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Home Shopping Network
HSN, an initialism of its former name Home Shopping Network, is an American free-to-air television network owned by the Qurate Retail Group, which also owns catalog company Cornerstone Brands. Based in the Gateway area of St. Petersburg, Florida, United States, the home shopping channel has former and current sister channels in several other countries. History The forerunner of HSN was launched by Lowell Paxson (who later established PAX-TV, which is now Ion Television) and Roy Speer in 1982 as the Home Shopping Club, a local cable channel seen on Vision Cable and Group W Cable in Pinellas County, Florida. It expanded into the first national shopping network three years later on July 1, 1985, changing its name to the Home Shopping Network, and pioneering the concept of a televised sales pitch for consumer goods and services. Its competitor and future owner QVC was launched the following year. The idea for HSN had its roots in a radio station managed by Paxson. Due to an adv ...
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Public Company
A public company is a company whose ownership is organized via shares of stock which are intended to be freely traded on a stock exchange or in over-the-counter markets. A public (publicly traded) company can be listed on a stock exchange (listed company), which facilitates the trade of shares, or not (unlisted public company). In some jurisdictions, public companies over a certain size must be listed on an exchange. In most cases, public companies are ''private'' enterprises in the ''private'' sector, and "public" emphasizes their reporting and trading on the public markets. Public companies are formed within the legal systems of particular states, and therefore have associations and formal designations which are distinct and separate in the polity in which they reside. In the United States, for example, a public company is usually a type of corporation (though a corporation need not be a public company), in the United Kingdom it is usually a public limited company (plc), i ...
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Apple TV
An apple is an edible fruit produced by an apple tree (''Malus domestica''). Apple fruit tree, trees are agriculture, cultivated worldwide and are the most widely grown species in the genus ''Malus''. The tree originated in Central Asia, where its wild ancestor, ''Malus sieversii'', is still found today. Apples have been grown for thousands of years in Asia and Europe and were brought to North America by European colonization of the Americas, European colonists. Apples have Religion, religious and mythology, mythological significance in many cultures, including Norse mythology, Norse, Greek mythology, Greek, and Christianity in Europe, European Christian tradition. Apples grown from seed tend to be very different from those of their parents, and the resultant fruit frequently lacks desired characteristics. Generally, apple cultivars are propagated by clonal grafting onto rootstocks. Apple trees grown without rootstocks tend to be larger and much slower to fruit after plantin ...
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Home Shopping Host
A home shopping host is the on-air host that partners with guests on television shopping channels, such as HSN, QVC, Jewelry Television and ShopHQ. The job of a home shopping host is to introduce new presenters and guests to the television audience, and help these guests explain the values and features of the product being showcased. History Back in 1977, Clearwater, Florida radio station owner Lowell 'Bud' Paxson was collecting money from local companies that advertised on his station. One local company, a hardware store owner, refused payment, insisting that not one single customer had heard the broadcast of his radio advertisements. Paxson and the store owner argued back and forth, eventually coming to a compromise: Instead of a financial payment, the store owner gave Paxson a box filled with electric can openers. Paxson took the box, and returned to the radio station. When the station's talk radio host, Bob Circosta, was on a newsbreak, Paxson asked Circosta to sell these ca ...
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Bob Circosta
Bob Circosta is an American businessman and television host. He is television's first ever home shopping host and has achieved over one billion dollars in personal product sales on live television. His offices are in Clearwater, Florida, just a few miles from the Home Shopping Network (HSN)'s corporate building. Career In 1977, Circosta began advertising can openers on his radio talk-show, and all stock he had was sold out within an hour. Recognizing the vast sales potential, Paxson then founded a local home shopping cable station, and later launched nationwide with the HSN. Bob Circosta was their first ever home shopping host, also becoming one of the world's most prolific, most identifiable salesmen in the process. Circosta still makes regular appearances on HSN and also hosts the syndicated TV program '' What a Great Idea!'' nationwide, where he scours the landscape for eye-catching new products and inventions to debut. Given his historic sales accomplishments and familiarity w ...
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Can Opener
A can opener (in North American English and Australian English) or tin opener (used in British English) is a mechanical device used to open tin cans (metal cans). Although canning, preservation of food using tin cans had been practiced since at least 1772 in the Netherlands, the first can openers were not patented until 1855 in England and 1858 in the United States. These early openers were basically variations of a knife, though the 1855 design continues to be produced. The first can opener, consisting of the now familiar sharp rotating cutting wheel that runs round the can's rim to cut open the lid, was invented in 1870, but was considered very difficult to operate for the ordinary consumer. A successful design came out in 1925 when a second, serrated wheel was added to hold the cutting wheel on the rim of the can. This easy-to-use design has become one of the most popular can opener models. Around the time of World War II, several can openers were developed for military us ...
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Sales Pitch
As a selling technique, a sales presentation or sales pitch is a line of talk that attempts to persuade someone or something, with a planned sales presentation strategy of a product or service designed to initiate and close a sale of the product or service. A sales pitch is essentially designed to be either an introduction of a product or service to an audience who knows nothing about it, or a descriptive expansion of a product or service that an audience has already expressed interest in. Sales professionals prepare and give a sales pitch, which can be either formal or informal, and might be delivered in any number of ways. A sales pitch may be invited by an organisation looking to obtain supplies or services, for example in a commissioning context. Elements First impression The first visual and audible impression upon a market or client can appeal any of the five senses in order to initiate excellent chemistry between the buyer and seller. A way of luring in the potentia ...
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Pinellas County, Florida
Pinellas County (, ) is a county located on the west central coast of the U.S. state of Florida. As of the 2020 census, the population was 959,107. The county is part of the Tampa– St. Petersburg– Clearwater, Florida Metropolitan Statistical Area. Clearwater is the county seat. St. Petersburg is the largest city as well as the largest city in Florida that is not a county seat. History Pre-European settlement When Europeans first reached the Pinellas peninsula, the Tampa Bay area was inhabited by people of the Safety Harbor culture. The Safety Harbor culture area was divided into chiefdoms. One documented chiefdom in what is now Pinellas County was that of the Tocobaga, who occupied a town and large temple mound, the Safety Harbor site, overlooking the bay in what is now Safety Harbor. The modern site is protected and can be visited as part of the County's Philippe Park. Spanish and British Florida During the early 16th century Spanish explorers discovered and ...
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Bright House Networks
Bright House Networks, LLC also simply known as Bright House, was an American telecom company. Prior to its purchase by Charter Communications, it was the tenth-largest multichannel video service provider and the 6th largest cable internet provider (based on coverage) in the United States. The company served more than 2.2 million customers. Bright House Networks' primary service offerings included digital television, high-speed internet, home security and automation and voice services. Bright House Networks also owned and operated two 24-hour local news operations; Central Florida News 13 serving the Orlando area, and Bay News 9 serving the Tampa Bay area. History Prior to 1994, some of the systems were fully owned by Advance Publications under the names Vision Cable and Cable Vision (no relation to Cablevision in the New York City metro area). In other areas, Bright House Networks was the successor to TelePrompTer Cable TV, Group W Cable, Strategic Cable, Paragon Cable and S ...
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Ion Television
Ion Television is an American broadcast television network owned by the Katz Broadcasting subsidiary of the E. W. Scripps Company. The network first began broadcasting on August 31, 1998, as Pax TV, focusing primarily on family-oriented entertainment programming. It rebranded as i: Independent Television (commonly referred to as "i") on July 1, 2005, converting into a general entertainment network featuring recent and older acquired programs. The network adopted its identity as Ion Television on January 29, 2007, and airs programming in daily binge blocks of one program, usually acquired procedural dramas. The network also carries some holiday specials and films before Christmas. Ion is available throughout most of the United States through its group of 44 owned-and-operated stations and 20 network affiliates, as well as through distribution on pay-TV providers and streaming services; since 2014, the network has also increased affiliate distribution in several markets through ...
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Bud Paxson
Lowell White "Bud" Paxson (April 17, 1935 – January 9, 2015) was an American media executive. In 1982, Paxson and his business partner, Roy Speer, co-founded the Home Shopping Club (now called the Home Shopping Network). He later established Pax TV in 1998, a television network focusing on family-friendly content. Life and career A native of Rochester, New York, Paxson began his career as an owner of WACK radio, a little 500-watt radio station in the village of Newark, New York. His next attempt at media ownership was radio station WXYJ (AM 1340) and TV station WNYP (channel 26) in Jamestown, New York. Paxson, who bought the stations in 1966, attempted to affiliate WNYP with the CTV Television Network out of Canada (a first for an American television station); by 1969, the TV station had failed. Paxson later emerged as the owner of a small AM radio station, WWQT (1470 AM), in Clearwater, Florida. There, in 1977, an advertiser had plenty of product to sell—avocado-green-colored ...
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Home Shopping
Home shopping is the electronic retailing and home shopping channels industry, which includes such billion dollar television-based and e-commerce companies as Shop LC, HSN, Gemporia, TJC, QVC, eBay, ShopHQ, Buy.com and Amazon.com, as well as traditional mail order and brick and mortar retailers as Hammacher Schlemmer and Sears, Roebuck and Co. Home shopping allows consumers to shop for goods from the privacy of their own home, as opposed to traditional shopping, which requires one to visit brick and mortar stores and shopping malls. There are three main types of home shopping: mail or telephone ordering from catalogs; telephone ordering in response to advertisements in print and electronic media (such as periodicals, TV and radio); and online shopping. The study shows that home shopping are continuously preferred by the customers especially for those teleworkers and busy working class. History The possibility for merchants to show their goods through the world was the first usage ...
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Gateway, Pinellas County, Florida
Gateway, also called the "Gateway area", or "Gateway District", is a major business district of Pinellas County, Florida. As it is a major employment center located in an area of suburban density, it is considered an edge city.Chapter 11: "The List: Edge Cities Coast to Coast" in As of 2019, an increase in construction of residential complexes indicate that Gateway is turning into a mixed business and residential area. Location The Gateway/Mid-County Planning area falls within the city limits of St. Petersburg and Pinellas Park, along U.S. Route 92 and Interstate 275 at the west end of the Howard Frankland Bridge. It is bordered by: * U.S. Route 19 and Starkey Road on the west *62nd Avenue North and Gandy Boulevard on the south *Tampa Bay on the north and east Economy The district is home to 2,700 businesses and 60,000 employees, including at several of the Tampa Bay area's largest employers are located in Gateway including Raymond James Financial, Home Shopping Network, and Ja ...
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