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Fiat Chrysler Automobiles
Fiat Chrysler Automobiles
US LLC (commonly known as Chrysler) (/ˈkraɪslər/) is the American subsidiary of Fiat Chrysler Automobiles N.V., an Italian-American automobile manufacturer registered in the Netherlands with headquarters in London, U.K., for tax purposes.[4] FCA US is one of the "Big Three" American automobile manufacturers. FCA US has its headquarters in Auburn Hills, Michigan and sells vehicles worldwide under its flagship Chrysler
Chrysler
brand, as well as the Dodge, Jeep, and Ram Trucks. Other major divisions include Mopar, its automotive parts and accessories division, and SRT, its performance automobile division. Walter Chrysler
Walter Chrysler
founded Chrysler
Chrysler
Corporation in 1925 from the remains of the Maxwell Motor Company.[5] He expanded the company in 1928 with the acquisition of Fargo Trucks
Fargo Trucks
and Dodge
Dodge
Brothers, and the creation of the Plymouth and DeSoto brands. Chrysler
Chrysler
used the General Motors brand diversification and hierarchy strategy he had seen working for Buick. Facing postwar declines in market share, productivity, and profitability, as GM and Ford were growing, Chrysler
Chrysler
borrowed $250 million in 1954 from Prudential to pay for expansion and updated car designs.[6][7][8] In the 1960s the company expanded into Europe, by taking control of French, British and Spanish auto companies; Chrysler Europe
Chrysler Europe
was sold in 1978 to PSA Peugeot
Peugeot
Citroën for $1. Chrysler
Chrysler
struggled through the 1970s to adapt to changing markets, increased US import competition, and safety and environmental regulation. The company began an engineering partnership with Mitsubishi Motors, and began selling Mitsubishi vehicles branded as Dodge
Dodge
and Plymouth in North America. By the late 1970s, Chrysler
Chrysler
was on the verge of bankruptcy. It was saved by $1.5 billion in loan guarantees from the US government. New CEO Lee Iacocca
Lee Iacocca
was credited with returning the company to profitability in the 1980s. In 1985, Diamond-Star Motors
Diamond-Star Motors
was created, further expanding the Chrysler-Mitsubishi relationship. In 1987, Chrysler
Chrysler
acquired American Motors
American Motors
Corporation (AMC), which brought the profitable Jeep
Jeep
brand under the Chrysler
Chrysler
umbrella. In 1998, Chrysler
Chrysler
merged with German automaker Daimler-Benz
Daimler-Benz
AG to form DaimlerChrysler; the merger proved contentious with investors. As a result, Chrysler
Chrysler
was sold to Cerberus Capital Management
Cerberus Capital Management
and renamed Chrysler
Chrysler
LLC in 2007. Like the other Big Three automobile manufacturers, Chrysler
Chrysler
was hit hard by the automotive industry crisis of 2008–2010. The company remained in business through a combination of negotiations with creditors, filing for Chapter 11 bankruptcy reorganization on April 30, 2009, and participating in a bailout from the U.S. government through the Troubled Asset
Asset
Relief Program. On June 10, 2009, Chrysler emerged from the bankruptcy proceedings with the United Auto Workers pension fund, Fiat S.p.A., and the U.S. and Canadian governments as principal owners. The bankruptcy resulted in Chrysler
Chrysler
defaulting on over $4 billion in debts. By May 24, 2011, Chrysler
Chrysler
finished repaying its obligations to the U.S. government five years early, although the cost to the American taxpayer was $1.3 billion. Over the next few years, Fiat gradually acquired the other parties' shares while removing much of the weight of the loans (which carried a 21% interest rate) in a short period. On January 1, 2014, Fiat S.p.A announced a deal to purchase the rest of Chrysler
Chrysler
from the United Auto Workers retiree health trust. The deal was completed on January 21, 2014, making Chrysler
Chrysler
Group a subsidiary of Fiat S.p.A.[4] In May 2014, Fiat Chrysler
Chrysler
Automobiles, NV was established by merging Fiat S.p.A.
Fiat S.p.A.
into the company. This was completed in August 2014. Chrysler
Chrysler
Group LLC remained a subsidiary until December 15, 2014, when it was renamed FCA US LLC, to reflect the Fiat- Chrysler
Chrysler
merger.[9]

Contents

1 History 2 Corporate governance

2.1 Board of directors 2.2 Management team

3 Sales and marketing

3.1 United States
United States
sales 3.2 Global sales 3.3 Marketing

3.3.1 Lifetime powertrain warranty 3.3.2 "Let's Refuel America" 3.3.3 Lancia
Lancia
co-branding 3.3.4 Ram trucks 3.3.5 "Imported From Detroit" 3.3.6 "Half Time in America" 3.3.7 Slogans

4 Product line

4.1 Mopar 4.2 Fiat 4.3 Chrysler
Chrysler
Uconnect 4.4 Reception

5 Environmental Initiatives 6 Chrysler
Chrysler
Defense 7 Special
Special
programs

7.1 Radar antennas 7.2 Aircraft 7.3 Missiles 7.4 Space boosters

8 Discontinued brands 9 See also

9.1 Countries

10 Notes 11 References 12 Further reading 13 External links

History Main article: History of Chrysler The Chrysler
Chrysler
company was founded by Walter Chrysler
Walter Chrysler
(1875–1940) on June 6, 1925,[10][11] when the Maxwell Motor Company (est. 1904) was re-organized into the Chrysler
Chrysler
Corporation.[12][13] Walter Chrysler
Walter Chrysler
had arrived at the ailing Maxwell-Chalmers company in the early 1920s. He was hired to overhaul the company's troubled operations (after a similar rescue job at the Willys-Overland car company).[14] In late 1923 production of the Chalmers automobile was ended.[14] In January 1924, Walter Chrysler
Walter Chrysler
launched the well-received Chrysler automobile. The Chrysler
Chrysler
was a 6-cylinder automobile, designed to provide customers with an advanced, well-engineered car, but at a more affordable price than they might expect. Elements of this car are traceable to a prototype which had been under development at Willys during Chrysler's tenure[15] The original 1924 Chrysler
Chrysler
included a carburetor air filter, high compression engine, full pressure lubrication, and an oil filter, features absent from most autos at the time.[16][17] Among the innovations in its early years were the first practical mass-produced four-wheel hydraulic brakes, a system nearly completely engineered by Chrysler
Chrysler
with patents assigned to Lockheed, and rubber engine mounts to reduce vibration. Chrysler
Chrysler
also developed a wheel with a ridged rim, designed to keep a deflated tire from flying off the wheel. This wheel was eventually adopted by the auto industry worldwide. Following the introduction of the Chrysler, the Maxwell brand was dropped after the 1925 model year. The new, lower-priced four-cylinder Chryslers introduced for the 1926 year were badge-engineered Maxwells.[18] The advanced engineering and testing that went into Chrysler
Chrysler
Corporation cars helped to push the company to the second-place position in U.S. sales by 1936, a position it would last hold in 1949. In 1928, the Chrysler
Chrysler
Corporation began dividing its vehicle offerings by price class and function. The Plymouth brand was introduced at the low-priced end of the market (created essentially by once again reworking and rebadging Chrysler's four-cylinder model).[18] At the same time, the DeSoto brand was introduced in the medium-price field. Also in 1928, Chrysler
Chrysler
bought the Dodge
Dodge
Brothers[19] automobile and truck company and continued the successful Dodge
Dodge
line of automobiles and Fargo range of trucks. By the mid-1930s, the DeSoto and Dodge divisions would trade places in the corporate hierarchy.

1955 Imperial car model shown on display at January 1955 Chicago Auto Show

The Imperial name had been used since 1926, but was never a separate make, just the top-of-the-line Chrysler. In 1955, the company decided to spin it off as its own make and division to better compete with its rivals, Lincoln and Cadillac.

1955 Chrysler
Chrysler
- Philco
Philco
all transistor car radio - "Breaking News" radio broadcast announcement

On April 28, 1955, Chrysler
Chrysler
and Philco
Philco
had announced the development and production of the World's First All-Transistor car radio.[20] The all-transistor car radio, Mopar
Mopar
model 914HR, was developed and produced by Chrysler
Chrysler
and Philco, and it was a $150.00 "option" on the 1956 Imperial automobile
Imperial automobile
models. Philco
Philco
began manufacturing this radio in the fall of 1955 at its Sandusky Ohio plant.[21][22][23] On September 28, 1957, Chrysler
Chrysler
had announced the first production electronic fuel injection (EFI), as an option on some of its new 1958 car models ( Chrysler
Chrysler
300D, Dodge
Dodge
D500, DeSoto Adventurer, Plymouth Fury). The first attempt to use this system was by American Motors
American Motors
on the 1957 Rambler Rebel.[24][25] Bendix Corporation's Electrojector used a transistor computer brain modulator box, but teething problems on pre-production cars meant very few cars were made.[26] The EFI system in the Rambler ran fine in warm weather, but suffered hard starting in cooler temperatures and AMC decided not to use this EFI system, on its 1957 Rambler Rebel
Rambler Rebel
production cars that were sold to the public.[25] Chrysler
Chrysler
also used the Bendix "Electrojector" fuel injection system and only around 35 vehicles were built with this option, on its 1958 production built car models.[27][28] Owners of EFI Chryslers were so dissatisfied that all but one were retrofitted with carburetors (while that one has been completely restored, with original EFI electronic problems resolved).[28] Imperial would see new body styles introduced every two to three years, all with V8 engines and automatic transmissions, as well as technologies that would filter down to Chrysler
Chrysler
corporation's other models. Imperial was folded back into the Chrysler
Chrysler
brand in 1971. The Valiant was also introduced for 1960 as a distinct brand. In the U.S. market, Valiant was made a model in the Plymouth line for 1961 and the DeSoto make was discontinued in 1961. With those exceptions per applicable year and market, Chrysler's range from lowest to highest price from the 1940s through the 1970s was Valiant, Plymouth, Dodge, DeSoto, Chrysler, and Imperial.[29]

The iconic Pentastar logo was used by the Chrysler
Chrysler
corporation from 1962 to 1998 as the company symbol. From the 1963 to the 1972 model years, all Chrysler
Chrysler
products had a small Pentastar badge. Some products of the flagship Chrysler
Chrysler
brand used the Pentastar in the 1980s. The last cars to include the Pentastar were limited editions of the third-generation Plymouth Voyager. In 1998, after the creation of DaimlerChrysler, Chrysler-branded cars adopted a winged badge and the Pentastar was officially eliminated as a corporate logo, although sporadic use remained. When Daimler Chrysler
Chrysler
was dissolved, the new Chrysler
Chrysler
adopted again the Pentastar as corporate logo until the creation of Fiat Chrysler
Chrysler
Automobiles.

From 1963 through 1969, Chrysler
Chrysler
increased its existing stakes to take full control of the French Simca, British Rootes and Spanish Barreiros companies, merging them into Chrysler Europe
Chrysler Europe
in 1967. In the 1970s, an engineering partnership was established with Mitsubishi Motors, and Chrysler
Chrysler
began selling Mitsubishi vehicles branded as Dodge
Dodge
and Plymouth in North America. Chrysler
Chrysler
struggled to adapt to the changing environment of the 1970s. When consumer tastes shifted to smaller cars in the early 1970s, particularly after the 1973 oil crisis, Chrysler
Chrysler
could not meet the demand. Additional burdens came from increased US import competition, and tougher government regulation of car safety, fuel economy, and emissions. As the smallest of the Big 3 US automakers, Chrysler
Chrysler
lacked the financial resources to meet all of these challenges. In 1978, Lee Iacocca was brought in to turn the company around, and in 1979 Iacocca sought US government help. Congress later passed the Loan Guarantee Act providing $1.5 billion in loan guarantees.[30] The Loan Guarantee Act required that Chrysler
Chrysler
also obtain $2 billion in concessions or aid from sources outside the federal government, which included interest rate reductions for $650 million of the savings, asset sales of $300 million, local and state tax concessions of $250 million, and wage reductions of about $590 million along with a $50 million stock offering. $180 million was to come from concessions from dealers and suppliers.[31] After a period of plant closures and salary cuts agreed to by both management and the auto unions, the loans were repaid with interest in 1983. In November 1983, the Dodge
Dodge
Caravan/ Plymouth Voyager
Plymouth Voyager
was introduced, establishing the minivan as a major category, and initiating Chrysler's return to stability.[31][32] In 1985, Diamond-Star Motors
Diamond-Star Motors
was created, further expanding the Chrysler-Mitsubishi relationship. In 1987, Chrysler
Chrysler
acquired American Motors Corporation (AMC), which brought the profitable Jeep
Jeep
brand under the Chrysler
Chrysler
umbrella.

In 1987 Chrysler
Chrysler
purchased American Motors
American Motors
from Renault

In 1985, Chrysler
Chrysler
entered an agreement with AMC to produce Chrysler
Chrysler
M platform rear-drive, as well as Dodge
Dodge
Omnis front wheel drive cars, in AMC's Kenosha, Wisconsin
Kenosha, Wisconsin
plant. In 1987, Chrysler
Chrysler
acquired the 47% ownership of AMC that was held by Renault. The remaining outstanding shares of AMC were bought on the NYSE by August 5, 1987, making the deal valued somewhere between US$1.7 billion and US$2 billion, depending on how costs were counted.[33] Chrysler
Chrysler
CEO Lee Iacocca wanted the Jeep
Jeep
brand, particularly the Jeep
Jeep
Grand Cherokee (ZJ) that was under development, the new world-class manufacturing plant in Bramalea, Ontario, and AMC's engineering and management talent that became critical for Chrysler's future success.[34] Chrysler established the Jeep/Eagle division as a "specialty" arm to market products distinctly different from the K-car-based products with the Eagle cars targeting import buyers.[35] Former AMC dealers sold Jeep vehicles and various new Eagle models, as well as Chrysler
Chrysler
products, strengthening the automaker's retail distribution system. Eurostar, a joint venture between Chrysler
Chrysler
and Steyr-Daimler-Puch, began producing the Chrysler Voyager
Chrysler Voyager
in Austria for European markets in 1992. In 1998, Chrysler
Chrysler
and its subsidiaries entered into a partnership dubbed a "merger of equals" with German-based Daimler-Benz
Daimler-Benz
AG, creating the combined entity Daimler Chrysler
Chrysler
AG.[36] To the surprise of many stockholders, Daimler acquired Chrysler
Chrysler
in a stock swap[37] before Chrysler
Chrysler
CEO Bob Eaton retired. It is widely accepted that the merger was needed because of Eaton's lack of planning for Chrysler
Chrysler
in the 1990s, to become their own global automotive company. Under DaimlerChrysler, the company was named Daimler Chrysler
Chrysler
Motors Company LLC, with its U.S. operations generally called "DCX". The Eagle brand was retired soon after Chrysler's merger with Daimler-Benz
Daimler-Benz
in 1998[38] Jeep
Jeep
became a stand-alone division, and efforts were made to merge the Chrysler
Chrysler
and Jeep
Jeep
brands as one sales unit.[39] In 2001, the Plymouth brand was also discontinued. Eurostar also built the Chrysler PT Cruiser
Chrysler PT Cruiser
in 2001 and 2002. The Austrian venture was sold to Magna International
Magna International
in 2002 and became Magna Steyr. The Voyager continued in production until 2007, whereas the Chrysler
Chrysler
300C, Jeep
Jeep
Grand Cherokee and Jeep
Jeep
Commander were also built at the plant from 2005 to 2010. On May 14, 2007, Daimler Chrysler
Chrysler
announced the sale of 80.1% of Chrysler
Chrysler
Group to American private equity firm Cerberus Capital Management, L.P., thereafter known as Chrysler
Chrysler
LLC, although Daimler (renamed as Daimler AG) continued to hold a 19.9% stake.[40] The economic collapse of 2007 - 2009 pushed the fragile company to the brink. On April 30, 2009, the automaker filed for Chapter 11 bankruptcy protection to be able to operate as a going concern, while renegotiating its debt structure and other obligations,[41] which resulted in the corporation defaulting on over $4 billion in secured debts.[42] The U.S. government described the company's action as a "prepackaged surgical bankruptcy".[41] On June 10, 2009, substantially all of Chrysler's assets were sold to "New Chrysler", organized as Chrysler
Chrysler
Group LLC. The federal government provided support for the deal with US$8 billion in financing at near 21%. Under CEO Sergio Marchionne, "World Class Manufacturing" or WCM, a system of thorough manufacturing quality, was introduced and several products re-launched with quality and luxury. The 2010 Jeep
Jeep
Grand Cherokee very soon became the most awarded SUV ever. The Ram, Jeep, Dodge, SRT and Chrysler
Chrysler
divisions were separated to focus on their own identity and brand, and 11 major model refreshes occurred in 21 months. The PT Cruiser, Nitro, Liberty and Caliber models (created during DCX) were discontinued. On May 24, 2011, Chrysler
Chrysler
repaid its $7.6 billion loans to the United States
United States
and Canadian governments.[43][44] The US Treasury, through the Troubled Asset
Asset
Relief Program (TARP), invested $12.5 billion in Chrysler
Chrysler
and recovered $11.2 billion when the company shares were sold in May 2011, resulting in a $1.3 billion loss.[45][46][47][48] On July 21, 2011, Fiat bought the Chrysler
Chrysler
shares held by the US Treasury.[49] The purchase made Chrysler
Chrysler
foreign-owned again, this time as the luxury division. The Chrysler 300
Chrysler 300
was badged Lancia
Lancia
Thema in some European markets (with additional engine options), giving Lancia
Lancia
a much needed replacement for its flagship. On January 21, 2014, Fiat bought the remaining shares of Chrysler owned by the VEBA worth $3.65 billion.[50][4] Several days later, the intended reorganization of Fiat and Chrysler
Chrysler
under a new holding company, Fiat Chrysler
Chrysler
Automobiles, together with a new FCA logo were announced.[51] The most challenging launch for this new company came immediately in January 2014 with a completely redesigned Chrysler
Chrysler
200. The vehicle's creation is from the completely integrated company, FCA, executing from a global compact-wide platform.[52][verification needed] On 16 December 2014, Chrysler
Chrysler
Group LLC announced a name change to FCA US LLC.[53] On 12 January 2017, FCA US LLC shares plunged after the EPA accused it of using emissions cheating software to evade diesel-emissions tests,[54][55][56][57] however the company countered the accusations,[58] and the chairman and CEO Sergio Marchionne
Sergio Marchionne
sternly rejected them.[59] The following day, shares rose as investors played down the effect of the accusations. Analysts gave estimates of potential fines from several hundred million dollars to $4 billion, although the likelihood of a hefty fine was low.[60] Senior United States Senator Bill Nelson urged the FTC to look into possible deceptive marketing of the company's diesel-powered SUVs. Shares dropped 2.2% after the announcement.[61][62] Corporate governance

Chrysler House
Chrysler House
landmark executive offices in the Detroit Financial District

Board of directors

Stephen Wolf Leo W. Houle Erickson N. Perkins Ruth J. Simmons Alfredo Altavilla Sergio Marchionne, Chairman
Chairman
and Chief Executive Officer Ronald L. Thompson Douglas Steenland John Lanaway

Management team

Mark Chernoby, Senior Vice President of Quality Reid Bigland, Ram brand CEO, U.S. sales chief & President and CEO Chrysler
Chrysler
Canada[63] Saad Chehab, President and CEO - Chrysler
Chrysler
brand[64] Mark M. Chernoby, Senior Vice President of Product Development Olivier Francois, Chief Marketing Officer, Chrysler
Chrysler
Group and Fiat Group Automobiles, Head of Fiat Brand[65] Scott R. Garberding, Senior Vice President of Manufacturing Ralph Gilles, SRT brand CEO and President of Design[63] Pietro Gorlier, Mopar
Mopar
brand CEO and President of Service, Parts and Customer Care Bill Cousins Mircea Gradu, Head of Transmission Powertrain and Driveline Engineering (departing) Peter M. Grady, Vice President of Network Development and Fleet Michael J. Keegan, Senior Vice President of Supply Chain Management Timothy Kuniskis, President and CEO of Dodge
Dodge
brand Scott G. Kunselman Jody Trapasso Jason Stoicevich Robert (Bob) Lee, Head of Engine, Powertrain and Electrified Propulsion Systems Engineering Robert E. Lee Holly E. Leese Laurie A. Macaddino Michael Manley, President and CEO Jeep
Jeep
brand and COO APAC (Asia Pacific Region) Richard Palmer, Senior Vice President and Chief Financial Officer Barbara J. Pilarski Nancy A. Rae, Senior Vice President of Human Resources Gualberto Ranieri Scott A. Sandschafer Joseph Trapasso Joseph Veltri Daniel W. Devine, Vice President, Office of Tax Affairs

Sales and marketing United States
United States
sales Chrysler
Chrysler
is the smallest of the "Big Three" U.S. automakers (Chrysler Group LLC, Ford Motor Company, and General Motors). In 2013 Chrysler sold 1,800,368 vehicles, 9% up from 2012, and fourth largest in sales behind GM, Ford and Toyota.[66] Chrysler's sales have fluctuated dramatically over the last decade. In 2007 sales reached 2,076,650,[67] falling to 931,402 units in 2009, the company's worst result in decades. It is reported that Chrysler
Chrysler
was heavy on fleet sales in 2010, hitting as high as 56 percent of total sales in February of that year. For the whole year, 38 percent of sales of Chrysler
Chrysler
were to fleet customers. The industry average was 19 percent. However, the company hopes to reduce its fleet sales to the industry average in 2011 with a renewed product lineup.[68] Global sales Chrysler
Chrysler
is the world's 11th largest vehicle manufacturer as ranked by OICA in 2012.[69] Total Chrysler
Chrysler
vehicle production was about 2.37 million that year, up from 1.58 million in 2010. Marketing Lifetime powertrain warranty In 2007, Chrysler
Chrysler
began to offer vehicle lifetime powertrain warranty for the first registered owner or retail lessee.[70] The deal covered owner or lessee in U.S., Puerto Rico and the Virgin Islands, for 2009 model year vehicles, and 2006, 2007 and 2008 model year vehicles purchased on or after July 26, 2007. Covered vehicles excluded SRT models, Diesel vehicles, Sprinter models, Ram Chassis Cab, Hybrid System components (including transmission), and certain fleet vehicles. The warranty is non-transferable.[71] After Chrysler's restructuring, the warranty program was replaced by five-year/100,000 mile transferrable warranty for 2010 or later vehicles.[72] "Let's Refuel America" In 2008, as a response to customer feedback citing the prospect of rising gas prices as a top concern, Chrysler
Chrysler
launched the "Let's Refuel America" incentive campaign, which guaranteed new-car buyers a gasoline price of $2.99 for three years.[73] With the U.S. purchase of eligible Chrysler, Jeep
Jeep
and Dodge
Dodge
vehicles, customers could enroll in the program and receive a gas card that immediately lowers their gas price to $2.99 a gallon, and keeps it there for the three years. Lancia
Lancia
co-branding Chrysler
Chrysler
plans for Lancia
Lancia
to codevelop products, with some vehicles being shared. Olivier Francois, Lancia's CEO, was appointed to the Chrysler
Chrysler
division in October 2009. Francois plans to reestablish the Chrysler
Chrysler
brand as an upscale brand.[74] Ram trucks In October 2009, Dodge's car and truck lines were separated, with the name "Dodge" being used for cars, minivans and crossovers and "Ram" for light- and medium-duty trucks and other commercial-use vehicles.[75]

Calendar year U.S. Chrysler
Chrysler
sales %Chg/yr.

1999[76] 2,638,561

2000 2,522,695 4.4%

2001[77] 2,273,208 9.9%

2002[78] 2,205,446 3%

2003 2,127,451 3.5%

2004[79] 2,206,024 3.7%

2005[79] 2,304,833 4.5%

2006[80] 2,142,505 7%

2007[80] 2,076,650 3.1%

2008[81] 1,453,122 30%

2009[82] 931,402 36%

2010[83] 1,085,211 17%

2011[84] 1,369,114 26%

2012[85] 1,651,787 21%

2013[86] 1,800,368 9%

2014[87] 2,090,639 16%

2015[88] 2,243,907 7%

2016[89] 2,252,877 0.3%

"Imported From Detroit" In 2011, Chrysler
Chrysler
unveiled their "Imported From Detroit" campaign with ads featuring Detroit rapper Eminem, one of which aired during the Super Bowl. The campaign highlighted the rejuvenation of the entire product lineup, which included the new, redesigned and repackaged 2011 200 sedan and 200 convertible, the Chrysler 300
Chrysler 300
sedan and the Chrysler Town & Country minivan.[90][91] As part of the campaign, Chrysler sold a line of clothing items featuring the Monument to Joe Louis, with proceeds being funneled to Detroit-area charities, including the Boys and Girls Clubs of Southeast Michigan, Habitat for Humanity Detroit and the Marshall Mathers Foundation.[92] Following the Eminem ad, there was also an ad for Detroit Lions defensive tackle Ndamukong Suh driving a Chrysler 300
Chrysler 300
to Portland, Oregon, to visit his mother, an ad featuring Detroit-born fashion designer John Varvatos
John Varvatos
cruising through a shadowy Gotham while Kevin Yon's familiar baritone traces the designer's genesis.[93] In March 2011, Chrysler
Chrysler
Group LLC filed a lawsuit against Moda Group LLC (owner of Pure Detroit clothing retailer) for copying and selling merchandise with the "Imported from Detroit" slogan.[94] Chrysler claimed it had notified defendant of its pending trademark application February 14, but the defendant argued Chrysler
Chrysler
had not secured a trademark for the "Imported From Detroit" phrase. On June 18, 2011, U.S. District Judge Arthur Tarnow ruled that Chrysler's request did not show that it would suffer irreparable harm or that it had a strong likelihood of winning its case. Therefore, Pure Detroit's owner, Detroit retailer Moda Group LLC, can continue selling its "Imported from Detroit" products. Tarnow also noted that Chrysler
Chrysler
does not have a trademark on "Imported from Detroit" and rejected the automaker's argument that trademark law is not applicable to the case.[95][96] In March 2012, Chrysler
Chrysler
Group LLC and Pure Detroit agreed to a March 27 mediation to try to settle the lawsuit over the clothing company's use of "Imported from Detroit" slogan.[97] Pure Detroit stated that Chrysler
Chrysler
has made false claims about the origins of three vehicles - Chrysler
Chrysler
200, Chrysler 300
Chrysler 300
and Chrysler
Chrysler
Town & Country - none of which are built in Detroit. Pure Detroit also said that Chrysler's Imported From Detroit merchandise is not being made in Detroit.[citation needed] In 2012 Chrysler
Chrysler
and Pure Detroit came to an undisclosed settlement.[98] Chrysler's Jefferson North Assembly, which makes the Jeep
Jeep
Grand Cherokee and Dodge
Dodge
Durango, is the only car manufacturing plant of any company remaining entirely in Detroit ( General Motors
General Motors
operates a plant which is partly in Detroit and partly in Hamtramck).[99] In 2011, Eminem
Eminem
settled a lawsuit against Audi
Audi
alleging the defendant had ripped off the Chrysler 300
Chrysler 300
Super Bowl
Super Bowl
commercial in the Audi
Audi
A6 Avant ad.[100] "Half Time in America" Again in 2012, Chrysler
Chrysler
advertised during the Super Bowl. Its two-minute February 5, 2012 Super Bowl
Super Bowl
XLVI advertisement was titled "Half Time in America". The ad drew criticism from several leading U.S. conservatives, who suggested that its messaging implied that President Barack Obama
Barack Obama
deserved a second term and, as such, was political payback for Obama's support for the federal bailout of the company.[101] Asked about the criticism in a 60 Minutes
60 Minutes
interview with Steve Kroft, Sergio Marchionne
Sergio Marchionne
responded "just to rectify the record I paid back the loans at 19.7% Interest. I don't think I committed to do to a commercial on top of that" and characterized the Republican reaction as "unnecessary and out of place".[102]

"America's Import"

In 2014, Chrysler
Chrysler
started using a new slogan, "America's Import" in ads introducing their all-new 2015 Chrysler
Chrysler
200,[103] targeting foreign automakers from Germany to Japan with such ads (German performance and Japanese quality), and at the ending of selected ads, the advertisement will say, "We Built This", indicating being built in America, instead of overseas. Slogans

Engineered to the Power of Cars (1998–2001) Drive = Love (2002–2004) Inspiration comes standard (2004–2007) Engineered Beautifully (2007-mid 2010)[104] Imported From Detroit (2011-2014)[105][106] America's Import (2014–present)[103]

Product line

Ram 1500, one of Chrysler's best selling vehicles[80]

Chrysler: Luxury sedans, convertibles, and minivans Dodge: Passenger, performance cars, minivans, crossovers and SUVs Ram: Trucks and commercial vehicles Jeep: Off-road vehicles, SUVs and crossovers

Mopar

Mopar: Replacement parts for Chrysler-built vehicles, as well as a brand for dealer service and customer service operations.

Mopar
Mopar
Performance: a subdivision providing performance aftermarket parts for Chrysler-built vehicles.

Fiat In 2010, Fiat Auto was planning to sell seven of its vehicles in the U.S. by 2014, while Fiat-controlled Chrysler
Chrysler
Group was to supply nine models to sell under Fiat brands in the European market, according to a five-year plan rolled out on April 21, 2010 in Turin, Italy, by Fiat and Chrysler
Chrysler
CEO Sergio Marchionne. At least five of the Fiat Auto models were expected to be marketed in the U.S. under its Alfa Romeo brand. Showing the level of integration envisioned, a product introduction timeline envisaged Chrysler-built compact and full-size SUVs going on sale in 2012 and 2014, respectively, in both European and North American markets.[107] Chrysler
Chrysler
Uconnect First introduced as MyGig, Chrysler
Chrysler
Uconnect is a system that brings interactive ability to the in-car radio and telemetric-like controls to car settings.[108] As of mid-2015, it is installed in hundreds of thousands of Fiat Chrysler
Chrysler
vehicles.[109] It connects to the Internet via the mobile network of Sprint, providing the car with its own IP address.[109] Internet connectivity using any Chrysler, Dodge, Jeep
Jeep
or Ram vehicle, via a Wi-Fi "hot-spot", is also available via Uconnect Web. According to Chrysler
Chrysler
LLC, the hotspot range extends approximately 100 feet (30 m) from the vehicle in all directions, and combines both Wi-Fi and Sprint's 3G cellular connectivity.[citation needed] Uconnect is available on several current[when?] and was available on several discontinued Chrysler models including the current Dodge
Dodge
Dart, Chrysler
Chrysler
300, Aspen, Sebring, Town and Country, Dodge
Dodge
Avenger, Caliber, Grand Caravan, Challenger, Charger, Journey, Nitro, and Ram.[110] In July 2015, IT security researchers announced a severe security flaw assumed to affect every Chrysler
Chrysler
vehicle with Uconnect produced from late 2013 to early 2015.[109] It allows hackers to gain access to the car over the Internet, and in the case of a Jeep
Jeep
Cherokee was demonstrated to enable an attacker to take control not just of the radio, A/C, and windshield wipers, but also of the car's steering, brakes and transmission.[109] Chrysler
Chrysler
published a patch that car owners can download and install via a USB stick, or have a car dealer install for them.[109] Reception Chrysler's quality and customer satisfaction ratings have been below average according to Consumer Reports and JD Powers since the late 1990s.[111][112][113] Consumer Reports has consistently reported Chrysler
Chrysler
brands at the bottom of their reliability ratings in the past decade as well as their Automotive Brand Report Card.[114][115][116][117] JDP has found similar results over the same time period in both Initial Quality Studies and Customer Service Indexes as has the American Customer Satisfaction Index survey.[118][119] Chrysler
Chrysler
has had a few quality successes during this period. Strategic Vision named Chrysler
Chrysler
an overall winner in 2015 noting strong customer appeal and that with the rise in quality of all cars the difference between high and low "problem-counting" ratings are relatively small.[120] Environmental Initiatives Chrysler
Chrysler
produced an experimental electric vehicle in 1979, the company developed Chrysler ETV-1 electric prototype in cooperation with U.S. Department of Energy. In 1992, Chrysler
Chrysler
developed the Dodge
Dodge
EPIC concept minivan. In 1993, Chrysler
Chrysler
began to sell a limited-production electric minivan called the TEVan; however only 56 were produced. In 1997, a second generation, called the EPIC, was released. It was discontinued after 1999.[citation needed] Chrysler
Chrysler
once owned the Global Electric Motorcars
Global Electric Motorcars
company, building low-speed neighborhood electric vehicles, but sold GEM to Polaris Industries in 2011. In September 2007, Chrysler
Chrysler
established ENVI, an in-house organization focused on electric-drive vehicles and related technologies which was disbanded by late 2009.[121] In August 2009, Chrysler
Chrysler
took US$70 million in grants from the U.S. Department of Energy
U.S. Department of Energy
to develop a test fleet of 220 hybrid pickup trucks and minivans. The first hybrid models, the Chrysler Aspen
Chrysler Aspen
hybrid and the Dodge Durango hybrid, were discontinued a few months after production in 2008,[122] sharing their GM-designed hybrid technology with GM, Daimler and BMW.[123] Chrysler
Chrysler
is on the Advisory Council of the PHEV Research Center, and undertook a government sponsored demonstration project with Ram and minivan vehicles.[124] In 2012, FCA CEO Sergio Marchionne
Sergio Marchionne
said that Chrysler
Chrysler
and Fiat both plan to focus primarily on alternative fuels, such as CNG
CNG
and Diesel, instead of hybrid and electric drivetrains for their consumer products.[125] Fiat Chrysler
Chrysler
bought 8.2 million megagrams of U.S. greenhouse gas emission credits from competitors including Toyota, Honda, Tesla and Nissan.[126] Chrysler
Chrysler
Defense The dedicated tank building division of Chrysler, this division was founded as the Chrysler
Chrysler
Tank division in 1940, originally with the intention of providing another production line for the M2 Medium Tank, so that the U.S. Army could more rapidly build up it's inventory of the type. It's first plant was the Detroit Arsenal Tank Plant. When the M2A1 was unexpectedly declared obsolete in August of the same year, plans were altered (though not without considerable difficulty) to produce the M3 Grant instead, primarily for the British as part of the United States
United States
under the counter support for Great Britain against Nazi Germany (the U.S. not yet being formally in the war), with the balance of the revised order going to the U.S. Army as the Lee. After December 1941 and the United State's entry into the war against the Axis powers, the Tank division rapidly expanded, with new facilities such as the Tank Arsenal Proving Ground at (then) Utica, Michigan. It also quickly widened the range of products it was developing and producing, including the M4 Sherman tank and the Chrysler
Chrysler
A57 multibank tank engine. See also: General Dynamics Land Systems Special
Special
programs During World War II, essentially all of Chrysler's facilities were devoted to building military vehicles (the Jeep
Jeep
brand came later, after Chrysler
Chrysler
acquired American Motors
American Motors
Corporation).[127] They were also designing V12 and V16 hemi-engines producing 2,500 hp (1,864 kW; 2,535 PS) for airplanes, but they did not make it into production as jets were developed and were seen as the future for air travel.[128] During the 1950s Cold War
Cold War
period, Chrysler
Chrysler
made air raid sirens powered by its Hemi V-8 engines. Radar antennas When the Radiation Laboratory
Radiation Laboratory
at MIT was established in 1941 to develop microwave radars, one of the first projects resulted in the SCR-584, the most widely recognized radar system of the war era. This system included a parabolic antenna six feet in diameter that was mechanically aimed in a helical pattern (round and round as well as up and down). One of Chrysler's most significant contributions to the war effort was not in the field of vehicles but in the radar field. For the final production design of this antenna and its highly complex drive mechanism, the Army's Signal Corps Laboratories turned to Chrysler's Central Engineering Office. There, the parabola was changed from aluminum to steel, allowing production forming using standard automotive presses. To keep weight down, 6,000 equally spaced holes were drilled in the face (this had no effect on the radiation pattern). The drive mechanism was completely redesigned, using technology derived from Chrysler's research in automotive gears and differentials. The changes resulted in improved performance, reduced weight, and easier maintenance. A large portion of the Dodge
Dodge
plant was used in building 1,500 of the SCR-584
SCR-584
antennas as well as the vans used in the systems.[129][130] Aircraft

Chrysler
Chrysler
VZ-6

Missiles In April 1950, the U.S. Army established the Ordnance Guided Missile Center (OGMC) at Redstone Arsenal, adjacent to Huntsville, Alabama. To form OGMC, over 1,000 civilian and military personnel were transferred from Fort Bliss, Texas. Included was a group of German scientists and engineers led by Wernher von Braun; this group had been brought to America under Project Paperclip. OGMC designed the Army's first short-range ballistic missile, the PGM-11 Redstone, based on the WWII German V-2
V-2
missile. Chrysler
Chrysler
established the Missile Division to serve as the Redstone prime contractor, setting up an engineering operation in Huntsville and for production obtaining use from the U.S. Navy of a large plant in Sterling Heights, Michigan. The Redstone was in active service from 1958 to 1964; it was also the first missile to test-launch a live nuclear weapon, first detonated in a 1958 test in the South Pacific.[131] Working together, the Missile Division and von Braun's team greatly increased the capability of the Redstone, resulting in the PGM-19 Jupiter, a medium-range ballistic missile. In May 1959, a Jupiter missile launched two small monkeys into space in a nose cone; this was America's first successful flight and recovery of live space payloads. Responsibility for deploying Jupiter missiles was transferred from the Army to the Air Force; armed with nuclear warheads, they were first deployed in Italy
Italy
and Turkey
Turkey
during the early 1960s.[132] Space boosters In July 1959, NASA
NASA
chose the Redstone missile
Redstone missile
as the basis for the Mercury-Redstone Launch Vehicle
Mercury-Redstone Launch Vehicle
to be used for suborbital test flights of the Project Mercury
Project Mercury
spacecraft. Three unmanned MRLV launch attempts were made between November 1960 and March 1961, two of which were successful. The MRLV successfully launched the chimpanzee Ham, and astronauts Alan Shepard
Alan Shepard
and Gus Grissom
Gus Grissom
on three suborbital flights in January, May and July 1961, respectively. America's more ambitious manned space travel plans included the design of the Saturn series of heavy-lift launch vehicles by a team headed by Wernher von Braun. Chrysler's Huntsville operation, then designated the Space Division, became Marshall Space Flight Center's prime contractor for the first stage of the Saturn I
Saturn I
and Saturn IB
Saturn IB
versions. The design was based on a cluster of Redstone and Jupiter fuel tanks, and Chrysler
Chrysler
built it for the Apollo program
Apollo program
in the Michoud Assembly Facility in East New Orleans, one of the largest manufacturing plants in the world. Between October 1961 and July 1975, NASA
NASA
used ten Saturn Is and nine Saturn IBs for suborbital and orbital flights, all of which were successful;[133] Chrysler
Chrysler
missiles and boosters never suffered a launch failure.[citation needed] The division was also a subcontractor which modified one of the Mobile Launcher Platforms for use with the Saturn IB
Saturn IB
rockets using Saturn V infrastructure. Discontinued brands

Chrysler Europe
Chrysler Europe
(sold to Peugeot)

Rootes Group, UK

Sunbeam (1901–1976), UK Humber (1898–1976), UK Singer (1905–1970), UK Commer
Commer
(1905–1979), UK Hillman
Hillman
(1907–1976), UK Karrier
Karrier
(1908–1977), UK

Simca
Simca
(1934–1977), France Barreiros (1959–1978), Spain

American Motors
American Motors
(AMC) (1954–1988), US

Hudson (1909–1957), US Nash (1917–1957), US Rambler (1900–1914; 1950–1969), US

Maxwell (1904–1926), US Graham Brothers
Graham Brothers
(1916–1929), US Fargo (1920–1972), Canada DeSoto (1928–1961), US Plymouth (1928–2001), US Imperial (1955–1975; 1981–1983), US Valiant (1960–1976) The Valiant was introduced in 1960 as a separate Chrysler
Chrysler
brand, then was incorporated into the Plymouth line in the US starting in 1961.

Valiant (1962–1981), Australia Valiant (1960–1966) Chrysler
Chrysler
marketed the Valiant as a separate Chrysler
Chrysler
model in Canada until 1967, when the Canada–United States Automotive Products Agreement of 1965 facilitated the sale of American-built Plymouth Valiants in Canada.

Eagle (1988–1998), US GEMCAR (1998–2011) sold to Polaris Industries, US SRT (2012–2014). Merged with Dodge, US

See also

Metro Detroit
Metro Detroit
portal Companies portal Cars portal

American Motors
American Motors
Corporation Carl Breer Chrysler
Chrysler
Building Chrysler
Chrysler
Headquarters and Technology Center Chrysler
Chrysler
Hemi engine Chrysler
Chrysler
Proving Grounds Frederick Morrell Zeder History of Chrysler Lee Iacocca List of automobile manufacturers of the United States List of Chrysler
Chrysler
engines List of Chrysler
Chrysler
factories List of Chrysler
Chrysler
platforms List of Chrysler
Chrysler
vehicles Mopar Owen Ray Skelton Seida The Three Musketeers ( Studebaker
Studebaker
engineers) Walter Chrysler Walter P. Chrysler
Chrysler
Museum

Countries

Chrysler
Chrysler
Australia Chrysler
Chrysler
Fevre Argentina - sold to Volkswagen
Volkswagen
in 1980[134] Chrysler
Chrysler
Canada Chrysler
Chrysler
Kamyon Turkey
Turkey
- sold to the ASKAM in 2003.

Notes 1. [1] Fiat is exercising their right to increase their share in the company, and have announced that they want to buy an additional ~6.6% of the shares from VEBA Trust, but VEBA disagrees with the price set by Fiat. The matter is currently the subject of proceedings at Delaware Chancery Court.[2] References

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Chrysler
dismantles electric car plans under Fiat". Reuters. Retrieved April 1, 2014.  ^ "Edmunds Insideline: Chrysler
Chrysler
Kills Durango and Aspen Hybrids". Edmunds.com. October 23, 2008. Archived from the original on October 27, 2009. Retrieved September 3, 2010.  ^ " Dodge
Dodge
Durango Hybrid / Chrysler Aspen
Chrysler Aspen
Hybrid". Car and Driver. July 2008. Retrieved February 13, 2014.  ^ "Plugged In: Chrysler
Chrysler
PHEV Minivan
Minivan
Project Enters Real-World Testing Phase". Motor Trend. April 27, 2012. Retrieved February 13, 2014.  ^ "Wards Auto: Chrysler
Chrysler
Eyes Different Path to Meeting New CAFE Standards". wardsauto.com. August 29, 2012. Retrieved November 1, 2012.  ^ Shepardson, David (16 Dec 2015). "Fiat Chrysler
Chrysler
buys Tesla, Toyota, Honda
Honda
emissions credits". Reuters. Retrieved 4 August 2017.  ^ Breer, Carl; Yanik, Anthony J. (1992). The Birth of Chrysler Corporation and Its Engineering Legacy. SAE International. p. 192. ISBN 978-1-56091-524-9. Retrieved April 28, 2012.  ^ "The Original Chrysler
Chrysler
Hemi Engine". Allpar.com. Retrieved April 28, 2012.  ^ Stout, Wesley W. (1946). The Great Detective. Chrysler Corporation.  ^ Colton, Roger B. (1947), Radar in the United States
United States
Army, 33, Proceedings of the I.R.E., pp. 740–753, archived from the original on June 25, 2012, retrieved April 28, 2012  ^ Bullard, John W.; "History Of The Redstone Missile System," Historical Monograph Project Number: AMC 23 M. Historical Division, Army Missile Command ^ "Fact Sheet: Chrysler
Chrysler
SM-78/PGM-19 Jupiter". National Museum of the U.S. Air Force. May 14, 2009. Archived from the original on April 7, 2014. Retrieved April 1, 2014.  ^ Bilstein, Roger E. (1980). Stages to Saturn: A Technological History of the Apollo/Saturn Launch Vehicles NASA
NASA
SP-4206. ISBN 0-16-048909-1. Retrieved March 18, 2016. [page needed] ^ Freund, Klaus, ed. (August 1980). Auto Katalog 1981 (in German). 24. Stuttgart: Motor Presse. p. 52. 

Further reading

Adler, Dennis (2000). Chrysler. MBI Publishers. ISBN 0-7603-0695-8. Retrieved November 7, 2012.  Breer, Carl; Anthony J Yanik (1994). The birth of Chrysler
Chrysler
Corporation and its engineering legacy. Society of Automotive Engineers. ISBN 1560915242. Retrieved November 7, 2012.  Curcio, Vincent (2001). Chrysler: The Life and Times of an Automotive Genius. Oxford University Press. ISBN 0-19-507896-9. Retrieved November 7, 2012.  Yanik, Anthony J. (2009). Maxwell Motor and the Making of the Chrysler Corporation. Wayne State University Press. ISBN 978-0-8143-3423-2. Retrieved June 3, 2014. 

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