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Jan Callebaut
Jan Callebaut (Geraardsbergen, 8 November 1955-31 August 2022) was a Belgian communication and marketing advisor and entrepreneur. Education Callebaut holds an MA in Marketing and Distribution and an MA in Diplomatics of the University of Ghent. As an academic researcher he developed psychoanalytical market research techniques to consumer behavior by applying the views of Alfred Adler. Career In 1987, Callebaut co-founded Censydiam model (Center for Systematic Diagnostics in Marketing) now Ipsos Censydiam. He supplied qualitative marketing research and business strategies for companies like Coca-Cola, Heineken, Unilever, Volvo, InBev, Johnson & Johnson, Friesland and was engaged in the public sector with projects for Foster Parents Plan and Amnesty International. Callebaut also introduced the brand approach into the VRT, the Flemish Radio and Television Network, Belgium's leading broadcasting and media concern. In 2007, Callebaut founded Callebaut&Co and be ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Geraardsbergen
Geraardsbergen (; french: Grammont, ) is a city and municipality located in the Denderstreek and in the Flemish Ardennes, the hilly southern part of the Belgian province of East Flanders. The municipality comprises the city of Geraardsbergen proper and the following towns: :, , , , , , , , , , , Viane, , and . In 2021, Geraardsbergen had a total population of 33,970. The total area is 79.71 km². The current mayor of Geraardsbergen is Guido De Padt, from the (liberal) party Open VLD. History Geraardsbergen is one of the oldest cities in Belgium. It came into existence close to the settlement of Hunnegem and in 1068 was one of the first communities in Western Europe to be granted city status. The city was destroyed in 1381 by Walter IV of Enghien and his troops. According to legend, during the siege local people threw some of their left over food over the city wall to show that they had sufficient food to survive a long siege. This bravado notwithstanding, the city was s ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
InBev
InBev () is a brewing company that resulted from the merger between Belgium-based company Interbrew and Brazilian brewer AmBev which took place in 2004. It existed independently until the acquisition of Anheuser-Busch in 2008, which formed Anheuser-Busch InBev (abbreviated AB InBev). InBev had operations in over 30 countries and sales in over 130 countries. In 2006, it had a market capitalization of €30.6 billion and net profit of €3.2 billion on sales of €13.3 billion. On July 13, 2008, InBev agreed to buy Anheuser-Busch, forming a new company to be named Anheuser-Busch InBev. It was reported that Anheuser would get two seats on the combined board. To obtain antitrust approval in the United States, InBev agreed to divest itself of the company that imported Labatt's beer, another InBev brand, into the United States; this transaction was completed on March 13, 2009. The all-cash agreement, for $70 per share, or almost $52 billion, created the world's largest brewer, uniting ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
1955 Births
Events January * January 3 – José Ramón Guizado becomes president of Panama. * January 17 – , the first nuclear-powered submarine, puts to sea for the first time, from Groton, Connecticut. * January 18– 20 – Battle of Yijiangshan Islands: The Chinese Communist People's Liberation Army seizes the islands from the Republic of China (Taiwan). * January 22 – In the United States, The Pentagon announces a plan to develop intercontinental ballistic missiles (ICBMs), armed with nuclear weapons. * January 23 – The Sutton Coldfield rail crash kills 17, near Birmingham, England. * January 25 – The Presidium of the Supreme Soviet of the Soviet Union announces the end of the war between the USSR and Germany, which began during World War II in 1941. * January 28 – The United States Congress authorizes President Dwight D. Eisenhower to use force to protect Formosa from the People's Republic of China. February * February 10 – The United States Sev ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Davidsfonds
The Davidsfonds is a Catholic organisation in Flanders, Belgium with the purpose of promoting the Flemish culture in the areas of literature, history and art. The Davidsfonds was founded in Leuven, Belgium on 15 January 1875, with the motto ''Voor Godsdienst, taal en volk'' (E: For religion, language and people). It was named after canon and professor Jean-Baptist David. Together with the Vermeylenfonds (socialist) and the Willemsfonds (liberal), it promoted the Flemish culture, resulting in a growing feeling of Flemish identity. In the 20th century, the activities of the Davidsfonds, Vermeylenfonds and Willemsfonds reflected a divided society, based upon political ideology. Called "pillarization" (Dutch: verzuiling), Catholic, socialist, and liberal interests formed parallel organizations (political parties, trade unions, banks, newspapers, cultural, and social circles) to promote their interests. While sometimes leading to wasteful re-duplication the pillars also supported each ot ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Synovate
Synovate was a market research company with more than 100 offices in 62 countries. It was acquired by Ipsos in 2011 which combined to be the third largest in the world. Company history Synovate was one of the largest firms specializing in custom research (customized ad hoc research). They called themselves the most "curious" people in the world. Divisions included Synovate Healthcare, Synovate Business Consulting, Synovate Customer Experience, Synovate Censydiam and Motoresearch. Synovate was owned by the Aegis Group Dentsu International (previously Dentsu Aegis Network) is a multinational media and digital marketing communications company headquartered in London, United Kingdom, and a wholly owned subsidiary of the Japanese advertising and public relation .... It was formed from the acquisition of a number of market research firms such as Blackstone, Market Facts, Censydiam, ISIS Research, Tribi, Symmetrics, Proactive Insights, and AMI. Synovate was sold by the Aegis to ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Lannoo
Uitgeverij Lannoo Groep is a Belgian publishing group, based in Tielt, with assets in Belgium and the Netherlands. Its Belgian subsidiary is Uitgeverij Lannoo. Its Dutch subsidiary is LannooMeulenhoff. Over the years Lannoo evolved from Catholic and Flemish to an open, commercial publishing house. Uitgeverij Lannoo The publishing and printing company Lannoo was founded in 1909 by Joris Lannoo (1891–1971). Joris Lannoo was a member of the Flemish Movement. The original company logo, featuring a sailing Viking neck, was designed by Joe English and modernized over the years. After Joris Lannoo, Jan and Godfried Lannoo took over the management of the company. In 1991 the publisher company spun off Lannoo Printers (the printing company went bankrupt in 2018). The French-language ''Editions Racine'' was founded in 1993. In 1994 Godfried Lannoo resigned as general manager to be replaced by his son Matthias Lannoo. In 1999 Lannoo acquired the Dutch publishing house ''Terra Zutphen'' ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Kevin Lane Keller
Kevin Lane Keller (born June 23, 1956) is the E. B. Osborn Professor of Marketing at the Cuenca´s University of social science at Universidad de Castilla La-Mancha. He is most notable for having authored ''Strategic Brand Management'' (Prentice Hall, 1998, 2002, 2008 and 2012), a widely used text on brand management. The book is focused on the "how to" and "why" of brand management, this strategy guide provides specific tactical guidelines for planning, building, measuring, and managing brand equity. He has published his research in the ''Journal of Marketing'', ''Journal of Marketing Research'', and ''Journal of Consumer Research''. In addition, Philip Kotler selected Keller to be his co-author on the most recent edition of Kotler's market-leading text ''Marketing Management''. Keller was formerly on the faculty at the Stanford Graduate School of Business, the University of California, Berkeley and the University of North Carolina at Chapel Hill. He has served as a visiting p ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Philip Kotler
Philip Kotler (born May 27, 1931) is an American marketing author, consultant, and professor emeritus; the S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University (1962–2018). He is known for popularizing the definition of marketing mix. He is the author of over 80 books, including ''Marketing Management'', ''Principles of Marketing'', ''Kotler on Marketing'', ''Marketing Insights from A to Z'', ''Marketing 4.0'', ''Marketing Places'', ''Marketing of Nations'', ''Chaotics, Market Your Way to Growth, Winning Global Markets, Strategic Marketing for Health Care Organizations, Social Marketing, Social Media Marketing, My Adventures in Marketing, Up and Out of Poverty,'' and ''Winning at Innovation.'' Kotler describes strategic marketing as serving as "the link between society's needs and its pattern of industrial response." Kotler helped create the field of social marketing that focuses on helping individ ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Psychoanalytic
PsychoanalysisFrom Greek: + . is a set of theories and therapeutic techniques"What is psychoanalysis? Of course, one is supposed to answer that it is many things — a theory, a research method, a therapy, a body of knowledge. In what might be considered an unfortunately abbreviated description, Freud said that anyone who recognizes transference and resistance is a psychoanalyst, even if he comes to conclusions other than his own.… I prefer to think of the analytic situation more broadly, as one in which someone seeking help tries to speak as freely as he can to someone who listens as carefully as he can with the aim of articulating what is going on between them and why. David Rapaport (1967a) once defined the analytic situation as carrying the method of interpersonal relationship to its last consequences." Gill, Merton M. 1999.Psychoanalysis, Part 1: Proposals for the Future" ''The Challenge for Psychoanalysis and Psychotherapy: Solutions for the Future''. New York: American ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Consumer Behaviour
Consumer behavior is the study of individuals, groups, or organizations and all the activities associated with the purchase, use and disposal of goods and services. Consumer behaviour consists of how the consumer's emotions, attitudes, and preferences affect buying behaviour. Consumer behaviour emerged in the 1940–1950s as a distinct sub-discipline of marketing, but has become an interdisciplinary social science that blends elements from psychology, sociology, social anthropology, anthropology, ethnography, ethnology, marketing, and economics (especially behavioural economics). The study of consumer behaviour formally investigates individual qualities such as demographics, personality lifestyles, and behavioural variables (such as usage rates, usage occasion, loyalty, brand advocacy, and willingness to provide referrals), in an attempt to understand people's wants and consumption patterns. Consumer behaviour also investigates on the influences on the consumer, from social g ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Diagnostic Market Research
Diagnosis is the identification of the nature and cause of a certain phenomenon. Diagnosis is used in many different disciplines, with variations in the use of logic, analytics, and experience, to determine "cause and effect". In systems engineering and computer science, it is typically used to determine the causes of symptoms, mitigations, and solutions. Computer science and networking * Bayesian networks * Complex event processing * Diagnosis (artificial intelligence) * Event correlation * Fault management * Fault tree analysis * Grey problem * RPR Problem Diagnosis * Remote diagnostics * Root cause analysis * Troubleshooting * Unified Diagnostic Services Mathematics and logic * Bayesian probability * Block Hackam's dictum * Occam's razor * Regression diagnostics * Sutton's law copy right remover block Medicine * Medical diagnosis * Molecular diagnostics Methods * CDR Computerized Assessment System * Computer-assisted diagnosis * Differential diagnosis * Medic ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Vlaamse Radio- En Televisieomroeporganisatie
The VRT (), is the national public-service broadcaster for the Flemish Community of Belgium. History VRT is the successor to a succession of organisations. The Belgian National Institute of Radio Broadcasting was known as the Nationaal Instituut voor de Radio-omroep (NIR) in Flemish and the L'Institut National de Radiodiffusion (INR) in French, was founded in 1930 and existed until 1960. This became the Belgische Radio- en Televisieomroep (BRT) in 1960 and the Belgische Radio- en Televisieomroep Nederlandstalige Uitzendingen (BRTN) from 1991 to 1998. The NIR/INR and BRT (Radio-Télévision Belge, or RTB, in French) had each been single state-owned entities with separate Dutch- and French-language production departments. They were housed in Le Flagey, formerly known as the Maison de la Radio, from when the new building was completed in 1938 until 1974, when the building became too small. However, in 1977, as part of the ongoing state reform in Belgium broadcasting became r ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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