360voice was a website where gamers could read or subscribe via

RSS RSS ( RDF Site Summary or Really Simple Syndication) is a web feed that allows users and applications to access updates to websites in a standardized, computer-readable format. Subscribing to RSS feeds can allow a user to keep track of many di ...

to a

blog A blog (a truncation of "weblog") is a discussion or informational website published on the World Wide Web consisting of discrete, often informal diary-style text entries (posts). Posts are typically displayed in reverse chronological order ...

about what their friends are doing every day on

Xbox Live The Xbox network, formerly and still sometimes branded as Xbox Live, is an Internet, online multiplayer video game, multiplayer gaming and digital media delivery service created and operated by Microsoft. It was first made available to the Xbox ...

, including tracking gameplay and issuing

gamerscore The Xbox network, formerly and still sometimes branded as Xbox Live, is an Internet, online multiplayer video game, multiplayer gaming and digital media delivery service created and operated by Microsoft. It was first made available to the Xbox ...

challenges. It is the major product of It Can Talk Systems Inc., a company founded by Trapper Markelz and Steve Sopp in 2006. For example, one may view all the games played by Xbox Live director

Larry Hryb Lawrence Hryb (), also known by his Xbox Live Gamertag "Major Nelson", is a Director of Programming for the Microsoft gaming network Xbox Live. His blog "Xbox Live's Major Nelson" provides an inside look at operations at Microsoft's Xbox divisio ...

(better known as "Major Nelson") on his 360voice blog. It has been recognized as part of a new trend in technology where inanimate objects acquire the ability to blog about their owners' activities.

Experience Challenge

360voice has been the home to advertising programs such as the

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Experience Challenge, and has been recognized as part of a trend within

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to depart from standard media buys and focus on associating brands with online activities that an audience are participating in.

History

In April 2008, the company was acquired by

GamerDNA gamerDNA Inc. was a social media company for video game players founded on September 21, 2006. The company was part of Live Gamer ( Emergent Payments). Members may tag themselves with information on games they have played, server names and guild ...

under undisclosed terms. In December 2008, the domain name of 360voice.com was moved to 360voice.gamerdna.com. The site is part of the gamerDNA Media network. In June 2014 it was announcedThe Next Chapter in the 360voice Story
June 12, 2014, 360 Voice Blog 2012 and Beyond that the site would no longer receive updates and was closed in 2015.

References

{{Reflist 2006 establishments in Massachusetts 2015 disestablishments in Massachusetts American gaming websites American social networking websites Companies based in Massachusetts Defunct video game companies of the United States Internet properties disestablished in 2015 Internet properties established in 2006