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This is a list of renamed or repositioned products.


Renamed products

*
Andersen Consulting Accenture plc is an Irish-American professional services company based in Dublin, specializing in information technology (IT) services and consulting. A ''Fortune'' Global 500 company, it reported revenues of $61.6 billion in 2022. Accentur ...
became ''
Accenture Accenture plc is an Irish-American professional services company based in Dublin, specializing in information technology (IT) services and consulting. A ''Fortune'' Global 500 company, it reported revenues of $61.6 billion in 2022. Accentur ...
'' on January 1, 2001. *In France, ''
Danone Danone S.A. () is a French multinational corporation, multinational food-products corporation based in Paris. It was founded in Barcelona, Spain. It is listed on Euronext Paris where it is a component of the CAC 40 stock market index. Some of t ...
s yogurt Bio changed to Activia on January 16, 2006 because of EU regulations on organic agriculture. *The original BankAmericard service and Chargex (in Canada) became
Visa Visa most commonly refers to: *Visa Inc., a US multinational financial and payment cards company ** Visa Debit card issued by the above company ** Visa Electron, a debit card ** Visa Plus, an interbank network *Travel visa, a document that allows ...
in the late 1970s. * Bib-Label Lithiated Lemon-Lime Soda changed its name to ''7 Up Lithiated Lemon Soda'' and finally to 7-Up in 1936. *
Borland Borland Software Corporation was a computer technology company founded in 1983 by Niels Jensen, Ole Henriksen, Mogens Glad and Philippe Kahn. Its main business was the development and sale of software development and software deployment product ...
changed its name to ''Inprise'' in 1998, and back again to Borland in 2001. *
Boston Garden The Boston Garden was an arena in Boston, Massachusetts. Designed by boxing promoter Tex Rickard, who also built the third iteration of New York's Madison Square Garden, it opened on November 17, 1928, as "Boston Madison Square Garden" (late ...
became Shawmut Center which became FleetCenter which became
TD Banknorth Garden TD Garden is a multi-purpose arena in Boston, Massachusetts. It is named after its sponsor, TD Bank, a subsidiary of the Toronto-Dominion Bank of Toronto, Ontario. It opened in 1995 as a replacement for the original Boston Garden and has been k ...
. *Cellnet became BT Cellnet in 1999 which became O2 in 2001. *Cinnamon Grahams became Curiously Cinnamon. *
Coco Pops Cocoa Krispies (also known as Choco Krispis, Choco Krispies, Coco Pops, Choco Pops depending on region) is a breakfast cereal produced by Kellogg's, coming both as a boxed cereal and as a snack bar with a 'dried milk' covered bottom. It is a c ...
(as it is known in the United Kingdom) took the name used in the rest of
Europe Europe is a large peninsula conventionally considered a continent in its own right because of its great physical size and the weight of its history and traditions. Europe is also considered a Continent#Subcontinents, subcontinent of Eurasia ...
, ''Choco Krispies'' in 1998, before changing back to the original brand of
Coco Pops Cocoa Krispies (also known as Choco Krispis, Choco Krispies, Coco Pops, Choco Pops depending on region) is a breakfast cereal produced by Kellogg's, coming both as a boxed cereal and as a snack bar with a 'dried milk' covered bottom. It is a c ...
in 1999. *
Charmin Charmin ( ) is an American brand of toilet paper manufactured by Procter & Gamble. History The Charmin name was first created on April 19, 1928 by the Hoberg Paper Company in Green Bay, Wisconsin. In 1950, Hoberg changed its name to Charmin Pape ...
From February 2010, the product's European brand name was changed to Cushelle by manufacturer SCA. There is also a new mascot, Koala which is a koala. In the advertisements for Cushelle, they are voiced-over by Robert Webb. *
Coon cheese Cheer (stylised as CHEER), formerly marketed as Coon, is the Australian trademark of a cheddar cheese (known as "tasty" in Australia) produced by the Warrnambool Cheese and Butter company, which is majority-owned by Canadian dairy company Sapu ...
will be rebranded in 2020 by
Saputo Inc Saputo Inc. is a Canadian dairy company based in Montreal, Quebec, founded in 1954 by the Saputo family. It produces, markets, and distributes a wide array of dairy products, including cheese, fluid milk, extended shelf-life milk and cream prod ...
due to pressure raised by the
Black Lives Matter Black Lives Matter (abbreviated BLM) is a decentralized political and social movement that seeks to highlight racism, discrimination, and racial inequality experienced by black people. Its primary concerns are incidents of police bruta ...
campaign * Darkie toothpaste was renamed Darlie in 1988. *
Datsun Datsun (, ) was an automobile brand owned by Nissan. Datsun's original production run began in 1931. From 1958 to 1986, only vehicles exported by Nissan were identified as Datsun. Nissan phased out the Datsun brand in March 1986, but relaunche ...
became
Nissan , trade name, trading as Nissan Motor Corporation and often shortened to Nissan, is a Japanese multinational corporation, multinational Automotive industry, automobile manufacturer headquartered in Nishi-ku, Yokohama, Japan. The company sells ...
in 1983 *
Deloitte Consulting Deloitte Touche Tohmatsu Limited (), commonly referred to as Deloitte, is an international professional services network headquartered in London, England. Deloitte is the largest professional services network by revenue and number of profession ...
became ''Braxton'' in 2002 before changing back to the original brand of Deloitte Consulting in 2003. *
DuPont Fabros Technology DuPont Fabros Technology, Inc. (DFT) was a real estate investment trust that invested in carrier-neutral data centers and provided colocation and peering services. In 2017, the company was acquired by Digital Realty. Operations As of Decembe ...
became ''DAC'' on 2 July 2015. *
Dime Bar A Daim bar ( ) is a Swedish-Norwegian chocolate bar made from crunchy almond caramel covered in milk chocolate. History Daim was created by Marabou in Sweden in the 1950s. Marabou originally wanted to produce a version of the American Heath ...
, a confectionery product from
Kraft Foods The second incarnation of Kraft Foods is an American food manufacturing and processing conglomerate, split from Kraft Foods Inc. in 2012 and headquartered in Chicago, Illinois. It became part of Kraft Heinz in 2015. A merger with Heinz, arra ...
was rebranded
Daim bar A Daim bar ( ) is a Swedish-Norwegian candy bar, chocolate bar made from crunchy almond caramel covered in milk chocolate. History Daim was created by Marabou (chocolate), Marabou in Sweden in the 1950s. Marabou (chocolate), Marabou originally wa ...
in the United Kingdom in September 2005 to bring the product in line with the rest of Europe. * Electrasol dishwashing products (as they were known in
North America North America is a continent in the Northern Hemisphere and almost entirely within the Western Hemisphere. It is bordered to the north by the Arctic Ocean, to the east by the Atlantic Ocean, to the southeast by South America and the Car ...
) became Finish in 2009. *Federal Express became
FedEx FedEx Corporation, formerly Federal Express Corporation and later FDX Corporation, is an American multinational conglomerate holding company focused on transportation, e-commerce and business services based in Memphis, Tennessee. The name "Fe ...
in 1994. *Emap was rebranded as Top Right in 2012, then to
Ascential Ascential plc, formerly EMAP, is a British business-to-business media business specialising in exhibitions & festivals and information services. It is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index. History Ric ...
in 2015 *Freeserve changed to
Wanadoo Wanadoo was the Internet service provider division of Orange S.A. It operated in France, Spain, the United Kingdom, Belgium, the Netherlands, Tunisia, Algeria, Morocco, Senegal, Mauritius, Madagascar, Lebanon and Jordan. It ceased to operate as ...
and then to
Orange Orange most often refers to: *Orange (fruit), the fruit of the tree species '' Citrus'' × ''sinensis'' ** Orange blossom, its fragrant flower *Orange (colour), from the color of an orange, occurs between red and yellow in the visible spectrum * ...
in 2006 *
GM Daewoo GM Korea Company ( ko, 한국지엠주식회사) is the South Korean subsidiary of multinational corporation General Motors. GMK is also the third largest automobile manufacturer in South Korea. GM Korea's roots go back to the former Daewoo Motor ...
became
Chevrolet Chevrolet ( ), colloquially referred to as Chevy and formally the Chevrolet Motor Division of General Motors Company, is an American automobile division of the American manufacturer General Motors (GM). Louis Chevrolet (1878–1941) and ous ...
in Africa, Australasia and Europe in 2008 *
GoldStar GoldStar was a South Korean electronics company established in 1958. The corporate name was changed to LG Electronics and LG Cable on February 28, 1995, after merging with Lucky Chemical. LG Cable was spun off from LG Electronics and changed i ...
became
LG Electronics LG Electronics Inc. () is a South Korean multinational electronics company headquartered in Yeouido-dong, Seoul, South Korea. LG Electronics is a part of LG Corporation, the fourth largest '' chaebol'' in South Korea, and often considered a ...
on February 28, 1995 after merging with Lucky Chemical - LG is an initialism of Lucky Goldstar. *Hibernian Insurance became part of the
Aviva Aviva plc is a British multinational insurance company headquartered in London, England. It has about 18 million customers across its core markets of the United Kingdom, Ireland and Canada. In the United Kingdom, Aviva is the largest general ...
. (this was actually Norwich Union, not Hiberian Insurance) *Immac (as it was known in the United Kingdom) became
Veet Veet, formerly called Neet and Immac, is a Canadian brand of chemical depilatory products manufactured by the British company Reckitt. Hair removal cream, Lotions, gel, mousse, and wax products are produced under this brand, with differing variant ...
in 2003. *The Interbank credit card became Master Charge in 1969, which became MasterCard in 1979. *Jif cleaning products (as it was known in the United Kingdom) became ''
Cif Cif is a French brand of household cleaning products owned by the Anglo-Dutch company Unilever, known as Jif in Australia, New Zealand, Japan, Middle East and the Nordic countries. Cif was launched in France in 1965 and was marketed in competit ...
'' in 2000. *
Lansdowne Road Lansdowne Road Stadium ( ga, Bóthar Lansdún, ) was a stadium in Dublin owned by the Irish Rugby Football Union (IRFU) that was primarily used for rugby union and association football matches. The stadium was demolished in 2007 to make way for ...
became the
Aviva Stadium Aviva Stadium (also known as Lansdowne Road) is a sports stadium located in Dublin, Ireland, with a capacity for 51,700 spectators (all seated). It is built on the site of the former Lansdowne Road Stadium, which was demolished in 2007, and r ...
in 2010 *Mr Dog became Cesar, In 1989 the dog food brand was renamed. *Marathon (as it was known in the United Kingdom) became ''
Snickers Snickers is a chocolate bar made by the American company Mars, Incorporated, consisting of nougat topped with caramel and peanuts that is encased in milk chocolate. The annual global sales of Snickers was over $3 billion . In the United ...
'' in 1991. *Several
MSN MSN (meaning Microsoft Network) is a web portal and related collection of Internet services and apps for Windows and mobile devices, provided by Microsoft and launched on August 24, 1995, alongside the release of Windows 95. The Microsoft Net ...
products from
Microsoft Microsoft Corporation is an American multinational technology corporation producing computer software, consumer electronics, personal computers, and related services headquartered at the Microsoft Redmond campus located in Redmond, Washing ...
became
Windows Live Windows Live is a discontinued brand name for a set of web services and software products developed by Microsoft as part of its software-as-a-service platform. Chief components under the brand name included web services (all of which were exposed ...
products. *Nestlé Quik (as it was known in the United States) took the
Europe Europe is a large peninsula conventionally considered a continent in its own right because of its great physical size and the weight of its history and traditions. Europe is also considered a Continent#Subcontinents, subcontinent of Eurasia ...
an name ''
Nesquik Nesquik is a brand of food products made by Swiss company Nestlé. In 1948, Nestlé launched a drink mix for chocolate-flavored milk called Nestlé Quik in the United States; this was released in Europe during the 1950s as ''Nesquik''. Since 1 ...
''. * Nisseki and Mitsubishi Oil products and gas stations became Eneos in 2002. *NOW Legal Defense and Education Fund became
Legal Momentum Legal Momentum, founded in 1970, is a 501(c)(3) nonprofit and the nation's first and longest-serving legal advocacy group for women in the United States. Betty Friedan and Muriel Fox were its co-founders and Muriel Fox is an ongoing leader of the ...
in 2004. *Oil of Ulay (as it was known in the United Kingdom) became ''
Olay Olay, previously Oil of Olay, Oil of Olaz, Oil of Ulan or Oil of Ulay, is an American skin care brand owned by Procter & Gamble. For the 2009 fiscal year, which ended on June 30, Olay accounted for an estimated $2.8 billion of P&G's revenue. Ear ...
'' in 1999. *Opal Fruits (as it was known in the United Kingdom) became '' Starburst'' in 1998. *Ondigital became ''
ITV Digital ITV Digital was a British digital terrestrial television broadcaster which launched a pay-TV service on the world's first digital terrestrial television network. Its main shareholders were Carlton Communications plc and Granada plc, owners o ...
'' in 2001. *
PricewaterhouseCoopers PricewaterhouseCoopers is an international professional services brand of firms, operating as partnerships under the PwC brand. It is the second-largest professional services network in the world and is considered one of the Big Four accounting ...
' Consulting division became ''Monday'' in 2002 before being sold to IBM. *ProPortal a software product from Compass Computer Consultants Ltd became ProMonitor Learner Pages for Students in 2010 and was then renamed back to ProPortal on 4 July 2013 * Purple Pill anti-heartburn medication was
Prilosec Omeprazole, sold under the brand names Prilosec and Losec, among others, is a medication used in the treatment of gastroesophageal reflux disease (GERD), peptic ulcer disease, and Zollinger–Ellison syndrome. It is also used to prevent upper g ...
(omeprazole magnesium)) until 2001, when the patent ran out and the Purple Pill name was switched to
Nexium Esomeprazole, sold under the brand name Nexium among others, is a medication which reduces stomach acid. It is used to treat gastroesophageal reflux disease, peptic ulcer disease, and Zollinger–Ellison syndrome. Effectiveness is similar to o ...
(esomeprazole magnesium). *Raider as it was known in most of Europe became
Twix Twix is a caramel shortbread chocolate bar made by Mars, Inc., consisting of a biscuit applied with other confectionery toppings and coatings (most frequently caramel and milk chocolate).The biscuit is typically topped with caramel and then ...
in 1991. Sales immediately plummeted. *
Royal Mail , kw, Postya Riel, ga, An Post Ríoga , logo = Royal Mail.svg , logo_size = 250px , type = Public limited company , traded_as = , foundation = , founder = Henry VIII , location = London, England, UK , key_people = * Keith Williams ...
renamed itself Consignia in 2001. The name change was unpopular with both the public and employees, and the company was renamed Royal Mail Group plc the following year. *
Telecom Éireann Telecom Éireann (; meaning "Telecommunications of Ireland") was an Irish state-owned telecommunications company that operated from 1983 to 1999. Prior to then a telephone and postal service was provided by the Department of Posts and Telegraphs ...
became ''
eircom Eircom Limited, trading as Eir ( ; stylised eir), is a large fixed, mobile and broadband telecommunications company in Ireland. The now privatised company, which is currently incorporated in Jersey, traces its origins to the Ireland's former ...
'' in 1999. *
US West US West, Inc. (stylized as US WEST) was one of seven Regional Bell Operating Companies (RBOCs, also referred to as "Baby Bells"), created in 1983 under the Modification of Final Judgement (''United States v. Western Electric Co., Inc.'' 552 ...
, one of the original 7
Regional Bell Operating Companies The Regional Bell Operating Companies (RBOC) are the result of '' United States v. AT&T'', the U.S. Department of Justice antitrust suit against the former American Telephone & Telegraph Company (later known as AT&T Corp.). On January 8, 1 ...
, was acquired by
Qwest Qwest Communications International, Inc. was a United States telecommunications carrier. Qwest provided local service in 14 western and midwestern U.S. states: Arizona, Colorado, Idaho, Iowa, Minnesota, Montana, Nebraska, New Mexico, North Dako ...
in 2000.


References

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