NHS, Inc.
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NHS, Inc.
NHS, Inc. is an American sports equipment distribution company based in Santa Cruz, California.(May 21–27, 1998."Extreme Success - A hedonist work ethic leads to big bucks for SC entrepreneurial slacker"fro''Metro Santa Cruz'' published by Metro Newspapers. Accessed September 2011. It was founded by Richard Novak, Doug Haut, and Jay Shuirman, three surfer friends from Santa Cruz, California, teamed up to start NHS. The acronym NHS comes from their surname initials. The company distributes the following brands: Santa Cruz Skateboards, Santa Cruz Snowboards, Santa Cruz Surfboards, Creature Skateboards, Independent Truck Company, Bronson Speed Co., Krux Trucks, Ricta Wheels, Mob Grip, OJ Wheels, Road Rider, Slimeballs, Bullet and Nor Cal Clothing Co. NHS formerly owned shares of Santa Cruz Bicycles, also co-founded by Richard Novak, but sold to Pon Holdings in 2015. The company's main products are skateboard-related, but the company also manufactures snowboarding and surfing equ ...
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Retail
Retail is the sale of goods and services to consumers, in contrast to wholesaling, which is the sale to business or institutional customers. A retailer purchases goods in large quantities from manufacturers, directly or through a wholesaler, and then sells in smaller quantities to consumers for a profit. Retailers are the final link in the supply chain from producers to consumers. Retail markets and shops have a long history, dating back to antiquity. Some of the earliest retailers were itinerant peddlers. Over the centuries, retail shops were transformed from little more than "rude booths" to the sophisticated shopping malls of the modern era. In the digital age, an increasing number of retailers are seeking to reach broader markets by selling through multiple channels, including both bricks and mortar and online retailing. Digital technologies are also affecting the way that consumers pay for goods and services. Retailing support services may also include the pro ...
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Santa Cruz, California
Santa Cruz (Spanish language, Spanish for "Holy Cross") is the largest city and the county seat of Santa Cruz County, California, Santa Cruz County, in Northern California. As of the 2020 United States census, 2020 census, the city population was 62,956. Situated on the northern edge of Monterey Bay, Santa Cruz is a popular tourist destination, owing to its beaches, surf culture, and historic landmarks. Santa Cruz was founded by the Spanish in 1791, when Fermín de Lasuén established Mission Santa Cruz. Soon after, a settlement grew up near the mission called Branciforte, which came to be known across Alta California for its lawlessness. With the Mexican secularization act of 1833, Mexican secularization of the Californian missions in 1833, the former mission was divided and granted as Ranchos of California, rancho grants. Following the American Conquest of California and the admission of California as a U. S. state in 1850, Santa Cruz was Incorporated town, incorporated as a ...
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Clothing
Clothing (also known as clothes, garments, dress, apparel, or attire) is any item worn on a human human body, body. Typically, clothing is made of fabrics or textiles, but over time it has included garments made from animal skin and other thin sheets of materials and natural products found in the environment, put together. The wearing of clothing is mostly restricted to human beings and is a feature of all human societies. The amount and type of clothing worn depends on gender, body type, social factors, and geographic considerations. Garments cover the body, footwear covers the feet, gloves cover the hands, while hats and headgear cover the head, and underwear covers the intimate parts. Clothing serves many purposes: it can serve as protection from the elements, rough surfaces, sharp stones, rash-causing plants, and insect bites, by providing a barrier between the skin and the environment. Clothing can insulate against cold or hot conditions, and it can provide a hygienic barrie ...
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Sports Equipment
Sports equipment, also called sporting goods, are the tools, materials, apparel, and gear, which varies in shapes, size, and usage in a particular sport. It includes balls, nets, rackets, protective gears like helmets, goggles, etc. Since the performer must use a sport equipment, it can also be serve for protection. History and development of sports Historically, many sports players have developed their own sporting equipment over time. For instance, the use of a football dates back to ancient China, between the Warring States period (476–221 BC) and the Han Dynasty (220 AD). As football remains the most popular sport in the 21st century, the material of the ball has completely changed over the centuries; from being made out of animal skin, to being lined with multiple layers of polyester or cotton. As the sporting equipment industry improves, so do the athletes' performance. This is due to the fact that the equipment is more efficient, lighter and stronger, thus forming ...
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Independent Truck Company
Independent Truck Company is an American skateboard truck manufacturer based in Santa Cruz, California. Established in 1978, the brand is currently owned by NHS, Inc. and has an extended list of sponsored team riders. The trucks are made in China. Independent's latest full-length video Get Your Sh!t Together, is currently available on YouTube and was published and uploaded by Thrasher Magazine. The film is set in Finland, and includes every skateboarder featuring, Pat Duffy, Marius Syvanen, Eniz Fazilov, Tyler Surrey, Wes Kremer, Kevin Kowalski, Mathias Torres, Madars Apse, Jaako Ojanen, Barney Page, Martino Cattaneo, Alexis Ramirez, Nassin Lachhab, Kieran Woolley, Jonne Nordlund, Kevin Bækkel, Felipe Nunes, Yam Behar, Victor Pelegrin, and Ethan Copeland. Origin The business was co-founded by Richard Novak, Jay Shiurman, Fausto Vitello, and Eric Swenson and the ''Stage 1'' model was the first product. released on May 23, 1978, in Newark, California. The Independent truc ...
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Santa Cruz Bicycles
Santa Cruz Bicycles, LLC is an American division of Dutch conglomerate Pon Holdings that manufactures mountain bikes in Santa Cruz, California. They sponsor the Santa Cruz Syndicate, a downhill racing team. The company moved premises from 104 Bronson Street to 2841 Mission Street in 2013 . Formerly owned by NHS, Inc. On July 3, 2015, Santa Cruz Bicycles was sold to Pon Holdings, a family-owned Dutch conglomerate with a bicycle division including brands such as Cervélo Cervélo Cycles Inc. is a manufacturer of racing bicycle, racing and track bicycle, track bicycles. Cervélo uses Computer-aided design, CAD, computational fluid dynamics, and wind tunnel testing at a variety of facilities including the San Die ..., Focus and Royal Dutch Gazelle. History Santa Cruz Bicycles was founded by Rob Roskopp, Mike Marquez and Rich Novak in 1993. Roskopp had spent many years as a professional skateboarder, and Novak's Santa Cruz Skateboards company had put out a special "Roskopp ...
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Pon Holdings
Pon Holdings BV is a Dutch conglomerate in the transportation sector. It is one of the five largest bicycle manufacturers in the world, and owns bicycle brands Caloi, Cannondale, Cervélo, Derby Cycle (owner of Focus), GT, Gazelle, IronHorse, Kalkhoff, Mongoose, Santa Cruz, Urban Arrow (cargo bikes), Veloretti, and Schwinn, among others. The company was founded in 1980 by Ben Pon, Jr., a former racing car driver and son of Ben Pon Sr., who became the importer of Volkswagen in the Netherlands in 1947. it is still owned by the Pon family. Activities Cycling Pon owns Cervélo, Focus & Kalkhoff Holding (owner of Focus Bikes), Dorel Sports (parent company of Cannondale, Schwinn, GT Bicycles, Mongoose, Caloi, and IronHorse), Gazelle, Kalkhoff, Union, Santa Cruz Bicycles (owner of Reserve Wheels), Swapfiets, Veloretti, Urban Arrow, Lease-a-Bike, and others. History *1986: Takeover importership of SEAT *1988: Takeover of Transmark Groep, Motrac (Linde ...
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Snowboarding
Snowboarding is a recreational and competitive activity that involves descending a snow-covered surface while standing on a snowboard that is almost always attached to a rider's feet. It features in the Winter Olympic Games and Winter Paralympic Games. Snowboarding was developed in the United States, inspired by skateboarding, sledding, surfing, and skiing. It became popular around the world and was introduced as a Winter Olympic Sport at Nagano in 1998 and featured in the Winter Paralympics at Sochi in 2014. , its popularity (as measured by equipment sales) in the United States peaked in 2007 and has been in a decline since. History The first snowboards were developed in 1965 when Sherm Poppen, an engineer in Muskegon, Michigan, invented a toy for his daughters by fastening two skis together and attaching a rope to one end so he would have some control as they stood on the board and glided downhill. Dubbed the "snurfer" (combining snow and surfer) by his wife Nancy ...
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Surfing
Surfing is a surface water sport in which an individual, a surfer (or two in tandem surfing), uses a board to ride on the forward section, or face, of a moving wave of water, which usually carries the surfer towards the shore. Waves suitable for surfing are primarily found on ocean shores, but can also be found as standing waves in the open ocean, in lakes, in rivers in the form of a tidal bore, or wave pools. Surfing includes all forms of wave-riding using a board, regardless of the stance. There are several types of boards. The Moche of Peru would often surf on reed craft, while the native peoples of the Pacific surfed waves on alaia, paipo, and other such watercraft. Ancient cultures often surfed on their belly and knees, while modern-day surfing is most often ''stand-up surfing'', in which a surfer rides a wave while standing on a surfboard. Another prominent form of surfing is body boarding, where a surfer rides the wave on a bodyboard, either lying on thei ...
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Metro Silicon Valley
''Metro'', also known as ''Metro Silicon Valley'', is a free weekly newspaper published by the San Jose, California-based Weeklys media group for four decades, a period during which its readership area became known as Silicon Valley. Metro was one of the earliest publishers to enter the digital media revolution, adding voice messaging to its classified advertising in the 1980s and free online access in 1993. It was the first newspaper to offer a downloadable PDF edition, with the launch of MetroPDF.com in 2003. The newspaper has been published since 1985 and is one of the last remaining founder-operated publications in the alternative press. Its principal distribution area encompasses the cities of San Jose, Los Gatos, Campbell, Saratoga, Santa Clara, Sunnyvale, Cupertino, Milpitas, Mountain View, Los Altos and Palo Alto. The publication’s investigative journalism is responsible for the Santa Clara County’s only felony political corruption conviction. Its rep ...
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Jeremy Scott
Jeremy Scott (born August 8, 1975) is an American fashion designer. He is the sole owner of his namesake label, and from October 2013 to March 2023 was the creative director of the fashion house Moschino. Since launching his brand in Paris in 1997, Scott has built a reputation as "pop culture's most irreverent designer", and "fashion's last rebel". Known for his designs of clothes, accessories and footwear for Adidas and Moschino, Scott has consistently worked with various celebrities such as Björk, Madonna (entertainer), Madonna, Katy Perry, CL (singer), CL and 2NE1, Nicki Minaj, Fergie (singer), Fergie, Beyoncé, Lady Gaga, Ariana Grande, Kanye West, Miley Cyrus, Demi Lovato, Selena Gomez, Justin Bieber, ASAP Rocky, M.I.A. (rapper), M.I.A., Rita Ora, Cardi B, and Grimes (musician), Grimes. As an early proponent of blending high fashion with streetwear, street style, he creates designs often incorporating popular culture, pop-culture icons. Early life and education Scott was ...
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