FCA US LLC (also called FIAT CHRYSLER or CHRYSLER) (/ˈkraɪslər/ )
is the American subsidiary of
Fiat Chrysler Automobiles N.V. , an
Italian controlled automobile manufacturer registered in the
Netherlands with headquarters in
London , U.K., for tax purposes. FCA
US is one of the "Big Three " American automobile manufacturers. FCA
US has its headquarters in
Auburn Hills, Michigan and sells vehicles
worldwide under its flagship
Chrysler brand, as well as the
Jeep , and
Ram Trucks . Other major divisions include
Mopar , its
automotive parts and accessories division, and SRT , its performance
Walter Chrysler founded CHRYSLER CORPORATION in 1925 from the remains
of the Maxwell Motor Company . He expanded the company in 1928 with
the acquisition of
Fargo Trucks and
Dodge Brothers , and the creation
of the Plymouth and DeSoto brands.
Chrysler used the General Motors
brand diversification and hierarchy strategy he had seen working for
Facing postwar declines in market share, productivity, and
profitability, as GM and Ford were growing,
Chrysler borrowed $250
million in 1954 from Prudential to pay for expansion and updated car
In the 1960s the company expanded into Europe, by taking control of
French, British and Spanish auto companies;
Chrysler Europe was sold
in 1978 to PSA
Peugeot Citroën for $1.
Chrysler struggled through the 1970s to adapt to changing markets,
increased US import competition, and safety and environmental
regulation . The company began an engineering partnership with
Mitsubishi Motors , and began selling Mitsubishi vehicles branded as
Dodge and Plymouth in North America. By the late 1970s,
on the verge of bankruptcy. It was saved by $1.5 billion in loan
guarantees from the US government. New CEO
Lee Iacocca was credited
with returning the company to profitability in the 1980s. In 1985,
Diamond-Star Motors was created, further expanding the
American Motors Corporation (AMC), which
brought the profitable
Jeep brand under the
Chrysler merged with German automaker
Daimler-Benz AG to
form DaimlerChrysler; the merger proved contentious with investors. As
Chrysler was sold to
Cerberus Capital Management and renamed
Chrysler LLC in 2007.
Like the other Big Three automobile manufacturers,
Chrysler was hit
hard by the automotive industry crisis of 2008–2010 . The company
remained in business through a combination of negotiations with
creditors, filing for Chapter 11 bankruptcy reorganization on April
30, 2009, and participating in a bailout from the U.S. government
through the Troubled
Asset Relief Program . On June 10, 2009, Chrysler
emerged from the bankruptcy proceedings with the United Auto Workers
Fiat S.p.A. , and the U.S. and Canadian governments as
principal owners. The bankruptcy resulted in
Chrysler defaulting on
over $4 billion in debts. By May 24, 2011,
Chrysler finished repaying
its obligations to the U.S. government five years early, although the
cost to the American taxpayer was $1.3 billion. Over the next few
years, Fiat gradually acquired the other parties' shares while
removing much of the weight of the loans (which carried a 21% interest
rate) in a short period. On January 1, 2014, Fiat S.p.A announced a
deal to purchase the rest of
Chrysler from the United Auto Workers
retiree health trust. The deal was completed on January 21, 2014,
Chrysler Group a subsidiary of
Fiat S.p.A. In May 2014, Fiat
Chrysler Automobiles, NV was established by merging
Fiat S.p.A. into
the company. This was completed in August 2014.
Chrysler Group LLC
remained a subsidiary until December 15, 2014, when it was renamed FCA
US LLC, to reflect the Fiat-
* 1 History
* 2 Corporate governance
* 2.1 Board of directors
* 2.2 Management team
* 3 Sales and marketing
United States sales
* 3.2 Global sales
* 3.3 Marketing
* 3.3.1 Lifetime powertrain warranty
* 3.3.2 "Let\'s Refuel America"
* 3.3.4 Ram trucks
* 3.3.5 "Imported From Detroit"
* 3.3.6 "Half Time in America"
* 3.3.7 Slogans
* 4 Product line
* 4.2 Fiat
* 4.4 Reception
* 5 Environmental Initiatives
* 6.1 Radar antennas
* 6.2 Aircraft
* 6.3 Missiles
* 6.4 Space boosters
* 7 Discontinued brands
* 8 See also
* 8.1 Countries
* 9 Notes
* 10 References
* 11 Further reading
* 12 External links
History of Chrysler
Chrysler company was founded by
Walter Chrysler (1875–1940) on
June 6, 1925, when the Maxwell Motor Company (est. 1904) was
re-organized into the
Walter Chrysler had arrived at the ailing Maxwell-Chalmers company in
the early 1920s. He was hired to overhaul the company's troubled
operations (after a similar rescue job at the
Willys -Overland car
company). In late 1923 production of the Chalmers automobile was
In January 1924,
Walter Chrysler launched the well-received Chrysler
Chrysler was a 6-cylinder automobile, designed to
provide customers with an advanced, well-engineered car, but at a more
affordable price than they might expect. (Elements of this car are
traceable to a prototype which had been under development at Willys
during Chrysler's tenure The original 1924
Chrysler included a
carburetor air filter, high compression engine, full pressure
lubrication, and an oil filter, features absent from most autos at the
time. Among the innovations in its early years were the first
practical mass-produced four-wheel hydraulic brakes, a system nearly
completely engineered by
Chrysler with patents assigned to Lockheed ,
and rubber engine mounts to reduce vibration.
Chrysler also developed
a wheel with a ridged rim, designed to keep a deflated tire from
flying off the wheel. This wheel was eventually adopted by the auto
Following the introduction of the Chrysler, the Maxwell brand was
dropped after the 1925 model year. The new, lower-priced four-cylinder
Chryslers introduced for the 1926 year were badge-engineered Maxwells.
The advanced engineering and testing that went into Chrysler
Corporation cars helped to push the company to the second-place
position in U.S. sales by 1936, a position it would last hold in 1949.
In 1928, the
Chrysler Corporation began dividing its vehicle
offerings by price class and function. The Plymouth brand was
introduced at the low-priced end of the market (created essentially by
once again reworking and rebadging Chrysler's four-cylinder model).
At the same time, the DeSoto brand was introduced in the medium-price
field. Also in 1928,
Chrysler bought the
Dodge Brothers automobile
and truck company and continued the successful
Dodge line of
automobiles and Fargo range of trucks. By the mid-1930s, the DeSoto
Dodge divisions would trade places in the corporate hierarchy.
1955 Imperial car model shown on display at January 1955 Chicago Auto
The Imperial name had been used since 1926, but was never a separate
make, just the top-of-the-line Chrysler. In 1955, the company decided
to spin it off as its own make and division to better compete with its
rivals, Lincoln and Cadillac.
Philco all transistor car radio - "Breaking News"
radio broadcast announcement
On April 28, 1955,
Philco had announced the development
and production of the World's First All-Transistor car radio. The
all-transistor car radio
Mopar model 914HR, was developed and produced
Chrysler and Philco, and was an $150.00 "option" on the 1956
Imperial car models.
Philco was the company who had manufactured the
all-transistor car radio
Mopar model 914HR, starting in the fall of
1955 at its Sandusky Ohio plant, for the
On September 28, 1957,
Chrysler had announced the first production
electronic fuel injection (EFI), as an option on some of its new 1958
car models (
Dodge D500, DeSoto Adventurer, Plymouth
Fury). The first attempt to use this system was by
American Motors on
Rambler Rebel .
Bendix Corporation 's Electrojector used a
transistor computer brain modulator box, but teething problems on
pre-production cars meant very few cars were made. The EFI system in
the Rambler ran fine in warm weather, but suffered hard starting in
cooler temperatures and AMC decided not to use this EFI system, on its
Rambler Rebel production cars that were sold to the public.
Chrysler also used the Bendix "Electrojector" fuel injection system
and only around 35 vehicles were built with this option, on its 1958
production built car models. Owners of EFI Chryslers were so
dissatisfied that all but one were retrofitted with carburetors (while
that one has been completely restored, with original EFI electronic
Imperial would see new body styles introduced every two to three
years, all with V8 engines and automatic transmissions, as well as
technologies that would filter down to
Chrysler corporation's other
models. Imperial was folded back into the
Chrysler brand in 1971.
The Valiant was also introduced for 1960 as a distinct brand. In the
U.S. market, Valiant was made a model in the Plymouth line for 1961
and the DeSoto make was discontinued during 1961. With those
exceptions per applicable year and market, Chrysler's range from
lowest to highest price from the 1940s through the 1970s was Valiant,
Plymouth, Dodge, DeSoto, Chrysler, and Imperial.
From 1963 through 1969,
Chrysler increased its existing stakes to
take full control of the French
Simca , British Rootes and Spanish
Barreiros companies, merging them into
Chrysler Europe in 1967. In the
1970s, an engineering partnership was established with Mitsubishi
Motors , and began selling Mitsubishi vehicles branded as
Plymouth in North America.
Chrysler struggled to adapt to the changing environment of the 1970s.
When consumer tastes shifted to smaller cars in the early 1970s,
particularly after the
1973 oil crisis ,
Chrysler could not meet the
demand. Additional burdens came from increased US import competition,
and tougher government regulation of car safety, fuel economy, and
emissions. As the smallest of the Big 3 US automakers,
the financial resources to meet all of these challenges. In 1978, Lee
Iacocca was brought in to turn the company around, and in 1979 Iacocca
sought US government help. Congress later passed the Loan Guarantee
Act providing $1.5 billion in loan guarantees. The Loan Guarantee Act
Chrysler also obtain $2 billion in concessions or aid
from sources outside the federal government, which included interest
rate reductions for $650 million of the savings, asset sales of $300
million, local and state tax concessions of $250 million, and wage
reductions of about $590 million along with a $50 million stock
offering. $180 million was to come from concessions from dealers and
After a period of plant closures and salary cuts agreed to by both
management and the auto unions, the loans were repaid with interest in
1983. In November 1983 the
Dodge Caravan/Plymouth Voyager was
introduced, leading the establishment of the minivan as a major
category, and initiating Chrysler's return to stability.
Diamond-Star Motors was created, further expanding the
Chrysler-Mitsubishi relationship. In 1987,
Chrysler acquired American
Motors Corporation (AMC), which brought the profitable
Chrysler umbrella. In 1987
Chrysler purchased American
Chrysler entered an agreement with American Motors
Corporation (AMC) to produce
Chrysler M platform rear-drive, as well
Dodge Omnis front wheel drive cars, in AMC's Kenosha, Wisconsin
plant. In 1987,
Chrysler acquired the 47% ownership of AMC that was
Renault . The remaining outstanding shares of AMC were
purchased on the NYSE by August 5, 1987, making the deal valued
somewhere between US$1.7 billion and US$2 billion, depending on how
costs were counted.
Lee Iacocca wanted the
Jeep Grand Cherokee (ZJ) that was under development,
the world-class, brand-new manufacturing plant in
Bramalea, Ontario ,
as well as AMC's engineering and management talent that became
critical for Chrysler's future success.
Chrysler established the
Jeep/Eagle division as a "specialty" arm to market products distinctly
different from the K-car-based products with the Eagle cars targeting
import buyers. Former AMC dealers sold
Jeep vehicles and various new
Eagle models, as well as
Chrysler products, strengthening the
automaker's retail distribution system.
Eurostar , a joint venture between
began producing the
Chrysler Voyager in Austria for European markets
Chrysler and its subsidiaries entered into a partnership
dubbed a "merger of equals" with German-based
creating the combined entity
DaimlerChrysler AG . To the surprise of
many stockholders, Daimler subsequently acquired
Chrysler in a stock
swap, before the retirement of
Chrysler CEO Bob Eaton. His lack of
Chrysler in the 1990s, to become their own global
automotive company, is widely accepted as the reason why the merger
was needed. Under DaimlerChrysler, the company was named
Chrysler Motors Company LLC, with its U.S. operations generally
called "DCX". The Eagle brand was retired shortly after Chrysler's
Daimler-Benz in 1998
Jeep became a stand-alone division,
and efforts were made to merge the
Jeep brands as one
sales unit. In 2001, the Plymouth brand was also discontinued.
Eurostar also built the
Chrysler PT Cruiser in 2001 and 2002. The
Austrian venture was sold to
Magna International in 2002 and became
Magna Steyr . The Voyager continued in production until 2007, whereas
Chrysler 300C ,
Jeep Grand Cherokee and
Jeep Commander were also
built at the plant from 2005 to 2010.
On May 14, 2007, Daimler
Chrysler announced the sale of 80.1% of
Chrysler Group to American private equity firm Cerberus Capital
Management , L.P., thereafter known as
Chrysler LLC, although Daimler
Daimler AG ) continued to hold a 19.9% stake. The
economic collapse of 2007 - 2009 pushed an already fragile company to
the brink. On April 30, 2009, the automaker filed for Chapter 11
bankruptcy protection to be able to operate as a going concern, while
renegotiating its debt structure and other obligations, which
resulted in the corporation defaulting on over $4 billion in secured
debts. The U.S. government described the company's action as a
"prepackaged surgical bankruptcy."
The sale of substantially all of Chrysler's assets to "New Chrysler",
Chrysler Group LLC was completed on June 10, 2009. The
federal government provided support for the deal with US$8 billion in
financing at near 21%. Under
Sergio Marchionne , "World Class
Manufacturing" or WCM, a system of complete and thorough manufacturing
quality, was introduced and several products re-launched with quality
and luxury. The 2010
Jeep Grand Cherokee very soon became the most
awarded SUV - Ever. The Ram, Jeep, Dodge, SRT and
were separated to focus on their own identity and brand and 11 major
model refreshes occurred in 21 months. The PT Cruiser, Nitro, Liberty
and Caliber models (created during DCX) were discontinued. On May 24,
Chrysler repaid its $7.6 billion loans to the
United States and
Canadian governments. The US Treasury, through the Troubled Asset
Relief Program (TARP), invested $12.5 billion in
recovered $11.2 billion when the company shares were sold in May 2011,
resulting in a $1.3 billion loss. On July 21, 2011, Fiat bought
Chrysler shares held by the
United States Treasury. With the
Chrysler once again became foreign owned; however, this time
Chrysler was the luxury division. The
Chrysler 300 was badged Lancia
Thema in some European markets (with additional engine options),
Lancia a much needed replacement for its flagship.
On January 1, 2014, Fiat announced it would be acquiring the
remaining shares of
Chrysler owned by the VEBA worth $3.65 billion.
The deal was completed on January 21, 2014. Several days later, the
intended reorganization of Fiat and
Chrysler under a new holding
Fiat Chrysler Automobiles , together with a new FCA logo were
announced. The most challenging launch for this new company came
immediately in January 2014 with a completely redesigned
. The vehicle's creation is from the completely integrated company,
FCA, executing from a global compact-wide platform.
On 16 December 2014,
Chrysler Group LLC announced a name change to
FCA US LLC.
On Thursday, 12 January 2017, FCA US LLC shares plunged after the EPA
accused it of using emissions cheating software to evade
diesel-emissions tests, however the company countered the
accusations, with the chairman and CEO,
Sergio Marchionne , sternly
rejecting the allegations. The following day, shares rose as
investors played down the effect of the accusations. Analysts gave
estimates of potential fines from several hundred million dollars to
$4 billion, although the likelihood of a hefty fine was low. Senior
United States Senator Bill Nelson urged the FTC to look into possible
deceptive marketing of the company's diesel-powered SUVs. Shares
dropped 2.2 percent after the announcement.
Chrysler House landmark executive offices in the Detroit
BOARD OF DIRECTORS
* Leo W. Houle
* Erickson N. Perkins
Ruth J. Simmons
* Alfredo Altavilla
Sergio Marchionne ,
Chairman and Chief Executive Officer
Ronald L. Thompson
* Mark Chernoby, Senior Vice President of Quality
* Reid Bigland, Ram brand CEO, U.S. sales chief & President and CEO
* Saad Chehab, President and CEO -
* Mark M. Chernoby, Senior Vice President of Product Development
* Olivier Francois, Chief Marketing Officer,
Chrysler Group and Fiat
Group Automobiles, Head of Fiat Brand
* Scott R. Garberding, Senior Vice President of Manufacturing
Ralph Gilles , SRT brand CEO and President of Design
* Pietro Gorlier,
Mopar brand CEO and President of Service, Parts
and Customer Care
* Bill Cousins
* Mircea Gradu, Head of Transmission Powertrain and Driveline
* Peter M. Grady, Vice President of Network Development and Fleet
* Michael J. Keegan, Senior Vice President of Supply Chain
* Timothy Kuniskis, President and CEO of
* Scott G. Kunselman
* Jody Trapasso
* Jason Stoicevich
* Robert (Bob) Lee, Head of Engine, Powertrain and Electrified
Propulsion Systems Engineering
* Robert E. Lee
* Holly E. Leese
* Laurie A. Macaddino
* Michael Manley, President and CEO
Jeep brand and COO APAC (Asia
* Richard Palmer, Senior Vice President and Chief Financial Officer
* Barbara J. Pilarski
* Nancy A. Rae, Senior Vice President of Human Resources
* Gualberto Ranieri
* Scott A. Sandschafer
* Joseph Trapasso
* Joseph Veltri
* Daniel W. Devine, Vice President, Office of Tax Affairs
SALES AND MARKETING
UNITED STATES SALES
Chrysler is the smallest of the "Big Three" U.S. automakers (Chrysler
Ford Motor Company , and
General Motors ). In 2013 Chrysler
sold 1,800,368 vehicles, 9% up from 2012, and fourth largest in sales
behind GM, Ford and Toyota.
Chrysler's sales have fluctuated dramatically over the last decade.
In 2007 sales reached 2,076,650, falling to 931,402 units in 2009,
the company's worst result in decades.
It is reported that
Chrysler was heavy on fleet sales in 2010,
hitting as high as 56 percent of total sales in February of that year.
For the whole year, 38 percent of sales of
Chrysler were to fleet
customers. The industry average was 19 percent. However, the company
hopes to reduce its fleet sales to the industry average in 2011 with a
renewed product lineup.
Chrysler is the world's 11th largest vehicle manufacturer as ranked
by OICA in 2012. Total
Chrysler vehicle production was about 2.37
million that year, up from 1.58 million in 2010.
Lifetime Powertrain Warranty
Chrysler began to offer vehicle lifetime powertrain warranty
for the first registered owner or retail lessee. The deal covered
owner or lessee in U.S., Puerto Rico and the Virgin Islands, for 2009
model year vehicles, and 2006, 2007 and 2008 model year vehicles
purchased on or after July 26, 2007. Covered vehicles excluded SRT
models, Diesel vehicles, Sprinter models, Ram Chassis Cab, Hybrid
System components (including transmission), and certain fleet
vehicles. The warranty is non-transferable. After Chrysler's
restructuring, the warranty program was replaced by five-year/100,000
mile transferrable warranty for 2010 or later vehicles.
"Let\'s Refuel America"
In 2008, as a response to customer feedback citing the prospect of
rising gas prices as a top concern,
Chrysler launched the "Let's
Refuel America" incentive campaign, which guaranteed new-car buyers a
gasoline price of $2.99 for three years. With the U.S. purchase of
Dodge vehicles, customers could enroll in
the program and receive a gas card that immediately lowers their gas
price to $2.99 a gallon, and keeps it there for the three years.
Chrysler plans for
Lancia to codevelop products, with some vehicles
being shared. Olivier Francois, Lancia's CEO, was appointed to the
Chrysler division in October 2009. Francois plans to reestablish the
Chrysler brand as an upscale brand.
In October 2009, Dodge's car and truck lines were separated, with the
name "Dodge" being used for cars, minivans and crossovers and "Ram"
for light- and medium-duty trucks and other commercial-use vehicles.
U.S. CHRYSLER SALES
"Imported From Detroit"
Chrysler unveiled their "Imported From Detroit" campaign
with ads featuring Detroit rapper
Eminem , one of which aired during
the Super Bowl. The campaign highlighted the rejuvenation of the
entire product lineup, which included the new, redesigned and
repackaged 2011 200 sedan and 200 convertible, the
Chrysler 300 sedan
Chrysler Town & Country minivan. As part of the campaign,
Chrysler sold a line of clothing items featuring the Monument to Joe
Louis , with proceeds being funneled to Detroit-area charities,
including the Boys and Girls Clubs of Southeast Michigan, Habitat for
Humanity Detroit and the Marshall Mathers Foundation. Following the
Eminem ad, there was also an ad for Detroit Lions defensive tackle
Ndamukong Suh driving a
Chrysler 300 to Portland, Oregon, to visit his
mother, an ad featuring Detroit-born fashion designer John Varvatos
cruising through a shadowy Gotham while Kevin Yon's familiar baritone
traces the designer's genesis.
In March 2011,
Chrysler Group LLC filed a lawsuit against Moda Group
LLC (owner of Pure Detroit clothing retailer) for copying and selling
merchandise with the "Imported from Detroit" slogan.
it had notified defendant of its pending trademark application
February 14, but the defendant argued
Chrysler had not secured a
trademark for the "Imported From Detroit" phrase. On June 18, 2011,
U.S. District Judge Arthur Tarnow ruled that Chrysler's request did
not show that it would suffer irreparable harm or that it had a strong
likelihood of winning its case. Therefore, Pure Detroit's owner,
Detroit retailer Moda Group LLC, can continue selling its "Imported
from Detroit" products. Tarnow also noted that
Chrysler does not have
a trademark on "Imported from Detroit" and rejected the automaker's
argument that trademark law is not applicable to the case. In March
Chrysler Group LLC and Pure Detroit agreed to a March 27
mediation to try to settle the lawsuit over the clothing company's use
of "Imported from Detroit" slogan. Pure Detroit stated that Chrysler
has made false claims about the origins of three vehicles - Chrysler
Chrysler 300 and
Chrysler Town "> In 2012
Chrysler and Pure
Detroit came to an undisclosed settlement.
Jefferson North Assembly , which makes the
Dodge Durango, is the only car manufacturing plant of any
company remaining entirely in Detroit (
General Motors operates a plant
which is partly in Detroit and partly in Hamtramck).
Eminem settled a lawsuit against
Audi alleging the defendant
had ripped off the
Super Bowl commercial in the
"Half Time In America"
Again in 2012,
Chrysler advertised during the
Super Bowl . Its
two-minute February 5, 2012
Super Bowl XLVI advertisement was titled
"Half Time in America". The ad drew criticism from several leading
U.S. conservatives , who suggested that its messaging implied that
Barack Obama deserved a second term and, as such, was
political payback for Obama's support for the federal bailout of the
company. Asked about the criticism in a
60 Minutes interview with
Steve Kroft ,
Sergio Marchionne responded "just to rectify the record
I paid back the loans at 19.7% Interest. I don't think I committed to
do to a commercial on top of that" and characterized the Republican
reaction as "unnecessary and out of place". "America's Import"
Chrysler started using a new slogan, "America's Import" in
ads introducing their all-new 2015
Chrysler 200, targeting foreign
automakers from Germany to Japan with such ads (German performance and
Japanese quality), and at the ending of selected ads, the
advertisement will say, "We Built This", indicating being built in
America, instead of overseas.
* Engineered to the Power of Cars (1998–2001)
* Drive = Love (2002–2004)
* Inspiration comes standard (2004–2007)
* Engineered Beautifully (2007-mid 2010)
* Imported From Detroit (2011-2014)
* America's Import (2014–present)
Ram 1500 , one of Chrysler's best selling vehicles
* CHRYSLER : Luxury sedans, convertibles, and minivans
* DODGE : Passenger, performance cars, minivans, crossovers and SUVs
* RAM : Trucks and commercial vehicles
* JEEP : Off-road vehicles, SUVs and crossovers
* MOPAR : Replacement parts for Chrysler-built vehicles, as well as a
brand for dealer service and customer service operations.
* MOPAR PERFORMANCE: a subdivision providing performance aftermarket
parts for Chrysler-built vehicles.
In 2010, Fiat Auto was planning to sell seven of its vehicles in the
U.S. by 2014, while Fiat-controlled
Chrysler Group was to supply nine
models to sell under Fiat brands in the European market, according to
a five-year plan rolled out on April 21, 2010 in
Turin , Italy, by
Sergio Marchionne . At least five of the Fiat
Auto models were expected to be marketed in the U.S. under its Alfa
Romeo brand. Showing the level of integration envisioned, a product
introduction timeline envisaged Chrysler-built compact and full-size
SUVs going on sale in 2012 and 2014, respectively, in both European
and North American markets.
First introduced as MyGig, CHRYSLER UCONNECT is a system that brings
interactive ability to the in-car radio and telemetric-like controls
to car settings. As of mid-2015, it is installed in hundreds of
thousands of Fiat
Chrysler vehicles. It connects to the Internet via
the mobile network of Sprint , providing the car with its own IP
address. Internet connectivity using any Chrysler, Dodge,
Jeep or Ram
vehicle, via a Wi-Fi "hot-spot", is also available via Uconnect Web .
Chrysler LLC, the hotspot range extends approximately 100
feet (30 m) from the vehicle in all directions, and combines both
Wi-Fi and Sprint\'s 3G cellular connectivity. Uconnect is available on
several current and was available on several discontinued Chrysler
models including the current
Chrysler 300 , Aspen ,
Sebring , Town and Country ,
Dodge Avenger , Caliber , Grand Caravan ,
Challenger , Charger , Journey , Nitro , and Ram .
In July 2015, IT security researchers announced a severe security
flaw assumed to affect every
Chrysler vehicle with Uconnect produced
from late 2013 to early 2015. It allows hackers to gain access to the
car over the Internet, and in the case of a
Jeep Cherokee was
demonstrated to enable an attacker to take control not just of the
radio, A/C, and windshield wipers, but also of the car's steering,
brakes and transmission .
Chrysler published a patch that car owners
can download and install via a USB stick, or have a car dealer install
Chrysler's quality and customer satisfaction ratings have been below
average according to Consumer Reports and JD Powers since the late
1990s. Consumer Reports has consistently reported
at the bottom of their reliability ratings in the past decade as well
as their Automotive Brand Report Card. JDP has found similar
results over the same time period in both Initial Quality Studies and
Customer Service Indexes as has the American Customer Satisfaction
Chrysler has had a few quality successes during this
period. Strategic Vision named
Chrysler an overall winner in 2015
noting strong customer appeal and that with the rise in quality of all
cars the difference between high and low "problem-counting" ratings
are relatively small.
Chrysler produced an experimental electric vehicle in 1979, the
Chrysler ETV-1 electric prototype in cooperation
U.S. Department of Energy .
Chrysler developed the
Dodge EPIC concept minivan. In 1993,
Chrysler began to sell a limited-production electric minivan called
the TEVan ; however only 56 were produced. In 1997, a second
generation, called the EPIC, was released. It was discontinued after
Chrysler once owned the
Global Electric Motorcars company, building
low-speed neighborhood electric vehicles , but sold GEM to Polaris
Industries in 2011.
In September 2007,
Chrysler established ENVI , an in-house
organization focused on electric-drive vehicles and related
technologies which was disbanded by late 2009. In August 2009,
Chrysler took US$70 million in grants from the U.S. Department of
Energy to develop a test fleet of 220 hybrid pickup trucks and
The first hybrid models, the
Chrysler Aspen hybrid and the Dodge
Durango hybrid, were discontinued a few months after production in
2008, sharing their GM-designed hybrid technology with GM, Daimler
Chrysler is on the Advisory Council of the
PHEV Research Center , and
undertook a government sponsored demonstration project with Ram and
In 2012, FCA CEO
Sergio Marchionne said that
Chrysler and Fiat both
plan to focus primarily on alternative fuels, such as
CNG and Diesel ,
instead of hybrid and electric drivetrains for their consumer
Chrysler bought 8.2 million megagrams of U.S. greenhouse gas
emission credits from competitors including
Honda , Tesla and
During World War II, essentially all of Chrysler's facilities were
devoted to building military vehicles (the
Jeep brand came later,
American Motors Corporation ). They were also
designing V12 and V16 hemi-engines producing 2,500 hp (1,864 kW; 2,535
PS) for airplanes, but they did not make it into production as jets
were developed and were seen as the future for air travel. During the
Cold War period,
Chrysler made air raid sirens powered by its
Hemi V-8 engines.
Radiation Laboratory at MIT was established in 1941 to
develop microwave radars , one of the first projects resulted in the
SCR-584 , the most widely recognized radar system of the war era. This
system included a parabolic antenna six feet in diameter that was
mechanically aimed in a helical pattern (round and round as well as up
One of Chrysler's most significant contributions to the war effort
was not in the field of vehicles but in the radar field. For the final
production design of this antenna and its highly complex drive
mechanism, the Army's
Signal Corps Laboratories turned to Chrysler's
Central Engineering Office. There, the parabola was changed from
aluminum to steel, allowing production forming using standard
automotive presses. To keep weight down, 6,000 equally spaced holes
were drilled in the face (this had no effect on the radiation
pattern). The drive mechanism was completely redesigned, using
technology derived from Chrysler's research in automotive gears and
differentials. The changes resulted in improved performance, reduced
weight, and easier maintenance. A large portion of the
Dodge plant was
used in building 1,500 of the
SCR-584 antennas as well as the vans
used in the systems.
In April 1950, the U.S. Army established the Ordnance Guided Missile
Center (OGMC) at
Redstone Arsenal , adjacent to
Huntsville, Alabama .
To form OGMC, over 1,000 civilian and military personnel were
Fort Bliss, Texas . Included was a group of German
scientists and engineers led by
Wernher von Braun ; this group had
been brought to America under
Project Paperclip . OGMC designed the
Army's first short-range ballistic missile , the
PGM-11 Redstone ,
based on the WWII German
Chrysler established the Missile
Division to serve as the Redstone prime contractor, setting up an
engineering operation in Huntsville and for production obtaining use
from the U.S. Navy of a large plant in
Sterling Heights, Michigan .
The Redstone was in active service from 1958 to 1964; it was also the
first missile to test-launch a live nuclear weapon , first detonated
in a 1958 test in the South Pacific.
Working together, the Missile Division and von Braun's team greatly
increased the capability of the Redstone, resulting in the PGM-19
Jupiter , a medium-range ballistic missile . In May 1959, a Jupiter
missile launched two small monkeys into space in a nose cone ; this
was America's first successful flight and recovery of live space
payloads. Responsibility for deploying Jupiter missiles was
transferred from the Army to the Air Force; armed with nuclear
warheads , they were first deployed in
Turkey during the
In July 1959,
NASA chose the
Redstone missile as the basis for the
Mercury-Redstone Launch Vehicle to be used for suborbital test flights
Project Mercury spacecraft. Three unmanned MRLV launch attempts
were made between November 1960 and March 1961, two of which were
successful. The MRLV successfully launched the chimpanzee Ham , and
Alan Shepard and
Gus Grissom on three suborbital flights in
January, May and July 1961, respectively.
America's more ambitious manned space travel plans included the
design of the Saturn series of heavy-lift launch vehicles by a team
Wernher von Braun . Chrysler's Huntsville operation, then
designated the Space Division, became
Marshall Space Flight Center 's
prime contractor for the first stage of the
Saturn I and Saturn IB
versions. The design was based on a cluster of Redstone and Jupiter
fuel tanks, and
Chrysler built it for the
Apollo program in the
Michoud Assembly Facility in East New Orleans, one of the largest
manufacturing plants in the world. Between October 1961 and July 1975,
NASA used ten Saturn Is and nine Saturn IBs for suborbital and orbital
flights, all of which were successful;
Chrysler missiles and boosters
never suffered a launch failure. The division was also a subcontractor
which modified one of the Mobile Launcher Platforms for use with the
Saturn IB rockets using Saturn V infrastructure.
Chrysler Europe (sold to
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in the U.S. starting in 1961.
* Valiant (1962–1981)
* Valiant (1960–1966)
Chrysler marketed the Valiant as a
Chrysler model in
Canada until 1967, when the Canada–United
States Automotive Products Agreement of 1965 facilitated the sale of
American-built Plymouth Valiants in Canada.
* Eagle (1988–1998)
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1. Fiat is exercising their right to increase their share in the
company, and have announced that they want to buy an additional ~6.6%
of the shares from VEBA Trust, but VEBA disagrees with the price set
by Fiat. The matter is currently the subject of proceedings at
Delaware Chancery Court .
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