General Foods Corporation
General Foods Corporation was a company whose direct predecessor was established in the United States by Charles William Post as the Postum Cereal Company in 1895. The company changed its name to "General Foods" in 1929, after several corporate acquisitions, by Marjorie Post after she inherited the established cereal business from her father C. W. Post. In November 1985, General Foods was acquired by Philip Morris Companies (now Altria Group, Inc.) for $5.6 billion, the largest non-oil acquisition to that time. In December 1988, Philip Morris acquired Kraft Foods Inc., and, in 1990, combined the two food companies as Kraft Foods. "General Foods" was dropped from the corporate name in 1995; a line of caffeinated hot beverage mixes continued to carry the General Foods International name until 2010. History Background General Foods background can be traced to the Post Cereal Company, founded by C. W. Post in 1895 in Battle Creek, Michigan. Post was a patient at the Battle C ... [...More Info...]       [...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]   |
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Food Industry
The food industry is a complex, global network of diverse businesses that supplies most of the food consumed by the world's population. The food industry today has become highly diversified, with manufacturing ranging from small, traditional, family-run activities that are highly labor-intensive, to large, capital-intensive and highly mechanized industrial processes. Many food industries depend almost entirely on local agriculture, produce, or fishing. It is challenging to find an inclusive way to cover all aspects of food production and sale. The UK Food Standards Agency describes it as "the whole food industry – from farming and food production, packaging and distribution, to retail and catering." The Economic Research Service of the USDA uses the term ''food system'' to describe the same thing, stating: "The U.S. food system is a complex network of farmers and the industries that link to them. Those links include makers of farm equipment and chemicals as well as firms ... [...More Info...]       [...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]   |
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Shake 'n Bake
Shake 'n Bake is a seasoned bread crumb coating originally marketed to mimic the flavor and texture of Southern fried chicken. Introduced in 1965 by General Foods, it is currently made under the Kraft Heinz brand. Concept Shake 'n Bake provides a baked alternative to foods fried in oil. The product is applied by placing raw meat or vegetable pieces in a bag containing the coating, closing the bag, and shaking it so the coating adheres to the pieces. They are then placed on a baking sheet and cooked in an oven. Shake 'n Bake has been marketed as a healthier and less-greasy alternative to frying, with slogans such as, "Shake 'n Bake: It's better than frying", and "Why fry? Shake 'n Bake". Ingredients Shake 'n Bake Original Pork flavor contains the following ingredients: enriched wheat flour (wheat flour, niacin, iron, thiamin mononitrate Vitamin B1, riboflavin ( vitamin B2), folic acid), salt, partially hydrogenated soybean and cottonseed oil, sugar, contains less than 2% of pa ... [...More Info...]       [...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]   |
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Grape-Nuts
Grape-Nuts is a brand of breakfast cereal made from flour, salt and dried yeast, developed in 1897 by C. W. Post, a former patient and later competitor of the 19th-century breakfast food innovator Dr. John Harvey Kellogg. Post's original product was baked as a rigid sheet, then broken into pieces and run through a coffee grinder. Marketing Grape-Nuts was initially marketed as a natural cereal that could enhance health and vitality, and as a "food for brain and nerve centres." Its lightweight and compact nature, nutritional value, and resistance to spoilage made it a popular food for exploration and expedition groups in the 1920s and 1930s. In World War II, Grape-Nuts was a component of the lightweight jungle ration used by some U.S. and Allied Forces in wartime operations before 1944. A 1939 ad campaign by cartoonist Walter Hoban continued his ''Jerry on the Job'' comic strip in ''Woman's Day'' magazine and daily newspaper comics pages. General Foods also marketed Grape-Nuts ... [...More Info...]       [...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]   |
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Postum
Postum () is a powdered roasted grain beverage popular as a coffee substitute. The caffeine-free beverage was created by Post Consumer Brands, Post Cereal Company founder C. W. Post in 1895 and marketed as a healthier alternative to coffee. Post was a student of John Harvey Kellogg, who believed that caffeine was unhealthy. Post Cereal Company eventually acquired General Foods, then merged to Kraft Foods Inc. in 1990. Eliza's Quest Foods now owns the trademark rights and secret recipe of Postum. The "instant" drink mix version was developed in 1912, replacing the original brewed beverage. Postum is made from roasted wheat bran and molasses. In addition to the original flavor, coffee-flavored and cocoa-flavored versions have been introduced. History Postum quickly became popular, making Post wealthy. The aggressive advertising, with the slogan "There's a Reason", warned against the alleged dangers of coffee and caffeine, and promoted the benefits of Postum. When imitations appea ... [...More Info...]       [...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]   |
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Will Keith Kellogg
William Keith Kellogg (April 7, 1860 – October 6, 1951), generally referred to as W.K. Kellogg, was an American industrialist in food manufacturing, best known as the founder of the Kellogg's, Kellogg Company, which produces a wide variety of popular breakfast cereals. He was a member of the Seventh-day Adventist Church and practiced vegetarianism as a dietary principle taught by his church. He also founded the W. K. Kellogg Arabian Horse Center, Kellogg Arabian Ranch, which breeds Arabian horses. Kellogg was a philanthropist and started the W. K. Kellogg Foundation, Kellogg Foundation in 1934 with a $66-million donation. See also * Cereal box prize * Premium (marketing) References Sources * * * * Further reading * {{DEFAULTSORT:Kellogg, Will Keith American food industry businesspeople American philanthropists American people of English descent Kellogg's people People from Battle Creek, Michigan 1860 births 1951 deaths Arabian breeders and trainers Americ ... [...More Info...]       [...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]   |
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Kellogg's
The Kellogg Company, doing business as Kellogg's, is an American multinational food manufacturing company headquartered in Battle Creek, Michigan, United States. Kellogg's produces cereal and convenience foods, including crackers and toaster pastries, and markets their products by several well-known brands including Corn Flakes, Rice Krispies, Frosted Flakes, Pringles, Eggo, and Cheez-It. Kellogg's mission statement is "Nourishing families so they can flourish and thrive." Kellogg's products are manufactured and marketed in over 180 countries. Kellogg's largest factory is at Trafford Park in Trafford, Greater Manchester, United Kingdom, which is also the location of its UK headquarters. Other corporate office locations outside of Battle Creek include Chicago, Dublin (European Headquarters), Shanghai, and Querétaro City. Kellogg's holds a Royal Warrant from King Charles III and formerly Queen Elizabeth II until her death in 2022. History In 1876, John Harvey Kellogg ... [...More Info...]       [...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]   |
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John Harvey Kellogg
John Harvey Kellogg (February 26, 1852 – December 14, 1943) was an American medical doctor, nutritionist, inventor, health activist, eugenicist, and businessman. He was the director of the Battle Creek Sanitarium in Battle Creek, Michigan. The sanitarium was founded by members of the Seventh-Day Adventist Church. It combined aspects of a European spa, a hydrotherapy institution, a hospital and high-class hotel. Kellogg treated the rich and famous, as well as the poor who could not afford other hospitals. Several popular misconceptions falsely attribute various cultural practices, inventions, and historical events to Kellogg. Theologically, his views went against many of the traditional tenets of Nicene Christianity. As Seventh-Day Adventist Church beliefs shifted towards orthodox Trinitarianism during the 1890s, Adventists within the denominations were "unable to accommodate the essentially liberal understanding of Christianity" exhibited by Kellogg, viewing his theology as p ... [...More Info...]       [...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]   |
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Battle Creek Sanitarium
The Battle Creek Sanitarium was a world-renowned health resort in Battle Creek, Michigan, United States. It started in 1866 on health principles advocated by the Seventh-day Adventist Church and from 1876 to 1943 was managed by Dr. John Harvey Kellogg. The "San", as it was called, flourished under Dr. Kellogg's direction and became one of the "premier wellness destinations" in the United States. After a devastating fire in 1902 the Sanitarium was not only rebuilt, but also enlarged. At its zenith, the sprawling health and wellness complex of more than 30 buildings situated on 30 acres accommodated near thirteen hundred guests. It housed a hospital with research facilities and a nursing school, as well as the Sanitarium Food Company, among others. Following the disfellowshipping of Dr. Kellogg in 1907, the physician stated that he and his employees were "independents" who "did not belong to any church" and that the Sanitarium promoted his theory of "biologic living" based ... [...More Info...]       [...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]   |
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Battle Creek, Michigan
Battle Creek is a city in the U.S. state of Michigan, in northwest Calhoun County, Michigan, Calhoun County, at the confluence of the Kalamazoo River, Kalamazoo and Battle Creek River, Battle Creek rivers. It is the principal city of the Battle Creek, Michigan Metropolitan Statistical Area (MSA), which encompasses all of Calhoun County. As of the 2020 United States census, 2020 census, the city had a total population of 52,731. Nicknamed "Cereal City", it is best known as the home of the Kellogg's, Kellogg Company and the founding city of Post Consumer Brands. Toponym One local legend says Battle Creek was named after an encounter between a Surveyor General of the Northwest Territory, federal government land survey party led by Colonel John Mullett and two Potawatomi in March 1824. The two Potawatomi had approached the camp asking for food because they were hungry as the US Army was late delivering supplies promised to them under the 1821 Treaty of Chicago. After a protracted disc ... [...More Info...]       [...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]   |
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Maxwell House International
Maxwell House International is a brand of flavored instant coffee beverages produced by the Maxwell House coffee division of the Kraft Foods corporation, based in the United States. The product line was introduced in the early 1970s as General Foods International Coffee, a brand belonging to what was then General Foods. The first three flavors at launch were Cafe Au Lait (later renamed to Cafe Francais), Suisse Mocha, and Cafe Vienna. The line, sold in small tins, was marketed as a premium product, and remained a strong seller through the 90’s. "General Foods International Coffees" underwent a name change in late 2005 to simply "General Foods International" in order to accommodate recent additions of non-coffee based beverages ( Chai Latte and Vanilla Creme). In 2009, it began to carry a "From the makers of Maxwell House Maxwell House is an American brand of coffee manufactured by a like-named division of Kraft Heinz in North America and JDE Peet's in the rest of the wo ... [...More Info...]       [...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]   |
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Kraft Foods
The second incarnation of Kraft Foods is an American food manufacturing and processing conglomerate, split from Kraft Foods Inc. in 2012 and headquartered in Chicago, Illinois. It became part of Kraft Heinz in 2015. A merger with Heinz, arranged by Heinz owners Berkshire Hathaway and 3G Capital, was completed on July 2, 2015, forming ''The Kraft Heinz Company'', the fifth-largest food and beverage company in the world. History Spinoff of Kraft Foods Group from Kraft Foods Inc. In August 2011, Kraft Foods Inc. announced plans to split into two publicly traded companies — a snack food company and a grocery company. On April 2, 2012, Kraft Foods Inc. announced that it had filed a Form 10 Registration Statement to the SEC to split the company into two companies to serve the "North American grocery business". On October 1, 2012, Kraft Foods Inc. spun off its North American grocery business to a new company called ''Kraft Foods Group'', Inc. The remainder of Kraft Foods Inc. ... [...More Info...]       [...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]   |
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Altria
Altria Group, Inc. (previously known as Philip Morris Companies, Inc.) is an American corporation and one of the world's largest producers and marketers of tobacco, cigarettes and related products. It operates worldwide and is headquartered in Henrico County, Virginia, just outside the city of Richmond. Altria is the parent company of Philip Morris USA (producer of Marlboro cigarettes), John Middleton, Inc., U.S. Smokeless Tobacco Company, Inc., and Philip Morris Capital Corporation. Altria also maintains large minority stakes in Belgium-based brewer AB InBev, the Canadian cannabis company Cronos Group, and the e-cigarette maker Juul. It is a component of the S&P 500 and was a component of the Dow Jones Industrial Average from 1985 to 2008, dropping due to spin-offs of Kraft Foods Inc. in 2007 and Philip Morris International in 2008. History Altria emerged from Philip Morris. The onset of "rebranding" of Philip Morris Companies to Altria took place in 2003 (Philip Morris wou ... [...More Info...]       [...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]   |