publishes six print issues per year. History ''Fast Company'' was launched in November 1995 by Alan Web ...

World's Most Innovative Companies: 2013, 2017, 2019, 2020

Notable campaigns

*Amazon - Before Alexa *Android - Friends Furever *Brady Campaign - End Family Fire *Chase - This Momma Keeps Going *Facebook - Never Lost *HBO - For the Throne *Hennessy - Maurice and the Black Bear School *Honey Maid - This is Wholesome *Huggies - Welcome to the World, Baby *IHOP - IHOb *MailChimp - Did You Mean MailChimp? *Marc Ecko - Still Free *Microsoft Bing - Decoded *''

'' - The Truth Is Hard to Find + The Truth Is Worth It *Newcastle Brown Ale - If We Made It *Paramount+ - Journey to the Peak *Prudential - Day One *Puma - The After Hours Athlete *The Great Schlep feat. Sarah Silverman *Tourism Australia - Dundee (2018) *Under Armour - I Will What I Want *Rule Yourself *UNICEF Tap Project

References

External links

*{{Official website, www.droga5.com Advertising agencies based in New York City Companies based in Manhattan Marketing companies established in 2006 American companies established in 2006 2006 establishments in New York City 2019 mergers and acquisitions Accenture American subsidiaries of foreign companies