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Santa Cruz Bicycles is a manufacturer of high end
mountain bike A mountain bike (MTB) or mountain bicycle is a bicycle designed for off-road cycling. Mountain bikes share some similarities with other bicycles, but incorporate features designed to enhance durability and performance in rough terrain, which ...
s based in
Santa Cruz, California Santa Cruz (Spanish for "Holy Cross") is the county seat and largest city of Santa Cruz County, in Northern California. As of the 2020 census, the city population was 62,956. Situated on the northern edge of Monterey Bay, Santa Cruz is a pop ...
.Santa Cruz Bicycles COMPANY
/ref> They sponsor the
Santa Cruz Syndicate The Santa Cruz Syndicate (), is a professional mountain bike racing team sponsored by Santa Cruz Bicycles, competing in the World Cup and World Championships, as well as national level events, in the downhill category. The Syndicate was founded ...
, a
downhill Downhill may refer to: Arts and entertainment * ''Downhill'' (1927 film), a British film by Alfred Hitchcock * ''Downhill'' (2014 film), a British comedy directed by James Rouse * ''Downhill'' (2016 film), a Chilean thriller directed by Patrici ...
racing team. The company moved premises from 104 Bronson Street to 2841 Mission Street in 2013 . Formerly owned by
NHS, Inc. NHS, Inc. is a United States sports equipment distribution company based in Santa Cruz, California.(May 21–27, 1998."Extreme Success - A hedonist work ethic leads to big bucks for SC entrepreneurial slacker"fro''Metro Santa Cruz'' published by ...
On July 3, 2015, Santa Cruz Bicycles was sold to
Pon Holdings Pon Holdings BV is a Dutch conglomerate in the transport sector. It was founded in 1980 by Ben Pon, Jr., a former racing car driver and son of Ben Pon, Sr., who became the importer of Volkswagen in the Netherlands in 1947. Activities Tra ...
, a family-owned Dutch conglomerate with a bicycle division including brands such as
Cervélo Cervélo Cycles is a Canadian manufacturer of racing and track bicycles. Cervélo uses CAD, computational fluid dynamics, and wind tunnel testing at a variety of facilities including the San Diego Air and Space Technology Center, in California, ...
, Focus and Royal Dutch Gazelle.


History

Santa Cruz Bicycles was founded by Rob Roskopp, Mike Marquez and Rich Novak in 1993.Interview: Rob Roskopp, Owner Of Santa Cruz Bicycles - BikeRadar
/ref> Roskopp had spent many years as a professional skateboarder, and Novak's Santa Cruz Skateboards company had put out a special "Roskopp" model before the two met. Roskopp and Novak went into partnership with bike engineer Mike Marquez, who had particular experience in bicycle suspension, and Tom Morris, a designer, to build some prototypes. Their first bike, in 1994, was a full suspension bike called the Tazmon. It had an travel single pivot design, the first on the market. It was followed a year later by the travel Heckler, a model that was discontinued for the 2016 model year and relaunched in 2020 as an e-bike. The company acquired the patents for their Virtual Pivot Point (aka "VPP") from Outland Bikes around 1999.


Models

The company manufactures around a dozen models of mountain bikes made of carbon fiber and aluminum, ranging from $1500 to over $10000 retail. Their bikes are suited to a wide range of mountain biking disciplines. Frame fabrication occurs in China and Taiwan, but all bicycles are assembled in Santa Cruz, built to customer specifications just before being shipped out. In 2013, a single model, the "Juliana" was spun off as a stand-alone brand and range of mountain bikes for women, designed by and named for
Juli Furtado Juliana "Juli" Furtado (born April 4, 1967 in New York City) is a retired American professional mountain biker, who began her sports career in skiing. After knee injuries dashed her hopes of ski success, she took up cycling and won the US Nation ...
.Introducing Juliana Bicycles
/ref> In 2017, Santa Cruz announced the addition of carbon fiber wheels to their product lineup. Current Santa Cruz/Juliana Production Models * 5010/Furtado - 27.5" wheels, VPP Travel * Blur - 29" wheels, VPP Travel (Re-introduced in 2018) * Tallboy/Joplin - 29" wheels, VPP Travel * Bronson/Roubion - 27.5" wheels, VPP Travel * Hightower - 29" wheels, VPP Travel *Megatower - 29" wheels, 160 millimeters (6 in) VPP Travel * Nomad - 27.5" wheels, VPP Travel * V10 - 27.5" wheels or 29" wheels, VPP Travel * Chameleon - 29" or 27.5"+ wheels, hardtail trail bike * Highball - 29" wheels, hardtail xc bike * Jackal - 26" wheels, dirt jump frame * Stigmata - 700c wheels, cyclocross/gravel bike * Heckler - 27.5" wheels, e-mountain bike, VPP Travel (Re-introduced as e-bike in 2020) Current Santa Cruz Production Wheel Models * Reserve Carbon Wheels - 27.5 or 29" - 25, 27, 30, 37mm Discontinued ModelsSanta Cruz Bicycles Model Archive
/ref> * Bantam * Blur LT * Blur XC * Blur 4X * Bullit * Butcher * Driver 8 * Heckler * Juliana Cushtail * Nickel * Roadster * Super 8 * Superlight * Tallboy LT * Tazmon * VP Free * HighTower LT


Santa Cruz Syndicate

Santa Cruz Syndicate is a sponsored
downhill Downhill may refer to: Arts and entertainment * ''Downhill'' (1927 film), a British film by Alfred Hitchcock * ''Downhill'' (2014 film), a British comedy directed by James Rouse * ''Downhill'' (2016 film), a Chilean thriller directed by Patrici ...
team affiliated with the company. Current roster is Laurie Greenland, Jackson Goldstone, Nina Hoffmann, and
Greg Minnaar Greg Minnaar (born 13 November 1981) is a South African World Champion mountain bike racer competing in downhill cycling. He has won 4 World Championships, 3 World Cup Overall’s and has the most world cup wins ever, with 23 career victories ...
.Santa Cruz Syndicate
/ref>


References


External links

* {{American bicycle manufacturers Cycle manufacturers of the United States Bicycle framebuilders Mountain bike manufacturers Companies based in Santa Cruz, California Vehicle manufacturing companies established in 1993 1993 establishments in California