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James Edwin Doyle
James Edwin Doyle (October 23, 1902 – March 5, 1989) was an American advertising executive and a co-founder of the Doyle Dane Bernbach agency established in Manhattan in 1949 and known as DDB. This agency, which he founded with Mac Dane and Bill Bernbach, bears the initials of the last name of each. It now is known as DDB Worldwide and is among the largest global agency networks. Doyle owned the American Basketball Association teams known as the ''Miami Floridians'' to the off season after the 1969–1970 season and then as ''The Floridians'' to the end of the franchise after the 1971–1972 season. A smoker, Doyle died of emphysema in Manhattan at age eighty-six.Fowler, Glenn (March 7, 1989). James E. Doyle Is Dead at 86; Co-Founded Advertising Agency. ''New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscr ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Doyle Dane Bernbach
DDB Worldwide Communications Group LLC, known internationally as DDB, is a worldwide marketing communications network. It is owned by Omnicom Group, one of the world's largest advertising holding companies. The international advertising networks Doyle Dane Bernbach and Needham Harper merged their worldwide agency operations to become DDB Needham in 1986. At that same time the owners of Doyle Dane Bernbach, Needham Harper and BBDO merged their shareholdings to form the US listed holding company Omnicom. In 1996, DDB Needham became known as DDB Worldwide. History Doyle Dane Bernbach Bill Bernbach and Ned Doyle worked together at Grey Advertising in New York, where Bernbach was Creative Director. In 1949, they teamed up with Mac Dane, who was running a tiny agency. Together they started ''Doyle Dane Bernbach'' in Manhattan. Dane ran the administrative and promotional aspects of the business; Doyle had a client focus and Bernbach played an integral role in the writing of adverti ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Agency
An advertising agency, often referred to as a creative agency or an ad agency, is a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients. An ad agency is generally independent of the client; it may be an internal department or agency that provides an outside point of view to the effort of selling the client's products or services, or an outside firm. An agency can also handle overall marketing and branding strategies promotions for its clients, which may include sales as well. Typical ad agency clients include businesses and corporations, non-profit organizations and private agencies. Agencies may be hired to produce television advertisements, radio advertisements, online advertising, out-of-home advertising, mobile marketing, and AR advertising, as part of an advertising campaign. History The first acknowledged advertising agency was William Taylor in 1786. Another early agency, started by J ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Manhattan
Manhattan (), known regionally as the City, is the most densely populated and geographically smallest of the five boroughs of New York City. The borough is also coextensive with New York County, one of the original counties of the U.S. state of New York. Located near the southern tip of New York State, Manhattan is based in the Eastern Time Zone and constitutes both the geographical and demographic center of the Northeast megalopolis and the urban core of the New York metropolitan area, the largest metropolitan area in the world by urban landmass. Over 58 million people live within 250 miles of Manhattan, which serves as New York City’s economic and administrative center, cultural identifier, and the city’s historical birthplace. Manhattan has been described as the cultural, financial, media, and entertainment capital of the world, is considered a safe haven for global real estate investors, and hosts the United Nations headquarters. New York City is the headquarters of ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mac Dane
Maxwell "Mac" Dane (June 7, 1906 – August 8, 2004) was an American advertising executive and co-founder of the Doyle Dane Bernbach agency, known as DDB, that was established in Manhattan in 1949. For advertising against U.S. presidential candidate Barry Goldwater in 1964, he became one of the original twenty people mentioned on Nixon's Enemies List. Biography Born to a Jewish familyInterview with: Maxwell Dane at - DDB in the '60s retrieved June 2, 2017 in , . He spoke |
Bill Bernbach
William Bernbach (August 13, 1911 – October 2, 1982) was an American advertising creative director. He was one of the three founders in 1949 of the international advertising agency Doyle Dane Bernbach (DDB). He directed many of the firm's breakthrough ad campaigns and had a lasting impact on the creative team structures now commonly used by ad agencies. Early life Bill Bernbach was born to a Jewish family in The Bronx, New York City to Rebecca and Jacob Bernbach. He attended New York City public schools and in 1932 earned a bachelor's degree from New York University. He had majored in English but also studied business administration, philosophy and music, playing the piano.Levenson pXV Career In 1933, Bernbach took a job running the Schenley Distillers mailroom. This was during the Depression and a family connection got him the job. He pro-actively wrote an ad for Schenley's American Cream Whiskey, which he got into the right hands and the ad ran. He was promoted to the adverti ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
DDB Worldwide
DDB Worldwide Communications Group LLC, known internationally as DDB, is a worldwide marketing communications network. It is owned by Omnicom Group, one of the world's largest advertising holding companies. The international advertising networks Doyle Dane Bernbach and Needham Harper merged their worldwide agency operations to become DDB Needham in 1986. At that same time the owners of Doyle Dane Bernbach, Needham Harper and BBDO merged their shareholdings to form the US listed holding company Omnicom. In 1996, DDB Needham became known as DDB Worldwide. History Doyle Dane Bernbach Bill Bernbach and Ned Doyle worked together at Grey Advertising in New York, where Bernbach was Creative Director. In 1949, they teamed up with Mac Dane, who was running a tiny agency. Together they started ''Doyle Dane Bernbach'' in Manhattan. Dane ran the administrative and promotional aspects of the business; Doyle had a client focus and Bernbach played an integral role in the writing of advert ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
American Basketball Association
The American Basketball Association (ABA) was a major men's professional basketball league from 1967 to 1976. The ABA ceased to exist with the ABA–NBA merger, American Basketball Association–National Basketball Association merger in 1976, leading to four ABA teams joining the National Basketball Association (NBA) and to the introduction of the 3-point shot in the NBA in 1979. League history The ABA was conceived at a time stretching from 1960 through the mid-1970s when numerous upstart leagues were challenging, with varying degrees of success, the established major professional sports leagues in the United States and Canada, major professional sports leagues in the United States. Basketball was seen as particularly vulnerable to a challenge; its major league, the National Basketball Association, was the youngest of the Big Four major leagues, having only played 21 seasons to that point, and was still fending off contemporary challenging leagues (it had been less than fi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Miami Floridians
The Miami Floridians, later in their history known simply as The Floridians, were a professional basketball franchise in the original, now-defunct American Basketball Association. The Miami Floridians played in the ABA from 1968 through 1970 when they became simply The Floridians. The team had two color schemes: their original red, blue, and white, and their later black, magenta, and orange. The Miami Floridians began as the Minnesota Muskies, a charter ABA franchise who played in Bloomington, Minnesota at the Met Center and wore blue and gold. The Muskies finished with the league's second-best record, but wretched attendance figures (officially 2,800 per game, a figure that was likely padded) led owner Larry Shields to conclude that the team could not be viable in the Twin Cities. He sold minority shares to a group of Florida businessmen and moved the team to Miami. However, in order to pay leftover debts in Minnesota, Shields sold Rookie of the Year Mel Daniels to the Indi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
The Floridians
''The'' () is a grammatical article in English, denoting persons or things already mentioned, under discussion, implied or otherwise presumed familiar to listeners, readers, or speakers. It is the definite article in English. ''The'' is the most frequently used word in the English language; studies and analyses of texts have found it to account for seven percent of all printed English-language words. It is derived from gendered articles in Old English which combined in Middle English and now has a single form used with pronouns of any gender. The word can be used with both singular and plural nouns, and with a noun that starts with any letter. This is different from many other languages, which have different forms of the definite article for different genders or numbers. Pronunciation In most dialects, "the" is pronounced as (with the voiced dental fricative followed by a schwa) when followed by a consonant sound, and as (homophone of pronoun ''thee'') when followed by a v ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Emphysema
Emphysema, or pulmonary emphysema, is a lower respiratory tract disease, characterised by air-filled spaces ( pneumatoses) in the lungs, that can vary in size and may be very large. The spaces are caused by the breakdown of the walls of the alveoli and they replace the spongy lung parenchyma. This reduces the total alveolar surface available for gas exchange leading to a reduction in oxygen supply for the blood. Emphysema usually affects the middle aged or older population because it takes time to develop with the effects of tobacco smoking, and other risk factors. Alpha-1 antitrypsin deficiency is a genetic risk factor that may lead to the condition presenting earlier. When associated with significant airflow limitation, emphysema is a major subtype of chronic obstructive pulmonary disease (COPD), a progressive lung disease characterized by long-term breathing problems and poor airflow. Without COPD, the finding of emphysema on a CT lung scan still confers a higher mortality r ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
New York Times
''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid digital media, digital subscribers. It also is a producer of popular podcasts such as ''The Daily (podcast), The Daily''. Founded in 1851 by Henry Jarvis Raymond and George Jones (publisher), George Jones, it was initially published by Raymond, Jones & Company. The ''Times'' has won List of Pulitzer Prizes awarded to The New York Times, 132 Pulitzer Prizes, the most of any newspaper, and has long been regarded as a national "newspaper of record". For print it is ranked List of newspapers by circulation, 18th in the world by circulation and List of newspapers in the United States, 3rd in the U.S. The paper is owned by the New York Times Company, which is Public company, publicly traded. It has been governed by the Sulzberger family since 189 ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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