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Jeep-Eagle
Jeep-Eagle was the name of the automobile sales division created by the Chrysler Corporation after the US$2 billion takeover of American Motors Corporation (AMC) in 1987. The division marketed a variety of vehicles until 1997. History The Jeep-Eagle Division consisted mostly of what was left of American Motors after its acquisition by Chrysler. The first group vice president was Joseph Cappy, who previously held the post of AMC president and chief executive officer. The new organization was responsible for continuing the promotion, sales, and product engineering for Jeep and the remaining AMC vehicles, most notably the AMC Eagle. It was a method to absorb nearly 1,200 American Motors dealers into Chrysler's distribution system and have them "meet stronger quality standards". The new division gave Chrysler three dealer organizations because state franchise laws prevented Chrysler from merging the AMC dealer network into its existing Chrysler-Plymouth or Dodge franchise system ...
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Eagle Premier
The Eagle Premier is a full-size executive car that was developed by American Motors Corporation (AMC) during the 1980s through its partnership with Renault. This model was manufactured in the then-brand-new Brampton Assembly in Canada. Chrysler Corporation bought the rights to the Premier when it acquired Renault's outstanding shares in AMC in 1987, and began selling the car under the new Eagle marque. The four-door sedan was manufactured from September 1987 (for the 1988 model year) until December 1991 (for the 1992 model year). A rebadged variant was also marketed as the Dodge Monaco from 1990 to 1992. Design In 1982 American Motors and Renault, a major shareholder in AMC since 1979, began work on a new downsized full-size front-drive passenger car, code named X-58, for introduction in late 1986. A companion two-door coupe, code named X-59, was to debut for the 1988 model year. These two body styles were to be the first full-size cars sold by AMC since the 1978 AMC Matad ...
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American Motors
American Motors Corporation (AMC; commonly referred to as American Motors) was an American automobile manufacturing company formed by the merger of Nash-Kelvinator Corporation and Hudson Motor Car Company on May 1, 1954. At the time, it was the largest corporate merger in U.S. history. American Motors' most similar competitors were those automakers that held similar annual sales levels such as Studebaker, Packard, Kaiser Motors, and Willys-Overland. Their largest competitors were the Big Three— Ford, General Motors, and Chrysler. American Motors' production line included small cars - the Rambler American which began as the Nash Rambler in 1950, Hornet, Gremlin, and Pacer; intermediate and full-sized cars, including the Ambassador, Rambler Classic, Rebel, and Matador; muscle cars, including the Marlin, AMX and Javelin; and early four-wheel drive variants of the Eagle and the Jeep Wagoneer, the first true crossovers in the U.S. market. Regarded as "a small company deft ...
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Chrysler-Plymouth
Stellantis North America (officially FCA US and formerly Chrysler ()) is one of the " Big Three" automobile manufacturers in the United States, headquartered in Auburn Hills, Michigan. It is the American subsidiary of the multinational automotive company Stellantis. In addition to the Chrysler brand, Stellantis North America sells vehicles worldwide under the Dodge, Jeep, and Ram nameplates. It also includes Mopar, its automotive parts and accessories division, and SRT, its performance automobile division. The original Chrysler Corporation was founded in 1925 by Walter Chrysler from the remains of the Maxwell Motor Company. It was acquired by Daimler-Benz, which in 1998 renamed itself DaimlerChrysler. After Daimler divested Chrysler in 2007, the company operated as Chrysler LLC (2007–2009) and Chrysler Group LLC (2009–2014) before being acquired by Fiat S.p.A. and becoming a subsidiary of the newly formed Fiat Chrysler Automobiles ("FCA") in 2014. Chrysler in 2021 is a ...
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Renault Alliance
The Renault Alliance is a front-wheel drive, front-engine subcompact automobile manufactured and marketed in North America by American Motors Corporation (AMC) for model years 1983–1987. The Alliance and its subsequent hatchback variant, the Encore, were re-engineered Renault 9 & 11 for the U.S. and Canadian markets. Initially available in two- and four-door sedan configurations, three- and five-door hatchback variants (marketed as the Renault Encore) became available in 1984, and a convertible in 1985. AMC also marketed a sports version called Renault GTA for 1987. A total of 623,573 vehicles were manufactured in Kenosha, Wisconsin. Production was discontinued after Chrysler's acquisition of AMC in 1987. The Alliance and Encore derived from AMC's 1979 partnership with Renault, which held controlling stake in AMC. The cars featured exterior styling by Robert Opron, director of Renault Styling, and interior design by AMC's Dick Teague, with both the Alliance two-door sedan an ...
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Chrysler
Stellantis North America (officially FCA US and formerly Chrysler ()) is one of the " Big Three" automobile manufacturers in the United States, headquartered in Auburn Hills, Michigan. It is the American subsidiary of the multinational automotive company Stellantis. In addition to the Chrysler brand, Stellantis North America sells vehicles worldwide under the Dodge, Jeep, and Ram nameplates. It also includes Mopar, its automotive parts and accessories division, and SRT, its performance automobile division. The original Chrysler Corporation was founded in 1925 by Walter Chrysler from the remains of the Maxwell Motor Company. It was acquired by Daimler-Benz, which in 1998 renamed itself DaimlerChrysler. After Daimler divested Chrysler in 2007, the company operated as Chrysler LLC (2007–2009) and Chrysler Group LLC (2009–2014) before being acquired by Fiat S.p.A. and becoming a subsidiary of the newly formed Fiat Chrysler Automobiles ("FCA") in 2014. Chrysler in 2021 is a ...
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Badge Engineered
In the automotive industry, rebadging is a form of market segmentation used by automobile manufacturers around the world. To allow for product differentiation without designing or engineering a new model or brand (at high cost or risk), a manufacturer creates a distinct automobile by applying a new "badge" or trademark (brand, logo, or manufacturer's name/make/marque) to an existing product line. Rebadging is also known as ''rebranding'' and ''badge engineering''; the latter is an intentionally ironic misnomer, in that little or no actual engineering takes place. The term originated with the practice of replacing an automobile's emblems to create an ostensibly new model sold by a different maker. Changes may be confined to swapping badges and emblems, or may encompass minor styling differences, as with cosmetic changes to headlights, taillights, front and rear fascias and outer body skins. More extreme examples involve differing engines and drivetrains. The objective is "t ...
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Eagle (automobile)
Eagle was a brand of the Chrysler Corporation following the purchase of American Motors Corporation (AMC) in 1987 and marketed through the end of the 1998 model year. It was aimed at the enthusiast driver and promoted as more "European" than the automaker's similar models. The "Eagle" name was taken by Chrysler from the four-wheel drive AMC Eagle models that were introduced for the 1980 model year. This was the last of American Motors' wholly U.S.-designed vehicles and one of the first modern mass-production crossover vehicles. The Eagle name also appeared on a number of Jeep trim packages and special models that included the J-10 pickup trucks, the wide-track Cherokee SJ, as well as the CJ-5 and CJ-7 models starting in 1976. A variety of imported and domestic-built vehicles were marketed, mostly by former AMC dealers along with Jeep products, until the brand was discontinued in 1998. Though short-lived, the Eagle Vision sedan sold in respectable numbers, while the sporty ...
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Eagle Talon
The Eagle Talon is a two-door 2+2, front-wheel drive (FWD) or all-wheel drive (AWD) hatchback coupé manufactured and marketed from 1989 until 1998 and sold by Eagle along with rebadged variants the Plymouth Laser and Mitsubishi Eclipse. The last year for the Eagle Talon—as well as the Eagle division of Chrysler—was 1998. Characteristics The Talon, Laser and Eclipse were badge variants using the Chrysler D platform, manufactured at the DSM (Diamond Star Motors joint venture between Chrysler and Mitsubishi) manufacturing plant in Normal, Illinois. All three vehicles were mechanically identical (when comparing the same option level) including engine, transmission, and drivetrain. Cosmetically, differences between the three were found in wheels, availability of colors, taillights, front and rear bumpers, and spoilers. The Talon featured two-tone body color with a black 'greenhouse' (roof, pillars, door-mounted mirrors) regardless of the body color. The variants featu ...
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Franchising
Franchising is based on a marketing concept which can be adopted by an organization as a strategy for business expansion. Where implemented, a franchisor licenses some or all of its know-how, procedures, intellectual property, use of its business model, brand, and rights to sell its branded products and services to a franchisee. In return, the franchisee pays certain fees and agrees to comply with certain obligations, typically set out in a franchise agreement. The word ''franchise'' is of Anglo-French derivation—from , meaning 'free'—and is used both as a noun and as a (transitive) verb. For the franchisor, use of a franchise system is an alternative business growth strategy, compared to expansion through corporate owned outlets or "chain stores". Adopting a franchise system business growth strategy for the sale and distribution of goods and services minimizes the franchisor's capital investment and liability risk. Franchising is rarely an equal partnership, especially in ...
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Daimler-Benz
The Mercedes-Benz Group AG (previously named Daimler-Benz, DaimlerChrysler and Daimler) is a German multinational automotive corporation headquartered in Stuttgart, Baden-Württemberg, Germany. It is one of the world's leading car manufacturers. Daimler-Benz was formed with the merger of Benz & Cie. and Daimler Motoren Gesellschaft in 1926. The company was renamed DaimlerChrysler upon acquiring the American automobile manufacturer Chrysler Corporation in 1998, and was again renamed Daimler AG upon divestment of Chrysler in 2007. In 2021, Daimler AG was the second-largest German automaker and the sixth-largest worldwide by production. In February 2022, Daimler was renamed Mercedes-Benz Group. The Mercedes-Benz Group's marques are Mercedes-Benz for cars and vans (including Mercedes-AMG and Mercedes-Maybach) and Smart. It has shares in other vehicle manufactures such as Daimler Truck, Denza, BAIC Motor and Aston Martin. By unit sales, the Mercedes-Benz Group is the thirteen ...
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Chrysler 300M
The Chrysler 300M is a full-size luxury sedan that was produced by Daimler/Chrysler from 1999 to 2004. It is a front-wheel drive, V6 engined car using the Chrysler LH platform. Versus its platform mates, the 300M was roughly shorter to make it more easily exportable to Europe. Priced above the Concorde and identically to the LHS, the 300M shared Chrysler's flagship position with the LHS until the LHS's discontinuation after 2001, upon which it became Chrysler's sole flagship model. Design Prior to Chrysler redesigning the LH-cars in 1998, the Eagle Vision filled the "import-fighter" segment. Its second-generation replacement was reportedly benchmarked against the BMW 5 Series, yet with Chrysler discontinuing the entire Eagle line after 1998, the automaker shifted this vehicle to the Chrysler lineup, bringing back the famed "300" model name. Although the cars were not rear-wheel-drive, special-production models, nor V8-powered with engines rated at 300 horsepower as did ...
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