Heineken Brasil is the Brazilian subsidiary of Dutch brewer Heineken. The company produces beer and soft drink under the brand names

Kaiser ''Kaiser'' is the German word for "emperor" (female Kaiserin). In general, the German title in principle applies to rulers anywhere in the world above the rank of king (''König''). In English, the (untranslated) word ''Kaiser'' is mainly ap ...

, Brasil Kirin, Glacial, Cintra,

Baden Baden Baden-Baden () is a spa town in the state State may refer to: Arts, entertainment, and media Literature * ''State Magazine'', a monthly magazine published by the U.S. Department of State * ''The State'' (newspaper), a daily newspaper in Colu ...

Devassa Devassa is a brand of beer based in Brazil made by Brasil Kirin under license from the U.S. company Playboy. History The Japanese-owned Brazilian brewer Brasil Kirin launched the brand of beer under license from the United States-based adult c ...

Eisenbahn ''Eisenbahn'' is a microbrewery in Blumenau, Santa Catarina, Brazil. It produces beer following the Reinheitsgebot, with a variety of flavours and fermentations. "Eisenbahn" means railroad in German and refers to a station that was close to the ...

, and Amstel. Founded in 2010, the company expanded its operations in 2017 with the acquisition of Brazilian subsidiary of Kirin. It is the second largest brewer in Brazil.

History

Introduction to the Brazilian market

Heineken arrived in Brazil in 1990, through a partnership with Kaiser, when the Brazilian brewery signed a production and distribution licensing agreement with the supervision of Heineken of Amsterdam.

Purchase of Femsa

In 2010, Heineken acquired Femsa, maker of the Kaiser brand, which enabled it to extend its presence in the Brazilian market, with the utilization of the Coca-Cola system in the country. The purchase was valued at €3.8 billion (approximately US$5.5 billion). If debts and pensions are taken into account, the value of the operation reached €5.3 billion (approximately US$7.6 billion).

Acquisition of Brasil Kirin

In February 2017, Heineken announced an agreement with Kirin Company to purchase its Brazilian subsidiary, Brasil Kirin. The deal was worth €664 million (equivalent to US$704 million). In May 2017, the Administrative Council for Economic Defense (CADE) approved the sale of Brasil Kirin to Heineken, and with this, the latter became the second largest Brazilian brewer.

Expansion

In 2020, Heineken Brazil invested R$865 million (approximately US$160 million) in the expansion of the Ponta Grossa plant. After backing up from building a new industrial unit in Minas Gerais, the group announced in late 2021 the expansion of the production capacity of the Ponta Grossa plant.

Products

Heineken Brazil has in its product line: Beers: Schin, Malta (Pilsen, Malzbier, Munich and Zero Alcohol), Glacial, Cintra,

and

. Soft Drinks: Schin (citrus, grape, lemon, orange, '' guaraná'', cola), Itubaína, Maçã, Tônica, and Fibz Kirin (soda with added fiber) cola. No sugar soft drinks: Guaraná Zero and Cola Zero. Fruit Juice: Skinka and Fruthos. Water: Schincariol mineral water ( sparkling and non-carbonated). Energy drinks: Ecco! "K" energy drink.

Controversies

In 2021, Heineken Brazil gave up on building a plant in Pedro Leopoldo, in the Metropolitan Region of

Belo Horizonte Belo Horizonte (, ; ) is the sixth-largest city in Brazil, with a population around 2.7 million and with a metropolitan area of 6 million people. It is the 13th-largest city in South America and the 18th-largest in the Americas. The metropol ...

, Minas Gerais. The project, estimated to cost R$1.8 billion (US$353 million), was barred by the Chico Mendes Institute for Biodiversity Conservation (ICMBio). The industrial plant would be located near the Lapa Vermelha IV cave, which is part of the archaeological site of the Carste de Lagoa Santa Environmental Protection Area, a region where the skull of Luzia Woman was found, one of the oldest

fossils A fossil (from Classical Latin , ) is any preserved remains, impression, or trace of any once-living thing from a past geological age. Examples include bones, shells, exoskeletons, stone imprints of animals or microbes, objects preserved in ...

in the

Americas The Americas, which are sometimes collectively called America, are a landmass comprising the totality of North and South America. The Americas make up most of the land in Earth's Western Hemisphere and comprise the New World. Along with th ...

. This area also comprises a groundwater that if used could generate impacts on the complexes of caves and grottoes, which, according to the institute, would face the risk of being buried.

References

External links

Official website

Heineken Brazil
on Facebook {{Portal bar, Brazil, Companies, Drink Heineken subsidiaries Breweries in Brazil Brazilian subsidiaries of foreign companies Brazilian companies established in 2010