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Eagle Optima
Eagle was a brand of the Chrysler Corporation following the purchase of American Motors Corporation (AMC) in 1987 and marketed through the end of the 1998 model year. It was aimed at the enthusiast driver and promoted as more "European" than the automaker's similar models. The "Eagle" name was taken by Chrysler from the four-wheel drive AMC Eagle models that were introduced for the 1980 model year. This was the last of American Motors' wholly U.S.-designed vehicles and one of the first modern mass-production crossover vehicles. The Eagle name also appeared on a number of Jeep trim packages and special models that included the J-10 pickup trucks, the wide-track Cherokee SJ, as well as the CJ-5 and CJ-7 models starting in 1976. A variety of imported and domestic-built vehicles were marketed, mostly by former AMC dealers along with Jeep products, until the brand was discontinued in 1998. Though short-lived, the Eagle Vision sedan sold in respectable numbers, while the sporty E ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Chrysler
Stellantis North America (officially FCA US and formerly Chrysler ()) is one of the " Big Three" automobile manufacturers in the United States, headquartered in Auburn Hills, Michigan. It is the American subsidiary of the multinational automotive company Stellantis. In addition to the Chrysler brand, Stellantis North America sells vehicles worldwide under the Dodge, Jeep, and Ram nameplates. It also includes Mopar, its automotive parts and accessories division, and SRT, its performance automobile division. The original Chrysler Corporation was founded in 1925 by Walter Chrysler from the remains of the Maxwell Motor Company. It was acquired by Daimler-Benz, which in 1998 renamed itself DaimlerChrysler. After Daimler divested Chrysler in 2007, the company operated as Chrysler LLC (2007–2009) and Chrysler Group LLC (2009–2014) before being acquired by Fiat S.p.A. and becoming a subsidiary of the newly formed Fiat Chrysler Automobiles ("FCA") in 2014. Chrysler in 2021 is a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Saturn Corporation
The Saturn Corporation, also known as Saturn LLC, was an American automobile manufacturer, a registered trademark established on January 7, 1985, as a subsidiary of General Motors. The company was an attempt by GM to compete directly with Japanese imports and transplants, initially in the US compact car market. The brand marketed itself as a "different kind of car company" and operated quasi-independently from its parent company,—comprehensively introducing a new car, dealer network, pricing structure, workforce and independently managed manufacturing plant in Spring Hill, Tennessee. The first cars themselves launched five years after the company's inception, and they advanced GM's spaceframe construction—manifesting Saturn's market proposition with their dent-resistant polymer exterior panels. Over time, as Saturn drained resources from GM's extensive brand network and as GM struggled with the 2008 economic collapse, the parent company curtailed Saturn's development budgets ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Captive Import
Captive import is a marketing term and a strategy for a vehicle that is foreign-built and sold under the name of an importer or by a domestic automaker through its own dealer distribution system. The foreign vehicle may be produced by a subsidiary of the same company, be a joint venture with another firm, or acquired under license from a completely separate entity. The brand name used may be that of the domestic company, the foreign builder, or an unrelated marque entirely (this is one type of "badge engineering"). Background Captive import arrangements are usually made to increase the competitiveness of the domestic brand by filling a perceived target market not currently served by its model lineup, that is either not practical or not economically feasible to fill from domestic production or a mutually beneficial agreement that helps automakers without a strong distribution network or a presence in a certain country to benefit from the distribution network and stronger brand imag ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Chrysler Corporation
Stellantis North America (officially FCA US and formerly Chrysler ()) is one of the " Big Three" automobile manufacturers in the United States, headquartered in Auburn Hills, Michigan. It is the American subsidiary of the multinational automotive company Stellantis. In addition to the Chrysler brand, Stellantis North America sells vehicles worldwide under the Dodge, Jeep, and Ram nameplates. It also includes Mopar, its automotive parts and accessories division, and SRT, its performance automobile division. The original Chrysler Corporation was founded in 1925 by Walter Chrysler from the remains of the Maxwell Motor Company. It was acquired by Daimler-Benz, which in 1998 renamed itself DaimlerChrysler. After Daimler divested Chrysler in 2007, the company operated as Chrysler LLC (2007–2009) and Chrysler Group LLC (2009–2014) before being acquired by Fiat S.p.A. and becoming a subsidiary of the newly formed Fiat Chrysler Automobiles ("FCA") in 2014. Chrysler in 2021 is a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Badge Engineering
In the automotive industry, rebadging is a form of market segmentation used by automobile manufacturers around the world. To allow for product differentiation without designing or engineering a new model or brand (at high cost or risk), a manufacturer creates a distinct automobile by applying a new "badge" or trademark (brand, logo, or manufacturer's name/make/marque) to an existing product line. Rebadging is also known as '' rebranding'' and ''badge engineering''; the latter is an intentionally ironic misnomer, in that little or no actual engineering takes place. The term originated with the practice of replacing an automobile's emblems to create an ostensibly new model sold by a different maker. Changes may be confined to swapping badges and emblems, or may encompass minor styling differences, as with cosmetic changes to headlights, taillights, front and rear fascias and outer body skins. More extreme examples involve differing engines and drivetrains. The objective is "to ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Logo
A logo (abbreviation of logotype; ) is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition. It may be of an abstract or figurative design or include the text of the name it represents as in a wordmark. In the days of hot metal typesetting, a logotype was one word cast as a single piece of type (e.g. "The" in ATF Garamond), as opposed to a Typographic ligature, ligature, which is two or more letters joined, but not forming a word. By extension, the term was also used for a uniquely set and arranged typeface or colophon (publishing), colophon. At the level of mass communication and in common usage, a company's logo is today often synonymous with its trademark or brand.Wheeler, Alina. ''Designing Brand Identity'' © 2006 John Wiley & Sons, Inc. (page 4) Etymology Online Etymology Dictionary, Douglas Harper's Online Etymology Dictionary states that the term 'logo' used in 1937 "probably a shortening of logogram". History Numerous inv ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Plymouth (automobile)
Plymouth was a brand of automobiles produced by Chrysler, Chrysler Corporation and its successor Mercedes-Benz Group, DaimlerChrysler. The brand was launched in 1928 to compete in what was then described as the "low-priced" market segment that was dominated by Chevrolet and Ford Motor Company, Ford. It became a high-volume seller for the automaker until the late 1990s. Plymouth cars were marketed primarily in the United States. The brand was withdrawn from the marketplace in 2001. The Plymouth models that were produced up to then were either discontinued or rebranded as Chrysler or Dodge. History Origins The Plymouth automobile was introduced at Madison Square Garden (1925), Madison Square Garden on July 7, 1928. It was Chrysler Corporation's first entry in the low-priced field previously dominated by Chevrolet and Ford. Plymouths were initially priced higher than the competition, but offered standard features such as internal expanding hydraulic brakes that Ford and Chevrol ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Jeep-Eagle
Jeep-Eagle was the name of the automobile sales division created by the Chrysler, Chrysler Corporation after the United States dollar, US$2 billion takeover of American Motors, American Motors Corporation (AMC) in 1987. The division marketed a variety of vehicles until 1997. History The Jeep-Eagle Division consisted mostly of what was left of American Motors after its acquisition by Chrysler. The first group vice president was Joseph Cappy, who previously held the post of AMC president and chief executive officer. The new organization was responsible for continuing the promotion, sales, and product engineering for Jeep and the remaining AMC vehicles, most notably the AMC Eagle. It was a method to absorb nearly 1,200 American Motors dealers into Chrysler's distribution system and have them "meet stronger quality standards". The new division gave Chrysler three dealer organizations because state franchise laws prevented Chrysler from merging the AMC dealer network into its exist ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Eagle Premier
The Eagle Premier is a full-size executive car that was developed by American Motors Corporation (AMC) during the 1980s through its partnership with Renault. This model was manufactured in the then-brand-new Brampton Assembly in Canada. Chrysler Corporation bought the rights to the Premier when it acquired Renault's outstanding shares in AMC in 1987, and began selling the car under the new Eagle marque. The four-door sedan was manufactured from September 1987 (for the 1988 model year) until December 1991 (for the 1992 model year). A rebadged variant was also marketed as the Dodge Monaco from 1990 to 1992. Design In 1982 American Motors and Renault, a major shareholder in AMC since 1979, began work on a new downsized full-size front-drive passenger car, code named X-58, for introduction in late 1986. A companion two-door coupe, code named X-59, was to debut for the 1988 model year. These two body styles were to be the first full-size cars sold by AMC since the 1978 AMC Matado ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Eagle Medallion
The Eagle Medallion, also marketed as the Renault Medallion, is a rebadged and mildly re-engineered North American version of the French Renault 21 marketed by American Motors Corporation under the Renault brand for the 1988 model year, and by Chrysler’s Jeep/Eagle division for the 1989 model year. The front-engine, front-wheel drive, four-door D-segment, or mid-size Medallion was launched in North America on 1 March 1987. The Medallion was imported from France, sharing its platform with the Renault 21. Just eight days after the North American introduction of the Medallion, Renault initiated the sale of its stock in American Motors to Chrysler on 9 March 1987. History The Renault 21 was introduced in Europe in 1987 to compete in the large family size market such as the VW Passat. Its clean design was the work of Giorgetto Giugiaro. Modified to meet safety and emissions requirements, as well as rebadged as the Medallion, it became a captive import for Renault's corporate ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Brampton Assembly (AMC)
The Brampton Assembly Plant is a former automobile manufacturing facility originally owned and operated by American Motors Corporation (AMC) in Brampton, Ontario. The factory began production in 1962 to build over 1.2 million AMC cars and Jeep vehicles through the automaker's acquisition by Chrysler in 1987, until it was closed in 1992. The plant was sold off to Wal-Mart for use as a warehouse, and the buildings were eventually demolished in the 2000s when the site was redeveloped into a power centre. History The factory was built at the corner of Steeles Avenue and Kennedy Road for American Motors Canada, Inc., who relocated operations from the old Danforth assembly plant (now Shoppers World Danforth) - which also previously served as the Canadian production site of the Ford Model T and Model A - to Peel-Elder's new "Peel Village" neighborhood in Brampton. The facility produced its first Rambler Classic on 26 January 1961. The facility was composed of an assembly plant, parts ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Renault Alliance
The Renault Alliance is a front-wheel drive, front-engine subcompact automobile manufactured and marketed in North America by American Motors Corporation (AMC) for model years 1983–1987. The Alliance and its subsequent hatchback variant, the Encore, were re-engineered Renault 9 & 11 for the U.S. and Canadian markets. Initially available in two- and four-door sedan configurations, three- and five-door hatchback variants (marketed as the Renault Encore) became available in 1984, and a convertible in 1985. AMC also marketed a sports version called Renault GTA for 1987. A total of 623,573 vehicles were manufactured in Kenosha, Wisconsin. Production was discontinued after Chrysler's acquisition of AMC in 1987. The Alliance and Encore derived from AMC's 1979 partnership with Renault, which held controlling stake in AMC. The cars featured exterior styling by Robert Opron, director of Renault Styling, and interior design by AMC's Dick Teague, with both the Alliance two-door sedan and ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
