TechCrunch Disrupt NY 2016 - Day 1 (26308802684)

Randall Rothenberg is an American business executive, author, and former news and business reporter. He currently serves as Executive Chair for the

Interactive Advertising Bureau The Interactive Advertising Bureau (IAB) is an American advertising business organization that develops industry standards, conducts research, and provides legal support for the online advertising industry. The organization represents many of th ...

, the trade association for interactive marketing in the U.S.

Biography

Before joining the IAB in 2007, Rothenberg was the Senior Director of Intellectual Capital of

Booz Allen Hamilton Booz Allen Hamilton Holding Corporation (informally Booz Allen) is the parent of Booz Allen Hamilton Inc., an American management and information technology consulting firm, headquartered in McLean, Virginia, in Greater Washington, D.C., with 8 ...

, where he oversaw business development, knowledge management, and thought leadership activities, and directed the award-winning quarterly business magazine strategy+business, Strategy+Business Books, www.strategy-business.com, and other electronic and print publications published for senior business executives by

Booz Allen Booz may refer to: *Booz (surname), a surname (including a list of people with the name) * Strategy&, formerly known as Booz & Company, a global management consulting firm now part of PricewaterhouseCoopers *Booz Allen Hamilton, a global managemen ...

. He has also served as the firm’s CMO. Prior to Booz Allen, Randall spent six years at ''

The New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid ...

'', as the technology editor and politics editor of the Sunday magazine, the daily advertising columnist, and a media and marketing reporter. For 10 years, he was a marketing and media columnist for ''

Advertising Age ''Ad Age'' (known as ''Advertising Age'' until 2017) is a global media brand that publishes news, analysis, and data on marketing and media. Its namesake magazine was started as a broadsheet newspaper in Chicago in 1930. ''Ad Age'' appears in mul ...

''. In 2010 Rothenberg briefly left the IAB to become the first

Chief Digital Officer A chief digital officer (CDO) or a chief digital information officer (CDIO) is an individual who helps a company, a government organization or a city drive growth by converting traditional "analog" businesses to digital ones using the potential of ...

Time Inc. Time Inc. was an American worldwide mass media corporation founded on November 28, 1922, by Henry Luce and Briton Hadden and based in New York City. It owned and published over 100 magazine brands, including its namesake ''Time'', ''Sports Illu ...

, in what was reported as the first major personnel move by Time's new CEO

Jack Griffin Jack Griffin served as Chief Executive Officer of the Tribune Publishing Company from April 14, 2014 to February 23, 2016. He currently serves as a senior advisor at investment banking firm DeSilva+Phillips. Career Griffin graduated from Boston ...

. Six months later, after Time fired Griffin, Rothenberg returned to the IAB. In 2013 Rothenberg compared developers at

Mozilla Foundation The Mozilla Foundation (stylized as moz://a) is an American non-profit organization that exists to support and collectively lead the open source Mozilla project. Founded in July 2003, the organization sets the policies that govern development, ...

to "mob rule" for their position on

online privacy Internet privacy involves the right or mandate of personal privacy concerning the storing, re-purposing, provision to third parties, and displaying of information pertaining to oneself via Internet. Internet privacy is a subset of data privacy. Pri ...

Books

Rothenberg wrote the 1994 book ''Where the Suckers Moon: The Life and Death of an Advertising Campaign'', which discussed changes in the advertising industry, using as a case study

Subaru ( or ; ) is the automaker, automobile manufacturing division of Japanese transportation conglomerate (company), conglomerate Subaru Corporation (formerly known as Fuji Heavy Industries), the Automotive industry#By manufacturer, twenty-first ...

's problematic 1991-1993 effort to enliven its cars' staid image by engaging

Wieden+Kennedy Wieden+Kennedy (W+K; earlier styled ''Wieden & Kennedy'') is an American independent global advertising agency best known for its work for Nike. Founded by Dan Wieden and David Kennedy, and headquartered in Portland, Oregon, it is one of the l ...

, an ad agency with a reputation for "cool". Rothenberg also wrote ''The Neoliberals: Creating a New American Politics'', a 1984 study of the influence of

neoliberalism Neoliberalism (also neo-liberalism) is a term used to signify the late 20th century political reappearance of 19th-century ideas associated with free-market capitalism after it fell into decline following the Second World War. A prominent fa ...

in the U.S.

Democratic Party Democratic Party most often refers to: *Democratic Party (United States) Democratic Party and similar terms may also refer to: Active parties Africa *Botswana Democratic Party *Democratic Party of Equatorial Guinea *Gabonese Democratic Party *Demo ...

Personal life

Rothenberg was born to a

Jewish Jews ( he, יְהוּדִים, , ) or Jewish people are an ethnoreligious group and nation originating from the Israelites Israelite origins and kingdom: "The first act in the long drama of Jewish history is the age of the Israelites""The ...

family and received an undergraduate degree in classics from

Princeton University Princeton University is a private university, private research university in Princeton, New Jersey. Founded in 1746 in Elizabeth, New Jersey, Elizabeth as the College of New Jersey, Princeton is the List of Colonial Colleges, fourth-oldest ins ...

in 1978, where he was a member of the

Ivy Club The Ivy Club, often simply Ivy, is the oldest eating club at Princeton University, and it is "still considered the most prestigious" by its members. It was founded in 1879 with Arthur Hawley Scribner as its first head. Ivy is one of the "Big Four ...

.Randall Rothenberg
"An Old Club Breaks Bread, and a Tradition Crumbles"
''

'', May 4, 1991.

References

External links

IAB bioBlog
{{DEFAULTSORT:Rothenberg, Randall Living people Princeton University alumni American advertising executives American Jews Chief digital officers The New York Times writers Year of birth missing (living people)