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GM A Platform
The General Motors A platform (commonly called A-body) was an automobile platform, and was GM's original, and oldest, platform used by all early GM products, beginning with the Chevrolet Superior. From this platform, all North American platforms B, C, and D were developed. Starting in 1926 through 1958, GM used four different designations based on different wheelbase dimensions used which helped Fisher Body standardize coachwork provided for various bodyshells/platforms with the A-body for Chevrolet, most Pontiacs, Buick, and Oldsmobile vehicles. The A-body was temporarily suspended in 1958 until it was reintroduced in 1964. For the 1959 model year, the previous A and B bodies were built on the new B Body that lasted until 1996. The A-body designation was resurrected in 1964 for a new series of intermediate-sized cars including the Chevrolet Chevelle, Pontiac Tempest, Oldsmobile Cutlass and Buick Skylark. These later A-bodies underwent a switch in drive layout from rear wheel dr ...
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General Motors Corporation
The General Motors Company (GM) is an American Multinational corporation, multinational Automotive industry, automotive manufacturing company headquartered in Detroit, Michigan, United States. It is the largest automaker in the United States and was the largest in the world for 77 years before losing the top spot to Toyota in 2008. General Motors operates manufacturing plants in eight countries. Its four core automobile brands are Chevrolet, Buick, GMC (automobile), GMC, and Cadillac. It also holds interests in Chinese brands Wuling Motors and Baojun as well as DMAX (engines), DMAX via joint ventures. Additionally, GM also owns the BrightDrop delivery vehicle manufacturer, GM Defense, a namesake Defense vehicles division which produces military vehicles for the United States government and military; the vehicle safety, security, and information services provider OnStar; the auto parts company ACDelco, a GM Financial, namesake financial lending service; and majority ownership in t ...
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Automobile Platform
A car platform is a shared set of common design, engineering, and production efforts, as well as major components, over a number of outwardly distinct models and even types of cars, often from different, but somewhat related, marques. It is practiced in the automotive industry to reduce the costs associated with the development of products by basing those products on a smaller number of platforms. This further allows companies to create distinct models from a design perspective on similar underpinnings. A car platform is not to be confused with a platform chassis, although such a chassis can be part of an automobile’s design platform, as noted below. Definition and benefits A basic definition of a platform in cars, from a technical point of view, includes: underbody and suspensions (with axles) — where the underbody is made of front floor, Rearfloor, engine compartment and frame (reinforcement of underbody). Key mechanical components that define an automobile platform includ ...
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Chevrolet Superior
The Chevrolet Superior Series F was launched in 1923, manufactured by Chevrolet for four years with a different series per year. The 1923 model was known as the Series B, the 1924 model was the Series F, for 1925 it was known as the Series K and the 1926 Superior was known as the Series V. It was replaced in 1927 by the Series AA Capitol. It was the first Chevrolet that didn't have a larger companion model and was the only car sold by Chevrolet in several body style configurations all supplied by Fisher Body. Each year new mechanical changes, appearance updates or optional features that became standard in subsequent years became expected of all GM products including Chevrolet. Body styles were separated into open and closed which meant closed included retractable glass in the doors and glass surrounding rear seat passengers. Standard items included tools, a jack for tire removal, speedometer, outside lockable door handles, ammeter, oil pressure gauge, dashboard light, choke pull ...
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Fisher Body
Fisher Body was an automobile coachbuilder founded by the Fisher brothers in 1908 in Detroit, Michigan. A division of General Motors for many years, in 1984 it was dissolved to form other General Motors divisions. Fisher & Company (originally Alloy Metal Products) continues to use the name. The name and its iconic "Body by Fisher" logo were well known to the public, as General Motors vehicles displayed a "Body by Fisher" emblem on their door sill plates until the mid-1990s. Fisher brothers Fisher Body's beginnings trace back to a horse-drawn carriage shop in Norwalk, Ohio, in the late 1800s. Lawrence P. Fisher (1852 Peru, Ohio – 1921, Norwalk, Ohio) and his wife Margaret Theisen (1857 Baden, Germany – 1936 Detroit, Michigan) had a large family of eleven children; seven were sons who would become part of the Fisher Body Company in Detroit. Lawrence and Margaret were married in Sandusky, Ohio, in 1876. Margaret Theisen Fisher lived in Detroit after her husband died. The Fish ...
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Chevrolet
Chevrolet ( ), colloquially referred to as Chevy and formally the Chevrolet Motor Division of General Motors Company, is an American automobile division of the American manufacturer General Motors (GM). Louis Chevrolet (1878–1941) and ousted General Motors founder William C. Durant (1861–1947) started the company on November 3, 1911 as the Chevrolet Motor Car Company. Durant used the Chevrolet Motor Car Company to acquire a controlling stake in General Motors with a reverse merger occurring on May 2, 1918, and propelled himself back to the GM presidency. After Durant's second ousting in 1919, Alfred Sloan, with his maxim "a car for every purse and purpose", would pick the Chevrolet brand to become the volume leader in the General Motors family, selling mainstream vehicles to compete with Henry Ford's Model T in 1919 and overtaking Ford as the best-selling car in the United States by 1929 with the Chevrolet International. Chevrolet-branded vehicles are sold in most autom ...
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Pontiac (automobile)
Pontiac or formally the Pontiac Motor Division of General Motors, was an American automobile brand owned, manufactured, and commercialized by General Motors. Introduced as a General Motors companion make program, companion make for GM's more expensive line of Oakland Motor Car Company, Oakland automobiles, Pontiac overtook Oakland in popularity and supplanted its parent brand entirely by 1933. Sold in the United States, Canada, and Mexico by GM, in the hierarchy of GM's five divisions, it was slotted above Chevrolet, but below Oldsmobile, Buick, and Cadillac. Starting with the 1959 models, marketing was focused on selling the lifestyle that the car's ownership promised rather than the car itself. By emphasizing its "Wide Track" design, it billed itself as the "performance" division of General Motors, which "built excitement." Facing financial problems and restructuring efforts, GM announced in 2008 financial crash, 2008 that it would follow the same path with Pontiac as it had ...
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Buick
Buick () is a division of the American automobile manufacturer General Motors (GM). Started by automotive pioneer David Dunbar Buick in 1899, it was among the first American marques of automobiles, and was the company that established General Motors in 1908. Before the establishment of General Motors, GM founder William C. Durant had served as Buick's general manager and major investor. In the North American market, Buick is a premium automobile brand, selling luxury vehicles positioned above GM's mainstream brands, while priced below the flagship luxury Cadillac division. Buick's current target demographic according to ''The Detroit News'' is "a successful executive with family." After securing its market position in the late 1930s, when junior companion brand Marquette and Cadillac junior brand LaSalle were discontinued, Buick was positioned as an upscale luxury car below the Cadillac. During this same time period, many manufacturers were introducing V8 engines in their ...
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Oldsmobile
Oldsmobile or formally the Oldsmobile Division of General Motors was a brand of American automobiles, produced for most of its existence by General Motors. Originally established as "Olds Motor Vehicle Company" by Ransom E. Olds in 1897, it produced over 35 million vehicles, including at least 14 million built at its Lansing, Michigan factory alone. During its time as a division of General Motors, Oldsmobile slotted into the middle of GM's five (passenger car) divisions (above Chevrolet and Pontiac, but below Buick and Cadillac), and was noted for several groundbreaking technologies and designs. Oldsmobile's sales peaked at over one million annually from 1983 to 1986, but by the 1990s the division faced growing competition from premium import brands, and sales steadily declined. When it shut down in 2004, Oldsmobile was the oldest surviving American automobile marque, and one of the oldest in the world, after Mercedes-Benz, Peugeot, Renault, Fiat, Opel, Autocar and Tatra (i ...
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Chevrolet Chevelle
The Chevrolet Chevelle is a mid-sized automobile that was produced by Chevrolet in three generations for the 1964 through 1978 model years. Part of the General Motors (GM) A-body platform, the Chevelle was one of Chevrolet's most successful nameplates. Body styles included coupes, sedans, convertibles, and station wagons. The "Super Sport" versions were produced through the 1973 model year, and Lagunas from 1973 through 1976. After a four-year absence, the El Camino was reintroduced as part of the new Chevelle lineup in 1964. The G-body Monte Carlo, introduced in 1970, also used a platform that was based heavily on the Chevelle platform, although it was lengthened ahead of the firewall. From 1964 through 1969, GM of Canada sold a modified version of the Chevelle that included a Pontiac style grille and a LeMans instrument panel, marketed as the Beaumont. The Malibu was the top-of-the-line model through 1972 and completely replaced the Chevelle nameplate starting with th ...
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Pontiac Tempest
The Pontiac Tempest is an automobile that was produced by Pontiac from 1960 to 1970, and again from 1987 to 1991. The Tempest was introduced as an entry-level compact in October 1960 at the Paris Auto Show for the 1961 model year. An innovative design, it shared the new unibody Y platform, GM's first, with the Buick Special/Skylark and Oldsmobile F-85/Cutlass, and featured the "Trophy-4" four-cylinder engine with a flexible drive shaft to a two-speed rear-mounted transaxle automatic transmission. The line offered the optional LeMans trim upgrade, beginning with a few 1961 LeMans coupes and adding a performance aspect in 1962. By 1964 the Tempest, Tempest Custom and Lemans are separate trim packages on the updated GM A-body platform, and the GTO was a performance option upgrade to the LeMans for 1964 and 1965. The GTO was offered as a separate model line beginning in 1966. In Canada, Pontiac also marketed a rebadged version of the compact L-body Chevrolet Corsica under the n ...
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Oldsmobile Cutlass
The Oldsmobile Cutlass was a series of automobiles produced by General Motors' Oldsmobile division between 1961 and 1999. At its introduction, the Cutlass was Oldsmobile's entry-level model; it began as a unibody compact car, but saw its greatest success as a body-on-frame intermediate. The Cutlass was named after the type of sword, which was common during the Age of Sail. Introduced as the top trim level in Oldsmobile's compact F-85 Series, the Cutlass evolved into a distinct series of its own, spawning numerous variants, including the 4-4-2 muscle car in 1964, premium Cutlass Supreme in 1966, and outright performance Hurst/Olds in 1968, as well as the Vista Cruiser station wagon. By the 1980s, Oldsmobile was using the Cutlass as a sub-marque, with numerous vehicle lines bearing the name simultaneously. These included the Cutlass Calais compact, the midsize Cutlass Ciera, the Cutlass Cruiser station wagon, and top-of-the-line midsize Cutlass Supreme. Origins Ol ...
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Buick Skylark
The Buick Skylark is a passenger car formerly produced by Buick. The model was made in six production runs, during 46 years, over which the car's design varied dramatically due to changing technology, tastes, and new standards implemented over the years. It was named for the species of bird called ''skylark''. The Skylark name first appeared on a limited production luxury convertible using the Buick Roadmaster's chassis for two years, then was reintroduced in 1961 as a higher luxury content alternative to the entry-level Buick Special on which the Skylark was based upon. It was then positioned as Buick's luxury performance model when the Buick GSX was offered. As GM began downsizing during the late 1970's, the Skylark became the entry-level model when the Special nameplate was used as a trim package designation, then in the 1980s was offered as a front-wheel-drive vehicle where it was both a coupe and sedan for three different generations. 1953–1954 Created to mark Buick's ...
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