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KraftWorks
KraftWorks is an advertising agency located in New York City. KraftWorks was founded by Neil Kraft in 2000 after leaving the agency Frierson Mee & Kraft.
''NY Times'', 2000-10-05. Retrieved on 2012-06-26.
According to the agency's website, KraftWorks' clients have included Playtex, Aldo, Joseph Abboud, and others.


Notable clients and campaigns

KraftWorks is well known for their campaigns in the fashion and beauty industry, representing everything from magazines to cosmetics to apparel brands, among others. *
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Voss (water)
Voss is a Norwegian-based bottled water from the village of Vatnestrøm in Iveland municipality, Agder county. Contrary to popular belief, the water is not bottled in the municipality of Voss, which is more than from the bottling site. It is available in both still and sparkling forms. The company's cylindrical glass bottle was designed by Neil Kraft. In some countries including US, UK and Australia, VOSS still water is also packaged in plastic bottles that retain the cylindrical design. Company history Development Voss is bottled by Voss of Norway AS, an American Limited Company headquartered in New York City. The water is marketed in over 50 countries, with a particular focus on the United States. Voss claims its manufacturing process is completely carbon neutral. Recognition In 2007, ''Women's Health'' magazine rated Voss #1 among several bottled waters. For entertainment on television, in tests sponsored by Finland's national broadcasting company, Yle, three blindfolded ...
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Bali (lingerie)
Bali is a lingerie company operating in the United States of America. Overview Bali began in 1927 with Sara Stein as Fay-Miss. In 1935 the company changed its name to Bali Brassiere Company. Bali merged with Hanes Corporation in 1969. Hanes was then sold to Chicago-based Consolidated Foods Company, which became Sara Lee Corporation in 1985. In 2006 Sara Lee spun off its apparel company into HanesBrands Inc. HanesBrands owns many other clothing brands, including: Hanes (its largest brand), Champion (its second largest brand), Playtex (its third largest brand), Just My Size, Barely There, Wonderbra, L’eggs, C9 by Champion, Duofold, Beefy-T, Outer Banks, Sol y Oro, Rinbros, Zorba and Ritmo. Bali launched the "Live Beautifully" campaign in 2007 that featured notable photographer and director Peter Lindbergh. This campaign was created by KraftWorks NYC, their primary advertising agency An advertising agency, often referred to as a creative agency or an ad agency, is a ...
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Cointreau
Cointreau (, , ) is a brand of orange-flavoured triple sec liqueur produced in Saint-Barthélemy-d'Anjou, France. It is consumed as an apéritif and digestif, and is a component of several well-known cocktails. It was originally called Curaçao Blanco Triple Sec. Despite the orange bottle, Cointreau is colourless. Production Cointreau Distillery was set up in 1849 by Adolphe Cointreau, a confectioner, and his brother Edouard-Jean Cointreau. Their first success was with the cherry liqueur Guignolet, but they also found success when they blended sweet and bitter orange peels and pure alcohol from sugar beets. The first bottles of Cointreau were sold in 1875. An estimated 13 million bottles are sold each year, in more than 150 countries. Ninety percent of production is exported. Cointreau & Cie SA was family-owned until 1990, when it merged with Rémy Martin to form Rémy Cointreau, now a publicly traded company. The production methods and recipe are a family secret, but tours of ...
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Playtex
Playtex is an American brand name for undergarments, baby products, gloves, feminine hygiene products, and sunscreen. The brand began in 1947 when International Latex Corporation (ILC) created a division named Playtex to produce and sell latex products. Playtex was the first to advertise undergarments on national television in 1955, written by Howard Shavelson at Olgilvie and Mather, and the first to show a woman wearing only a bra from the waist-up in a commercial in 1977. They developed space suits for the Apollo program. Playtex-branded tampons were introduced in the 1960s and became the primary competition to incumbent Tampax. Playtex invented the plastic tampon applicator in 1973. It was one of the tampon manufacturers that were sued for aggressively advertising over-absorbent tampons that led to toxic shock syndrome. Playtex was acquired by Esmark in 1975, and then by Beatrice Foods in 1985. A year later, it was acquired for $1.25 billion, and its cosmetics brands were so ...
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Independent Business
A privately held company (or simply a private company) is a company whose shares and related rights or obligations are not offered for public subscription or publicly negotiated in the respective listed markets, but rather the company's stock is offered, owned, traded, exchanged privately, or over-the-counter. In the case of a closed corporation, there are a relatively small number of shareholders or company members. Related terms are closely-held corporation, unquoted company, and unlisted company. Though less visible than their publicly traded counterparts, private companies have major importance in the world's economy. In 2008, the 441 largest private companies in the United States accounted for ($1.8 trillion) in revenues and employed 6.2 million people, according to ''Forbes''. In 2005, using a substantially smaller pool size (22.7%) for comparison, the 339 companies on ''Forbes'' survey of closely held U.S. businesses sold a trillion dollars' worth of goods and services ( ...
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Moët & Chandon
Moët & Chandon (), also known simply as Moët, is a French fine winery and co-owner of the luxury goods company LVMH Moët Hennessy Louis Vuitton SE. Moët et Chandon is one of the world's largest champagne producers and a prominent champagne house. Moët et Chandon was established in 1743 by Claude Moët, and today owns of vineyards, and annually produces approximately 28,000,000 bottles of champagne. History Moët et Chandon began as Moët et Cie (meaning "Moët & Co."), established by Épernay wine trader Claude Moët in 1743, and began shipping his wine from Champagne to Paris. The reign of King Louis XV coincided with increased demand for sparkling wine. Soon after its foundation, and after son Claude-Louis joined Moët et Cie, the winery's clientele included nobles and aristocrats. In 1833, the company was renamed Moët et Chandon after Pierre-Gabriel Chandon de Briailles, Remy Moët's son-in-law, joined the company as a partner of Jean-Remy Moët, Claude Moët's gra ...
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Popchips
Popchips is an American brand of popped potato and corn products marketed as similar to potato chips. They are manufactured by processing potato starch at high pressure and temperature, in a process similar to that used for puffed rice cakes. History Keith Belling is a co-founder and CEO of Popchips which was created in 2007. Belling teamed up with Patrick Turpin, and created a new popped chip. The company created a chip that utilizes potato and corn products that are cooked at a high pressure and temperature. Turpin co-founded Popchips, Inc., and serves as its President. In November, 2015 David Ritterbush was named CEO of the company, replacing Paul Davis. Recognition The company was rated by Forbes as among America's top 20 most promising companies in 2011. Forbes also reported that investors in the company included Ashton Kutcher, David Ortiz, Jillian Michaels, and Sean Combs. Ashton Kutcher controversy Popchips received widespread criticism for their May 2012 video ad camp ...
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Laird Hamilton
Laird John Hamilton (born March 2, 1964) is an American big-wave surfer, co-inventor of tow-in surfing, and an occasional fashion and action-sports model and actor. He is married to Gabrielle Reece, a professional volleyball player, television personality, and model. Early life Laird was born Laird John Zerfas in San Francisco on March 2, 1964, in an experimental salt-water sphere at UCSF Medical Center designed to ease the mother's labor. His father, L. G. Zerfas, left the family before his first birthday. While he was an infant, Laird and his mother, Joann (née Zyirek), moved to Hawaii. In 1967, while still a young boy living on Oahu, Laird met with 1960s surfer William Stuart "Bill" Hamilton, a bachelor at the time, on Pūpūkea beach on the North Shore. Bill Hamilton was a surfboard shaper and glasser on Oahu in the 1960s and 1970s and owned a small business handmaking custom, high-performance surfboards for the Oahu North Shore big wave riders of the era. The two became ...
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InStyle
''InStyle'' was an American monthly women's fashion magazine founded in 1994. It was published in the United States by Dotdash Meredith. In February 2022, it was announced that InStyle would cease print publications and move to a digital-only format. Description Along with advertising, the magazine offered content such as beauty, fashion, home, entertaining, philanthropy, celebrity lifestyles, feminism and human interest. Editors-in-Chief have included Martha Nelson (1993-2002), Charla Lawhon (2002-2008), Ariel Foxman (2008-2016) and Laura Brown (2017-2022). After originating in the United States, ''InStyle'' had expanded their brand and, as of 2012, had distributed internationally to over 16 countries including Germany, Brazil, Greece, South Korea, Spain, Turkey, South Africa, Romania, and Russia. In May 2017, ''InStyle China'' was launched as part of a partnership with an existing weekly magazine, which featured Victoria Beckham on its inaugural cover. In 2018, the UK editio ...
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Ritani
Ritani is a fine jewelry company specializing in engagement rings and bridal jewelry. The company is based in New York. Initially, a wholesale jewelry brand, customers are able to design a custom engagement ring online. History In 2012, chief investor Cantor Fitzgerald invested $15 million in Ritani, following the Julius Klein Group selling their stake in the company. In January 2014, Ritani was selected for the Forbes list of America's Most Promising Companies for its unique "clicks and bricks" model that blends online shopping and brick-and-mortar stores. In June 2014, Ritani announced that the former Blue Nile The Blue Nile (; ) is a river originating at Lake Tana in Ethiopia. It travels for approximately through Ethiopia and Sudan. Along with the White Nile, it is one of the two major tributaries of the Nile and supplies about 85.6% of the water to ... CEO Diane Irvine had joined the company's board of directors. Ritani's independent jewelry store partners network h ...
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Ralph Lauren
Ralph Lauren, ( ; ; born October 14, 1939) is an American fashion designer, philanthropist, and billionaire businessman, best known for the Ralph Lauren Corporation, a global multibillion-dollar enterprise. He has become well known for his collection of rare automobiles, some of which have been displayed in museum exhibits. Lauren stepped down as CEO of the company in September 2015 but remains executive chairman and chief creative officer. As of April 2022, his net worth was estimated at US$6.9 billion. Early life Ralph Lifshitz was born on October 14, 1939, in the Bronx, New York City, to Ashkenazi Jewish immigrants, Frieda (Cutler) and Frank Lifshitz, an artist and house painter, from Pinsk, Second Polish Republic, now Belarus. The youngest of four siblings, he has two brothers and one sister. Lauren attended day school followed by the Manhattan Talmudical Academy, before eventually graduating from DeWitt Clinton High School in 1957. He went to Baruch College of the City ...
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Elizabeth Taylor
Dame Elizabeth Rosemond Taylor (February 27, 1932 – March 23, 2011) was a British-American actress. She began her career as a child actress in the early 1940s and was one of the most popular stars of classical Hollywood cinema in the 1950s. She then became the world's highest paid movie star in the 1960s, remaining a well-known public figure for the rest of her life. In 1999, the American Film Institute named her the seventh- greatest female screen legend of Classic Hollywood cinema. Born in London to socially prominent American parents, Taylor moved with her family to Los Angeles in 1939. She made her acting debut with a minor role in the Universal Pictures film ''There's One Born Every Minute'' (1942), but the studio ended her contract after a year. She was then signed by Metro-Goldwyn-Mayer and became a popular teen star after appearing in ''National Velvet'' (1944). She transitioned to mature roles in the 1950s, when she starred in the comedy ''Father of the Bride'' (195 ...
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