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Advertising Age
''Ad Age'' (known as ''Advertising Age'' until 2017) is a global media brand that publishes news, analysis, and data on marketing and media. Its namesake magazine was started as a broadsheet newspaper in Chicago in 1930. ''Ad Age'' appears in multiple formats, including its website, daily email newsletters, social channels, events and a bimonthly print magazine. ''Ad Age'' is based in New York City. Its parent company, the Detroit-based Crain Communications, is a privately held publishing company with more than 30 magazines, including '' Autoweek'', ''Crain's New York Business'', '' Crain's Chicago Business'', ''Crain's Detroit Business'', and '' Automotive News''. History ''Advertising Age'' launched as a broadsheet newspaper in Chicago in 1930. Its first editor was Sid Bernstein. The site AdCritic.com was acquired by The Ad Age Group in March 2002. An industry trade magazine, ''BtoB'', was folded into ''Advertising Age'' in January 2014. In 2017, the magazine shortened ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Alvin Achenbaum
Alvin Achenbaum (December 11, 1925 – January 26, 2016) was an advertising executive and marketing management consultant of the late 20th century. He was founder and president of the Achenbaum Institute of Marketing. Early life and education Achenbaum was born in 1925 in Bronx County, New York, the son of a dressmaker. He attended Taft High School and went on to earn a bachelor's degree in business economics from the University of California, Los Angeles and a master's degree in business economics from Columbia University. After graduating, he served as a corporal in the Army Air Corps during World War II. Career Between 1951 and 1974, Achenbaum worked in senior executive positions at McCann Erickson, J. Walter Thompson, Grey Advertising, and Ted Bates. He founded Canter, Achenbaum and Associates with Stanley Canter in 1974 and Achenbaum, Boda Associates with Pete Bogda in 1993. Among the firms he worked with were Procter and Gamble, GE, Nestle, Kraft, Honda, and the Unit ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Magazines About Advertising
A magazine is a periodical publication, generally published on a regular schedule (often weekly or monthly), containing a variety of content. They are generally financed by advertising, purchase price, prepaid subscriptions, or by a combination of the three. Definition In the technical sense a ''journal'' has continuous pagination throughout a volume. Thus ''Business Week'', which starts each issue anew with page one, is a magazine, but the '' Journal of Business Communication'', which continues the same sequence of pagination throughout the coterminous year, is a journal. Some professional or trade publications are also peer-reviewed, for example the '' Journal of Accountancy''. Non-peer-reviewed academic or professional publications are generally ''professional magazines''. That a publication calls itself a ''journal'' does not make it a journal in the technical sense; ''The Wall Street Journal'' is actually a newspaper. Etymology The word "magazine" derives from Arabic , th ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Weekly Magazines Published In The United States
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Weekly, The Weekly, or variations, may refer to: News media * ''Weekly'' (news magazine), an English-language national news magazine published in Mauritius *Weekly newspaper, any newspaper published on a weekly schedule *Alternative newspaper, also known as ''alternative weekly'', a newspaper with magazine-style feature stories *''The Weekly with Charlie Pickering'', an Australian satirical news program *''The Weekly with Wendy Mesley'', a Canadian Sunday morning news talk show *''The Weekly'', the original name of the television documentary series ''The New York Times Presents'' Other *Weekley, a village in Northamptonshire, UK *Weeekly, a South Korean girl-group See also * *Weekly News (other) *Weekley (surname) Weekley is a surname. Notable people with the surname include: * Boo Weekley (born 1973), American professional golfer * Ernest Weekley Ernest Weekley (27 April 1865 – 7 May 1954) was a British philologist Philology () is the study of ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Business Magazines Published In The United States
Business is the practice of making one's living or making money by producing or buying and selling products (such as goods and services). It is also "any activity or enterprise entered into for profit." Having a business name does not separate the business entity from the owner, which means that the owner of the business is responsible and liable for debts incurred by the business. If the business acquires debts, the creditors can go after the owner's personal possessions. A business structure does not allow for corporate tax rates. The proprietor is personally taxed on all income from the business. The term is also often used colloquially (but not by lawyers or by public officials) to refer to a company, such as a corporation or cooperative. Corporations, in contrast with sole proprietors and partnerships, are a separate legal entity and provide limited liability for their owners/members, as well as being subject to corporate tax rates. A corporation is more complicated an ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Age
''Ad Age'' (known as ''Advertising Age'' until 2017) is a global media brand that publishes news, analysis, and data on marketing and media. Its namesake magazine was started as a broadsheet newspaper in Chicago in 1930. ''Ad Age'' appears in multiple formats, including its website, daily email newsletters, social channels, events and a bimonthly print magazine. ''Ad Age'' is based in New York City. Its parent company, the Detroit-based Crain Communications, is a privately held publishing company with more than 30 magazines, including '' Autoweek'', ''Crain's New York Business'', '' Crain's Chicago Business'', ''Crain's Detroit Business'', and '' Automotive News''. History ''Advertising Age'' launched as a broadsheet newspaper in Chicago in 1930. Its first editor was Sid Bernstein. The site AdCritic.com was acquired by The Ad Age Group in March 2002. An industry trade magazine, ''BtoB'', was folded into ''Advertising Age'' in January 2014. In 2017, the magazine shortened ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Robert F
The name Robert is an ancient Germanic given name, from Proto-Germanic "fame" and "bright" (''Hrōþiberhtaz''). Compare Old Dutch ''Robrecht'' and Old High German ''Hrodebert'' (a compound of '' Hruod'' ( non, Hróðr) "fame, glory, honour, praise, renown" and '' berht'' "bright, light, shining"). It is the second most frequently used given name of ancient Germanic origin. It is also in use as a surname. Another commonly used form of the name is Rupert. After becoming widely used in Continental Europe it entered England in its Old French form ''Robert'', where an Old English cognate form (''Hrēodbēorht'', ''Hrodberht'', ''Hrēodbēorð'', ''Hrœdbœrð'', ''Hrœdberð'', ''Hrōðberχtŕ'') had existed before the Norman Conquest. The feminine version is Roberta. The Italian, Portuguese, and Spanish form is Roberto. Robert is also a common name in many Germanic languages, including English, German, Dutch, Norwegian, Swedish, Scots, Danish, and Icelandic. It c ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Greenville, South Carolina
Greenville (; locally ) is a city in and the county seat, seat of Greenville County, South Carolina, United States. With a population of 70,720 at the 2020 United States census, 2020 census, it is the sixth-largest city in the state. Greenville is located approximately halfway between Atlanta, Georgia, and Charlotte, North Carolina, along Interstate 85. Its metropolitan area also includes Interstates Interstate 185 (South Carolina), 185 and Interstate 385, 385. Greenville is the anchor city of Upstate South Carolina, the Upstate, a combined statistical area with a population of 1,487,610 at the 2020 census. Greenville was the fourth fastest-growing city in the United States between 2015 and 2016, according to the U.S. Census Bureau. Greenville is the center of the Upstate South Carolina, Upstate region of South Carolina. Numerous large companies are located within the city, such as Michelin, Prisma Health, Bon Secours (Virginia & South Carolina), Bon Secours, and Duke Energy. ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
James M
James is a common English language surname and given name: *James (name), the typically masculine first name James * James (surname), various people with the last name James James or James City may also refer to: People * King James (other), various kings named James * Saint James (other) * James (musician) * James, brother of Jesus Places Canada * James Bay, a large body of water * James, Ontario United Kingdom * James College, a college of the University of York United States * James, Georgia, an unincorporated community * James, Iowa, an unincorporated community * James City, North Carolina * James City County, Virginia ** James City (Virginia Company) ** James City Shire * James City, Pennsylvania * St. James City, Florida Arts, entertainment, and media * ''James'' (2005 film), a Bollywood film * ''James'' (2008 film), an Irish short film * ''James'' (2022 film), an Indian Kannada-language film * James the Red Engine, a character in ''Thomas the Tank ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Henderson Advertising
The Greenville, South Carolina-based Henderson Agency was founded in 1946 by James M. Henderson, who put in considerable effort to recruit "smart creatives." In 1974, the work it did in 1967 for Fantastik was still considered noteworthy. By 1986, it was described by ''The New York Times'' as "one of the bigger agencies in the Southeast." The advertising agency, which received ''New York Times'' coverage, planned for its founder's retirement with succession planning, i.e. building and extending its bench strength. The buildup was not all straight line: In 1979, a "five-year veteran" was named agency president, yet someone else who had joined in 1978 displaced him in 1982. Closure after 60 years In April 2006, the headline "''A South Carolina Agency Closes Its Doors''" told the end of what ''The New York Times'' called ''Henderson Advertising''. It was noted in 2003, that the agency, which was "in 1980 ... the first ad agency outside of Chicago or New York to be named Advertis ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
David Ogilvy (businessman)
David Mackenzie Ogilvy (; 23 June 1911 – 21 July 1999) was a British advertising tycoon, founder of Ogilvy & Mather, and known as the "Father of Advertising". Trained at the Gallup research organisation, he attributed the success of his campaigns to meticulous research into consumer habits. His most famous campaigns include Rolls-Royce, Dove soap, and Hathaway shirts. Early life (1911–1938) David Mackenzie Ogilvy was born on 23 June 1911 at West Horsley, Surrey in England. His mother was Dorothy Blew Fairfield (1881-1942), daughter of Arthur Rowan Fairfield, a civil servant from Ireland. His father, Francis John Longley Ogilvy, (1866-1943) was a stockbroker. He was a first cousin once removed of the writer Rebecca West and of Douglas Holden Blew Jones, who was the brother-in-law of Freda Dudley Ward and the father-in-law of Antony Lambton, 6th Earl of Durham. Ogilvy attended St Cyprian's School, Eastbourne, on reduced fees because of his father's straitened circumstances ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
ACNielsen
The Nielsen Corporation, self-referentially known as The Nielsen Company, and formerly known as ACNielsen or AC Nielsen, is a global marketing research firm, with worldwide headquarters in New York City, United States. Regional headquarters for North America are located in Chicago. As of May 2010, it is part of Nielsen Holdings. This company was founded in 1923 in Chicago by Arthur C. Nielsen Sr. in order to give marketers reliable and objective information on the impact of marketing and sales programs. ACNielsen began expanding internationally in 1939, and now operates in more than 100 countries. Activities One of Nielsen's best known creations is the Nielsen ratings, an audience measurement system that measures television, radio and newspaper audiences in their respective media markets. In 1950, they acquired the C. E. Hooper company and began attaching recording devices to a statistical sample of about 1200 consumer television sets in the United States. These devices u ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
