Bazaarvoice is a

technology company A technology company (or tech company) is an electronics-based technological company, including, for example, business relating to digital electronics, software, and internet-related services, such as e-commerce services. Details According to ''Fo ...

based in Austin, Texas, that provides

software Software is a set of computer programs and associated documentation and data. This is in contrast to hardware, from which the system is built and which actually performs the work. At the lowest programming level, executable code consists ...

that allows

brand A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create an ...

s and

retail Retail is the sale of goods and services to consumers, in contrast to wholesaling, which is sale to business or institutional customers. A retailer purchases goods in large quantities from manufacturers, directly or through a wholesaler, and t ...

ers to collect and display several types of

user-generated content User-generated content (UGC), alternatively known as user-created content (UCC), is any form of content, such as images, videos, text, testimonials, and audio, that has been posted by users on online platforms such as social media, discussion f ...

(UGC) on their

e-commerce E-commerce (electronic commerce) is the activity of electronically buying or selling of products on online services or over the Internet. E-commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain manageme ...

websites. Bazaarvoice's services include product ratings and reviews, questions and answers, sampling, visual and social content, insights, social commerce and social publishing.

History

Bazaarvoice was cofounded in 2005 by Brett Hurt and Brant Barton in Austin, Texas. Currently, the company also has offices in New York City, Chicago, London, Munich, Belfast, Paris, Vilnius, Sydney, and Bengaluru. The company has over 900 employees globally. Initially, Bazaarvoice focused on software that let businesses add product reviews to their websites. Bazaarvoice later expanded to include software that allows businesses to analyze reviews, ratings, videos, social media, and other user-generated content posted by customers, which is used by companies including

Wal-Mart Walmart Inc. (; formerly Wal-Mart Stores, Inc.) is an American multinational retail corporation that operates a chain of hypermarkets (also called supercenters), discount department stores, and grocery stores from the United States, headquarter ...

AT&T AT&T Inc. is an American multinational telecommunications holding company headquartered at Whitacre Tower in Downtown Dallas, Texas. It is the world's largest telecommunications company by revenue and the third largest provider of mobile tel ...

and

Microsoft Microsoft Corporation is an American multinational technology corporation producing computer software, consumer electronics, personal computers, and related services headquartered at the Microsoft Redmond campus located in Redmond, Washing ...

. The company went public on the

NASDAQ The Nasdaq Stock Market () (National Association of Securities Dealers Automated Quotations Stock Market) is an American stock exchange based in New York City. It is the most active stock trading venue in the US by volume, and ranked second ...

in 2012, raising $114 million in its initial public offering. Following that, in a 2013

Gartner Gartner, Inc is a technological research and consulting firm based in Stamford, Connecticut that conducts research on technology and shares this research both through private consulting as well as executive programs and conferences. Its clients ...

report, Bazaarvoice was named one of the ten fastest growing CRM vendors. A year later in 2014, Bazaarvoice and TripleLift partnered to allow native ads to run on client websites. In 2018, the company was taken private after being purchased by Marlin Equity Partners. In 2021, Bazaarvoice announced a majority investment from

Thomas H. Lee Partners Thomas H. Lee Partners, L.P. is an American private equity firm based in Boston investing in middle market growth companies across financial technology and services, healthcare and technology & business solutions. History Founded in 1974 by ...

. Over the years, the company has made a variety of acquisitions, including AddStructure, a

natural language processing Natural language processing (NLP) is an interdisciplinary subfield of linguistics, computer science, and artificial intelligence concerned with the interactions between computers and human language, in particular how to program computers to pro ...

platform, in 2018;

Influenster Influenster is a product discovery and reviews platform for consumers. Influenster uses social media analytics to measure its users’ influence on social media. Influenster launched in 2010. An iOS app for Influenster launched in 2014 while an A ...

, a product discovery and reviews platform, in 2019; and Curalate, a social commerce platform, in 2020. Keith Nealon was named CEO in January 2020, replacing interim CEO Joe Davis.

References

{{Reflist, 30em Marketing companies of the United States Marketing companies established in 2005 Companies based in Austin, Texas Software companies of the United States Software companies established in 2005 E-commerce software Customer relationship management software companies