E. Frank Hummert
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E. Frank Hummert
Edward Frank Hummert, Jr. (June 2, 1884 – March 12, 1966), professionally known as Frank Hummert and sometimes credited as E. Frank Hummert, was an American advertising agent originally but was best known for writing/producing episodes of nearly 100 daytime/primetime radio dramas and soap opera serials between the 1930s and the 1950s. Hummert, along with his wife Anne Hummert, became the monarchs of daytime radio with dramas such as ''Just Plain Bill'' (1932–55), ''The Romance of Helen Trent'' (1933–60), ''Ma Perkins'' (1933–60), and ''Backstage Wife'' (1935–59). After the success of these dramas, the Hummerts formed Hummert Radio Productions. Under Hummert Productions, creating the basic plots and assigning an assembly line of writers to complete the scripts, they produced more than 40 radio shows, including the soap operas ''Stella Dallas (radio), Stella Dallas'' (1938–55) and ''Young Widder Brown'' (1938–56); the mystery shows ''Mr. Keen, Tracer of Lost Persons ...
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Missouri
Missouri is a U.S. state, state in the Midwestern United States, Midwestern region of the United States. Ranking List of U.S. states and territories by area, 21st in land area, it is bordered by eight states (tied for the most with Tennessee): Iowa to the north, Illinois, Kentucky and Tennessee to the east, Arkansas to the south and Oklahoma, Kansas and Nebraska to the west. In the south are the Ozarks, a forested highland, providing timber, minerals, and recreation. The Missouri River, after which the state is named, flows through the center into the Mississippi River, which makes up the eastern border. With more than six million residents, it is the List of U.S. states and territories by population, 19th-most populous state of the country. The largest urban areas are St. Louis, Kansas City, Missouri, Kansas City, Springfield, Missouri, Springfield and Columbia, Missouri, Columbia; the Capital city, capital is Jefferson City, Missouri, Jefferson City. Humans have inhabited w ...
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Lancashire
Lancashire ( , ; abbreviated Lancs) is the name of a historic county, ceremonial county, and non-metropolitan county in North West England. The boundaries of these three areas differ significantly. The non-metropolitan county of Lancashire was created by the Local Government Act 1972. It is administered by Lancashire County Council, based in Preston, and twelve district councils. Although Lancaster is still considered the county town, Preston is the administrative centre of the non-metropolitan county. The ceremonial county has the same boundaries except that it also includes Blackpool and Blackburn with Darwen, which are unitary authorities. The historic county of Lancashire is larger and includes the cities of Manchester and Liverpool as well as the Furness and Cartmel peninsulas, but excludes Bowland area of the West Riding of Yorkshire transferred to the non-metropolitan county in 1974 History Before the county During Roman times the area was part of the Bri ...
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Hill Blackett
Vernive Hill Blackett (March 13, 1892 – December 6, 1967) was a radio daytime-advertising pioneer who played a major part in the development of the soap opera. Life Vernive Hill Blackett was born in Juneau, Alaska in 1892, the son of Charles S. Blackett, a lawyer and later a judge. His middle name derived from his mother, Alice R. Hill. At an early age he moved to Iowa to live with an uncle and aunt and in 1915 began his career with the advertising agency Lord & Thomas, now part of Draftfcb. In 1923, Blackett and John Glen Sample founded the Chicago advertising agency of Blackett & Sample, later renamed Blackett-Sample-Hummert after E. Frank Hummert joined it as a non-partner vice-president in 1927. Throughout the 1930s and early 1940s, Blackett-Sample-Hummert were responsible for a succession of radio drama series, mostly produced by Hummert and his assistant Anne Ashenhurst, whom Hummert later married, including ''Little Orphan Annie'', ''Just Plain Bill'' and ''Ma Perkins'' ...
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Colgate-Palmolive
Colgate-Palmolive Company is an American multinational consumer products company headquartered on Park Avenue in Midtown Manhattan, New York City. The company specializes in the production, distribution, and provision of household, health care, personal care, and veterinary products. History and founding William Colgate, an English immigrant to America and devout Baptist established a starch, soap, and candle factory on Dutch Street in New York City under the name William Colgate & Company in 1806. In 1833, he suffered a severe heart attack, stopping his business's sales; after a convalescence he continued with his business. In the 1840s, the company began selling individual cakes of soap in uniform weights. In 1857, Colgate died and the company was reorganized as Colgate & Company under the management of his devout Baptist son Samuel Colgate, who did not want to continue the business but thought it would be the right thing to do. In 1872, he introduced Cashmere Bouque ...
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General Mills
General Mills, Inc., is an American multinational manufacturer and marketer of branded processed consumer foods sold through retail stores. Founded on the banks of the Mississippi River at Saint Anthony Falls in Minneapolis, the company originally gained fame for being a large flour miller. Today, the company markets many well-known North American brands, including Gold Medal flour, Annie's Homegrown, Lärabar, Cascadian Farm, Betty Crocker, Yoplait, Nature Valley, Totino's, Pillsbury, Old El Paso, Häagen-Dazs, as well as breakfast cereals under the General Mills name, including Cheerios, Chex, Lucky Charms, Trix, Cocoa Puffs and Count Chocula and the other monster cereals. It is headquartered in Golden Valley, Minnesota, a suburb of Minneapolis. History Washburn-Crosby Company The company can trace its history to the Minneapolis Milling Company, incorporated in 1856. The company was founded by Illinois Congressman Robert Smith, who leased power rights to flour mi ...
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Quaker Oats Company
The Quaker Oats Company, known as Quaker, is an American food conglomerate based in Chicago. It has been owned by PepsiCo since 2001. History Precursor miller companies In the 1850s, Ferdinand Schumacher and Robert Stuart founded oat mills. Schumacher founded the German Mills American Oatmeal Company in Akron, Ohio, and Stuart founded the North Star Mills in Hearst, Rupert's Land. In 1870, Schumacher ran his first known cereal advertisement in the Akron Beacon Journal newspaper. In 1877, the Quaker Mill Company of Ravenna, Ohio was founded. "The name was chosen when Quaker Mill partner Henry Seymour found an encyclopedia article on Quakers and decided that the qualities described — integrity, honesty, purity — provided an appropriate identity for the company's oat product." Quaker Mill Company held the trademark on the Quaker name. In Ravenna, Ohio, on 4 September 1877, Henry Seymour of the Quaker Mill Company applied for the first trademark for a breakfast cereal, "a man ...
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Ovaltine
Ovaltine (also known by its original name Ovomaltine) is a brand of milk flavoring product made with malt extract (except in the blue packaging in the United States), sugar (except in Switzerland), and whey. Some flavors also have cocoa. Ovaltine, a registered trademark of Associated British Foods, is made by Wander AG, a subsidiary of Twinings, which acquired the brand from Novartis in 2002, except in the United States, where Nestlé acquired the rights separately from Novartis in the late 2000s. History Ovaltine was developed in 1904 by chemist (1867–1950), in Bern, Switzerland, where it is known by its original name, Ovomaltine (from ''ovum'', Latin for "egg", and ''malt,'' which were originally its key ingredients). In 1927, the factory moved out to the village of Neuenegg, a short distance west of Bern, where it is still produced. Ovomaltine was exported to Britain as ''Ovaltine'' in 1909. A factory was built in Kings Langley, which took it to the United States as well ...
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Camay
Camay is an American brand of bar soap owned by Unilever. It was introduced in 1926 by Procter & Gamble and was marketed as a "white, pure soap for women," as many soaps of the time were colored to mask impurities. Camay's slogan for many years was "Camay: the soap for beautiful women." It was later replaced with "For your most beautiful complexion at every age." In December, 2014, Procter & Gamble announced that it was selling Camay to Unilever. The transaction was completed in 2015, but Unilever had not yet announced when it would start producing Camay soap. Media sponsorship For many years, Camay was a major sponsor of the soap operas ''As the World Turns'' and ''Search for Tomorrow''. Camay started gaining popularity in Eastern Europe with 12 new scents being introduced starting from 2004. A Hungarian online campaign calleThe Code of Seduction(in Hungarian: A Csábitás Kódja) invites people to fill out a test which tells them which scent will fit their personality a ...
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Procter & Gamble
The Procter & Gamble Company (P&G) is an American multinational consumer goods corporation headquartered in Cincinnati, Ohio, founded in 1837 by William Procter and James Gamble. It specializes in a wide range of personal health/consumer health, personal care and hygiene products; these products are organized into several segments including beauty; grooming; health care; fabric & home care; and baby, feminine, & family care. Before the sale of Pringles to Kellogg's, its product portfolio also included food, snacks, and beverages. P&G is incorporated in Ohio. In 2014, P&G recorded $83.1 billion in sales. On August 1, 2014, P&G announced it was streamlining the company, dropping and selling off around 100 brands from its product portfolio in order to focus on the remaining 65 brands, which produced 95% of the company's profits. A.G. Lafley, the company's chairman and CEO until October 2015, said the future P&G would be "a much simpler, much less complex company of leadi ...
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FCB (advertising Agency)
Foote, Cone & Belding (FCB), is one of the largest global advertising agency networks. It is owned by Interpublic Group and was merged in 2006 with Draft Worldwide, adopting the name Draftfcb. In 2014 the company rebranded itself as FCB. Parent Interpublic Group is one of the big four agency holding conglomerates, the others being Publicis, WPP, and Omnicom. History Founded by Daniel Lord and Ambrose Thomas as Lord & Thomas in Chicago in 1873, FCB is the third-oldest advertising agency in the U.S still operating today. Albert Lasker began work for the firm as a clerk in 1898, working his way up until he purchased it in 1912. Chicago and New York were centers of the nation's advertising industry at the time, and Lasker, known as the "father of modern advertising," made Chicago his base from 1898-1942. When the agency acquired the Sunkist Growers, Incorporated account, the citrus industry was in a slump with an excess of produce. Lasker helped increase the consumption of oranges ...
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Albert Lasker
Albert Davis Lasker (May 1, 1880 – May 30, 1952) was an American businessman who played a major role in shaping modern advertising. He was raised in Galveston, Texas, where his father was the president of several banks. Moving to Chicago, he became a partner in the advertising firm of Lord & Thomas. He created and produced many successful ad campaigns. He made new use of radio, changing popular culture and appealing to consumers' psychology. A Republican, he designed new ways to advertise election campaigns, especially the Warren Harding campaign of 1920, and became a philanthropist. Early life and career Lasker was born on May 1, 1880 in Freiburg, Germany, the son of Nettie Heidenheimer Davis and Morris Lasker. His family was Jewish. Morris had emigrated from Prussia in 1856, while Lasker's mother was an American citizen. They lived in Galveston, Texas, but Morris had moved Nettie to Germany during her pregnancy for better medical care. The family returned to Galveston within ...
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The New York Times
''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid digital subscribers. It also is a producer of popular podcasts such as '' The Daily''. Founded in 1851 by Henry Jarvis Raymond and George Jones, it was initially published by Raymond, Jones & Company. The ''Times'' has won 132 Pulitzer Prizes, the most of any newspaper, and has long been regarded as a national " newspaper of record". For print it is ranked 18th in the world by circulation and 3rd in the U.S. The paper is owned by the New York Times Company, which is publicly traded. It has been governed by the Sulzberger family since 1896, through a dual-class share structure after its shares became publicly traded. A. G. Sulzberger, the paper's publisher and the company's chairman, is the fifth generation of the family to head the pa ...
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