Heineken Brasil
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Heineken Brasil
Heineken Brasil is the Brazilian subsidiary of Dutch brewer Heineken. The company produces beer and soft drink under the brand names Kaiser, Brasil Kirin, Glacial, Cintra, Baden Baden, Devassa, Eisenbahn, and Amstel. Founded in 2010, the company expanded its operations in 2017 with the acquisition of Brazilian subsidiary of Kirin. It is the second largest brewer in Brazil. History Introduction to the Brazilian market Heineken arrived in Brazil in 1990, through a partnership with Kaiser, when the Brazilian brewery signed a production and distribution licensing agreement with the supervision of Heineken of Amsterdam. Purchase of Femsa In 2010, Heineken acquired Femsa, maker of the Kaiser brand, which enabled it to extend its presence in the Brazilian market, with the utilization of the Coca-Cola system in the country. The purchase was valued at €3.8 billion (approximately US$5.5 billion). If debts and pensions are taken into account, the value of the operatio ...
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Privately Held Company
A privately held company (or simply a private company) is a company whose shares and related rights or obligations are not offered for public subscription or publicly negotiated in the respective listed markets, but rather the company's stock is offered, owned, traded, exchanged privately, or Over-the-counter (finance), over-the-counter. In the case of a closed corporation, there are a relatively small number of shareholders or company members. Related terms are closely-held corporation, unquoted company, and unlisted company. Though less visible than their public company, publicly traded counterparts, private companies have major importance in the world's economy. In 2008, the 441 list of largest private non-governmental companies by revenue, largest private companies in the United States accounted for ($1.8 trillion) in revenues and employed 6.2 million people, according to ''Forbes''. In 2005, using a substantially smaller pool size (22.7%) for comparison, the 339 companies on ...
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Amsterdam
Amsterdam ( , , , lit. ''The Dam on the River Amstel'') is the Capital of the Netherlands, capital and Municipalities of the Netherlands, most populous city of the Netherlands, with The Hague being the seat of government. It has a population of 907,976 within the city proper, 1,558,755 in the City Region of Amsterdam, urban area and 2,480,394 in the Amsterdam metropolitan area, metropolitan area. Located in the Provinces of the Netherlands, Dutch province of North Holland, Amsterdam is colloquially referred to as the "Venice of the North", for its large number of canals, now designated a World Heritage Site, UNESCO World Heritage Site. Amsterdam was founded at the mouth of the Amstel River that was dammed to control flooding; the city's name derives from the Amstel dam. Originally a small fishing village in the late 12th century, Amsterdam became a major world port during the Dutch Golden Age of the 17th century, when the Netherlands was an economic powerhouse. Amsterdam is th ...
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Cola
Cola is a carbonated soft drink flavored with vanilla, cinnamon, citrus oils and other flavorings. Cola became popular worldwide after the American pharmacist John Stith Pemberton invented Coca-Cola, a trademarked brand, in 1886, which was imitated by other manufacturers. Most colas contain caffeine originally from the kola nut, leading to the drink's name, though other sources have since been used. The Pemberton cola drink also contained a coca plant extract. His non-alcoholic recipe was inspired by the coca wine of pharmacist Angelo Mariani, created in 1863. Most modern colas have a dark caramel color, and are sweetened with sugar and/or high-fructose corn syrup. They come in numerous different brands. with Coca-Cola and Pepsi being among the most popular. These two companies have been competing since the 1890s, a rivalry that has intensified since the 1980s. Flavorings The primary modern flavorings in a cola drink are citrus oils (from orange, lime, and lemon peels), ...
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Tonic Water
Tonic water (or Indian tonic water) is a carbonated soft drink in which quinine is dissolved. Originally used as a prophylactic against malaria, tonic water usually has a significantly lower quinine content and is consumed for its distinctive bitter flavor, though nowadays it is often sweetened. It is frequently used in mixed drinks, particularly in gin and tonic. History As early as the 17th century the Spanish used quinine from the bark of Cinchona trees to treat malaria after being shown the remedy from the Indigenous peoples of Peru, Bolivia, and Ecuador. In early 19th century India and other tropical posts of the British Empire, medicinal quinine was recommended to British officials and soldiers to prevent malaria, where it was mixed with soda and sugar to mask its bitter taste, creating tonic water. The first commercial tonic water was produced in 1858 when it was patented by the owner of Pitt & Co., Erasmus Bond. The mixed drink gin and tonic also originated in Briti ...
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Itubaína
Itubaína is the first Brazilian carbonated soft drink A soft drink (see § Terminology for other names) is a drink that usually contains water (often carbonated), a sweetener, and a natural and/or artificial flavoring. The sweetener may be a sugar, high-fructose corn syrup, fruit juice, a su ... produced by Schincariol which has been produced and distributed nationally since 1954. It's been known by the tutti-frutti special flavor. The name is a tribute to the city of Itu, headquarters of the company's first manufacturing plant. History The first flavor of Itubaína, tutti-frutti, was introduced in 1954, and belonged to the former Schincariol. The apple flavor arrived in 1975. In 2000, the two-liter version was introduced. Eight years later, Itubaína Retrô was launched, in original and zero versions. In 2012, a new packaging, the "garrafinha", was launched in 2012, the same year that the manufacturer Schincariol was renamed to Brasil Kirin. On August 27, 2013, ...
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Guarana
Guaraná ( from the Portuguese ''guaraná'' ), ''Paullinia cupana'', syns. ''P. crysan, P. sorbilis'') is a climbing plant in the family Sapindaceae, native to the Amazon basin and especially common in Brazil. Guaraná has large leaves and clusters of flowers, and is best known for the seeds from its fruits, which are about the size of a coffee bean. As a dietary supplement or herb, guaraná seed is an effective stimulant: it contains about twice the concentration of caffeine found in coffee beans (about 2–8% caffeine in guarana seeds, compared to about 1–3% for coffee beans). The additive has gained notoriety for being used in energy drinks. As with other plants producing caffeine, the high concentration of caffeine is a defensive toxin that repels herbivores from the berry and its seeds. The colour of the fruit ranges from brown to red and it contains black seeds that are partly covered by white arils. The colour contrast when the fruit is split open has been compa ...
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Baden-Baden
Baden-Baden () is a spa town in the states of Germany, state of Baden-Württemberg, south-western Germany, at the north-western border of the Black Forest mountain range on the small river Oos (river), Oos, ten kilometres (six miles) east of the Rhine, the border with France, and forty kilometres (twenty-five miles) north-east of Strasbourg, France. In 2021, the town became part of the transnational World Heritage Site, UNESCO World Heritage Site under the name "Great Spa Towns of Europe", because of its famous spas and architecture that exemplifies the popularity of spa towns in Europe in the 18th through 20th centuries. Name The springs at Baden-Baden were known to the Roman Empire, Romans as ("The Waters") and ("Aurelia (name), Aurelia-of-the-Waters") after M. Aurelius Severus Alexander Augustus. In modern German, ' is a noun meaning "bathing" but Baden, the original name of the town, derives from an earlier plural, plural form of ' (Bathing, "bath"). (Modern German uses ...
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Minas Gerais
Minas Gerais () is a state in Southeastern Brazil. It ranks as the second most populous, the third by gross domestic product (GDP), and the fourth largest by area in the country. The state's capital and largest city, Belo Horizonte (literally "Beautiful Horizon"), is a major urban and finance center in Latin America, and the sixth largest municipality in Brazil, after the cities of São Paulo, Rio de Janeiro, Salvador, Brasília and Fortaleza, but its metropolitan area is the third largest in Brazil with just over 5.8 million inhabitants, after those of São Paulo and Rio de Janeiro. Nine Brazilian presidents were born in Minas Gerais, the most of any state. The state has 10.1% of the Brazilian population and is responsible for 8.7% of the Brazilian GDP. With an area of —larger than Metropolitan France—it is the fourth most extensive state in Brazil. The main producer of coffee and milk in the country, Minas Gerais is known for its heritage of architecture and colonia ...
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Ponta Grossa
Ponta Grossa () is a municipality in the state of Paraná, southern Brazil. The estimated population is 355,336 according to official data from the Brazilian Institute of Geography and Statistics and it is the 4th most populous city in Paraná (76th in Brazil). It is also the largest city close to Greater Curitiba region, so within a radius of 186 miles (300 km) of Ponta Grossa. It is also known as ''Princesa dos Campos'' (in English: ''Princess of the Fields'') and ''Capital Cívica do Paraná'' (in English: ''Civic Capital of Paraná''). The city is connected to the ''Caminho das Tropas'' (in English: ''Path of the Troops''), being one of the network of routes used by drovers (''tropeiros'') in the middle of a high hill inside a grassy vegetation. The city is considered of average size, located around a central hill, while most of its growth occurred in the second half of the twentieth century with the weakening of the primary economy. Ponta Grossa is one of the larg ...
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Administrative Council For Economic Defense
The Administrative Council for Economic Defense (in Portuguese, ''Conselho Administrativo de Defesa Econômica'', often referred to as Cade or CADE) is Brazil's national competition regulator and an agency of the government of Brazil. Its stated goals are "guiding, inspecting, preventing and investigating economic power abuse by exercising a custodial role in its prevention and repression". History On September 10, 1962 CADE was created as an organ of the Ministry of Labor during the government of President João Goulart by Law No. 4,137. From its creation until 1991, it remained largely inactive being used as an instrument of the State. Law No. 8,884, of June 11, 1994, revoked Law No. 4,137 and transformed CADE into a federal agency linked to the Ministry of Justice. In November 2011, Law No. 12,529 was approved, entering into force in May 2012. This law made numerous changes in the autarchy, especially from an organizational and procedural perspective. Structure CADE's mai ...
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Kirin Company
is a Japanese integrated beverages company. It is a subsidiary of Kirin Holdings Company, Limited. Its major operating units include Kirin Brewery Company, Limited, Mercian Corporation and Kirin Beverages Company, Limited. Kirin is a member of the Mitsubishi Group. History The Japan Brewery Company, Limited, the forerunner of Kirin Brewery, was established in 1885, taking over the assets of the Spring Valley Brewery, first founded in Yokohama in 1869 by Norwegian-American brewer, William Copeland. In a deal brokered by Thomas Blake Glover, the Japan Brewery was incorporated in Hong Kong in the name of W.H. Talbot and E.H. Abbott with financial backing provided by a group of Japanese investors including Iwasaki Yanosuke, then-president of Mitsubishi. The Japan Brewery first began marketing Kirin Beer in 1888. The Kirin Brewery Company was established as a separate legal entity in February 1907, purchasing the assets of the Japan Brewery and expanding the business in an era o ...
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United States Dollar
The United States dollar ( symbol: $; code: USD; also abbreviated US$ or U.S. Dollar, to distinguish it from other dollar-denominated currencies; referred to as the dollar, U.S. dollar, American dollar, or colloquially buck) is the official currency of the United States and several other countries. The Coinage Act of 1792 introduced the U.S. dollar at par with the Spanish silver dollar, divided it into 100 cents, and authorized the minting of coins denominated in dollars and cents. U.S. banknotes are issued in the form of Federal Reserve Notes, popularly called greenbacks due to their predominantly green color. The monetary policy of the United States is conducted by the Federal Reserve System, which acts as the nation's central bank. The U.S. dollar was originally defined under a bimetallic standard of (0.7735 troy ounces) fine silver or, from 1837, fine gold, or $20.67 per troy ounce. The Gold Standard Act of 1900 linked the dollar solely to gold. From 1934, it ...
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