KraftWorks is an

advertising agency An advertising agency, often referred to as a creative agency or an ad agency, is a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients. An ad agency is generally ...

located in

New York City New York, often called New York City or NYC, is the most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the most densely populated major city in the Un ...

.KraftWorks NYC
/ref> KraftWorks was founded by Neil Kraft in 2000 after leaving the agency Frierson Mee & Kraft.
''NY Times'', 2000-10-05. Retrieved on 2012-06-26. According to the agency's website, KraftWorks' clients have included Playtex, Aldo, Joseph Abboud, and others.

Notable clients and campaigns

KraftWorks is well known for their campaigns in the fashion and beauty industry, representing everything from magazines to cosmetics to apparel brands, among others. * Bali Intimates * Playtex *

Elizabeth Arden Elizabeth Arden (born Florence Nightingale Graham; December 31, 1881 – October 18, 1966) was a Canadian-American businesswoman who founded what is now Elizabeth Arden, Inc., and built a cosmetics empire in the United States. By 1929, s ...

Coty, Inc. Coty Inc. is an American-French multinational beauty company founded in 1904 by François Coty. With its subsidiaries, it develops, manufactures, markets, and distributes fragrances, cosmetics, skin care, nail care, and both professional and re ...

*In 2003, KraftWorks was responsible for Aldo shoes' $5M campaign aimed at international expansion. *

Glaceau Energy Brands, also doing business as Glacéau, is a privately owned subsidiary of The Coca-Cola Company based in Whitestone, Queens, New York, that manufactures and distributes various lines of drinks marketed as enhanced water. Founded in May 1 ...

Cointreau Cointreau (, , ) is a brand of orange-flavoured triple sec liqueur produced in Saint-Barthélemy-d'Anjou, France. It is consumed as an apéritif and digestif, and is a component of several well-known cocktails. It was originally called Curaça ...

"Remy Taps KraftWorks For Cointreau"
''Advertising Age'', 2002-10-01. Retrieved on 2012-09-04. * Calvin Klein *

Voss Voss () is a municipality and a traditional district in Vestland county, Norway. The administrative center of the municipality is the village of Vossevangen. Other villages include Bolstadøyri, Borstrondi, Evanger, Kvitheim, Mjølfjell, ...

Vespa Vespa () is an Italian luxury brand of scooters and mopeds manufactured by Piaggio. The name means wasp in Italian. The Vespa has evolved from a single model motor scooter manufactured in 1946 by Piaggio & Co. S.p.A. of Pontedera, Italy to ...

*Joseph Abboud *

Jantzen Jantzen is a brand of swimwear that was established in 1916 and first appeared in the city of Portland, Oregon, United States. The brand name later replaced the name of the parent company that manufactured the branded products. The brand feature ...

"Kraftworks Seeks to Rejuvenate Company"
''Ad Week'', 2003-08-11. Retrieved on 2012-08-28. Additional clients that KraftWorks has partnered with are Ann Taylor,

Barneys New York Barneys New York Inc. is an American luxury brand founded in New York City in 1923. It has introduced major designers including Armani, Azzedine Alaïa, Comme des Garçons, Christian Louboutin, and Ermenegildo Zegna to the US market. Barneys ...

, Boyds Philadelphia, Britney Spears,

Celine Dion Céline Marie Claudette Dion ( ; born 30 March 1968) is a Canadian singer. Noted for her powerful and technically skilled vocals, Dion is the best-selling Canadian recording artist, and the best-selling French-language artist of all time. Her ...

, CK One, Elizabeth Arden Red Door, Elizabeth Taylor Black Pearls, Joseph Ribkoff, La Prairie,

Lacoste Lacoste S.A. is a French company, founded in 1933 by tennis player René Lacoste, and entrepreneur Mangkha. It sells clothing, footwear, sportswear, eyewear, leather goods, perfume, towels and watches. The company can be recognised by its g ...

Moët & Chandon Moët & Chandon (), also known simply as Moët, is a French fine winery and co-owner of the luxury goods company LVMH Moët Hennessy Louis Vuitton SE. Moët et Chandon is one of the world's largest champagne producers and a prominent champa ...

, Nina Shoes, Physicians Formula, Popchips, Wonderwall line of clothing from surfer

Laird Hamilton Laird John Hamilton (born March 2, 1964) is an American big-wave surfer, co-inventor of tow-in surfing, and an occasional fashion and action-sports model and actor. He is married to Gabrielle Reece, a professional volleyball player, television ...

, Go Smile, International AntiCounterfeiting Coalition,

InStyle ''InStyle'' was an American monthly women's fashion magazine founded in 1994. It was published in the United States by Dotdash Meredith. In February 2022, it was announced that InStyle would cease print publications and move to a digital-only f ...

, J.Crew, Ralph Lauren, Ritani, Robert Marc, Bitten fashion line launched by Sarah Jessica Parker, Smart Water,

Speedo Speedo International Limited is a distributor of swimwear and swim-related accessories based in Nottingham, England, known for its swim briefs. The company has roots in Australia but is no longer based there. Founded in Sydney in 1914 by A ...

Wonderbra The Wonderbra is a type of push-up underwire brassiere that gained worldwide prominence in the 1990s. Although the Wonderbra name was first trademarked in the U.S. in 1955, the brand was developed in Canada. Moses (Moe) Nadler, founder and major ...

and the Sun Moon Stars fragrance by

Karl Lagerfeld Karl Otto Lagerfeld (; 10 September 1933 – 19 February 2019) was a German fashion designer, creative director, artist and photographer. He was known as the creative director of the French fashion house Chanel, a position held from 1983 ...

References

External links

*Agency Website
www.kraftworksnyc.com
Companies based in New York City Advertising agencies based in New York City