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Interactive Advertising Bureau
The Interactive Advertising Bureau (IAB) is an American advertising business organization that develops industry standards, conducts research, and provides legal support for the online advertising industry. The organization represents many of the most prominent media outlets globally, but mostly in the United States, Canada and Europe. Structure The IAB Global Network is made up of 42 international licensee organizations around the world. IAB Europe is a coalition of 27 national IABs across Europe, and over 500 companies. The IAB publishes Mediascope Europe annually, a media consumption study based on over 50,000 consumer interviews. The IAB's organizational model includes four areas: IAB (New Membership Criteria), IAB Education Foundation, IAB Technology Lab and Trustworthy Accountability Group. The Trustworthy Accountability Group is industry-owned whereas the rest are owned by IAB. Display ads are subject to standards established by the IAB. History Founded in 1996, the IAB ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Trade Association
A trade association, also known as an industry trade group, business association, sector association or industry body, is an organization founded and funded by businesses that operate in a specific Industry (economics), industry. An industry trade association participates in public relations activities such as advertising, education, publishing, lobbying, and political donations, but its focus is collaboration between companies. Associations may offer other services, such as producing conferences, holding networking or charitable events, or offering classes or educational materials. Many associations are non-profit organizations governed by bylaws and directed by officers who are also members. In countries with a social market economy, the role of trade associations is often taken by employers' organizations, which also take a role in social dialogue. Political influence One of the primary purposes of trade groups, particularly in the United States, is to attempt to influence p ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
OpenX (company)
OpenX Software Ltd. is a programmatic advertising technology company founded in 2008. It has raised over $75 million from Accel, Index, Samsung, Dentsu, Mangrove Capital and others. Background OpenX has offices in Pasadena (HQ), New York, Tokyo, London, and Kraków. In September 2017, OpenX acquired two publisher tools, Mezzobit and PubNation. After laying off "around 100 employees" in December 2018, the following month OpenX announced plans to move all on-premises workloads fully into the Google Cloud Platform by Q2 2019. In May 2019, OpenX launched OpenAudience, a planning and targeting tool based on LiveRamp and Tapad data. In January 2020, OpenX announced that CEO and co-founder Tim Cadogan was leaving to become the CEO of GoFundMe GoFundMe is an American for-profit crowdfunding platform that allows people to raise money for events ranging from life events such as celebrations and graduations to challenging circumstances like accidents and illnesses. From 2010 ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Bits Of Freedom
Bits Of Freedom is an independent Dutch digital rights foundation, which focuses on privacy and communications freedom in the digital age. The foundation protects the right for privacy and the right to communications freedom in the Netherlands. Bits of Freedom started in 2000 and had a break between 2006 and August 2009 due to lack of funding. On August 14, 2009, Bits of Freedom continued its activities with funding provided by the Internet4All Foundation. Bits of Freedom organizes the Dutch version of the Big Brother Awards, initiated European cooperation between digital rights watch foundations in European Digital Rights (EDRI) and collects information about data leaks in the Netherlands to raise awareness of the potential dangers of increasing collection of data. The Multatuli Project The Multatuli Project, subtitled ''ISP Notice and take down'', was the title of an experiment done by members of the Bits of Freedom group in the summer of 2004. The group uploaded excerpts from Mul ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Panoptykon Foundation
Panoptykon Foundation ( pl, Fundacja Panoptykon) is a Polish NGO whose primary goal is to defend basic freedom and human rights against threats posed by the development of modern surveillance technologies. The foundation's activities are a part of a broader research field concerned with the phenomenon of surveillance society. The foundation was established on 17 April 2009 by Katarzyna Szymielewicz, Małgorzata Szumańska, Piotr Drobek and Krystian Legierski. Goals The primary goals of foundation are: * Protection of the human rights in the surveillance society; * Initiating and enhancing the level of public debate over the mechanisms and technologies enabling surveillance of the society and further usage of data collected on citizens/entities; * Involving in research initiatives concerned with the development of the surveillance society and analysis of the social consequences of that phenomenon; * Involvement in educational projects, which will raise the popular knowledge ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
General Data Protection Regulation
The General Data Protection Regulation (GDPR) is a European Union regulation on data protection and privacy in the EU and the European Economic Area (EEA). The GDPR is an important component of EU privacy law and of human rights law, in particular Article 8(1) of the Charter of Fundamental Rights of the European Union. It also addresses the transfer of personal data outside the EU and EEA areas. The GDPR's primary aim is to enhance individuals' control and rights over their personal data and to simplify the regulatory environment for international business. Superseding the Data Protection Directive 95/46/EC, the regulation contains provisions and requirements related to the processing of personal data of individuals, formally called "data subjects", who are located in the EEA, and applies to any enterprise—regardless of its location and the data subjects' citizenship or residence—that is processing the personal information of individuals inside the EEA. The GDPR was ado ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Adblock Plus
Adblock Plus (ABP) is a free and open-source browser extension for content-filtering and ad blocking. It is developed by developer Wladimir Palant's Eyeo GmbH, a German software company. The extension has been released for Mozilla Firefox (including mobile), Google Chrome, Internet Explorer, Microsoft Edge ( Chromium based version), Opera, Safari, Yandex Browser, and Android. In 2011, Adblock Plus and Eyeo attracted considerable controversy over its "Acceptable Ads" program to "allow certain non-intrusive ads" (such as Google AdWords) to be allowed under the extension's default settings. While participation in the whitelisting process was free for small websites, large advertising companies were required to pay a fee in order for their ads to be whitelisted. Background The original version of Adblock (0.1) was written as a side project for Firefox by Danish software developer Henrik Aasted Sørensen, a university student at the time, in 2002. It hid image ads through use ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Online Privacy
Internet privacy involves the right or mandate of personal privacy concerning the storing, re-purposing, provision to third parties, and displaying of information pertaining to oneself via Internet. Internet privacy is a subset of data privacy. Privacy concerns have been articulated from the beginnings of large-scale computer sharing. Privacy can entail either personally identifiable information (PII) or non-PII information such as a site visitor's behavior on a website. PII refers to any information that can be used to identify an individual. For example, age and physical address alone could identify who an individual is without explicitly disclosing their name, as these two factors are unique enough to identify a specific person typically. Other forms of PII may soon include GPS tracking data used by apps, as the daily commute and routine information can be enough to identify an individual. It has been suggested that the "appeal of online services is to broadcast personal informa ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Ad Hominem
''Ad hominem'' (), short for ''argumentum ad hominem'' (), refers to several types of arguments, most of which are fallacious. Typically, this term refers to a rhetorical strategy where the speaker attacks the character, motive, or some other attribute of the person making an argument rather than addressing the substance of the argument itself. The most common form of ''ad hominem'' is "A makes a claim ''x'', B asserts that A holds a property that is unwelcome, and hence B concludes that argument ''x'' is wrong". Fallacious ''ad hominem'' reasoning occurs where the validity of an argument is not based on deduction or syllogism, but on an attribute of the person putting it forward. Valid ''ad hominem'' arguments occur in informal logic, where the person making the argument relies on arguments from authority such as testimony, expertise, or a selective presentation of information supporting the position they are advocating. In this case, counterarguments may be made that ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Randall Rothenberg
Randall Rothenberg is an American business executive, author, and former news and business reporter. He currently serves as Executive Chair for the Interactive Advertising Bureau, the trade association for interactive marketing in the U.S. Biography Before joining the IAB in 2007, Rothenberg was the Senior Director of Intellectual Capital of Booz Allen Hamilton, where he oversaw business development, knowledge management, and thought leadership activities, and directed the award-winning quarterly business magazine strategy+business, Strategy+Business Books, www.strategy-business.com, and other electronic and print publications published for senior business executives by Booz Allen. He has also served as the firm’s CMO. Prior to Booz Allen, Randall spent six years at ''The New York Times'', as the technology editor and politics editor of the Sunday magazine, the daily advertising columnist, and a media and marketing reporter. For 10 years, he was a marketing and media columnist ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Firefox
Mozilla Firefox, or simply Firefox, is a free and open-source web browser developed by the Mozilla Foundation and its subsidiary, the Mozilla Corporation. It uses the Gecko rendering engine to display web pages, which implements current and anticipated web standards. In November 2017, Firefox began incorporating new technology under the code name "Quantum" to promote parallelism and a more intuitive user interface. Firefox is available for Windows 7 and later versions, macOS, and Linux. Its unofficial ports are available for various Unix and Unix-like operating systems, including FreeBSD, OpenBSD, NetBSD, illumos, and Solaris Unix. It is also available for Android and iOS. However, as with all other iOS web browsers, the iOS version uses the WebKit layout engine instead of Gecko due to platform requirements. An optimized version is also available on the Amazon Fire TV as one of the two main browsers available with Amazon's Silk Browser. Firefox was created in 2002 under ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
HTTP Cookie
HTTP cookies (also called web cookies, Internet cookies, browser cookies, or simply cookies) are small blocks of data created by a web server while a user is browsing a website and placed on the user's computer or other device by the user's web browser. Cookies are placed on the device used to access a website, and more than one cookie may be placed on a user's device during a session. Cookies serve useful and sometimes essential functions on the web. They enable web servers to store stateful information (such as items added in the shopping cart in an online store) on the user's device or to track the user's browsing activity (including clicking particular buttons, logging in, or recording which pages were visited in the past). They can also be used to save for subsequent use information that the user previously entered into form fields, such as names, addresses, passwords, and payment card numbers. Authentication cookies are commonly used by web servers to authenticate ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mozilla
Mozilla (stylized as moz://a) is a free software community founded in 1998 by members of Netscape. The Mozilla community uses, develops, spreads and supports Mozilla products, thereby promoting exclusively free software and open standards, with only minor exceptions. The community is supported institutionally by the non-profit Mozilla Foundation and its tax-paying subsidiary, the Mozilla Corporation. Mozilla's current products include the Firefox web browser, Thunderbird e-mail client (now through a subsidiary), Bugzilla bug tracking system, Gecko layout engine, Pocket "read-it-later-online" service, and others. History On January 23, 1998, Netscape made two announcements. First, that Netscape Communicator would be free; second, that the source code would also be free. One day later, Jamie Zawinski from Netscape registered . The project took its name "Mozilla", after the original code name of the Netscape Navigator browser—a portmanteau of "Mosaic and Godzilla", and us ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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