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KOBACO (Korea Broadcast Advertising Corporation)
Korea Broadcast Advertising Corporation (KOBACO) is the only media representative in South Korea operating as an agency that represents every terrestrial broadcasting company of South Korea for their broadcast advertising sales. KOBACO was established in 1981 and it was re-established as a government-funded public media representative in May 2012. History Beginnings KOBACO was established in 1981. 1980s After its establishment in 1981, KOBACO started broadcast advertising sales on behalf of MBC and KBS. KOBACO moved into the Press Center after its completion in 1985. The following years, KOBACO completed the construction of Namhan River Training Institute (now KOBACO Training Institute) and KOBACO Advertising Academy. In 1987 it established the KOBACO Advertising Academy. 1990s In 1991, KOBACO expanded its broadcast advertising sales on behalf of SBS. It also completed the third construction phase for Seoul Arts Center, Arirang Tower, and the Broadcasting Center in ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
South Korea
South Korea, officially the Republic of Korea (ROK), is a country in East Asia, constituting the southern part of the Korea, Korean Peninsula and sharing a Korean Demilitarized Zone, land border with North Korea. Its western border is formed by the Yellow Sea, while its eastern border is defined by the Sea of Japan. South Korea claims to be the sole legitimate government of the entire peninsula and List of islands of South Korea, adjacent islands. It has a Demographics of South Korea, population of 51.75 million, of which roughly half live in the Seoul Capital Area, the List of metropolitan areas by population, fourth most populous metropolitan area in the world. Other major cities include Incheon, Busan, and Daegu. The Korean Peninsula was inhabited as early as the Lower Paleolithic period. Its Gojoseon, first kingdom was noted in Chinese records in the early 7th century BCE. Following the unification of the Three Kingdoms of Korea into Unified Silla, Silla and Balhae in the ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Satellite Broadcasting
A satellite or artificial satellite is an object intentionally placed into orbit in outer space. Except for passive satellites, most satellites have an electricity generation system for equipment on board, such as solar panels or radioisotope thermoelectric generators (RTGs). Most satellites also have a method of communication to ground stations, called transponders. Many satellites use a standardized bus to save cost and work, the most popular of which is small CubeSats. Similar satellites can work together as a group, forming constellations. Because of the high launch cost to space, satellites are designed to be as lightweight and robust as possible. Most communication satellites are radio relay stations in orbit and carry dozens of transponders, each with a bandwidth of tens of megahertz. Satellites are placed from the surface to orbit by launch vehicles, high enough to avoid orbital decay by the atmosphere. Satellites can then change or maintain the orbit by propulsion, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Broadcasting In South Korea
Broadcasting is the distribution of audio or video content to a dispersed audience via any electronic mass communications medium, but typically one using the electromagnetic spectrum (radio waves), in a one-to-many model. Broadcasting began with AM radio, which came into popular use around 1920 with the spread of vacuum tube radio transmitters and receivers. Before this, all forms of electronic communication (early radio, telephone, and telegraph) were one-to-one, with the message intended for a single recipient. The term ''broadcasting'' evolved from its use as the agricultural method of sowing seeds in a field by casting them broadly about. It was later adopted for describing the widespread distribution of information by printed materials or by telegraph. Examples applying it to "one-to-many" radio transmissions of an individual station to multiple listeners appeared as early as 1898. Over the air broadcasting is usually associated with radio and television, thou ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Agencies Of South Korea
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Government-owned Companies Of South Korea
State ownership, also called government ownership and public ownership, is the ownership of an industry, asset, or enterprise by the state or a public body representing a community, as opposed to an individual or private party. Public ownership specifically refers to industries selling goods and services to consumers and differs from public goods and government services financed out of a government's general budget. Public ownership can take place at the national, regional, local, or municipal levels of government; or can refer to non-governmental public ownership vested in autonomous public enterprises. Public ownership is one of the three major forms of property ownership, differentiated from private, collective/cooperative, and common ownership. In market-based economies, state-owned assets are often managed and operated as joint-stock corporations with a government owning all or a controlling stake of the company's shares. This form is often referred to as a state-owned e ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Hanja
Hanja (Hangul: ; Hanja: , ), alternatively known as Hancha, are Chinese characters () used in the writing of Korean. Hanja was used as early as the Gojoseon period, the first ever Korean kingdom. (, ) refers to Sino-Korean vocabulary, which can be written with Hanja, and (, ) refers to Classical Chinese writing, although "Hanja" is also sometimes used to encompass both concepts. Because Hanja never underwent any major reforms, they are mostly resemble to ''kyūjitai'' and traditional Chinese characters, although the stroke orders for some characters are slightly different. For example, the characters and as well as and . Only a small number of Hanja characters were modified or are unique to Korean, with the rest being identical to the traditional Chinese characters. By contrast, many of the Chinese characters currently in use in mainland China, Malaysia and Singapore have been simplified, and contain fewer strokes than the corresponding Hanja characters. In Japan, s ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Hangul
The Korean alphabet, known as Hangul, . Hangul may also be written as following South Korea's standard Romanization. ( ) in South Korea and Chosŏn'gŭl in North Korea, is the modern official writing system for the Korean language. The letters for the five basic consonants reflect the shape of the speech organs used to pronounce them, and they are systematically modified to indicate phonetic features; similarly, the vowel letters are systematically modified for related sounds, making Hangul a featural writing system. It has been described as a syllabic alphabet as it combines the features of alphabetic and syllabic writing systems, although it is not necessarily an abugida. Hangul was created in 1443 CE by King Sejong the Great in an attempt to increase literacy by serving as a complement (or alternative) to the logographic Sino-Korean ''Hanja'', which had been used by Koreans as its primary script to write the Korean language since as early as the Gojoseon period (spanni ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
International Advertising Association
The International Advertising Association (IAA) is a global association that represents marketers, ad agencies and mass media that carries advertisements. With headquarters in New York, United States, it has chapters in 77 countries. It was founded with the name Export Advertising Association on April 8, 1938 by Thomas Ashwell – a publisher of "Export Trade & Shipper" magazines, along with 12 other managers from the advertising industry in the Harvard Club of New York. Their goal was to exchange information about successful practices in international advertising. In 1954, it adopted its current name. IAA as an international industry association positions itself as a platform for advertising industry issues, and as an organization that protects and advances the freedom of commercial speech, responsible advertising, consumer choice, and the education of marketing professionals by researching and providing advertising regulation literature in many countries of the world. The Interna ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Kobaco Advertise Musium
Korea Broadcast Advertising Corporation (KOBACO) is the only media representative in South Korea operating as an agency that represents every Terrestrial TV, terrestrial broadcasting company of South Korea for their broadcast advertising sales. KOBACO was established in 1981 and it was re-established as a government-funded public media representative in May 2012. History Beginnings KOBACO was established in 1981. 1980s After its establishment in 1981, KOBACO started broadcast advertising sales on behalf of Munhwa Broadcasting Corporation, MBC and Korean Broadcasting System, KBS. KOBACO moved into the Press Center after its completion in 1985. The following years, KOBACO completed the construction of Namhan River Training Institute (now KOBACO Training Institute) and KOBACO Advertising Academy. In 1987 it established the KOBACO Advertising Academy. 1990s In 1991, KOBACO expanded its broadcast advertising sales on behalf of Seoul Broadcasting System, SBS. It also complete ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Daejeon
Daejeon () is South Korea's fifth-largest metropolis, with a population of 1.5 million as of 2019. Located in the central-west region of South Korea alongside forested hills and the Geum River, the city is known both for its technology and research institutions, and for celebrating its natural environment, with most mountains, hot springs, and rivers freely open for public use. Daejeon serves as a hub of transportation for major rail and road routes, and is approximately 50 minutes from the capital, Seoul, by KTX or SRT high speed rail. Daejeon (along with Seoul, Gwacheon and Sejong City) are collectively South Korea's administration hubs. The city is home to 23 universities and colleges, including Korea Advanced Institute of Science and Technology (KAIST) and Chungnam National University, as well as government research institutes, and research and development centers for global companies such as Samsung, LG, mostly located in the city's Daedeok Science Town. Occupied b ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Gwangju
Gwangju () is South Korea's sixth-largest metropolis. It is a designated metropolitan city under the direct control of the central government's Home Minister. The city was also the capital of South Jeolla Province until the provincial office moved to the southern village of Namak in Muan County in 2005 because Gwangju was promoted to a metropolitan city and was independent of South Jeolla province. Its name is composed of the words ''Gwang'' () meaning "light" and ''Ju'' () meaning "province". Gwangju was historically recorded as ''Muju'' (), in which "Silla merged all of the land to establish the provinces of Gwangju, Ungju, Jeonju, Muju and various counties, plus the southern boundary of Goguryeo and the ancient territories of Silla" in the ''Samguk Sagi.'' In the heart of the agricultural Jeolla region, the city is also famous for its rich and diverse cuisine. History The city was established in 57 BC. It was one of the administrative centers of Baekje during the Three ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Daegu
Daegu (, , literally 'large hill', 대구광역시), formerly spelled Taegu and officially known as the Daegu Metropolitan City, is a city in South Korea. It is the third-largest urban agglomeration in South Korea after Seoul and Busan; it is the third-largest official metropolitan area in the nation with over 2.5 million residents; and the second-largest city after Busan in the Yeongnam region in southeastern Korean Peninsula. It was overtaken by Incheon in the 2000s, but still it is said to be the third city, according to the "Act on the Establishment of Daegu City and Incheon City" (Act No. 3424 and April 13, 1981). Daegu and surrounding North Gyeongsang Province are often referred to as Daegu-Gyeongbuk, with a total population over 5 million. Daegu is located in south-eastern Korea about from the seacoast, near the Geumho River and its mainstream, Nakdong River in Gyeongsang-do. The Daegu basin is the central plain of the Yeongnam List of regions of Korea, regio ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
