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Eco Moliterno
Eco Moliterno is a Brazilian advertising executive and the Chief Creative Executive Officer of Accenture Interactive for Latin America, one of the largest and fastest growing digital agency networks according to Advertising Age. Previously, Moliterno was the executive creative director at Africa, one of the leading agencies in Brazil, as part of Grupo ABC, where he worked for 7 years. He was considered one of the 20 most influential advertising professionals of Brazil in 2015 and one of the 15 most influential Brazilians on the Internet in the same year. In 2016, Moliterno was named the second most admired advertising professional by industry peers, according to the Spanish research company Scopen. Early life and education Moliterno graduated with a degree in Advertising from the University of São Paulo (ECA-USP), but started his professional career at the age of 16 as a caricaturist for Rock Brigade magazine. At 17, he moved to Denmark to finish high school, when he experience ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Brazil
Brazil ( pt, Brasil; ), officially the Federative Republic of Brazil (Portuguese: ), is the largest country in both South America and Latin America. At and with over 217 million people, Brazil is the world's fifth-largest country by area and the seventh most populous. Its capital is Brasília, and its most populous city is São Paulo. The federation is composed of the union of the 26 States of Brazil, states and the Federal District (Brazil), Federal District. It is the largest country to have Portuguese language, Portuguese as an List of territorial entities where Portuguese is an official language, official language and the only one in the Americas; one of the most Multiculturalism, multicultural and ethnically diverse nations, due to over a century of mass Immigration to Brazil, immigration from around the world; and the most populous Catholic Church by country, Roman Catholic-majority country. Bounded by the Atlantic Ocean on the east, Brazil has a Coastline of Brazi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
NIVEA
Nivea (, stylized as NIVEA) is a German personal care brand that specializes in skin and body care. It is owned by the Hamburg-based company Beiersdorf Global AG. The company was founded on 28 March 1882, by Paul Carl Beiersdorf. In 1890, it was sold to Oscar Troplowitz. Troplowitz working with Beiersdorf's associate, Paul Gerson Unna, and the German chemist Isaac Lifschütz, developed a new skin care cream. In 1900, Lifschütz developed the first stable water-in-oil emulsion, Eucerit. This was the origin of Eucerin. ''Nivea'' comes from the Latin adjective ''niveus'', ''nivea'', ''niveum'', meaning "snow-white". During the 1930s, Beiersdorf produced various products such as tanning oils, shaving creams, shampoo, facial cleanser, and toners. In World War II, the trademark "NIVEA" was expropriated in many countries. After the war, Beiersdorf bought the rights back. During the 1980s, the NIVEA brand expanded into a wider global market. History Paul Carl Beiersdorf esta ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Brazilian Advertising Executives
Brazilian commonly refers to: * Something of, from or relating to Brazil * Brazilian Portuguese, the dialect of the Portuguese language used mostly in Brazil * Brazilians, the people (citizens) of Brazil, or of Brazilian descent Brazilian may also refer to: Sports * Brazilian football, see football in Brazil * Brazilian jiu-jitsu, a martial art and combat sport system *''The Brazilians'', a nickname for South African football association club Mamelodi Sundowns F.C. due to their soccer kits which resembles that of the Brazilian national team Other uses * Brazilian waxing, a style of Bikini waxing * Brazilian culture, describing the Culture of Brazil * " The Brazilian", a 1986 instrumental by Genesis * Brazilian barbecue, known as churrasco * Brazilian cuisine See also * ''Brasileiro ''Brasileiro'' is a 1992 album by Sérgio Mendes and other artists including Carlinhos Brown which won the 1993 Grammy Award for Best World Music Album. Track listing # "Fanfarra" (Carlinhos Bro ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Madrid
Madrid ( , ) is the capital and most populous city of Spain. The city has almost 3.4 million inhabitants and a metropolitan area population of approximately 6.7 million. It is the second-largest city in the European Union (EU), and its monocentric metropolitan area is the third-largest in the EU.United Nations Department of Economic and Social AffairWorld Urbanization Prospects (2007 revision), (United Nations, 2008), Table A.12. Data for 2007. The municipality covers geographical area. Madrid lies on the River Manzanares in the central part of the Iberian Peninsula. Capital city of both Spain (almost without interruption since 1561) and the surrounding autonomous community of Madrid (since 1983), it is also the political, economic and cultural centre of the country. The city is situated on an elevated plain about from the closest seaside location. The climate of Madrid features hot summers and cool winters. The Madrid urban agglomeration has the second-large ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Escola Superior De Propaganda E Marketing
The Higher School of Advertising and Marketing ( pt, Escola Superior de Propaganda e Marketing, ESPM) is a private higher education institution in Brazil. Its undergraduate course in Advertising is consistently ranked the best in Brazil. History The school was founded by Rodolfo Lima Martensen, a Brazilian radio host and advertising executive, at the request of media mogul Assis Chateaubriand, owner of Diários Associados, at the time the largest media conglomerate in Brazil, and Pietro Maria Bardi, then director of the São Paulo Museum of Art. A room in the museum served as the school's first location, where it was named "Escola de Propaganda do Museu de Arte de São Paulo" (''Advertising School of the São Paulo Museum of Art''). Under Martensen's management, with the motto "Taught by who does it", the school congregated professionals in the advertising business to teach its lone course in Advertising, and to this day stands by the philosophy of associating practice with theo ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
D&AD
Design and Art Direction (D&AD), formerly known as British Design and Art Direction, is a British educational organisation that was created in 1962 to promote excellence in design and advertising. Its main offices are in Spitalfields in London. It is most famous for its annual awards, the D&AD Pencils. The highest award given by D&AD, the Black Pencil, is not necessarily awarded every year. History Origins (1962–1977) D&AD was founded in 1962 by a group of London-based designers and art directors including David Bailey, Terence Donovan, Alan Fletcher, and Colin Forbes (who designed the original D&AD logo). A panel of 25 judged the 2500 entries to the first awards in 1963. They awarded one Black Pencil (to Geoffrey Jones Films) and 16 Yellow Pencils. Early winners received an ebony pencil box designed by Marcello Minale, one of the founding partners of Minale Tattersfield, which contained a pencil with silver lettering. In 1966 it was replaced by a more durable award. Its e ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Digital Marketing In Brazil
Brazil’s population exceeds 200 million people and is the world's fifth-largest country. Although considered a third world country, in 2022 Brazil ranked 10th on the List of countries by GDP (nominal), in front of Russia, Spain, and Australia. The Brazilian economy had been extremely busy from 2010 to 2014 when it started to slow down after the 2014 FIFA World Cup which brought a lot of temporary investments to the country as well as cases of political corruption. According to the World Bank, 81% of the country's population has access to the web, making it a huge 160 million people market segment. With the outbreak of COVID-19 around December of 2019, businesses around the world were forced to turn their marketing investments to the digital channels. In Brazil, big players like Mercado Livre and Hotmart surged as big online companies. Mercado Livre, an e-commerce platform similar to Ebay.com, was once valuated at $60 billion dollars, more than one of the Brazilian's largest ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Young & Rubicam
VMLY&R is an American marketing and Marketing communications, communications company specializing in advertising, Digital media, digital and social media, sales promotion, direct marketing and brand identity consulting, formed from the merger of VML, founded in 1992, and Young & Rubicam, founded in 1923. It is a subsidiary of WPP plc multinational advertising and public relations holding company. VMLY&R employs more than 7,000 employees in over 75 offices worldwide with principal offices in Kansas City, New York, London, São Paulo, Shanghai, Singapore, and Sydney. In October 2018, the Sudler network combined with VMLY&R, creating VMLY&R Health. In early 2020, Medical, Marketing and Media (MM&M) magazine ranked VMLY&R as No. 18 for North American revenue of healthcare marketing agencies. Jon Cook is CEO, Eric Campbell is global president, Debbi Vandeven is global chief creative officer, and Beth Wade is global chief marketing officer of VMLY&R. History Y&R In 1923, John Orr Y ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Wunderman
Wunderman was a New York City-based global digital agency. It was part of Young & Rubicam Brands and a member of international advertising group WPP Group (). On November 26, 2018, WPP announced it was merging Wunderman with the world's oldest ad agency J. Walter Thompson to form Wunderman Thompson, and the merger was formalized in February 2019. History In 1958, direct marketer Lester Wunderman, alongside his brother Irving Wunderman, and colleagues Ed Ricotta and Harry Kline, opened Wunderman, Ricotta & Klein (WRK). Founder Lester Wunderman is widely considered to be the creator of modern-day Direct Marketing—a term he first used in 1961. In 1973, Wunderman, Ricotta & Kline was acquired by Young & Rubicam, at the time the world's largest ad agency. In the late 1980s, the group became Wunderman Worldwide. In 1992, the company merged with Cato Johnson to become Wunderman Cato Johnson. In 2000, the firm became part of WPP's $5.7B acquisition of parent Young and Rubicam. ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Sun Microsystems
Sun Microsystems, Inc. (Sun for short) was an American technology company that sold computers, computer components, software, and information technology services and created the Java programming language, the Solaris operating system, ZFS, the Network File System (NFS), and SPARC microprocessors. Sun contributed significantly to the evolution of several key computing technologies, among them Unix, RISC processors, thin client computing, and virtualized computing. Notable Sun acquisitions include Cray Business Systems Division, Storagetek, and ''Innotek GmbH'', creators of VirtualBox. Sun was founded on February 24, 1982. At its height, the Sun headquarters were in Santa Clara, California (part of Silicon Valley), on the former west campus of the Agnews Developmental Center. Sun products included computer servers and workstations built on its own RISC-based SPARC processor architecture, as well as on x86-based AMD Opteron and Intel Xeon processors. Sun also developed its own ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
University Of São Paulo
The University of São Paulo ( pt, Universidade de São Paulo, USP) is a public university in the Brazilian state of São Paulo. It is the largest Brazilian public university and the country's most prestigious educational institution, the best university in Ibero-America, and holds a high reputation among world universities, being ranked 100 worldwide in reputation by the Times Higher Education World University Rankings. The USP is involved in teaching, research and university extension in all areas of knowledge, offering a broad range of courses. The university was founded in 1934, regrouping already existing schools in the state of São Paulo, such as the Faculdade de Direito do Largo de São Francisco (Faculty of Law), the Escola Politécnica (Engineering School) and the Escola Superior de Agricultura Luiz de Queiroz (College of Agriculture). The university's foundation is marked by the creation in 1934 of the Faculdade de Filosofia, Ciências e Letras (Faculty of Philoso ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
General Motors
The General Motors Company (GM) is an American Multinational corporation, multinational Automotive industry, automotive manufacturing company headquartered in Detroit, Michigan, United States. It is the largest automaker in the United States and was the largest in the world for 77 years before losing the top spot to Toyota in 2008. General Motors operates manufacturing plants in eight countries. Its four core automobile brands are Chevrolet, Buick, GMC (automobile), GMC, and Cadillac. It also holds interests in Chinese brands Wuling Motors and Baojun as well as DMAX (engines), DMAX via joint ventures. Additionally, GM also owns the BrightDrop delivery vehicle manufacturer, GM Defense, a namesake Defense vehicles division which produces military vehicles for the United States government and military; the vehicle safety, security, and information services provider OnStar; the auto parts company ACDelco, a GM Financial, namesake financial lending service; and majority ownership in t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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