The Certified Senders Alliance is an
email
Electronic mail (email or e-mail) is a method of exchanging messages ("mail") between people using electronic devices. Email was thus conceived as the electronic ( digital) version of, or counterpart to, mail, at a time when "mail" meant ...
whitelist
A whitelist, allowlist, or passlist is a mechanism which explicitly allows some identified entities to access a particular privilege, service, mobility, or recognition i.e. it is a list of things allowed when everything is denied by default. It is ...
service provided by
eco and the German Dialogmarketing Association (Deutscher Dialogmarketing Verband).
The CSA whitelist is a positive list for email bulk senders. With
ISP
An Internet service provider (ISP) is an organization that provides services for accessing, using, or participating in the Internet. ISPs can be organized in various forms, such as commercial, community-owned, non-profit, or otherwise private ...
s and email-providers participating in the whitelist, solicited email does not need to enter the ISPs' spamfilter any longer - the chances of
false positives
A false positive is an error in binary classification in which a test result incorrectly indicates the presence of a condition (such as a disease when the disease is not present), while a false negative is the opposite error, where the test result ...
(legitimate email erroneously tagged as
spam
Spam may refer to:
* Spam (food), a canned pork meat product
* Spamming, unsolicited or undesired electronic messages
** Email spam, unsolicited, undesired, or illegal email messages
** Messaging spam, spam targeting users of instant messaging ( ...
) are reduced. Bulk email senders can apply for certification for the whitelist. They have to comply with the admission criteria, such as
Closed-loop authentication, providing
Masthead,
revocation
Revocation is the act of recall or annulment. It is the cancelling of an act, the recalling of a grant or privilege, or the making void of some deed previously existing. A temporary revocation of a grant or privilege is called a suspension.
Cont ...
and unsubscribe functions, a clear identity, having sole technological control of the servers used to send emails and more.
Applicants have to submit samples of their services, which prove that the CSA criteria have been implemented. They also have to pay a fee. Applications are reviewed by a certification committee. To date, more than 100 providers participate in the whitelist.
The CSA cooperates with eco's complaints office, where internet users can report breaches of the CSA criteria. The CSA frequently discloses, if members have breached the CSA criteria, or where excluded from the whitelist. Among the providers who have joined the CSA whitelist are:
AOL
AOL (stylized as Aol., formerly a company known as AOL Inc. and originally known as America Online) is an American web portal and online service provider based in New York City. It is a brand marketed by the current incarnation of Yahoo (2017 ...
,
Arcor Arcor is an Argentine confectionery company.
Arcor may also refer to:
* Arcor (telecommunications), a German telecommunications company
* Arcore (Lombard: ''Arcor''), a municipality in Lombardy, Italy
See also
* ARCore, a software development ...
,
Freenet
Freenet is a peer-to-peer platform for censorship-resistant, anonymous communication. It uses a decentralized distributed data store to keep and deliver information, and has a suite of free software for publishing and communicating on the Web ...
,
Host Europe Group
Host Europe Group (formerly Pipex Communications plc and GX Networks) is an American-owned, European-located website hosting, email and domain name registrar company headquartered Hayes, West London. Founded as GX Networks in 1997, the company ...
,
Microsoft
Microsoft Corporation is an American multinational technology corporation producing computer software, consumer electronics, personal computers, and related services headquartered at the Microsoft Redmond campus located in Redmond, Washing ...
,
Vodafone Kabel Deutschland
Vodafone Kabel Deutschland GmbH is the largest cable television operator in Germany. Kabel Deutschland was subject to a hostile takeover bid by the British Vodafone Group in September 2013; the deal was approved in December 2013 and finalised on ...
and Pironet, and the
United Internet
United Internet AG is a global Internet services company headquartered in Montabaur, Rhineland-Palatinate, Germany. The company is structured in two business areas, ''Access'' and ''Applications,'' and has a total of 16 brands and numerous subsid ...
companies
GMX,
1&1 Internet
Ionos (formerly 1&1 IONOS and 1&1 Internet) is a web hosting company. It was founded in Germany in 1988 and is currently owned by United Internet. In addition to web hosting, it also provides domain registration, SSL certificates, email service ...
and
web.de
United Internet AG is a global Internet services company headquartered in Montabaur, Rhineland-Palatinate, Germany. The company is structured in two business areas, ''Access'' and ''Applications,'' and has a total of 16 brands and numerous subsid ...
as well as
Yahoo
Yahoo! (, styled yahoo''!'' in its logo) is an American web services provider. It is headquartered in Sunnyvale, California and operated by the namesake company Yahoo! Inc. (2017–present), Yahoo Inc., which is 90% owned by investment funds ma ...
and
Yandex
Yandex LLC (russian: link=no, Яндекс, p=ˈjandəks) is a Russian multinational technology company providing Internet-related products and services, including an Internet search engine, information services, e-commerce, transportation, maps ...
.
Once a year, the CSA holds its congress "CSA Summit" where current legal requirements regarding
email marketing
Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to s ...
are discussed, such as the
General Data Protection Regulation
The General Data Protection Regulation (GDPR) is a European Union regulation on data protection and privacy in the EU and the European Economic Area (EEA). The GDPR is an important component of EU privacy law and of human rights law, in partic ...
as well as technical challenges and trends.
CSA Summit website
/ref>
References
{{reflist
External links
(German)
marketing-börse about the Certified Senders Alliance
(German)
Email authentication