Erewhon Organic Cereal
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Erewhon Organic Cereal
Erewhon Organic (pronounced AIR-wahn) was an organic cereal brand, and a refund subsidiary of Post Foods. It was known for their allergy-friendly line of organic cereals sold by health food stores across North America, and for being one of the first companies to market macrobiotic, organic whole foods in the United States. In 2019, the Erewhon Organic brand was discontinued by its parent company Post Foods, and replaced by Three Sisters Foods; which sells a similar product line of organic cereals. "Erewhon" is derived from the 1872 satirical novel ''Erewhon'' by Samuel Butler. In the novel, Erewhon (an anagram of “nowhere”) is a utopia in which individuals are responsible for their own health. History Since the early 1950s, married couple Aveline Kushi and Michio Kushi had been introducing modern macrobiotics into the United States from Japan. They were both students of George Ohsawa, the founder of the modern macrobiotic movement, since after World War II. In the late ...
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Aveline Kushi
Aveline Kushi (February 27, 1923 – July 23, 2001) was a Japanese teacher who was an advocate for macrobiotic diets and world peace. She opened Erewhon, considered the first natural food store, in Brookline, Massachusetts in the early 1960s. Kushi promoted the macrobiotic philosophy and diet, a Taoist-influenced spiritual practice emphasizing organic and seasonal foods. Background Kushi was born with the name Tomoko Yokoyama in Yokota, Japan. She worked as a school teacher until the end of World War II, when she joined noted macrobiotic activist George Ohsawa's World Government Association and changed her name to Aveline. Kushi moved to the United States on behalf of the group in 1951, and studied at the University of Illinois and Columbia University. Kushi married fellow macrobiotic advocate Michio Kushi in 1954. Career Together, Aveline and Michio Kushi moved to Boston, where Aveline opened a health food store, Erehwon, among the first in the nation. The store soon expanded to ...
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Massachusetts
Massachusetts (Massachusett language, Massachusett: ''Muhsachuweesut [Massachusett writing systems, məhswatʃəwiːsət],'' English: , ), officially the Commonwealth of Massachusetts, is the most populous U.S. state, state in the New England region of the Northeastern United States. It borders on the Atlantic Ocean and Gulf of Maine to the east, Connecticut and Rhode Island to the south, New Hampshire and Vermont to the north, and New York (state), New York to the west. The state's capital and List of municipalities in Massachusetts, most populous city, as well as its cultural and financial center, is Boston. Massachusetts is also home to the urban area, urban core of Greater Boston, the largest metropolitan area in New England and a region profoundly influential upon American History of the United States, history, academia, and the Economy of the United States, research economy. Originally dependent on agriculture, fishing, and trade. Massachusetts was transformed into a manuf ...
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Erewhon Market
Erewhon Market (pronounced AIR-wahn) is a California luxury supermarket chain with eight locations, all in Los Angeles County. Erewhon focuses on niche, locally produced, organic foods catering to a wealthy clientele and offering foods appealing to raw, vegan, keto, kosher, and other alternative diets. It is known for offering products that are often exclusively sold at Erewhon. History The name "Erewhon" is derived from the 1872 satirical novel ''Erewhon'' by Samuel Butler. In the novel, Erewhon (an anagram of "nowhere") is a utopia in which individuals are responsible for their own health. Still a small chain with just eight stores,How Erewhon Became L.A.’s Hot ...
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Kashi (company)
Kashi is a maker of whole grain cereals and other plant-based foods sourced from regular farming practices. Founded in San Diego in 1981, the company makes over 90 products sold in the U.S. and Canada. Its original cereal, discontinued in 2021, was identified by the tagline "Seven Whole Grains on a Mission". The company name is a blended term derived from "kashruth", meaning kosher or pure food, and "Kushi", the last name of the founder of American macrobiotics, Michio Kushi. History Kashi's acquisition by Kellogg's in 2000 allowed the parent company to enter the market for natural and organic foods. In 2005 Kashi acquired Stretch Island Fruit Co, a producer of fruit strips and fruit chews. In 2008 Kashi acquired Bear Naked Granola, a producer of granola and bars. Both brands currently operate out of Kashi's headquarters in Solana Beach, California. In 2007, Kashi acquired Bear Naked food company. In April 2012, Kashi announced it would remove GMOs from all its existing GOLEA ...
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Gluten-free Diet
A gluten-free diet (GFD) is a nutritional plan that strictly excludes gluten, which is a mixture of proteins found in wheat (and all of its species and hybrids, such as spelt, kamut, and triticale), as well as barley, rye, and oats. The inclusion of oats in a gluten-free diet remains controversial, and may depend on the oat cultivar and the frequent cross-contamination with other gluten-containing cereals. Gluten may cause both gastrointestinal and systemic symptoms for those with gluten-related disorders, including coeliac disease (CD), non-coeliac gluten sensitivity (NCGS), gluten ataxia, dermatitis herpetiformis (DH), and wheat allergy. In these people, the gluten-free diet is demonstrated as an effective treatment, but several studies show that about 79% of the people with coeliac disease have an incomplete recovery of the small bowel, despite a strict gluten-free diet. This is mainly caused by inadvertent ingestion of gluten. People with a poor understanding of a gluten-f ...
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Cereals
A cereal is any grass cultivated for the edible components of its grain (botanically, a type of fruit called a caryopsis), composed of the endosperm, germ, and bran. Cereal grain crops are grown in greater quantities and provide more food energy worldwide than any other type of crop and are therefore staple crops. They include wheat, rye, oats, and barley. Edible grains from other plant families, such as buckwheat, quinoa and chia, are referred to as pseudocereals. In their unprocessed whole grain form, cereals are a rich source of vitamins, minerals, carbohydrates, fats, oils, and protein. When processed by the removal of the bran and germ the remaining endosperm is mostly carbohydrate. In some developing countries, grain in the form of rice, wheat, millet, or maize constitutes a majority of daily sustenance. In developed countries, cereal consumption is moderate and varied but still substantial, primarily in the form of refined and processed grains. Because of this dieta ...
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San Francisco
San Francisco (; Spanish language, Spanish for "Francis of Assisi, Saint Francis"), officially the City and County of San Francisco, is the commercial, financial, and cultural center of Northern California. The city proper is the List of California cities by population, fourth most populous in California and List of United States cities by population, 17th most populous in the United States, with 815,201 residents as of 2021. It covers a land area of , at the end of the San Francisco Peninsula, making it the second most densely populated large U.S. city after New York City, and the County statistics of the United States, fifth most densely populated U.S. county, behind only four of the five New York City boroughs. Among the 91 U.S. cities proper with over 250,000 residents, San Francisco was ranked first by per capita income (at $160,749) and sixth by aggregate income as of 2021. Colloquial nicknames for San Francisco include ''SF'', ''San Fran'', ''The '', ''Frisco'', and '' ...
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Chapter 11 Bankruptcy
Chapter 11 of the United States Bankruptcy Code (Title 11 of the United States Code) permits reorganization under the bankruptcy laws of the United States. Such reorganization, known as Chapter 11 bankruptcy, is available to every business, whether organized as a corporation, partnership or sole proprietorship, and to individuals, although it is most prominently used by corporate entities. In contrast, Chapter 7 governs the process of a liquidation bankruptcy, though liquidation may also occur under Chapter 11; while Chapter 13 provides a reorganization process for the majority of private individuals. Chapter 11 overview When a business is unable to service its debt or pay its creditors, the business or its creditors can file with a federal bankruptcy court for protection under either Chapter 7 or Chapter 11. In Chapter 7, the business ceases operations, a trustee sells all of its assets, and then distributes the proceeds to its creditors. Any residual amount is returned to t ...
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Organic Food
Organic food, ecological food or biological food are food and drinks produced by methods complying with the standards of organic farming. Standards vary worldwide, but organic farming features practices that cycle resources, promote ecological balance, and conserve biodiversity. Organizations regulating organic products may restrict the use of certain pesticides and fertilizers in the farming methods used to produce such products. Organic foods typically are not processed using irradiation, industrial solvents, or synthetic food additives. In the 21st century, the European Union, the United States, Canada, Mexico, Japan, and many other countries require producers to obtain special certification to market their food as ''organic''. Although the produce of kitchen gardens may actually be organic, selling food with an organic label is regulated by governmental food safety authorities, such as the National Organic Program of the US Department of Agriculture (USDA) or European Commi ...
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Paul Hawken
Paul Gerard Hawken (born February 8, 1946) is an American environmentalist, entrepreneur, author, economist, and activist. Biography Hawken was born in San Mateo, California, and grew up in the San Francisco Bay Area, where his father worked at UC Berkeley in library sciences. He attended UC Berkeley and San Francisco State University. Hawken's work includes founding ecological businesses, writing about impacts of commerce on living systems, and consulting with corporations and governments on economic development, industrial ecology, and environmental policy. Hawken was the co-founder and executive director of Project Drawdown, a non-profit that describes how global warming can be reversed. Hawken was active in the civil rights movement. He currently lives in the San Francisco Bay Area. Writing Hawken has authored articles, op-eds, and peer-reviewed papers, and seven books, including: ''The Next Economy'' (Ballantine 1983), ''Growing a Business'' (Simon and Schuster 1987), ''Th ...
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Environmentalist
An environmentalist is a person who is concerned with and/or advocates for the protection of the environment. An environmentalist can be considered a supporter of the goals of the environmental movement, "a political and ethical movement that seeks to improve and protect the quality of the natural environment through changes to environmentally harmful human activities". An environmentalist is engaged in or believes in the philosophy of environmentalism or one of the related philosophies. The environmental movement has a number of subcommunities, with different approaches and focuses – each developing distinct movements and identities. Environmentalists are sometimes referred to by critics with informal or derogatory terms such as "greenie" and "tree-hugger", with some members of the public associating the most radical environmentalists with these derogatory terms. Types The environmental movement contains a number of subcommunities, that have developed with different appro ...
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Tokyo
Tokyo (; ja, 東京, , ), officially the Tokyo Metropolis ( ja, 東京都, label=none, ), is the capital and largest city of Japan. Formerly known as Edo, its metropolitan area () is the most populous in the world, with an estimated 37.468 million residents ; the city proper has a population of 13.99 million people. Located at the head of Tokyo Bay, the prefecture forms part of the Kantō region on the central coast of Honshu, Japan's largest island. Tokyo serves as Japan's economic center and is the seat of both the Japanese government and the Emperor of Japan. Originally a fishing village named Edo, the city became politically prominent in 1603, when it became the seat of the Tokugawa shogunate. By the mid-18th century, Edo was one of the most populous cities in the world with a population of over one million people. Following the Meiji Restoration of 1868, the imperial capital in Kyoto was moved to Edo, which was renamed "Tokyo" (). Tokyo was devastate ...
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