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ECircle
eCircle was an email marketing and digital marketing provider headquartered in Munich, Germany. The company provided software as a service for email, mobile and social media marketing and opt-in email and lead generation media services. Buyers of the software and advertising products range from corporate marketing departments over to media and advertising agencies. History eCircle was established in 1999 by Volker Wiewer and Thomas Wilke and entered the markets in the United Kingdom, Italy and France in 2000. In the same year the company was transformed into a public limited company (plc). Originally eCircle's business was an email list management service, used to create and recruit members to mailing lists, including an archive of sent messages, similar to the eGroups.com product. The model was adapted to the service which eCircle provided. In 2009, eCircle opened offices in the Netherlands and Spain. In 2010 another office in Poland followed and in 2011 eCircle expanded int ...
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Teradata
Teradata Corporation is an American software company that provides cloud database and analytics-related software, products, and services. The company was formed in 1979 in Brentwood, California, as a collaboration between researchers at Caltech and Citibank's advanced technology group. Overview Teradata is an enterprise software company that develops and sells database analytics software. The company provides three main services: business analytics, cloud products, and consulting. It operates in North and Latin America, Europe, the Middle East, Africa and Asia. Teradata is headquartered in San Diego, California, and has additional major U.S. locations in Atlanta and San Francisco, where its data center research and development is housed. It is publicly traded on the New York Stock Exchange (NYSE) under the stock symbol TDC. Steve McMillan has served as the company's president and chief executive officer since 2020. The company reported $1.836 billion in revenue, with a net incom ...
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Email Marketing
Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations. Email marketing strategies commonly seek to achieve one or more of three primary objectives, to build loyalty, trust, or brand awareness. The term usually refers to sending email messages with the purpose of enhancing a merchant's relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and sharing third-party ads. History Email marketing has evolved rapidly alongside the technological growth of the 21st century. Before this growth, when emails were novelties to most customers, email marketing was not as effective. In 1978, Gary Thuerk of ...
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Certified Senders Alliance
The Certified Senders Alliance is an email whitelist service provided by eco and the German Dialogmarketing Association (Deutscher Dialogmarketing Verband). The CSA whitelist is a positive list for email bulk senders. With ISPs and email-providers participating in the whitelist, solicited email does not need to enter the ISPs' spamfilter any longer - the chances of false positives (legitimate email erroneously tagged as spam) are reduced. Bulk email senders can apply for certification for the whitelist. They have to comply with the admission criteria, such as Closed-loop authentication, providing Masthead, revocation and unsubscribe functions, a clear identity, having sole technological control of the servers used to send emails and more. Applicants have to submit samples of their services, which prove that the CSA criteria have been implemented. They also have to pay a fee. Applications are reviewed by a certification committee. To date, more than 100 providers participate ...
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Salesforce
Salesforce, Inc. is an American cloud-based software company headquartered in San Francisco, California. It provides customer relationship management (CRM) software and applications focused on sales, customer service, marketing automation, analytics, and application development. Founded by former Oracle executive Marc Benioff, Salesforce quickly grew into one of the largest companies in the world, making its IPO in 2004. Salesforce's continued growth makes it into the first cloud computing company to reach US$1billion in annual revenue by fiscal year 2009, and the world's largest enterprise software firm by 2022. Today, Salesforce is one of the largest technology companies in the world, and as of September 19, 2022, is the 61st largest company in the world by market cap with a value of nearly US$153 billion. Salesforce ranked 136th on the most recent edition of the ''Fortune'' 500, making US$26.5billion in 2022. Since 2020, Salesforce has also been a component of the Dow ...
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Adobe Systems
Adobe Inc. ( ), originally called Adobe Systems Incorporated, is an American multinational computer software company incorporated in Delaware and headquartered in San Jose, California. It has historically specialized in software for the creation and publication of a wide range of content, including graphics, photography, illustration, animation, multimedia/video, motion pictures, and print. Its flagship products include Adobe Photoshop image editing software; Adobe Illustrator vector-based illustration software; Adobe Acrobat Reader and the Portable Document Format (PDF); and a host of tools primarily for audio-visual content creation, editing and publishing. Adobe offered a bundled solution of its products named Adobe Creative Suite, which evolved into a subscription software as a service (SaaS) offering named Adobe Creative Cloud. The company also expanded into digital marketing software and in 2021 was considered one of the top global leaders in Customer Experience Manageme ...
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Intershop Communications
Intershop Communications AG is a public e-commerce company headquartered in Jena, within the state of Thuringia in Germany. Customers include large corporations such as HP, BMW, Würth, and Deutsche Telekom. Intershop operates in Europe, the United States of America, and the Asia-Pacific region. Company history Intershop was founded in 1992 as NetConsult by Stephan Schambach, Karsten Schneider, and Wilfried Beeck. In 1995, the company created the first German online store. Also in 1995, they created "Intershop Online, the first standard software for e- commerce applications", marketed in the U.S. one year later (see also Online shopping) and continued to be one of the leading software developers for this early time of the market. Beyond that it is known as one of the prime German examples of the so-called "New Economy bubble" (company value rose to US$11 billion in 2000 only to fall to penny stock levels in very short time). At one point, a profit warning by Intersh ...
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Hybris (company)
Hybris (stylized as hybris) is a German company that sells enterprise omnichannel and product content management (PCM) software. It is a subsidiary of SAP SE. Hybris was founded in Zug, Switzerland, in 1997 by Carsten Thoma, Moritz Zimmermann, Klaas Hermanns, Christian Flaccus and Andreas Bucksteeg. It subsequently moved its headquarters to Munich, Germany. In 2011 private equity firm HGGC acquired a majority stake in Hybris and merged Canadian software company iCongo into Hybris. SAP SE acquired Hybris on 1 August 2013 for $1.5 billion. In 2018, Hybris was integrated into the SAP Customer Experience division. Hybris customers have included General Electric, ABB, West Marine, COS, Thomson Reuters, 3M, Toys "R" Us, P&G, Levi's, Nikon and Johnson & Johnson Johnson & Johnson (J&J) is an American multinational corporation founded in 1886 that develops medical devices, pharmaceuticals, and consumer packaged goods. Its common stock is a component of the Dow Jones Industria ...
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IBM WebSphere Commerce
HCL Commerce (formerly known as WebSphere Commerce and WCS (WebSphere Commerce Suite)) is a software platform framework for e-commerce, including marketing, sales, customer and order processing functionality in a tailorable, integrated package. It is a single, unified platform which offers the ability to do business directly with consumers (B2C), with businesses ( B2B), indirectly through channel partners ( indirect business models), or all of these simultaneously. WebSphere Commerce is built on the Java - Java EE platform using open standards, such as XML, and Web services. Formerly a product of IBM, the product was sold to HCL Technologies in July 2019. WebSphere Commerce is sometimes referred to as WCS, however this abbreviation was originally used as a reference to the platform when it was named WebSphere Commerce Suite. Use of the abbreviation continued with users after the platform was renamed to WebSphere Commerce with the announcement of WebSphere Commerce V5.4. Versi ...
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Bazaarvoice
Bazaarvoice is a technology company based in Austin, Texas, that provides software that allows brands and retailers to collect and display several types of user-generated content (UGC) on their e-commerce websites. Bazaarvoice's services include product ratings and reviews, questions and answers, sampling, visual and social content, insights, social commerce and social publishing. History Bazaarvoice was cofounded in 2005 by Brett Hurt and Brant Barton in Austin, Texas. Currently, the company also has offices in New York City, Chicago, London, Munich, Belfast, Paris, Vilnius, Sydney, and Bengaluru. The company has over 900 employees globally. Initially, Bazaarvoice focused on software that let businesses add product reviews to their websites. Bazaarvoice later expanded to include software that allows businesses to analyze reviews, ratings, videos, social media, and other user-generated content posted by customers, which is used by companies including Wal-Mart, AT&T and Microsof ...
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Electronic Commerce
E-commerce (electronic commerce) is the activity of electronically buying or selling of products on online services or over the Internet. E-commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems. E-commerce is in turn driven by the technological advances of the semiconductor industry, and is the largest sector of the electronics industry. Defining e-commerce The term was coined and first employed by Dr. Robert Jacobson, Principal Consultant to the California State Assembly's Utilities & Commerce Committee, in the title and text of California's Electronic Commerce Act, carried by the late Committee Chairwoman Gwen Moore (D-L.A.) and enacted in 1984. E-commerce typically uses the web for at least a part of a transaction's life cycle although it may also use other techno ...
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Content Management Systems
A content management system (CMS) is computer software used to manage the creation and modification of digital content (content management).''Managing Enterprise Content: A Unified Content Strategy''. Ann Rockley, Pamela Kostur, Steve Manning. New Riders, 2003. A CMS is typically used for enterprise content management (ECM) and web content management (WCM). ECM typically supports multiple users in a collaborative environment by integrating document management, digital asset management, and record retention. Alternatively, WCM is the collaborative authoring for websites and may include text and embed graphics, photos, video, audio, maps, and program code that display content and interact with the user. ECM typically includes a WCM function. Structure A CMS typically has two major components: a content management application (CMA), as the front-end user interface that allows a user, even with limited expertise, to add, modify, and remove content from a website without the interv ...
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