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Home-shopping
Home shopping is the electronic retailing and home shopping channels industry, which includes such billion dollar television-based and e-commerce companies as Shop LC, HSN, Gemporia, TJC, QVC, eBay, ShopHQ, Buy.com and Amazon.com, as well as traditional mail order and brick and mortar retailers as Hammacher Schlemmer and Sears, Roebuck and Co. Home shopping allows consumers to shop for goods from the privacy of their own home, as opposed to traditional shopping, which requires one to visit brick and mortar stores and shopping malls. There are three main types of home shopping: mail or telephone ordering from catalogs; telephone ordering in response to advertisements in print and electronic media (such as periodicals, TV and radio); and online shopping. The study shows that home shopping are continuously preferred by the customers especially for those teleworkers and busy working class. History The possibility for merchants to show their goods through the world was the first usage ...
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Home Shopping Network
HSN, an initialism of its former name Home Shopping Network, is an American free-to-air television network owned by the Qurate Retail Group, which also owns catalog company Cornerstone Brands. Based in the Gateway area of St. Petersburg, Florida, United States, the home shopping channel has former and current sister channels in several other countries. History The forerunner of HSN was launched by Lowell Paxson (who later established PAX-TV, which is now Ion Television) and Roy Speer in 1982 as the Home Shopping Club, a local cable channel seen on Vision Cable and Group W Cable in Pinellas County, Florida. It expanded into the first national shopping network three years later on July 1, 1985, changing its name to the Home Shopping Network, and pioneering the concept of a televised sales pitch for consumer goods and services. Its competitor and future owner QVC was launched the following year. The idea for HSN had its roots in a radio station managed by Paxson. Due to an adv ...
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Bud Paxson
Lowell White "Bud" Paxson (April 17, 1935 – January 9, 2015) was an American media executive. In 1982, Paxson and his business partner, Roy Speer, co-founded the Home Shopping Club (now called the Home Shopping Network). He later established Pax TV in 1998, a television network focusing on family-friendly content. Life and career A native of Rochester, New York, Paxson began his career as an owner of WACK radio, a little 500-watt radio station in the village of Newark, New York. His next attempt at media ownership was radio station WXYJ (AM 1340) and TV station WNYP (channel 26) in Jamestown, New York. Paxson, who bought the stations in 1966, attempted to affiliate WNYP with the CTV Television Network out of Canada (a first for an American television station); by 1969, the TV station had failed. Paxson later emerged as the owner of a small AM radio station, WWQT (1470 AM), in Clearwater, Florida. There, in 1977, an advertiser had plenty of product to sell—avocado-green-colored ...
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Shopping Channel
Shopping channels (also known in British English as teleshopping) are a type of television program or specialty channel devoted to home shopping. Their formats typically feature live presentations and demonstrations of products, hosted by on-air presenters and other spokespeople who provide a sales pitch for the product. Viewers are also instructed on how they can order the product. Shopping channels may focus primarily on mainstream merchandise, or more specialized categories such as high-end fashion and jewelry. The term can also apply to channels whose programming consists exclusively of direct-response advertising and infomercials. The concept was first popularized in the United States in the 1980s, when Lowell "Bud" Paxson and Roy Speer launched a local cable channel known as the Home Shopping Club—which later launched nationally as the Home Shopping Network (HSN). It later gained competition from QVC, who would eventually acquire HSN in 2017. Home shopping channels origina ...
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ShopHQ
ShopHQ (formerly ValueVision, ShopNBC, Evine Live, and Evine) is an American cable, satellite and broadcast home shopping television network and multi-channel video retailer owned by iMedia Brands Inc., in which Comcast holds a 12.5% stake in the company; the company itself is controlled by The Clinton Group. Both ShopHQ and iMedia Brands are headquartered in Eden Prairie, Minnesota. The network's main competitors are Qurate's HSN and QVC, along with Jewelry Television. The channel was launched on March 12, 1991, as ValueVision. In addition to ShopHQ, iMedia operates two other brands; ShopHQ Health, offering health and wellness products, and the Bulldog Shopping Network, which carries products for men. History ValueVision ValueVision Media was founded in June 1990. On March 12, 1991, the company launched a home shopping channel known as ValueVision. ShopNBC/HQ In 2000, NBC purchased a share of the company. In November of that year, ValueVision was rebranded as ShopNBC, and wi ...
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Boston
Boston (), officially the City of Boston, is the state capital and most populous city of the Commonwealth of Massachusetts, as well as the cultural and financial center of the New England region of the United States. It is the 24th- most populous city in the country. The city boundaries encompass an area of about and a population of 675,647 as of 2020. It is the seat of Suffolk County (although the county government was disbanded on July 1, 1999). The city is the economic and cultural anchor of a substantially larger metropolitan area known as Greater Boston, a metropolitan statistical area (MSA) home to a census-estimated 4.8 million people in 2016 and ranking as the tenth-largest MSA in the country. A broader combined statistical area (CSA), generally corresponding to the commuting area and including Providence, Rhode Island, is home to approximately 8.2 million people, making it the sixth most populous in the United States. Boston is one of the oldest ...
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Advertiser
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees ...
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Can Opener
A can opener (in North American English and Australian English) or tin opener (used in British English) is a mechanical device used to open tin cans (metal cans). Although canning, preservation of food using tin cans had been practiced since at least 1772 in the Netherlands, the first can openers were not patented until 1855 in England and 1858 in the United States. These early openers were basically variations of a knife, though the 1855 design continues to be produced. The first can opener, consisting of the now familiar sharp rotating cutting wheel that runs round the can's rim to cut open the lid, was invented in 1870, but was considered very difficult to operate for the ordinary consumer. A successful design came out in 1925 when a second, serrated wheel was added to hold the cutting wheel on the rim of the can. This easy-to-use design has become one of the most popular can opener models. Around the time of World War II, several can openers were developed for military us ...
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Green
Green is the color between cyan and yellow on the visible spectrum. It is evoked by light which has a dominant wavelength of roughly 495570 Nanometre, nm. In subtractive color systems, used in painting and color printing, it is created by a combination of yellow and cyan; in the RGB color model, used on television and computer screens, it is one of the additive primary colors, along with red and blue, which are mixed in different combinations to create all other colors. By far the largest contributor to green in nature is chlorophyll, the chemical by which plants photosynthesis, photosynthesize and convert sunlight into chemical energy. Many creatures have adapted to their green environments by taking on a green hue themselves as camouflage. Several minerals have a green color, including the emerald, which is colored green by its chromium content. During Post-classical history, post-classical and Early modern period, early modern Europe, green was the color commonly assoc ...
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Avocado
The avocado (''Persea americana'') is a medium-sized, evergreen tree in the laurel family (Lauraceae). It is native to the Americas and was first domesticated by Mesoamerican tribes more than 5,000 years ago. Then as now it was prized for its large and unusually oily fruit. The tree likely originated in the highlands bridging south-central Mexico and Guatemala. Its fruit, sometimes also referred to as an alligator or avocado pear, is botanically a large berry containing a single large seed. Avocado trees are partially self-pollinating, and are often propagated through grafting to maintain consistent fruit output. Avocados are presently cultivated in the tropical and Mediterranean climates of many countries. Mexico is the world's leading producer of avocados as of 2020, supplying nearly 30% of the global harvest in that year. The fruit of domestic varieties have smooth, buttery, golden-green flesh when ripe. Depending on the cultivar, avocados have green, brown, purplish, ...
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Bob Circosta
Bob Circosta is an American businessman and television host. He is television's first ever home shopping host and has achieved over one billion dollars in personal product sales on live television. His offices are in Clearwater, Florida, just a few miles from the Home Shopping Network (HSN)'s corporate building. Career In 1977, Circosta began advertising can openers on his radio talk-show, and all stock he had was sold out within an hour. Recognizing the vast sales potential, Paxson then founded a local home shopping cable station, and later launched nationwide with the HSN. Bob Circosta was their first ever home shopping host, also becoming one of the world's most prolific, most identifiable salesmen in the process. Circosta still makes regular appearances on HSN and also hosts the syndicated TV program '' What a Great Idea!'' nationwide, where he scours the landscape for eye-catching new products and inventions to debut. Given his historic sales accomplishments and familiarity w ...
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Small Market
In the terminology of professional sports in North America, teams are often said to be based not in a city but in a media market. The size of the media market is usually a good indication of the potential viability of a major league team. A small market team is likely to struggle to compete financially against teams from larger markets and may therefore also be outbid in the competition for top talent. This has led to calls for revenue sharing, luxury taxes, and / or salary cap In professional sports, a salary cap (or wage cap) is an agreement or rule that places a limit on the amount of money that a team can spend on players' salaries. It exists as a per-player limit or a total limit for the team's roster, or both. Sever ...s in most North American sports leagues in order to ensure competitive balance or parity. See also * List of North American media markets External links Column: "Small Market Mania"by Jonathan Phillips, ''Sports Illustrated'' ''Handbook on the Economics of ...
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