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Norrlands Guld
Norrlands Guld (''Gold of Norrland'') is a lager beer introduced in 1965 by Sollefteå Bryggeri. It is now brewed by Spendrups as of 1989. It is known for its long-running ad campaign which feature a stereotyped view of Norrland. The principal character is Ingemar, a very laid back man who lives a simple life with his buddies. The central message is that people from Norrland (who naturally drink Norrlands Guld) are generally more laid back and free from pretension. The Catchphrase "Varför inte vara dig själv för en stund?" (''Why not be yourself for a moment''?) reflects this. Norrlands Guld is also sold outside of Sweden throughout the IKEA retail chain. Norrlands Guld the movie In 2006, ads started to appear for an upcoming movie called ''Snart är det lördag igen'' (soon it's Saturday again) which was being directed by comedian Henrik Schyffert. It was to star Pontus Gårdinger as Ingemar and was presented as a dramatic revenge story with a completely different tone th ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Norrlands Guld (7449915078)
Norrlands Guld (''Gold of Norrland'') is a lager beer introduced in 1965 by Sollefteå Bryggeri. It is now brewed by Spendrups as of 1989. It is known for its long-running ad campaign which feature a stereotyped view of Norrland. The principal character is Ingemar, a very laid back man who lives a simple life with his buddies. The central message is that people from Norrland (who naturally drink Norrlands Guld) are generally more laid back and free from pretension. The Catchphrase "Varför inte vara dig själv för en stund?" (''Why not be yourself for a moment''?) reflects this. Norrlands Guld is also sold outside of Sweden throughout the IKEA retail chain. Norrlands Guld the movie In 2006, ads started to appear for an upcoming movie called ''Snart är det lördag igen'' (soon it's Saturday again) which was being directed by comedian Henrik Schyffert. It was to star Pontus Gårdinger as Ingemar and was presented as a dramatic revenge story with a completely different tone than ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Norrland
Norrland (, "Northland", originally ''Norrlanden'' or "the Northlands") is the northernmost, largest and least populated of the three traditional lands of Sweden, consisting of nine provinces. Although Norrland does not serve any administrative purposes, it continues to exist as a historical, cultural, and geographic region; it is often referred to in everyday language, e.g., in weather forecasts. Several related Norrland dialects form a distinct subset of dialects of the Swedish language separate from those to its south. Norrland consists of the majority of the Swedish landmass at about 60% of the land area, but only has about 12% of the country's population. Its largest city is Umeå, while the other four county seats are Gävle, Sundsvall, Östersund and Luleå. The largest non-capitals are Skellefteå and Örnsköldsvik while Kiruna is the largest town of the vast Lapland province in the far north. Sweden's highest mountain Kebnekaise and deepest lake of Hornavan are ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Lager Beer
Lager () is beer which has been brewed and conditioned at low temperature. Lagers can be pale, amber, or dark. Pale lager is the most widely consumed and commercially available style of beer. The term "lager" comes from the German for "storage", as the beer was stored before drinking, traditionally in the same cool caves in which it was fermented. As well as maturation in cold storage, most lagers are distinguished by the use of ''Saccharomyces pastorianus'', a "bottom-fermenting" yeast that ferments at relatively cold temperatures. Etymology Until the 19th century, the German word ''Lagerbier'' ( de) referred to all types of bottom-fermented, cool-conditioned beer in normal strengths. In Germany today, it mainly refers to beers from southern Germany, either "Helles" (pale) or "Dunkel" (dark). Pilsner, a more heavily hopped pale lager, is most often known as "Pilsner", "Pilsener", or "Pils". Other lagers are Bock, Märzen, and Schwarzbier. In the United Kingdom, the term c ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Spendrups
Spendrups Bryggeri AB is a Swedish brewery founded in 1897 as Grängesbergs Bryggeri AB. The company includes the following subsidiaries Spring Wine & Spirits, Gotlands Bryggeri and Hellefors Bryggeri. Spendrups Group has approximately 900 employees and sales revenue of approximately 3 billion Swedish kronor. The head office is located in Vårby (Huddinge Municipality) south of Stockholm. Three breweries are located in Grängesberg, Hällefors and Visby (the micro brewery Gotlands Bryggeri AB). The breweries are BRC certified (British Retailers Consortium). In May 2011, the company presented its plans with regard to the closure of the brewery and logistics centre in Vårby and Loviseberg in 2012–14 and concentrate its production to Grängesberg in the province of Dalecarlia (Dalarna). Production at the brewery in Vårby was shut down in August 2013. History Spendrups history began in 1735 with the ancestor Mads Pedersen, who left the village Spentrup in Denmark and move ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Ad Campaign
An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ideas, beliefs, and concepts into one large media base. Advertising campaigns utilize diverse media channels over a particular time frame and target identified audiences. The campaign theme is the central message that will be received in the promotional activities and is the prime focus of the advertising campaign, as it sets the motif for the series of individual advertisements and other marketing communications that will be used. The campaign themes are usually produced with the objective of being used for a significant period but many of them are temporal due to factors like being not effective or market conditions, competition and marketing mix. Advertising campaigns are built to accomplish a particular objective or a set of objectives. Such objectives usuall ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Catchphrase
A catchphrase (alternatively spelled catch phrase) is a phrase or expression recognized by its repeated utterance. Such phrases often originate in popular culture and in the arts, and typically spread through word of mouth and a variety of mass media (such as films, internet, literature and publishing, television, and radio). Some become the de facto or literal "trademark" or "signature" of the person or character with whom they originated, and can be instrumental in the typecasting of a particular actor. Catchphrases are often humorous, but are never long enough or structured enough to be jokes in themselves. However, a catchphrase can be (or become) the punchline of a joke, or a reminder of a previous joke. Culture According to Richard Harris, a psychology professor at Kansas State University who studied why people like to cite films in social situations, using film quotes in everyday conversation is similar to telling a joke and a way to form solidarity with others. "People a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
IKEA
IKEA (; ) is a Dutch multinational conglomerate based in the Netherlands that designs and sells , kitchen appliances, decoration, home accessories, and various other goods and home services. Started in 1943 by Ingvar Kamprad, IKEA has been the world's largest furniture retailer since 2008. The brand used by the group is derived from an acronym that consists of the founder's initials, and those of Elmtaryd, the family farm where he was born, and the nearby village Agunnaryd (his hometown in Småland, southern Sweden). The group is primarily known for its modernist designs for various types of appliances and furniture, and its interior design work is often associated with simplicity. In addition, the firm is known for its attention to cost control, operational details, and continuous product development that has allowed IKEA to lower its prices by an average of two to three percent. , there are 422 IKEA stores operating in 50 countries and in fiscal year 2018, €38.8 billion ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Henrik Schyffert
Per Henrik Schyffert (born 23 February 1968) is a Swedish comedian, actor, musician and radio and television personality. Career Schyffert was a VJ for MTV Europe in the late 1980s. In 1992 he hosted the comedy TV show ''I Manegen Med Glenn Killing'', also starring Robert Gustafsson and Johan Rheborg. The program was later turned into a successful stage show. In 1993 he created the radio show ''Hassan'' with Kristian Luuk in Stockholm. The show centered on prank phone calls and off-the-wall comedy sketches. He left Hassan as his career with the "Killing" gang took off, and he and Luuk were replaced by Fredrik Lindström. After the show's cancellation in December 1994, ''Hassan'' became a cult phenomenon, and as of October 2008 seven CDs have been released with material from the show. Also in 1993 he released the single "Hobo Humpin' Slobo Babe" with Gordon Cyrus and ex-girlfriend Cia Berg, under the name Whale. Whale's first album, ''We Care'', was released two years later, a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Pontus Gårdinger
Pontus Joakim Gårdinger (born 20 July 1964 in Enskede) is a Swedish television presenter show host, producer and actor who has, among other things, hosted Melodifestivalen 1996. He also hosted the short lived reality show '' Miljonärerna'' on Kanal 5. He has also produced the Swedish TV show '' Grattis världen'' and his comic speeches "Tal till nationen" is among many considered to be his most important works. Gårdinger won the Poker Million competition 2007, where the first prize was SEK 1 million. Since 2014, he has presented the Swedish version of ''Jeopardy!'' Selected filmography *2002 – '' The Dog Trick'' *2001 – ''Pusselbitar'' (TV-series) *2000 – ''Naken'' *1995 – ''NileCity 105,6 ''NileCity 105.6'' was a Swedish 6-part television show broadcast by Sveriges Television in 1995. It was the first major success of the Swedish comedy group Killinggänget. Each episode was titled "Vuxna män gör saker tillsammans" ("Adult men do ...'' (TV-series) References ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mockumentary
A mockumentary (a blend of ''mock'' and ''documentary''), fake documentary or docu-comedy is a type of film or television show depicting fictional events but presented as a documentary. These productions are often used to analyze or comment on current events and issues by using a fictional setting, or to parody the documentary form itself. While mockumentaries are usually comedic, pseudo-documentaries are their dramatic equivalents. However, pseudo-documentary should not be confused with docudrama, a fictional genre in which dramatic techniques are combined with documentary elements to depict real events. Also, docudrama is different from docufiction, a genre in which documentaries are contaminated with fictional elements. Mockumentaries are often presented as historical documentaries, with B roll and talking heads discussing past events, or as '' cinéma vérité'' pieces following people as they go through various events. Examples emerged during the 1950s when archival film ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Beer In Sweden
Beer in Sweden has a history that can be traced to the late Iron Age. History Ale brewing has a long history in Sweden, predating written records. It is known, through old writings such as Hávamál, that the Norse culture used brewing to produce ale and mead. Mead was preferred and ale was the most common. Scandinavians also had access to wine and beer. Modern reproductions of Norse brews have been known to produce ale as strong as 9 percent ABV. Up until the 19th century brewing was mostly a matter of production for household needs. The beer was usually weak in alcoholic content and used as an everyday beverage. For celebrations and feasts, stronger "feast-beer" and potent mead was brewed. With the advent of industrialism, all this changed. As the cities grew, home brewing became impossible for most people, and so the Swedish brewing industry arose. In the mid-19th century, a multitude of small breweries grew into existence in the larger cities of Sweden, and every town ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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