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John Distilleries
John Distilleries Pvt Ltd is an Indian company that produces distilled beverages, and the company's flagship brand is Original Choice whisky. It also manufactures brandy, whisky, wines, and the award winning single malt whisky called Paul John. The founders have sold 51% of the company to Sazerac Company. History John Distilleries was founded by Paul P. John, originally from Kerala and the son of a plantation and liquor baron in Karnataka. He also has interests in hospitality. The company's first distillery was set up in Bangalore, Karnataka. The company launched Original Choice whisky in 1996. The brand was an instant success, taking John Distilleries to the top of the segment of the Indian whisky market. The company decided to take the brand national, and signed Malayalam film actor Mohanlal as surrogate brand ambassador. John Distilleries sold four million cases in 2005. Original Choice was the largest selling IMFL brand in Karnataka that year, selling nearly two lakh case ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Alcoholic Beverage
An alcoholic beverage (also called an alcoholic drink, adult beverage, or a drink) is a drink that contains ethanol, a type of alcohol that acts as a drug and is produced by fermentation of grains, fruits, or other sources of sugar. The consumption of alcoholic drinks, often referred to as "drinking", plays an important social role in many cultures. Most countries have laws regulating the production, sale, and consumption of alcoholic beverages. Regulations may require the labeling of the percentage alcohol content (as ABV or proof) and the use of a warning label. Some countries ban such activities entirely, but alcoholic drinks are legal in most parts of the world. The global alcoholic drink industry exceeded $1 trillion in 2018. Alcohol is a depressant, which in low doses causes euphoria, reduces anxiety, and increases sociability. In higher doses, it causes drunkenness, stupor, unconsciousness, or death. Long-term use can lead to an alcohol use disorder, an incre ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Hospitality Industry
The hospitality industry is a broad category of fields within the service industry that includes lodging, food and drink service, event planning, theme parks, travel and tourism. It includes hotels, tourism agencies, restaurants and bars. Sectors According to the Cambridge Business English Dictionary the "hospitality industry" consists of hotels and food service, equivalent to NAICS code 72, "Accommodation and Food Service". Definition in the United States In 2020, the United States Department of Labor Standard Industrial Classification (SIC) defines the hospitality industry more broadly, including: * 701 Hotels and Motels, including auto courts, bed and breakfast inns, cabins and cottages, casino hotels, hostels, hotels (except residential ones), inns furnishing food and lodging, motels, recreational hotels, resort hotels, seasonal hotels, ski lodges and resorts, tourist cabins and tourist courts * 704 Organization Hotels and Lodging Houses, On a Membership Basis * 58 Eating an ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Dessert Wine
Dessert wines, sometimes called pudding wines in the United Kingdom, are sweet wines typically served with dessert. There is no simple definition of a dessert wine. In the UK, a dessert wine is considered to be any sweet wine drunk with a meal, as opposed to the white fortified wines ( fino and amontillado sherry) drunk before the meal and the red fortified wines (port and madeira) drunk after it. Thus, most fortified wines are regarded as distinct from dessert wines, but some of the less-strong fortified white wines, such as Pedro Ximénez sherry and Muscat de Beaumes-de-Venise, are regarded as honorary dessert wines. In the United States, by contrast, a dessert wine is legally defined as any wine over 14% alcohol by volume, which includes all fortified wines—and is taxed more highly as a result. This dates back to when the US wine industry only made dessert wines by fortification, but such a classification is outdated now that modern yeast and viticulture can produce dry wi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Rosé
A rosé () is a type of wine that incorporates some of the color from the grape skins, but not enough to qualify it as a red wine. It may be the oldest known type of wine, as it is the most straightforward to make with the skin contact method. The pink color can range from a pale "onionskin" orange to a vivid near-purple, depending on the grape varieties used and winemaking techniques. Usually, the wine is labelled ''rosé'' in French, Portuguese, and English-speaking countries, rosado in Spanish, or rosato in Italian. There are three major ways to produce rosé wine: skin contact, ''saignée'', and blending. Rosé wines can be made still, semi-sparkling or sparkling and with a wide range of sweetness levels from highly dry Provençal rosé to sweet White Zinfandels and blushes. Rosé wines are made from a wide variety of grapes and can be found all around the globe.J. Robinson (ed) ''"The Oxford Companion to Wine"'' Third Edition pg 593 Oxford University Press 2006 O. C ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
The Hindu
''The Hindu'' is an Indian English-language daily newspaper owned by The Hindu Group, headquartered in Chennai, Tamil Nadu. It began as a weekly in 1878 and became a daily in 1889. It is one of the Indian newspapers of record and the second most circulated English-language newspaper in India, after '' The Times of India''. , ''The Hindu'' is published from 21 locations across 11 states of India. ''The Hindu'' has been a family-owned newspaper since 1905, when it was purchased by S. Kasturi Ranga Iyengar from the original founders. It is now jointly owned by Iyengar's descendants, referred to as the "Kasturi family", who serve as the directors of the holding company. The current chairperson of the group is Malini Parthasarathy, a great-granddaughter of Iyengar. Except for a period of about two years, when S. Varadarajan held the editorship of the newspaper, the editorial positions of the paper were always held by members of the family or held under their direction. Histo ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Oenologist
Oenology (also enology; ) is the science and study of wine and winemaking. Oenology is distinct from viticulture, which is the science of the growing, cultivation, and harvesting of grapes. The English word oenology derives from the Greek word ''oinos'' ( οἶνος) "wine" and the suffix ''–logia'' ( -λογία) the "study of". An oenologist is an expert in the science of wine and of the arts and techniques for making wine. Education and training University programs in oenology and viticulture usually feature a concentration in science for the degree of Bachelor of Science (B.S, B.Sc., Sc.B), and as a terminal master's degree — either in a scientific or in a research program for the degree of Master of Science (M.S., Sc.M.), e.g. the master of professional studies degree. Oenologists and viticulturalists with doctorates often have a background in horticulture, plant physiology, and microbiology. Related to oenology are the professional titles of ''sommelier'' and master o ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Dodda Alada Mara
The Dodda Aalada Mara(ದೊಡ್ಡ ಆಲದ ಮರ), literally translated to Big Banyan Tree, is a giant approximately 400-year-old banyan tree (''Ficus benghalensis'') located in the village of Kethohalli in the Bangalore Urban district of Karnataka, India. This single plant covers and is one of the largest of its kind. In the 2000s, the main root of the tree succumbed to natural disease, and thus the tree now looks like many different trees. Tourism The tree is from Bangalore, on the Bangalore – Mysore Road. Buses can be taken from Majestic to Kengeri and then from Kengeri to Doda Alada Mara. There are direct buses from K. R. Market to Dodda Alada mara which stops just beside the tree. The tree is the natural home of a large number of monkeys, and tourists are advised to be careful with food, water, camera bags, and anything else that can be snatched away. Gallery Dod_alada_mara.jpg, Monkeys in the tree Monkeys_around_Big_Banyan_Tree_sorroundings.jpg, Monkeys ar ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Lakh
A lakh (; abbreviated L; sometimes written lac) is a unit in the Indian numbering system equal to one hundred thousand (100,000; scientific notation: 105). In the Indian 2,2,3 convention of digit grouping, it is written as 1,00,000. For example, in India, 150,000 rupees becomes 1.5 ''lakh'' rupees, written as 1,50,000 or INR 1,50,000. It is widely used both in official and other contexts in Afghanistan, Bangladesh, Bhutan, India, Myanmar, Nepal, Pakistan, and Sri Lanka. It is often used in Bangladeshi, Indian, Pakistani, and Sri Lankan English. Usage In Indian English, the word is used both as an attributive and non-attributive noun with either an unmarked or marked ("-s") plural, respectively. For example: "1 ''lakh'' people"; "''lakhs'' of people"; "20 ''lakh'' rupees"; "''lakhs'' of rupees". In the abbreviated form, usage such as "5L" or "5 lac" (for "5 ''lakh'' rupees") is common. In this system of numeration, 100 ''lakh'' is called one '' crore'' and is equa ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
IMFL
Indian-made foreign liquor (IMFL) is the official term used by governments, businesses and media in India to refer to all types of liquor manufactured in the country other than indigenous alcoholic beverages such as feni, toddy, arrack and others. IMFL is also referred to spirits that are produced in foreign countries and imported to India in bulk quantities and bottled in an Excise Bonded Warehouse by the Importers. Manufacturing When locally manufactured, the various types of IMFLs are supposed to be produced using their traditional methods, such as fermenting grain mash to produce whiskey. However, a common characteristic of many IMFLs, distinct from spirits elsewhere in the world, is that irrespective of the final product the starting ingredient is a neutral spirit distilled from molasses, a byproduct of the sugar industry. This neutral spirit at 96% alcohol by volume is first reduced to 42.8% using demineralised water, whereupon flavours and other spirits are added. Carame ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Brand Ambassador
A brand ambassador (sometimes also called a corporate ambassador) is a person engaged by an organization or company to represent its brand in a positive light, helping to increase brand awareness and sales. The brand ambassador is meant to embody the corporate identity in appearance, demeanor, values and ethics. The key element of brand ambassadors is their ability to use promotional strategies that will strengthen the customer-product-service relationship, influence a large audience to buy and consume more. Predominantly, a brand ambassador is known as a positive spokesperson, an opinion leader or a community influencer, appointed as an internal or external agent to boost product or service sales and create brand awareness. Today, "brand ambassador" as a term has expanded beyond celebrity branding to self-branding or personal brand management. Professional figures, such as good-will and non-profit ambassadors, promotional models, testimonials and brand advocates have formed ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Surrogate Advertising
Surrogate advertising is a strategy of advertising a product that can not be advertised openly. In Surrogate Advertising, advertisers create advertisement(s) that help in building a brand and often involve popular celebrities without naming the actual product that is being indirectly advertised. Surrogate advertising is used to promote regulated products, like cigarettes, Gutkha, alcohol and Betting apps, websites in the disguise of another product. This type of advertising uses a product of a fairly close category, such as club soda or mineral water in case of alcohol, products of a completely different category (for example, music CDs or playing cards) to promote the brand name of a product. This advertising tactic banks on brand recall, generate curiosity and lead people to their main product by advertising. They use similar name to their main product for their surrogate advertising campaigns, example - 1xBet use 1XNews and 1XBat. Some online betting platforms such as 1xBe ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mohanlal
Mohanlal Viswanathan (born 21 May 1960), known mononymously as Mohanlal, is an Indian actor, film producer, playback singer, film distributor, and director who predominantly works in Malayalam cinema besides also having sporadically appeared in Tamil, Hindi, Telugu and Kannada-language films. Mohanlal has a prolific career spanning over four decades, during which he has acted in more than 400 films. Mohanlal's contributions to the Malayalam cinema have been praised by his contemporaries in the Indian film industry. The Government of India honoured him with Padma Shri in 2001, and Padma Bhushan in 2019, India's fourth and third highest civilian honours, for his contributions to Indian cinema. In 2009, he became the first actor in India to be awarded the honorary rank of Lieutenant colonel in the Territorial Army. Mohanlal made his acting debut at age 18 in the Malayalam film ''Thiranottam'' in 1978, but the film was delayed in its release for 25 years due to censorship iss ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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