Erewhon Market (pronounced AIR-wahn) is a

California California is a U.S. state, state in the Western United States, located along the West Coast of the United States, Pacific Coast. With nearly 39.2million residents across a total area of approximately , it is the List of states and territori ...

luxury Luxury may refer to: *Luxury goods, an economic good or service for which demand increases more than proportionally as income rises *Luxury tax, tax on products not considered essential, such as expensive cars **Luxury tax (sports), surcharge put ...

supermarket chain with eight locations, all in

Los Angeles County Los Angeles County, officially the County of Los Angeles, and sometimes abbreviated as L.A. County, is the most populous county in the United States and in the U.S. state of California, with 9,861,224 residents estimated as of 2022. It is the ...

. Erewhon focuses on niche, locally produced,

organic Organic may refer to: * Organic, of or relating to an organism, a living entity * Organic, of or relating to an anatomical organ Chemistry * Organic matter, matter that has come from a once-living organism, is capable of decay or is the product ...

foods catering to a wealthy clientele and offering foods appealing to

raw Raw is an adjective usually describing: * Raw materials, basic materials from which products are manufactured or made * Raw food, uncooked food Raw or RAW may also refer to: Computing and electronics * .RAW, a proprietary mass spectrometry dat ...

vegan Veganism is the practice of abstaining from the use of animal product—particularly in diet—and an associated philosophy that rejects the commodity status of animals. An individual who follows the diet or philosophy is known as a vegan. Di ...

, keto,

kosher (also or , ) is a set of dietary laws dealing with the foods that Jewish people are permitted to eat and how those foods must be prepared according to Jewish law. Food that may be consumed is deemed kosher ( in English, yi, כּשר), fro ...

, and other alternative diets. It is known for offering products that are often exclusively sold at Erewhon.

History

The name "Erewhon" is derived from the 1872 satirical novel ''

Erewhon ''Erewhon: or, Over the Range'' () is a novel by English writer Samuel Butler, first published anonymously in 1872, set in a fictional country discovered and explored by the protagonist. The book is a satire on Victorian society. The firs ...

'' by Samuel Butler. In the novel, Erewhon (an

anagram An anagram is a word or phrase formed by rearranging the letters of a different word or phrase, typically using all the original letters exactly once. For example, the word ''anagram'' itself can be rearranged into ''nag a ram'', also the word ...

of "nowhere") is a

utopia A utopia ( ) typically describes an imaginary community or society that possesses highly desirable or nearly perfect qualities for its members. It was coined by Sir Thomas More for his 1516 book ''Utopia (book), Utopia'', describing a fictional ...

in which individuals are responsible for their own health. Still a small chain with just eight stores,How Erewhon Became L.A.’s Hottest Hangout: With a little help from celebrities and influencers, the health food store became the place to see and be seen.
''

New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid d ...

'', Max Berlinger, 17 February 2021 the brand has been compared to the early years of

Whole Foods Market Whole Foods Market IP, Inc., a subsidiary of Amazon, is an upscale American multinational supermarket chain headquartered in Austin, Texas, which sells products free from hydrogenated fats and artificial colors, flavors, and preservatives. A US ...

. The Erewhon Organic brand was originally a health foods producer with just a single store. In 2011, Tony Antoci bought the company after initially looking into being a Dean & DeLuca franchisee; he currently serves as CEO.Organic Grocer Erewhon Eyes Expansion After Private Equity Deal
Chloe Sorvino, ''

Forbes ''Forbes'' () is an American business magazine owned by Integrated Whale Media Investments and the Forbes family. Published eight times a year, it features articles on finance, industry, investing, and marketing topics. ''Forbes'' also re ...

'', October 7, 2019Grocer is on a natural growth path
''

Los Angeles Times The ''Los Angeles Times'' (abbreviated as ''LA Times'') is a daily newspaper that started publishing in Los Angeles in 1881. Based in the LA-adjacent suburb of El Segundo since 2018, it is the sixth-largest newspaper by circulation in the Un ...

'', Ronald D. White, January 31, 2016 Following several years of increasing financial performance, New York–based

private equity In the field of finance, the term private equity (PE) refers to investment funds, usually limited partnerships (LP), which buy and restructure financially weak companies that produce goods and provide services. A private-equity fund is both a ty ...

firm

Stripes Group Stripes (Stripes, LLC) is a private equity and venture capital firm based in Manhattan, New York, founded in 2008.

purchased a substantial minority stake in Erewhon in 2019. In April 2021, Erewhon announced plans to open their first Beverly Hills location in the former Williams-Sonoma space, which is Erewhon's eighth store. The Beverly Hills store opened in August 2022.

Locations

* CalabasasLocations
Official site * Fairfax District * Pacific Palisades *

Santa Monica Santa Monica (; Spanish: ''Santa Mónica'') is a city in Los Angeles County, situated along Santa Monica Bay on California's South Coast. Santa Monica's 2020 U.S. Census population was 93,076. Santa Monica is a popular resort town, owing to ...

Silver Lake Silver is a chemical element with the Symbol (chemistry), symbol Ag (from the Latin ', derived from the Proto-Indo-European wikt:Reconstruction:Proto-Indo-European/h₂erǵ-, ''h₂erǵ'': "shiny" or "white") and atomic number 47. A soft, whi ...

Venice Venice ( ; it, Venezia ; vec, Venesia or ) is a city in northeastern Italy and the capital of the Veneto Regions of Italy, region. It is built on a group of 118 small islands that are separated by canals and linked by over 400 ...

Studio City Studio City is a neighborhood in the city of Los Angeles, California, in the southeast San Fernando Valley, just west of the Cahuenga Pass. It is named after the studio lot that was established in the area by film producer Mack Sennett in 1927, ...

Beverly Hills Beverly Hills is a city located in Los Angeles County, California. A notable and historic suburb of Greater Los Angeles, it is in a wealthy area immediately southwest of the Hollywood Hills, approximately northwest of downtown Los Angeles. Bev ...

Culver City Culver City is a city in Los Angeles County, California, United States. As of the 2020 census, the population was 40,779. Founded in 1917 as a "whites only" sundown town, it is now an ethnically diverse city with what was called the "third-most ...

(expected to open in 2022) *

Pasadena Pasadena ( ) is a city in Los Angeles County, California, northeast of downtown Los Angeles. It is the most populous city and the primary cultural center of the San Gabriel Valley. Old Pasadena is the city's original commercial district. Its ...

(expected to open in 2023)

In popular culture

Erewhon is alluded to as "Anavrin" in the Netflix original series ''

You In Modern English, ''you'' is the second-person pronoun. It is grammatically plural, and was historically used only for the dative case, but in most modern dialects is used for all cases and numbers. History ''You'' comes from the Proto- ...

''; protagonist

Joe Goldberg Joe Goldberg is a fictional character and protagonist of the ''You'' book series, written by Caroline Kepnes, as well as the television series of the same name, where he is portrayed by American actor Penn Badgley and by Gianni Ciardiello, Aid ...

works at the store. Season 25 episode 4 of South Park references Erewhon as part of a running joke. Erewhon is referenced in the

Wallice Wallice Hana Watanabe, known mononymously as Wallice, is an American singer-songwriter. She is based in Los Angeles, which is where she was born and raised. Early life Wallice was born and raised in the Los Angeles area, she attended The New S ...

song "Off the Rails." Erewhon is referenced by guest star

Corbin Bleu Corbin Bleu Reivers (; born February 21, 1989), known professionally as Corbin Bleu, is an American actor and singer. He made his acting debut in the 2004 adventure comedy film ''Catch That Kid''. He has since appeared in the Discovery Kids dra ...

in the fourth episode of season three of High School Musical: The Musical: The Series.

References

{{reflist

External links

Official Website
Retail companies established in 1980 Supermarkets based in California Companies based in Los Angeles Health food stores Privately held companies based in California Venice, Los Angeles Santa Monica, California Silver Lake, Los Angeles Pacific Palisades, Los Angeles Calabasas, California Upper class culture in the United States

History

Locations

In popular culture

See also

References

External links