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I Measure U
IMeasureU (IMU) is a wearable technology company. They make inertial measurement unit that analyze running movements and other body movements in elite sports. They combine the sensor data with computational models to accurately model human body movement. IMeasureU has worked extensively with Athletics Australia helping their elite runners. In July 2017, the company was acquired by Vicon, an English company specializing in motion capture, with the plan to integrate Vicon's camera systems with IMeasureU's sensors. On 23 June 2015, IMeasureU launched an Indiegogo campaign seeking to raise US$200,000 to develop a consumer solution that reduces the risk of running-related injuries.Your Business: Wearable tech - Mark Finch, I Measure U
NZ Herald


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Private Company
A privately held company (or simply a private company) is a company whose shares and related rights or obligations are not offered for public subscription or publicly negotiated in the respective listed markets, but rather the company's stock is offered, owned, traded, exchanged privately, or Over-the-counter (finance), over-the-counter. In the case of a closed corporation, there are a relatively small number of shareholders or company members. Related terms are closely-held corporation, unquoted company, and unlisted company. Though less visible than their public company, publicly traded counterparts, private companies have major importance in the world's economy. In 2008, the 441 list of largest private non-governmental companies by revenue, largest private companies in the United States accounted for ($1.8 trillion) in revenues and employed 6.2 million people, according to ''Forbes''. In 2005, using a substantially smaller pool size (22.7%) for comparison, the 339 companies on ...
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Biomechanics
Biomechanics is the study of the structure, function and motion of the mechanical aspects of biological systems, at any level from whole organisms to organs, cells and cell organelles, using the methods of mechanics. Biomechanics is a branch of biophysics. In 2022, computational mechanics goes far beyond pure mechanics, and involves other physical actions: chemistry, heat and mass transfer, electric and magnetic stimuli and many others. Etymology The word "biomechanics" (1899) and the related "biomechanical" (1856) come from the Ancient Greek βίος ''bios'' "life" and μηχανική, ''mēchanikē'' "mechanics", to refer to the study of the mechanical principles of living organisms, particularly their movement and structure. Subfields Biofluid mechanics Biological fluid mechanics, or biofluid mechanics, is the study of both gas and liquid fluid flows in or around biological organisms. An often studied liquid biofluid problem is that of blood flow in the human card ...
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Manufacturing Companies Based In Auckland
Manufacturing is the creation or production of goods with the help of equipment, labor, machines, tools, and chemical or biological processing or formulation. It is the essence of secondary sector of the economy. The term may refer to a range of human activity, from handicraft to high-tech, but it is most commonly applied to industrial design, in which raw materials from the primary sector are transformed into finished goods on a large scale. Such goods may be sold to other manufacturers for the production of other more complex products (such as aircraft, household appliances, furniture, sports equipment or automobiles), or distributed via the tertiary industry to end users and consumers (usually through wholesalers, who in turn sell to retailers, who then sell them to individual customers). Manufacturing engineering is the field of engineering that designs and optimizes the manufacturing process, or the steps through which raw materials are transformed into a final ...
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Activity Trackers
An activity tracker, also known as a fitness tracker, is a device or application for monitoring and tracking fitness-related metrics such as distance walked or run, calorie consumption, and in some cases heartbeat. It is a type of wearable computer. The term is now primarily used for smartwatches that are synced, in many cases wirelessly, to a computer or smartphone for long-term data tracking. There are also independent mobile and Facebook apps. Some evidence has found that the use of these type of devices results in less weight loss rather than more. Sleep tracker devices have a tendency to underdetect wakefulness. History The term "activity trackers" now primarily refers to wearable devices that monitor and record a person's fitness activity. The concept grew out of written logs that led to spreadsheet-style computer logs in which entries were made manually, such as that provided in the US by the President's Council on Physical Fitness and Sports as part of The President's C ...
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Wearable Computers
A wearable computer, also known as a body-borne computer, is a computing device worn on the body. The definition of 'wearable computer' may be narrow or broad, extending to smartphones or even ordinary wristwatches. Wearables may be for general use, in which case they are just a particularly small example of mobile computing. Alternatively, they may be for specialized purposes such as fitness trackers. They may incorporate special sensors such as accelerometers, heart rate monitors, or on the more advanced side, electrocardiogram (ECG) and blood oxygen saturation (SpO2) monitors. Under the definition of wearable computers, we also include novel user interfaces such as Google Glass, an optical head-mounted display controlled by gestures. It may be that specialized wearables will evolve into general all-in-one devices, as happened with the convergence of PDAs and mobile phones into smartphones. Wearables are typically worn on the wrist (e.g. fitness trackers), hung from the nec ...
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Wearable Devices
Wearable technology is any technology that is designed to be used while worn. Common types of wearable technology include smartwatches and smartglasses. Wearable electronic devices are often close to or on the surface of the skin, where they detect, analyze, and transmit information such as vital signs, and/or ambient data and which allow in some cases immediate biofeedback to the wearer.Düking P, Hotho A, Holmberg HC, Fuss FK, Sperlich B. Comparison of Non-Invasive Individual Monitoring of the Training and Health of Athletes with Commercially Available Wearable Technologies. Frontiers in physiology. 2016;7:71. . Wearable devices such as activity trackers are an example of the Internet of Things, since "things" such as electronics, software, sensors, and connectivity are effectors that enable objects to exchange data (including data quality) through the internet with a manufacturer, operator, and/or other connected devices, without requiring human intervention. Wearable technolo ...
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Biomechanics Of Sprint Running
Sprinting involves a quick acceleration phase followed by a velocity maintenance phase. During the initial stage of sprinting, the runners have their upper body tilted forward in order to direct ground reaction forces more horizontally. As they reach their maximum velocity, the torso straightens out into an upright position. The goal of sprinting is to reach and maintain high top speeds to cover a set distance in the shortest possible time. A lot of research has been invested in quantifying the biological factors and mathematics that govern sprinting. In order to achieve these high velocities, it has been found that sprinters have to apply a large amount of force onto the ground to achieve the desired acceleration, rather than taking more rapid steps. Quantifying sprinting mechanics and governing equations Human legs during walking have been mechanically simplified in previous studies to a set of inverted pendulums, while distance running (characterized as a bouncing gait) has ...
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Running
Running is a method of terrestrial locomotion allowing humans and other animals to move rapidly on foot. Running is a type of gait characterized by an aerial phase in which all feet are above the ground (though there are exceptions). This is in contrast to walking, where one foot is always in contact with the ground, the legs are kept mostly straight and the center of gravity vaults over the stance leg or legs in an inverted pendulum fashion.Biewener, A. A. 2003. Animal Locomotion. Oxford University Press, US. books.google.com/ref> A feature of a running body from the viewpoint of spring-mass mechanics is that changes in kinetic and potential energy within a stride occur simultaneously, with energy storage accomplished by springy tendons and passive muscle elasticity. The term running can refer to any of a variety of speeds ranging from jogging to Sprint (running), sprinting. Running in humans is associated with improved health and life expectancy. It is assumed that the ance ...
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Motion Capture
Motion capture (sometimes referred as mo-cap or mocap, for short) is the process of recording the movement of objects or people. It is used in military, entertainment, sports, medical applications, and for validation of computer vision and robots. In filmmaking and video game development, it refers to recording actions of human actors, and using that information to animate digital character models in 2-D or 3-D computer animation.Andrew Harris Salomon, Feb. 22, 2013, Backstage MagazineGrowth In Performance Capture Helping Gaming Actors Weather Slump Accessed June 21, 2014, "..But developments in motion-capture technology, as well as new gaming consoles expected from Sony and Microsoft within the year, indicate that this niche continues to be a growth area for actors. And for those who have thought about breaking in, the message is clear: Get busy...."Ben Child, 12 August 2011, The GuardianAndy Serkis: why won't Oscars go ape over motion-capture acting? Star of Rise of the Planet ...
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Auckland
Auckland (pronounced ) ( mi, Tāmaki Makaurau) is a large metropolitan city in the North Island of New Zealand. The List of New Zealand urban areas by population, most populous urban area in the country and the List of cities in Oceania by population, fifth largest city in Oceania, Auckland has an urban population of about It is located in the greater Auckland Region—the area governed by Auckland Council—which includes outlying rural areas and the islands of the Hauraki Gulf, and which has a total population of . While European New Zealanders, Europeans continue to make up the plurality of Auckland's population, the city became multicultural and Cosmopolitanism, cosmopolitan in the late-20th century, with Asian New Zealanders, Asians accounting for 31% of the city's population in 2018. Auckland has the fourth largest Foreign born, foreign-born population in the world, with 39% of its residents born overseas. With its large population of Pasifika New Zealanders, the city is ...
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Athletics Australia
Athletics Australia is the national sporting organisation (NSO) recognised by Sport Australia for the sport of athletics in Australia. First founded in 1897, the organisation is responsible for administering a sport with over 16,000 registered athletes, coaches and officials.- Athletics Australia - Annual Report 2006/07


History

Athletics Australia (AA) was originally the Athletic Union of , an amateur group founded in 1897. In 1928, broke away to form its own national body, leaving what was kn ...
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