James Edwin Doyle (October 23, 1902 – March 5, 1989) was an American

advertising Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a ...

executive and a co-founder of the

Doyle Dane Bernbach DDB Worldwide Communications Group LLC, known internationally as DDB, is a worldwide marketing communications network. It is owned by Omnicom Group, one of the world's largest advertising holding companies. The international advertising networks ...

agency Agency may refer to: Organizations * Institution, governmental or others ** Advertising agency or marketing agency, a service business dedicated to creating, planning and handling advertising for its clients ** Employment agency, a business that ...

established in

Manhattan Manhattan (), known regionally as the City, is the most densely populated and geographically smallest of the five boroughs of New York City. The borough is also coextensive with New York County, one of the original counties of the U.S. state ...

in 1949 and known as DDB. This agency, which he founded with Mac Dane and

Bill Bernbach William Bernbach (August 13, 1911 – October 2, 1982) was an American advertising creative director. He was one of the three founders in 1949 of the international advertising agency Doyle Dane Bernbach (DDB). He directed many of the firm's breakth ...

, bears the initials of the last name of each. It now is known as

DDB Worldwide DDB Worldwide Communications Group LLC, known internationally as DDB, is a worldwide marketing communications network. It is owned by Omnicom Group, one of the world's largest advertising holding companies. The international advertising networks ...

and is among the largest global agency networks. Doyle owned the

American Basketball Association The American Basketball Association (ABA) was a major men's professional basketball league from 1967 to 1976. The ABA ceased to exist with the ABA–NBA merger, American Basketball Association–National Basketball Association merger in 1976, ...

teams known as the ''

Miami Floridians The Miami Floridians, later in their history known simply as The Floridians, were a professional basketball franchise in the original, now-defunct American Basketball Association. The Miami Floridians played in the ABA from 1968 through 1970 wh ...

'' to the off season after the 1969–1970 season and then as ''

The Floridians ''The'' () is a grammatical article in English, denoting persons or things already mentioned, under discussion, implied or otherwise presumed familiar to listeners, readers, or speakers. It is the definite article in English. ''The'' is the m ...

'' to the end of the franchise after the 1971–1972 season. A smoker, Doyle died of

emphysema Emphysema, or pulmonary emphysema, is a lower respiratory tract disease, characterised by air-filled spaces ( pneumatoses) in the lungs, that can vary in size and may be very large. The spaces are caused by the breakdown of the walls of the alve ...

at age eighty-six.Fowler, Glenn (March 7, 1989). James E. Doyle Is Dead at 86; Co-Founded Advertising Agency. ''

New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid d ...

''.

References

1902 births 1989 deaths American Basketball Association executives Miami Floridians American advertising executives 20th-century American businesspeople {{advertising-stub