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IMRB
Kantar IMRB (formerly IMRB International) is a market research, survey and business consultancy firm. It is headquartered in Mumbai, India and has operations in over 15 countries. IMRB is a part of the Kantar Group, WPP’s research, insights, and consultancy network. Established in 1970, Kantar IMRB was modeled on the lines of the British Market Research Bureau. IMRB provides market research and insights across South Asia, the Middle East and North Africa with specialist divisions in quantitative, qualitative, media, retail, industrial, customer satisfaction, business to business and social and rural research. KANTAR IMRB’s syndicated research offerings include the MarketPulse, the National Food Survey, Web Audience Measurement (WAM), ITops, and I-Cube reports. With over 1200 employees, Kantar IMRB is one of the largest providers of market research in India in an industry estimated to be worth a minimum of $187 million. As the oldest extant market research company in In ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Kantar Group
Kantar Group is a data analytics and brand consulting company, based in London, England. It was founded in 1992, and has approximately 30,000 employees in 100 countries working in various research disciplines, including social media monitoring, advertising effectiveness, consumer and shopper behaviour, and public opinion. Kantar has been majority owned by Bain Capital Private Equity since July 2019, when WPP sold a 60% stake of the company for $3.1 billion, at a valuation of $4.0 billion. History Acquisitions British Market Research Bureau Limited – BMRB, which was established in 1933, London, were acquired by the group in 2009 and merged into Kantar Public in 2016. The subsidiary TGI – Target Group Index of BMRB, which was established in 1969, was split and merged into the Kantar Media brand in 2009. On 24 October 2018 it was announced that the WPP board approved the plans to sell Kantar Group. In Dec 2019, Eric Salama stepped down as the CEO of Kantar Group. Eric Sala ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
WAM (India)
Web Audience Measurement (WAM) is an audience measurement and website analytics tool that measures Internet usage in India. The system, a joint effort of IMRB International and Internet and Mobile Association of India surveys over 6000 individuals across 8 metropolitan centers in India and tracks a variety of metrics such as time-on-site, exposure, reach and frequency of Internet usage. WAM uses audience measurement and is a continuous tracking panel study that provides cross sectional data on Internet usage segmented by gender, SEC and location. This panel-based approach uses metering technology, design for an Indian context that tracks computers. Web Rating Points factor multiple measures of Internet usage to provide a more comprehensive picture to web advertisers and attempts to standardize web analytics in India. The web analytics market in India is currently fragmented, with Comscore and Vizisense being IMRB Kantar IMRB (formerly IMRB International) is a market resea ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
National Food Survey(India)
The National Food Survey is a syndicated, multi-year study of food habits and consumption across urban India, conducted bi-annually by IMRB International. The last round of the National Food Survey was conducted in September 2007. NFS is one of the most comprehensive studies in terms of categories, and information coverage, providing baseline information on food purchase behavior. The Food survey collects information on 55 varied product categories ranging from breakfast cereals to ready-to-eat foods and provides a range of information on variables such as category penetration, frequency of purchase, trial and usage of brands and barriers to adoption of certain food categories. The study also captures information on media, demographic, and kitchen related variables.Interview with Surveyors www.indiamarkets.com/imo/industry/foodprocessing/foodftof11.asp The Food Survey is not to be confused with a similarly named government social survey conducted by the British government. Unlike t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
MarketPulse
MarketPulse is a continuous monthly tracking survey of household purchases in urban and rural India. Established in 1974, it is India's only household panel study that collects information about household purchases. Conducted by IMRB International's Media and Panel Group, it surveys over 70,000 households, 56,000 in urban India, and 14,000 in rural India and collects a variety of information on purchases in fast-moving consumer goods, finance and telecom. One of the largest continuous tracking studies of its kind anywhere in the world, MarketPulse takes over 1200 field staff to administer the survey, and data is collected primarily through journal placements. As a cross-sectional study that covers a variety of households across the SEC spectrum, with specialised panels for more affluent households. It tracks purchase behavior across 60 different categories such as foods, beverages, personal care products and home care products. The data from the tracking survey is widely use ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
WPP Group
WPP plc is a British multinational communications, advertising, public relations, technology, and commerce holding company headquartered in London, England. It was the world's largest advertising company, as of 2019. WPP plc owns many companies, which includes advertising, public relations, media, and market research networks such as AKQA, BCW, CMI Media Group, Essence Global, Finsbury, Grey, Hill+Knowlton Strategies, Mindshare, Ogilvy, Wavemaker, Wunderman Thompson, and VMLY&R. It is one of the "Big Four" agency companies, alongside Publicis, Interpublic Group of Companies, and Omnicom. WPP has a primary listing on the London Stock Exchange, and is a constituent of the FTSE 100 Index. On 14 April 2018, Martin Sorrell retired 33 years after founding the company. Roberto Quarta is chairman. Mark Read is CEO. History The company was founded as Wire and Plastic Products plc to manufacture wire shopping baskets in 1971. In 1985 Martin Sorrell and Preston Rabl, searching f ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
SEC Classification (India)
The SEC Classification is the classification of consumers on the basis of parameters. Traditionally the two parameters used to categorize consumers were: Occupation and Education of the chief wage earner (Head) of the households. The SEC classification, created in 1988, was ratified by Market Research Society of India (MRSI), is used by most media researchers and brand managers to understand the Indian consuming class. Originally developed by IMRB International as a way of understanding market segments, and consumer behavior it was standardized and adopted by the Market Research Society of India in the mid-1980s as a measure of socio-economic class and is now commonly used as a market segmentation tool in India. In the older version, the SEC Classification consists of two grids- * The Urban SEC Grid, which uses Education levels and Occupational criteria of the Chief Wage Earner (CWE) of a household as measures to determine socio-economic classification, and segments urban India i ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Qualitative Research
Qualitative research is a type of research that aims to gather and analyse non-numerical (descriptive) data in order to gain an understanding of individuals' social reality, including understanding their attitudes, beliefs, and motivation. This type of research typically involves in-depth interviews, focus groups, or observations in order to collect data that is rich in detail and context. Qualitative research is often used to explore complex phenomena or to gain insight into people's experiences and perspectives on a particular topic. It is particularly useful when researchers want to understand the meaning that people attach to their experiences or when they want to uncover the underlying reasons for people's behavior. Qualitative methods include ethnography, grounded theory, discourse analysis, and interpretative phenomenological analysis. Qualitative research methods have been used in sociology, anthropology, political science, psychology, social work, folklore, educational r ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Horlicks
Horlicks is a sweet malted milk hot drink powder developed by founders James and William Horlick. It was first sold as "Horlick's Infant and Invalids Food", soon adding "aged and travellers" to their label. In the early 20th century, it was sold as a powdered meal replacement drink mix. It was then marketed as a nutritional supplement and manufactured by GlaxoSmithKline (Consumer Healthcare) in Australia, Bangladesh, Hong Kong, India, Jamaica, Malaysia, New Zealand, South Africa, Sri Lanka, and the United Kingdom. It was previously in Kenya in the 2010s but was discontinued due to low sales. It is now produced by the Anglo-Dutch company Unilever through its Indian division. Horlicks in the UK is currently owned by Aimia Foods. On 3 December 2018, Unilever announced they were buying Horlicks Indian business for US$3.8 billion. The Horlicks UK business had already been sold in 2017 to Aimia Foods, a UK-based subsidiary of Cott Corporation. In Britain, Horlicks is commonly ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Psephology
Psephology (; from Greek el, ψῆφος, psephos, pebble, label=none) or political analysis is a branch of political science, the "quantitative analysis of elections and balloting". As such, psephology attempts to explain elections using the scientific method. Psephology is related to political forecasting. Psephology uses historical precinct voting data, public opinion polls, campaign finance information and similar statistical data. The term was coined in 1948 in the United Kingdom by W. F. R. Hardie (1902–1990) after he was asked by his friend R. B. McCallum for a word to describe the study of elections; first written use in 1952. [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
India Today
''India Today'' is a weekly Indian English-language news magazine published by Living Media India Limited. It is the most widely circulated magazine in India, with a readership of close to 8 million. In 2014, ''India Today'' launched a new online opinion-orientated site called the ''DailyO''. History ''India Today'' was established in 1975 by Vidya Vilas Purie (owner of Thompson Press), with his daughter Madhu Trehan as its editor and his son Aroon Purie as its publisher.Bhandare, Namita"70's: The decade of innocence".''Hindustan Times''. Retrieved 29 July 2012. At present, ''India Today'' is also published in Hindi, Tamil, Malayalam and Telugu Telugu may refer to: * Telugu language, a major Dravidian language of India *Telugu people, an ethno-linguistic group of India * Telugu script, used to write the Telugu language ** Telugu (Unicode block), a block of Telugu characters in Unicode S .... The India Today news channel was launched on 22 May 2015. In October 2017, Aroon P ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
ITC Limited
ITC Limited is an Indian conglomerate company headquartered in Kolkata. ITC has a diversified presence across industries such as FMCG, hotels, software, packaging, paperboards, specialty papers and agribusiness. The company has 13 businesses in 5 segments. It exports its products in 90 countries. Its products are available in 6 million retail outlets. As of 2019–20, ITC had an annual turnover of US$10.74 billion and a market capitalisation of US$35 billion. In December 2022, their market cap stood at Rs. 4,22,447.30 crore. It employs 36,500 people at more than 60 locations across India. History Tobacco business and early years "ITC Limited" was originally named "Imperial Tobacco Company of India Limited", succeeding W.D. & H.O. Wills on 24 August 1910 as a British-owned company registered in Kolkata. Since the company was primarily based on agricultural resources, it ventured into partnerships in 1911 with farmers from the southern part of India to source leaf tobacco. Unde ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Unilever
Unilever plc is a British multinational consumer goods company with headquarters in London, England. Unilever products include food, condiments, bottled water, baby food, soft drink, ice cream, instant coffee, cleaning agents, energy drink, toothpaste, pet food, pharmaceutical and consumer healthcare products, tea, breakfast cereals, beauty products, and personal care. Unilever is the largest producer of soap in the world and its products are available in around 190 countries. Unilever's largest brands include Lifebuoy, Dove, Sunsilk, Knorr, Lux, Sunlight, Rexona/Degree, Axe/Lynx, Ben & Jerry's, Omo/Persil, Heartbrand (Wall's) ice creams, Hellmann's and Magnum. Unilever is organised into three main divisions: Foods and Refreshments, Home Care, and Beauty & Personal Care. It has research and development facilities in China, India, the Netherlands, the United Kingdom, and the United States. Unilever was founded on 2 September 1929, by the merger of the British soapma ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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