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FameBit
YouTube BrandConnect (formerly FameBit) is an interactive entertainment company founded in 2013 and headquartered in Santa Monica, California. The company develops and maintains an Influencer Marketing link sharing platform. As of 2016 the company has been a subsidiary of Google, grouped under their YouTube division. History As independent company FameBit was formed in 2013 by high school friends Agnes Kozera, and David Kierzkowski. Kierzkowski had previously co-founded the digital marketing platform TapClicks. He was approached by Kozera who was the founder of SeasonsBox, a subscription based gift delivery service, which had used social media influencers for advertising. The two developed FameBit as a link sharing platform which allowed companies to post offers to influencers. In February 2014 FameBit was one of two Canadian based companies accepted into 500 Startups venture fund. By 2015 FameBit had signed up about 9,000 YouTubers, and had run about 1,600 campaigns for ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Privately Held Company
A privately held company (or simply a private company) is a company whose shares and related rights or obligations are not offered for public subscription or publicly negotiated in the respective listed markets, but rather the company's stock is offered, owned, traded, exchanged privately, or over-the-counter. In the case of a closed corporation, there are a relatively small number of shareholders or company members. Related terms are closely-held corporation, unquoted company, and unlisted company. Though less visible than their publicly traded counterparts, private companies have major importance in the world's economy. In 2008, the 441 largest private companies in the United States accounted for ($1.8 trillion) in revenues and employed 6.2 million people, according to ''Forbes''. In 2005, using a substantially smaller pool size (22.7%) for comparison, the 339 companies on ''Forbes'' survey of closely held U.S. businesses sold a trillion dollars' worth of goods and service ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Influencer Marketing
Influencer marketing (also known as influence marketing) is a form of social media marketing involving endorsements and product placement from influencers, people and organizations who have a purported expert level of knowledge or social influence in their field. Influencers are someone (or something) with the power to affect the buying habits or quantifiable actions of others by uploading some form of original—often sponsored—content to social media platforms like Instagram, YouTube, Snapchat or other online channels. Influencer marketing is when a brand enrolls influencers who have an established credibility and audience on social media platforms to discuss or mention the brand in a social media post. Influencer content may be framed as testimonial advertising. Social influence Most discussions of social influence focus on social persuasion and compliance. In the context of influencer marketing, influence is less about arguing for a point of view or product than ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Santa Monica
Santa Monica (; Spanish: ''Santa Mónica'') is a city in Los Angeles County, situated along Santa Monica Bay on California's South Coast. Santa Monica's 2020 U.S. Census population was 93,076. Santa Monica is a popular resort town, owing to its climate, beaches, and hospitality industry. It has a diverse economy, hosting headquarters of companies such as Hulu, Universal Music Group, Lionsgate Films, and The Recording Academy. Santa Monica traces its history to Rancho San Vicente y Santa Monica, granted in 1839 to the Sepúlveda family of California. The rancho was later sold to John P. Jones and Robert Baker, who in 1875, along with his Californio heiress wife Arcadia Bandini de Stearns Baker, founded Santa Monica, which incorporated as a city in 1886. The city developed into a seaside resort during the late 19th and early 20th centuries, with the creation of tourist attractions such as Palisades Park, the Santa Monica Pier, Ocean Park, and the Hotel Casa del Mar. Hi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Google
Google LLC () is an American Multinational corporation, multinational technology company focusing on Search Engine, search engine technology, online advertising, cloud computing, software, computer software, quantum computing, e-commerce, artificial intelligence, and Computer hardware, consumer electronics. It has been referred to as "the most powerful company in the world" and one of the world's List of most valuable brands, most valuable brands due to its market dominance, data collection, and technological advantages in the area of artificial intelligence. Its parent company Alphabet Inc., Alphabet is considered one of the Big Tech, Big Five American information technology companies, alongside Amazon (company), Amazon, Apple Inc., Apple, Meta Platforms, Meta, and Microsoft. Google was founded on September 4, 1998, by Larry Page and Sergey Brin while they were Doctor of Philosophy, PhD students at Stanford University in California. Together they own about 14% of its publicl ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
YouTube
YouTube is a global online video sharing and social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by Google, and is the second most visited website, after Google Search. YouTube has more than 2.5 billion monthly users who collectively watch more than one billion hours of videos each day. , videos were being uploaded at a rate of more than 500 hours of content per minute. In October 2006, YouTube was bought by Google for $1.65 billion. Google's ownership of YouTube expanded the site's business model, expanding from generating revenue from advertisements alone, to offering paid content such as movies and exclusive content produced by YouTube. It also offers YouTube Premium, a paid subscription option for watching content without ads. YouTube also approved creators to participate in Google's AdSense program, which seeks to generate more revenue for both parties ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Digital Marketing
Digital marketing is the component of marketing that uses the Internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. Its development during the 1990s and 2000s changed the way brands and businesses use technology for marketing. As digital platforms became increasingly incorporated into marketing plans and everyday life, and as people increasingly use digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent, employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, and optical disks and games have become commonplace. Digital marketing extends to non-Internet ch ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
TapClicks
TapClicks is a privately held marketing technology company, with headquarters located in San Jose, California. TapClicks’ TapAnalytics marketing operations platform is focused on marketing workflow, performance analytics, client reporting and data. The platform's marketing reporting is powered by data science and AI/ ML. TapClicks’ platform is in use by organizations including media companies, digital agencies and enterprises. Company TapClicks was founded in 2009 and maintains headquarters in San Jose, California, with development and sales offices in Boston and Montreal. Partners of TapClicks include MicroStrategy and Tableau Software. TapClicks has received funding from venture capital/private equity firms Boathouse Capital and SaaS Capital. In April 2017, TapClicks acquired SEO Seo or SEO may refer to: * Search engine optimization, the process of improving the visibility of a website or a web page in search engines Organisations * SEO Economic Research, a scient ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Vine (service)
Vine was an American short-form video hosting service where users could share six-second-long looping video clips. It was originally launched on January 24, 2013 by Vine Labs, Inc., bought by Twitter the year before; the service was shut down in October 2016 and the app was discontinued a few months later. Videos published on Vine's social network could also be shared on different social networking platforms such as Facebook and Twitter. The Vine app was also used to browse videos, along with a group of videos that were uploaded by theme, and hoping that users could "trend" videos. Vine competed with other social media services such as Instagram and Snapchat. By December 2015, Vine had over 200 million active users. On October 27, 2016, Twitter announced that it would disable all uploads, but that viewing and download would continue to work. On January 20, 2017, Twitter launched an Internet archive of every Vine video that had ever been published. The archive was officially ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Twitter
Twitter is an online social media and social networking service owned and operated by American company Twitter, Inc., on which users post and interact with 280-character-long messages known as "tweets". Registered users can post, like, and ' retweet' tweets, while unregistered users only have the ability to read public tweets. Users interact with Twitter through browser or mobile frontend software, or programmatically via its APIs. Twitter was created by Jack Dorsey, Noah Glass, Biz Stone, and Evan Williams in March 2006 and launched in July of that year. Twitter, Inc. is based in San Francisco, California and has more than 25 offices around the world. , more than 100 million users posted 340 million tweets a day, and the service handled an average of 1.6 billion search queries per day. In 2013, it was one of the ten most-visited websites and has been described as "the SMS of the Internet". , Twitter had more than 330 million monthly active users. In practice, the va ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Facebook
Facebook is an online social media and social networking service owned by American company Meta Platforms. Founded in 2004 by Mark Zuckerberg with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, and Chris Hughes, its name comes from the face book directories often given to American university students. Membership was initially limited to Harvard students, gradually expanding to other North American universities and, since 2006, anyone over 13 years old. As of July 2022, Facebook claimed 2.93 billion monthly active users, and ranked third worldwide among the most visited websites as of July 2022. It was the most downloaded mobile app of the 2010s. Facebook can be accessed from devices with Internet connectivity, such as personal computers, tablet computer, tablets and smartphones. After registering, users can create a profile revealing information about themselves. They can post text, photos and multimedia which are sha ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Tumblr
Tumblr (stylized as tumblr; pronounced "tumbler") is an American microblogging and social networking website founded by David Karp in 2007 and currently owned by Automattic. The service allows users to post multimedia and other content to a short-form blog. Users can follow other users' blogs. Bloggers can also make their blogs private. For bloggers, many of the website's features are accessed from a "dashboard" interface. , Tumblr hosts more than 529 million blogs. History Development of Tumblr began in 2006 during a two-week gap between contracts at David Karp's software consulting company, Davidville. Karp had been interested in tumblelogs (short-form blogs, hence the name Tumblr) for some time and was waiting for one of the established blogging platforms to introduce their own tumblelogging platform. As none had done so after a year of waiting, Karp and developer Marco Arment began working on their own platform. Tumblr was launched in February 2007, and within two weeks h ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Instagram
Instagram is a photo and video sharing social networking service owned by American company Meta Platforms. The app allows users to upload media that can be edited with filters and organized by hashtags and geographical tagging. Posts can be shared publicly or with preapproved followers. Users can browse other users' content by tag and location, view trending content, like photos, and follow other users to add their content to a personal feed. Instagram was originally distinguished by allowing content to be framed only in a square (1:1) aspect ratio of 640 pixels to match the display width of the iPhone at the time. In 2015, this restriction was eased with an increase to 1080 pixels. It also added messaging features, the ability to include multiple images or videos in a single post, and a Stories feature—similar to its main competitor Snapchat—which allowed users to post their content to a sequential feed, with each post accessible to others for 24 hours. As of Ja ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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