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List Of Renamed Products
This is a list of renamed or repositioned products. Renamed products * Andersen Consulting became ''Accenture'' on January 1, 2001. *In France, ''Danones yogurt Bio changed to Activia on January 16, 2006 because of EU regulations on organic agriculture. *The original BankAmericard service and Chargex (in Canada) became Visa in the late 1970s. * Bib-Label Lithiated Lemon-Lime Soda changed its name to ''7 Up Lithiated Lemon Soda'' and finally to 7-Up in 1936. *Borland changed its name to ''Inprise'' in 1998, and back again to Borland in 2001. *Boston Garden became Shawmut Center which became FleetCenter which became TD Banknorth Garden. *Cellnet became BT Cellnet in 1999 which became O2 in 2001. *Cinnamon Grahams became Curiously Cinnamon. * Coco Pops (as it is known in the United Kingdom) took the name used in the rest of Europe, ''Choco Krispies'' in 1998, before changing back to the original brand of Coco Pops in 1999. *Charmin From February 2010, the product's European brand ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Positioning (marketing)
Positioning refers to the place that a brand occupies in the minds of the customers and how it is distinguished from the products of the competitors and different from the concept of brand awareness. In order to position products or brands, companies may emphasize the distinguishing features of their brand (what it is, what it does and how, etc.) or they may try to create a suitable image (inexpensive or premium, utilitarian or luxurious, entry-level or high-end, etc.) through the marketing mix. Once a brand has achieved a strong position, it can become difficult to reposition it. Positioning is one of the most powerful marketing concepts. Originally, positioning focused on the product and with Al Ries and Jack Trout grew to include building a product's reputation and ranking among competitor's products. Schaefer and Kuehlwein extend the concept beyond material and rational aspects to include 'meaning' carried by a brand's mission or myth. Primarily, positioning is about "the place ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Black Lives Matter
Black Lives Matter (abbreviated BLM) is a decentralized political and social movement that seeks to highlight racism, discrimination, and racial inequality experienced by black people. Its primary concerns are incidents of police brutality and racially motivated violence against black people. It started following the killings of Trayvon Martin, Michael Brown, Eric Garner, Pamela Turner and Rekia Boyd, among others. The movement and its related organizations typically advocate for various policy changes considered to be related to black liberation. While there are specific organizations that label themselves simply as "Black Lives Matter," such as the Black Lives Matter Global Network, the overall movement is a decentralized network of people and organizations with no formal hierarchy. The slogan "Black Lives Matter" itself remains untrademarked by any group. Despite being characterized by some as a violent movement, the overwhelming majority of its public demonstrat ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
FedEx
FedEx Corporation, formerly Federal Express Corporation and later FDX Corporation, is an American multinational conglomerate holding company focused on transportation, e-commerce and business services based in Memphis, Tennessee. The name "FedEx" is a syllabic abbreviation of the name of the company's original air division, Federal Express, which was used from 1973 until 2000. FedEx today is best known for its air delivery service, FedEx Express, which was one of the first major shipping companies to offer overnight delivery as a flagship service. Since then, FedEx also started FedEx Ground, FedEx Office (originally known as Kinko's), FedEx Supply Chain, FedEx Freight, and various other services across multiple subsidiaries, often meant to respond to its main competitor, UPS. FedEx is also one of the top contractors of the US government and assists in the transport of some United States Postal Service packages through their Air Cargo Network contract. FedEx's prominence in b ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
North America
North America is a continent in the Northern Hemisphere and almost entirely within the Western Hemisphere. It is bordered to the north by the Arctic Ocean, to the east by the Atlantic Ocean, to the southeast by South America and the Caribbean Sea, and to the west and south by the Pacific Ocean. Because it is on the North American Plate, North American Tectonic Plate, Greenland is included as a part of North America geographically. North America covers an area of about , about 16.5% of Earth's land area and about 4.8% of its total surface. North America is the third-largest continent by area, following Asia and Africa, and the list of continents and continental subregions by population, fourth by population after Asia, Africa, and Europe. In 2013, its population was estimated at nearly 579 million people in List of sovereign states and dependent territories in North America, 23 independent states, or about 7.5% of the world's population. In Americas (terminology)#Human ge ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Electrasol
Reckitt Benckiser Group plc, trading as Reckitt, is a British multinational consumer goods company headquartered in Slough, England. It is a producer of health, hygiene and nutrition products. The company was formed in March 1999 by the merger of British company Reckitt & Colman plc and Dutch company Benckiser N.V. Reckitt's brands include the antiseptic brand Dettol, the analgesic Disprin, the sore throat medicine Strepsils, the hair removal brand Veet, the immune support supplement Airborne, the Australian insecticide brand Mortein, the indigestion remedy Gaviscon, the baby food brand Mead Johnson, the air freshener Air Wick, and other brands and products like: Calgon, Clearasil, Cillit Bang, Durex, Lysol, Mycil, Enfamil, Nutramigen and Vanish. History Origins Johann Benckiser founded a business in Pforzheim, Germany, in 1823. Its core business was industrial chemicals. Ludwig Reimann, a chemist, joined the business in 1828 and married Benckiser's daughter. Benckiser di ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Daim Bar
A Daim bar ( ) is a Swedish-Norwegian chocolate bar made from crunchy almond caramel covered in milk chocolate. History Daim was created by Marabou in Sweden in the 1950s. Marabou originally wanted to produce a version of the American Heath Co.'s bar; its vice president Lars Anderfelt inquired about licensing Heath's exact recipe. The Heath Co. refused but gave Anderfeldt a list of their ingredients. From this, Marabou created their own recipe, testing it in Stockholm in 1952 with great success. It was launched under the name Dajm throughout Sweden and Norway the next year, Finland in 1963, and Denmark in 1971. It was renamed "Daim" in most countries in 1990, although it continued to be marketed in the United Kingdom and Ireland as Dime. The brand was purchased by the American company Kraft Foods in 1993 and is now held by Mondelez International, which Kraft spun off in 2012. A famous 1995 television commercial (directed by John Lloyd) for the chocolate bar in the United Ki ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Kraft Foods
The second incarnation of Kraft Foods is an American food manufacturing and processing conglomerate, split from Kraft Foods Inc. in 2012 and headquartered in Chicago, Illinois. It became part of Kraft Heinz in 2015. A merger with Heinz, arranged by Heinz owners Berkshire Hathaway and 3G Capital, was completed on July 2, 2015, forming ''The Kraft Heinz Company'', the fifth-largest food and beverage company in the world. History Spinoff of Kraft Foods Group from Kraft Foods Inc. In August 2011, Kraft Foods Inc. announced plans to split into two publicly traded companies — a snack food company and a grocery company. On April 2, 2012, Kraft Foods Inc. announced that it had filed a Form 10 Registration Statement to the SEC to split the company into two companies to serve the "North American grocery business". On October 1, 2012, Kraft Foods Inc. spun off its North American grocery business to a new company called ''Kraft Foods Group'', Inc. The remainder of Kraft Foods Inc. ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Dime Bar
A Daim bar ( ) is a Swedish-Norwegian chocolate bar made from crunchy almond caramel covered in milk chocolate. History Daim was created by Marabou in Sweden in the 1950s. Marabou originally wanted to produce a version of the American Heath Co.'s bar; its vice president Lars Anderfelt inquired about licensing Heath's exact recipe. The Heath Co. refused but gave Anderfeldt a list of their ingredients. From this, Marabou created their own recipe, testing it in Stockholm in 1952 with great success. It was launched under the name Dajm throughout Sweden and Norway the next year, Finland in 1963, and Denmark in 1971. It was renamed "Daim" in most countries in 1990, although it continued to be marketed in the United Kingdom and Ireland as Dime. The brand was purchased by the American company Kraft Foods in 1993 and is now held by Mondelez International, which Kraft spun off in 2012. A famous 1995 television commercial (directed by John Lloyd) for the chocolate bar in the United Ki ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
DuPont Fabros Technology
DuPont Fabros Technology, Inc. (DFT) was a real estate investment trust that invested in carrier-neutral data centers and provided colocation and peering services. In 2017, the company was acquired by Digital Realty. Operations As of December 31, 2016, the company owned 11 operating data center facilities comprising over 3.3 million net rentable square feet. Eight of the properties were in Northern Virginia, two were in Elk Grove Village, Illinois, and one was in Santa Clara, California. The company leased space to companies, on a wholesale level, in which such companies rented space to build their own data centers. The company had 32 customers and derived 92% of its revenue from its 15 largest customers. The company's largest customers included Microsoft (25.4% of revenue), Facebook (20.2% of revenue), Rackspace (9.0% of revenue), and Yahoo! (6.0% of revenue). History The company was co-founded by Lammot J. du Pont, an analyst for JPMorgan Chase and Hossein Fateh, a real es ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Deloitte
Deloitte Touche Tohmatsu Limited (), commonly referred to as Deloitte, is an international professional services network headquartered in London, England. Deloitte is the largest professional services network by revenue and number of professionals in the world and is considered one of the Big Four accounting firms along with EY (Ernst & Young), KPMG and PricewaterhouseCoopers (PWC). The firm was founded by William Welch Deloitte in London in 1845 and expanded into the United States in 1890. It merged with Haskins & Sells to form Deloitte Haskins & Sells in 1972 and with Touche Ross in the US to form Deloitte & Touche in 1989. In 1993, the international firm was renamed Deloitte Touche Tohmatsu, later abbreviated to Deloitte. In 2002, Arthur Andersen's practice in the UK as well as several of that firm's practices in Europe and North and South America agreed to merge with Deloitte. Subsequent acquisitions have included Monitor Group, a large strategy consulting business, in Janu ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Truck & Bus Transportation
''Truck & Bus Transportation'' was a Sydney-based monthly trade magazine covering aspects of transport in Australia. Overview ''Truck & Bus Transportation'' was established in July 1936 by Frank Shennen as ''Transportation''. It was renamed ''Truck & Bus Transportation'' in March 1940. It originally covered all forms of transport, but after a short while rail and tram news was withdrawn, with it focussing on the bus and truck industries. It was sold in 1986 to the Murray family. Shennen Publishing later founded ''Railway Transportation'' and ''Freight & Container Transportation'' that shared some content with ''Truck & Bus Transportation''. It ceased publication in June 2003. |
Nissan
, trade name, trading as Nissan Motor Corporation and often shortened to Nissan, is a Japanese multinational corporation, multinational Automotive industry, automobile manufacturer headquartered in Nishi-ku, Yokohama, Japan. The company sells its vehicles under the Nissan, Infiniti, and Datsun brands, with in-house performance tuning products (including cars) labelled Nismo. The company traces back to the beginnings of the 20th century, with the Nissan ''zaibatsu'', now called Nissan Group. Since 1999, Nissan has been part of the Renault–Nissan–Mitsubishi Alliance (Mitsubishi joining in 2016), a partnership between Nissan and Mitsubishi Motors of Japan, with Renault of France. , Renault holds a 43.4% voting stake in Nissan, while Nissan holds a 15% non-voting stake in Renault. Since October 2016 Nissan has held a 34% controlling stake in Mitsubishi Motors. In 2013, Nissan was the sixth largest automaker in the world, after Toyota, General Motors, Volkswagen Group, Hyundai ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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