Ritani is a fine jewelry company specializing in engagement rings and bridal jewelry. The company is based in New York. Initially, a wholesale jewelry brand, customers are able to design a custom engagement ring online.

History

In 2012, chief investor

Cantor Fitzgerald Cantor Fitzgerald, L.P. is an American financial services firm that was founded in 1945. It specializes in institutional equity, fixed income sales and trading, and serving the middle market with investment banking services, prime brokerage, an ...

invested $15 million in Ritani, following the Julius Klein Group selling their stake in the company. In January 2014, Ritani was selected for the

Forbes ''Forbes'' () is an American business magazine owned by Integrated Whale Media Investments and the Forbes family. Published eight times a year, it features articles on finance, industry, investing, and marketing topics. ''Forbes'' also r ...

list of America's Most Promising Companies for its unique "clicks and bricks" model that blends online shopping and brick-and-mortar stores. In June 2014, Ritani announced that the former

Blue Nile The Blue Nile (; ) is a river originating at Lake Tana in Ethiopia. It travels for approximately through Ethiopia and Sudan. Along with the White Nile, it is one of the two major tributaries of the Nile and supplies about 85.6% of the water to ...

CEO Diane Irvine had joined the company's board of directors. Ritani's independent jewelry store partners network has over 180 locations across the United States and Canada. The focus of "clicks and bricks" is to assist the customer in ring design, Ritani also offers a free in-store preview. Ritani has an inventory of over 60,000 diamonds ranging in price from $184 to $1.7 million.Dealing diamonds online
''Opening Bell with Maria Bartiromo''. Published May 13, 2014; retrieved May 16, 2014.

References

{{Reflist

External links

Ritani Website
Online jewelry retailers of the United States