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GamerDNA
gamerDNA Inc. was a social media company for video game players founded on September 21, 2006. The company was part of Live Gamer ( Emergent Payments). Members may tag themselves with information on games they have played, server names and guild affiliations, and use this information to find people they have played with in the past, or find guilds or other gamers to play with based on play style. The company was originally funded by Flybridge Ventures (formerly known as IDG Ventures). Social network for online gamers GamerDNA helped people discover new games to play based on their interests. The site features a number of tools to help game-players learn about what aspects of games they enjoy, including automated tracking of games on Xfire, Steam and Xbox Live; a database of games that locates games based on gameplay elements such as setting, tone and game mechanics; and quizzes such as the Bartle Test, which helps a player identify what aspects of game play they are most interest ...
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360voice
360voice was a website where gamers could read or subscribe via RSS to a blog about what their friends are doing every day on Xbox Live, including tracking gameplay and issuing gamerscore challenges. It is the major product of It Can Talk Systems Inc., a company founded by Trapper Markelz and Steve Sopp in 2006. For example, one may view all the games played by Xbox Live director Larry Hryb (better known as "Major Nelson") on his 360voice blog. It has been recognized as part of a new trend in technology where inanimate objects acquire the ability to blog about their owners' activities. Experience Challenge 360voice has been the home to advertising programs such as the Old Spice Experience Challenge, and has been recognized as part of a trend within advertising to depart from standard media buys and focus on associating brands with online activities that an audience are participating in. History In April 2008, the company was acquired by GamerDNA gamerDNA Inc. was a soci ...
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Crispy Gamer
''Crispy Gamer'' was an American video game website that published news, culture, reviews, comics, and videos. It launched on October 26, 2008, as an independent website after being in beta for six months. Founding staff included former employees of Google, eMusic, and gaming website GameSpy. In January 2010, one month after acquiring gamerDNA, the editorial staff was laid off by the authority of the board of directors, with the company's CEO resigning in protest. The website continued to operate, with gamerDNA being acquired by Live Gamer in 2011. It was stated in 2012 that the website became defunct. History ''Crispy Gamer'' was created by Chris Heldman, head of media entertainment at Google; John Keefer, editorial director of GameSpy; Chris Hoerenz, chief marketing officer from eMusic; E2open engineer Andre Srinivasan; and Aldis Porietis. The website was first conceived by Chris Heldman under the idea of "The Game Trust", a chosen group of some of the finest writers in t ...
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Jon Radoff
Jon Radoff (born September 17, 1972) is an American entrepreneur, author and game designer. His work has focused on online communities, Internet media and computer games. He is CEO and co-founder of Beamable, a Live Game services platform that enables the creation of online games based on Unity. Radoff began his career when he dropped out of college to found NovaLink, an early internet service provider.Online Company SparkForge Formed, Coins 'MSOGs'
''GamaSutra'', September 22, 2006
In 1991, while at NovaLink, he created '' Legends of Future Past'', one of the first commercial

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Bartle Test
The Bartle taxonomy of player types is a classification of video game players (gamers) based on a 1996 paper by Richard Bartle according to their preferred actions within the game. The classification originally described players of multiplayer online games (including MUDs and MMORPGs), though now it also refers to players of single-player video games. The taxonomy is based on a character theory. This character theory consists of four characters: Achievers, Explorers, Socializers, and Killers. These are imagined according to a quadrant model where the X axis represents preference for interacting with other players vs. exploring the world and the Y axis represents preference for interaction vs. unilateral action. A test known as Bartle Test of Gamer Psychology based on Bartle's taxonomy was created in 1999–2000 by Erwin Andreasen and Brandon Downey, containing a series of questions and an accompanying scoring formula. Although the test has met with some criticism for the dich ...
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New York City
New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the List of United States cities by population density, most densely populated major city in the United States, and is more than twice as populous as second-place Los Angeles. New York City lies at the southern tip of New York (state), New York State, and constitutes the geographical and demographic center of both the Northeast megalopolis and the New York metropolitan area, the largest metropolitan area in the world by urban area, urban landmass. With over 20.1 million people in its metropolitan statistical area and 23.5 million in its combined statistical area as of 2020, New York is one of the world's most populous Megacity, megacities, and over 58 million people live within of the city. New York City is a global city, global Culture of New ...
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Facebook
Facebook is an online social media and social networking service owned by American company Meta Platforms. Founded in 2004 by Mark Zuckerberg with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, and Chris Hughes, its name comes from the face book directories often given to American university students. Membership was initially limited to Harvard students, gradually expanding to other North American universities and, since 2006, anyone over 13 years old. As of July 2022, Facebook claimed 2.93 billion monthly active users, and ranked third worldwide among the most visited websites as of July 2022. It was the most downloaded mobile app of the 2010s. Facebook can be accessed from devices with Internet connectivity, such as personal computers, tablets and smartphones. After registering, users can create a profile revealing information about themselves. They can post text, photos and multimedia which are shared ...
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Companies Based In Cambridge, Massachusetts
A company, abbreviated as co., is a legal entity representing an association of people, whether natural, legal or a mixture of both, with a specific objective. Company members share a common purpose and unite to achieve specific, declared goals. Companies take various forms, such as: * voluntary associations, which may include nonprofit organizations * business entities, whose aim is generating profit * financial entities and banks * programs or educational institutions A company can be created as a legal person so that the company itself has limited liability as members perform or fail to discharge their duty according to the publicly declared incorporation, or published policy. When a company closes, it may need to be liquidated to avoid further legal obligations. Companies may associate and collectively register themselves as new companies; the resulting entities are often known as corporate groups. Meanings and definitions A company can be defined as an "artific ...
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Microsoft
Microsoft Corporation is an American multinational technology corporation producing computer software, consumer electronics, personal computers, and related services headquartered at the Microsoft Redmond campus located in Redmond, Washington, United States. Its best-known software products are the Windows line of operating systems, the Microsoft Office suite, and the Internet Explorer and Edge web browsers. Its flagship hardware products are the Xbox video game consoles and the Microsoft Surface lineup of touchscreen personal computers. Microsoft ranked No. 21 in the 2020 Fortune 500 rankings of the largest United States corporations by total revenue; it was the world's largest software maker by revenue as of 2019. It is one of the Big Five American information technology companies, alongside Alphabet, Amazon, Apple, and Meta. Microsoft was founded by Bill Gates and Paul Allen on April 4, 1975, to develop and sell BASIC interpreters for the Altair 8800. I ...
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Xbox 360
The Xbox 360 is a home video game console developed by Microsoft. As the successor to the original Xbox, it is the second console in the Xbox series. It competed with Sony's PlayStation 3 and Nintendo's Wii as part of the seventh generation of video game consoles. It was officially unveiled on MTV on May 12, 2005, with detailed launch and game information announced later that month at the 2005 Electronic Entertainment Expo (E3). The Xbox 360 features an online service, Xbox Live, which was expanded from its previous iteration on the original Xbox and received regular updates during the console's lifetime. Available in free and subscription-based varieties, Xbox Live allows users to: play games online; download games (through Xbox Live Arcade) and game demos; purchase and stream music, television programs, and films through the Xbox Music and Xbox Video portals; and access third-party content services through media streaming applications. In addition to online multimedi ...
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Blog
A blog (a Clipping (morphology), truncation of "weblog") is a discussion or informational website published on the World Wide Web consisting of discrete, often informal diary-style text entries (posts). Posts are typically displayed in Reverse chronology, reverse chronological order so that the most recent post appears first, at the top of the web page. Until 2009, blogs were usually the work of a single individual, occasionally of a small group, and often covered a single subject or topic. In the 2010s, "multi-author blogs" (MABs) emerged, featuring the writing of multiple authors and sometimes professionally Editing, edited. MABs from newspapers, other News media, media outlets, universities, think tanks, advocacy groups, and similar institutions account for an increasing quantity of blog Web traffic, traffic. The rise of Twitter and other "microblogging" systems helps integrate MABs and single-author blogs into the news media. ''Blog'' can also be used as a verb, meaning ''to ...
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VentureBeat
''VentureBeat'' is an American technology website headquartered in San Francisco, California. It publishes news, analysis, long-form features, interviews, and videos. History The ''VentureBeat'' company was founded in 2006 by Matt Marshall, an ex-correspondent for '' The Mercury News''. In March 2009, ''VentureBeat'' signed a partnership agreement with IDG to produce DEMO Conference, a conference for startups to announce their launches and raise funding from venture capitalists and angel investors. In 2012, the partnership with IDG ended. In 2014 and 2015, the company raised outside investor funding from Silicon Valley venture capitalist firms including CrossLink Capital, Walden Venture Capital, Rally Ventures, Formation 8, and Lightbank. Editorial The ''VentureBeat'' website comprises a series of distinct news "Beats": Big data, Business (general news), Cloud, Deals, Dev, Enterprise, Entrepreneur, Media, Mobile, Marketing, Security, Small Biz, and Social. In addition, ...
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Seed Money
Seed money, sometimes known as seed funding or seed capital, is a form of securities offering in which an investor invests capital in a startup company in exchange for an equity stake or convertible note stake in the company. The term ''seed'' suggests that this is a very early investment, meant to support the business until it can generate cash of its own (see cash flow), or until it is ready for further investments. Seed money options include friends and family funding, seed venture capital funds, angel funding, and crowdfunding. Usage Traditionally, companies that have yet to meet listing requirements or qualify for bank loans, recognize VC as providers of financial support and value added services. Seed money can be used to pay for preliminary operations such as market research and product development. Investors can be the founders themselves, using savings and loans. They can be family members and friends of the founders. Investors can also be outside angel investors, ve ...
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